PX Infographic | Qualtrics

Why do so many new products fail?

See why the rush to launch products is hurting success rates

On average, ⅓ of a company’s revenue comes from new products.

Because of that, there’s a rush to get new products out of the door and into customers’ hands. Which means crunching down development time and product concept testing.

So while nearly everyone agrees concept testing is important, no one has time or money. It’s the reason the very best brands are switching to fast, agile and in-house product concept testing.