Qualtrics for Marketing
Brand and product research to drive great marketing
"Successful product launches, millions in increased revenue, and double‐digit increases in brand awareness.” - CBS Interactive
Outcomes we deliver
- Reduce project turnaround time
- Collect higher quality, actionable data
- Do more research with fewer resources
- Conduct any type of research project
- Lower total cost of ownership
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Over 9,000 brands and 99 of the top 100 business schools use Qualtrics to gather insights
Easy-to-use, intuitive interface
Create engaging surveys in record time with our point and click interface. Share surveys with peers inside or outside your organization.
Customized look and feel
Increase response rates and maintain consistent branding with point and click options to customize your survey for mobile and desktop distribution.
Advanced design features
Leverage 100+ question types, embedded data, branching, display logic, quotas, email triggers, mobile and offline compatibility, randomization, and all the advanced features you’ll ever need.
Build your own responsive surveys that automatically function well and look great on any device—be it desktop, tablet or smartphone.
Robust report-building and sharing capabilities
Choose from more than 30 different graph types for real-time reporting, schedule automatic report emails, and export to different formats. Integrate easily with your other business-critical systems.
Over 100 question types
Using engaging question types to boost response rates and engage customers. Easily change question types with just one click.
Conversations in every key moment
Segmentation, targeting, and positioning
Identify your target segments by demographics, psychographics, or usage. Manage your own panels easily, and identify how each group responds to products and messages.
Value proposition development
Find what’s needed and what’s just nice. Identify the benefits most important to customers and the features and pricing most likely to create those benefits.
Brand equity, engagement, and experience
Track aided and unaided recall, changes in perceptions of your brand and competitors, along with brand equity and loyalty over time.
Preference and purchase tracking
Take your level of customer understanding beyond "who is buying" to "why they are buying". Dive into the lifestyle, behaviors, and habits that influence customer purchase decisions.
Advertising and copy testing
Enable decision makers to choose the right advertising approach, select proper media placement, and develop a compelling communications plan.
Brand strategy research
Grab pole position. Measure what already sets you apart from competitors and exactly what will in the minds of your customers.
Respondents on demand
Purchase access to millions of respondents to collect feedback from exactly the people you need for your research. We can even run your project for you to ensure you achieve your goals.
Where is your industry headed? Monitor industry and market trends to keep your company ahead of the curve.
Put everything into perspective by gaining an understanding of where you stand in relation to your competitors. Capitalize on key business differentiators and identify gaps in products and services.