How Ben & Jerry’s has served up 40+ years of breakthrough experience management
October 13, 2021 / 10AM GMT / 11AM CET
Ben & Jerry’s is one of the world’s most loved brands. And it’s reached that point by constantly designing new product and customer experiences, putting customers at the heart of its radical decision-making - from its unusual flavours and pop culture tie-ins, to its commitment to taking strong political stances and focusing on sustainability before anyone else.
In this interview with co-founder Jerry Greenfield, hear the inside story of how a small ice cream brand from Vermont, USA became the industry’s biggest name. And get deeper insight into Jerry’s pioneering business philosophies, and why he believes values-led organisations are the ones set up for long-term success.
Featuring
JERRY GREENFIELD
Co-Founder, Ben & Jerry's
Jerry Greenfield and his long-time friend and business partner Ben Cohen are the men behind one of the most talked-about and least conventional success stories in American business. Co-founder of Ben & Jerry’s Homemade, Inc., Greenfield has helped to build a storefront venture into an ice cream and business phenomenon by making social responsibility and creative management strengths, rather than weaknesses.