Qualtrics and Gamesys Case Study | Qualtrics

Gamesys + Qualtrics

See how Gamesys’ brand tracking keeps them ahead of the competition

The online gaming industry has been on a phenomenal growth curve in the last 20 years and shows little sign of slowing down. So for Gamesys – developers of some of the world’s best known online games – it’s imperative they know the market inside out. Find out how the team at Gamesys is using its brand tracking studies to embed insights throughout the business that are driving improvements in everything from their marketing to their game development.