Skip to main content


Discover what your customers and employees want in 2022

Join our conversation with Fumbi Chima - former CIO at Burberry, Adidas and Walmart - looking at how brands will need to approach customer and employee experience in 2022.

Based on our studies of nearly 40,000 people around the world, we’ll uncover what business leaders need to know in the next 12 months, including how:

  • The Great Resignation applies to some demographics more than others

  • Customers are ready to walk if you don’t take action on feedback

  • A lack of progress in diversity, equity and inclusion is severely hurting retention

  • Consumers are more likely than ever to leave your brand after a poor experience

Fumbi’s worked with huge global brands as they’ve overhauled old ways of working and embraced digital transformation. Two things every organisation will need to do in 2022 – whether it’s getting faster at acting on feedback, or improving your employees’ tech experience.

Breaking down the trends with Fumbi will be Moira Dorsey, one of Qualtrics’ leading CX visionaries.

Register Now

By providing this information, you agree that we may process your personal data in accordance with our Privacy Statement
By submitting this form, you agree to receive marketing information from Qualtrics as set out in our Terms of Service & Privacy Statement. You may unsubscribe at any time.
By submitting I agree to Qualtrics' Terms of Service & Privacy Statement


Picture of Fumbi Chima

Fumbi Chima

Senior Executive & Former CIO

Fumbi Chima is a senior executive and former CIO. She served as the Global Chief Information Officer at Adidas, and before that she held CIO roles at Fox Networks, Burberry, and Walmart. Fumbi has worked with some of the world’s biggest brands on global IT transformation and digitalisation programmes, bringing together stakeholders, and driving changes in strategy and culture.

Picture of Moira Dorsey

Moira Dorsey

XM Catalyst, Qualtrics XM Institute

Moira Dorsey is an XM Catalyst at the Qualtrics XM Institute. During her 20 years as an experience management researcher, advisor, and speaker, Moira has coached scores of leaders on how to find the sweet spot where customer needs, employee experience, business goals, and operations combine to produce great experiences that drive growth.

More than 13,000 brands and 99 of the top 100 business schools use Qualtrics