Get Started with Journey Mapping in a Live Interactive Session

November 18, 2020 / 10AM - 11.30AM BST (11AM - 12.30PM CET)

When you truly understand your customers and employees - and their journey with your organisation - you’re on the way to improving their experience.

In this live, interactive session, we’ll cover the basics of journey mapping, plus customer and employee personas. You’ll leave with a good grounding in the topics and have the tools you need to build a full set of personas and journeys in your organisation.

Join this practical 90 minute session to:

  • Design a customer or employee persona yourself

  • Build a journey map tailor-made for your organisation

  • Identify the moments that matter most for your customers and employees

This will be a small, interactive session, so numbers are limited – sign up now to make sure you get a spot.

What is an XM Exchange Forum?
Our XM Exchange Forums are 100% live and interactive – it’s all about taking part, meeting other attendees and coming up with great ideas together. Please bring along a notebook, pen and have your camera and mic set up and ready to go.

Register Now

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Picture of <strong>Léonie Brown</strong>


Léonie Brown

XM Scientist, Qualtrics

Léonie Brown is an XM Scientist at Qualtrics, specialising in CX, research methodologies, and modernising the contact centre. She's worked with 100s of brands to design, implement and optimise their CX programmes, using her vast amounts of experience to help brands turn happy customers into higher revenue and lower churn.

More than 11,000 brands and 99 of the top 100 business schools use Qualtrics