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Being bold enough to be relevant

Andrea Zahumensky & Jim Stengel

To stand out, brands need to be in-tune with cultural trends and find ways to authentically be part of the conversation. Author Jim Stengel and Andrea Zahumensky, CMO at KFC, discuss how being agile and brave is the best way to be relevant and how KFC is pulling it off.

  • tech
  • experience management

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