WORKDIFFERENT

How to rethink and
reinvent market research

Practical guidance from world-leading researchers
Discover how the world’s top brands are quickly understanding new market realities, being more inclusive, and turning insights into action.

The new way to conduct research

Select from a range of practical sessions with the world’s leading researchers, recorded as part of our 2-day WorkDifferent event in October.

Session 1

CHOBANI, UBER EATS & QUALTRICS

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Maria Voronina // Chobani +
Steven Wengrovitz // Uber Eats +
Jesse Purewal // Qualtrics

Moving faster by eliminating
the lag time

See how UberEats and Chobani are using real-time feedback to help their
organisations take quick action in times of change.

Session 2

JD SCHRAMM & PINTEREST

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JD Schramm // Academic Leader, Author +
Kitty Xu // Pinterest

Getting buy-in on
urgent action-taking

Discover how compelling storytelling combined with
actionable data can help rally your organization in
times of crisis.

Session 2

JD SCHRAMM & PINTEREST

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Emily Geisen // Qualtrics XM Scientist +
Mandy Sha // Research Director

Every voice matters

The old way of collecting data wasn’t designed with
Diversity and Inclusion in mind. In this Q&A, we’ll discuss
ways to ensure every voice is heard — not just the ones
who look, think, or act like us.

Session 2

JD SCHRAMM & PINTEREST

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Matt Dixon // Tethr +
Jacqueline Lance // City National Bank

Listen before you act

Taking the right actions starts with listening to the right
people. Join this live Q&A session as we discuss the
importance of using multiple listening channels and how to
choose the most relevant ones.