Discover how you deliver breakthrough experiences for students and faculty

At X4 London, take a deep dive into the world of academic experience (AX) and discover how you delight both students and faculty.

Join the academics experience to:

  • Discover how the world’s leading institutions deliver breakthrough experiences
  • Hear from one global institution is taking a fresh approach to AX
  • Connect with peers from some of the world’s top schools and universities
  • Turn theory into practice with an expert-led session


The experience management imperative

Samantha Murray //
XM Scientist, Qualtrics

Students are more like customers, faculty are more demanding than ever. Discover how an institution can meet these heightened expectations through experience management.

Networking (without the boring bits)

A chance to talk shop with academic experience leaders facing the same challenges as you.

Qualtrics XM

The health and safety of our customers, employees, and partners is our highest priority.

After careful consideration, and in light of the ongoing coronavirus (COVID-19) developments, we are postponing all of our global X4 events to early autumn. Rescheduling our events in Salt Lake City, London and Sydney will enable us to provide the experience that our customers, partners, and employees expect and deserve in a safe environment.

We remain excited to host you later this year and will get back to you with more information on specific dates in the coming weeks. The latest information will always be available at

We hope to see you at X4 London in the autumn. Until then, stay safe and healthy.

The X4 London Team

Experience Everything at X4

The Main Stage

Be inspired by Experience Management. Hear from a world-leading experience brand, some of Qualtrics’ leading thinkers, plus the first Briton to walk in space.

Tim Peake

Space walks, science lessons and even running a marathon in orbit - Tim Peake’s mission to the International Space Station captivated millions of people. Join his keynote for a unique insight into the life of an astronaut.

Breakout Sessions

Delve deeper into XM. Join our brand-new style of breakout - based on your 2019 feedback - to hear detailed customer stories and in-depth masterclasses run by our team of XM Scientists.

Networking, Naturally

Expand your XM network. Build relationships and share ideas with executives and XM visionaries from across Europe.

Live Entertainment

Join your fellow XM leaders for an evening reception, with fantastic food and drink, a view over the River Thames, plus live entertainment and games.


This year we’re delighted to host you at the InterContinental at The O2 which is located at 1 Waterview Dr, London SE10 0TW
Registration for X4 London opens at 8:30am on the 22nd April – check in early to avoid the queues and enjoy breakfast with us before the main stage events begin.
This event is free to attend for leaders in customer experience, HR, marketing, product development, brand management and market research.
BY TUBE: Nearest station: North Greenwich on the Jubilee line, a 5-minute walk away BY RIVER BUS: North Greenwich Pier, a 7-minute walk away. BY AIR (driving distance): London City Airport – 20 minutes London Gatwick Airport – 70 minutes London Heathrow Airport – 90 minutes
Yes, we have a rate for a superior room inclusive of breakfast and VAT of £269. Availability is limited, please book directly here.
Yes, car parking charges apply as follows:
  • £15 up to 12 hours
  • £24 for stays between 12 and 24 hours
In the weeks leading up to the event, we’ll send out a pre-event survey – please specify in your response any dietary needs or allergies. You can also let us know by sending an email to
The recommended attire for X4 London is business casual.
The safety of X4 attendees is our number one priority. Qualtrics is closely monitoring the Coronavirus (COVID-19) developments and will take immediate action where needed with guidance from the World Health Organisation, the NHS, and local authorities.
If you have any other questions or suggestions, email