Power your CX programme with journey mapping

86% of consumers are willing to pay more for a great customer experience, according to PWC. So how does your organisation meet customer expectations and reap the rewards? How do you take your first steps to delivering superior experience at every touchpoint?

Join leading CX strategist Léonie Brown for a 101 on customer experience to discover how you can get your programme off the ground using customer journey mapping and how to enhance your existing CX programme.

We’ll cover:

  • What is CX and why should organisations care?

  • How to take your first steps to building a CX programme

  • Building customer journeys and user personas

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Léonie Brown

XM Scientist, Qualtrics

Léonie Brown is an XM Scientist at Qualtrics, specialising in CX, research methodologies, and modernising the contact centre. She's worked with 100s of brands to design, implement and optimise their CX programmes, using her vast amounts of experience to help brands turn happy customers into higher revenue and lower churn.

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