Qualtrics for Marketing

Brand and product research to drive great marketing

"Successful product launches, millions in increased revenue, and double‐digit increases in brand awareness.” - CBS Interactive

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From segmentation, to awareness, to customer loyalty, Qualtrics allows you to run simple or sophisticated product and marketing projects. Improve response rates and drive down research costs compared to outsourcing: Use your own data to turn insights into action directly on the Qualtrics platform.

Outcomes we deliver

  • Reduce project turnaround time
  • Collect higher quality, actionable data
  • Do more research with fewer resources
  • Conduct any type of research project
  • Lower total cost of ownership

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Over 9,000 brands and 99 of the top 100 business schools use Qualtrics to gather insights

Easy-to-use, intuitive interface

Create engaging surveys in record time with our point and click interface. Share surveys with peers inside or outside your organization.

Customized look and feel

Increase response rates and maintain consistent branding with point and click options to customize your survey for mobile and desktop distribution.

Advanced design features

Leverage 100+ question types, embedded data, branching, display logic, quotas, email triggers, mobile and offline compatibility, randomization, and all the advanced features you’ll ever need.

Responsive design

Build your own responsive surveys that automatically function well and look great on any device—be it desktop, tablet or smartphone.

Robust report-building and sharing capabilities

Choose from more than 30 different graph types for real-time reporting, schedule automatic report emails, and export to different formats. Integrate easily with your other business-critical systems.

Over 100 question types

Using engaging question types to boost response rates and engage customers. Easily change question types with just one click.

Conversations in every key moment

Segmentation, targeting, and positioning

Identify your target segments by demographics, psychographics, or usage. Manage your own panels easily, and identify how each group responds to products and messages.

Value proposition development

Find what’s needed and what’s just nice. Identify the benefits most important to customers and the features and pricing most likely to create those benefits.

Brand equity, engagement, and experience

Track aided and unaided recall, changes in perceptions of your brand and competitors, along with brand equity and loyalty over time.

Preference and purchase tracking

Take your level of customer understanding beyond "who is buying" to "why they are buying". Dive into the lifestyle, behaviors, and habits that influence customer purchase decisions.

Advertising and copy testing

Enable decision makers to choose the right advertising approach, select proper media placement, and develop a compelling communications plan.

Brand strategy research

Grab pole position. Measure what already sets you apart from competitors and exactly what will in the minds of your customers.

Respondents on demand

Purchase access to millions of respondents to collect feedback from exactly the people you need for your research. We can even run your project for you to ensure you achieve your goals.

Market trends

Where is your industry headed? Monitor industry and market trends to keep your company ahead of the curve.

Competitive benchmarking

Put everything into perspective by gaining an understanding of where you stand in relation to your competitors. Capitalize on key business differentiators and identify gaps in products and services.

Qualtrics’ Flexible Service Model

Qualtrics’ Flexible Service Model

We know that sometimes you need someone else to manage a project so you can allocate energy to other initiatives. Other times, you need the flexibility and agility to manage the details yourself. Our offering gives you the freedom and power to dial up or dial back the services at any time during the program.

Customer Success

Dedicated customer success managers help you realize value from our technology. From training and best practice sharing to solution consulting, we can ensure you are always on track.


You won’t have to do it alone—our experienced implementation staff can help you get your program up and running and ensure full operational integration.

Client Engineering

Our client engineering team can build any solution you can imagine, including HRIS or ATS integrations, historical data imports, custom widgets, and more.

Online Tutorials

Get answers to every question with detailed, self-guided videos and content designed to help you become an expert quickly.

24/7 On-Call Support

Need to talk to a human? Call anytime day or night and a product specialist will answer. We’ll ensure you and your organization are never blocked.


Need expert help with program design, complex surveys, best practices, or results training? Our team of survey scientists and market research subject matter experts have the end-to-end expertise to deliver.

Improving every key experience for more than 9,000 brands

“With Qualtrics, we can create complex surveys in a matter of hours. Not only that, we can build engaging surveys that match our branding and don't overwhelm our respondents. We get a more sophisticated feel, without extra setup time"
“Qualtrics has made it possible to devise a value proposition and expedite the entire creation process with real, relevant consumer insight. For example, when we used Qualtrics to develop a product, we could quickly test if the functions we were considering were actually unique and important to consumers, and then fine-tune our creation process for our best target millennials.”

Welcome to the experience management platform

Four applications to manage the four key experiences of business

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customer ExperienceTM

Turn customers into fanatics. Delight customers at every touchpoint. Monitor, respond and improve every interaction along the customer journey.

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employee ExperienceTM

Turn employees into ambassadors. Drive employee excellence by measuring and optimising every stage of the employee lifecycle.

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brand ExperienceTM

Turn brands into religions. Increase brand equity, test and improve advertising, and identify your essential brand drivers.

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product ExperienceTM

Turn your products into healthy obsessions. Uncover product needs, prioritise features, and predict market trends.

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research CoreTM

This is sophisticated research made simple.
From surveys to insights to action.