BECOME AN EXPERIENCE

MANAGEMENT LEADER

Ready to take your organization to the peak of XM success? Start at Experience Basecamp where you’ll receive an extra day of hands-on training to help you on your XM journey.

AVAILABLE TRAININGS

Add Experience Basecamp Live to your X4 Conference Pass and choose one 6-hour training from the list below.

Close Filters
Experience Tracks
Brand Experience
Customer Experience
Employee Experience
Product Experience
Research Core
12:00 - 6:00PM

Getting Started with Research Core

This hands-on training is designed for Qualtrics beginners who want to build a project from start to finish. In this training, you will learn basic and intermediate Qualtrics functionality and expert tips and tricks.

KEY TOPICS COVERED

  • Creating new projects and configuring various questions types
  • Applying survey logic and programming your Survey Flow to customize pathways
  • Distributing to participants anonymously and via email
  • Navigating basic reporting to quickly identify insights
  • Expert tips and tricks to avoid common challenges

SKILL LEVEL

Beginner

Applying Research Methodology Best Practices

This hands-on training is designed for researchers who want to ensure their research project is methodologically sound. In this training, you will learn the basics of survey methodology and how to apply it to a Qualtrics project.

KEY TOPICS COVERED

  • Breaking down problems to define a research process
  • Identifying and controlling for biases in a questionnaire
  • Reducing respondent survey fatigue
  • Ensuring your sample techniques meet data analysis needs
  • Implementing best practices to drive response rates

SKILL LEVEL

Beginner

Using Qualtrics iQ to Identify Insights

This hands-on training is designed for advanced Qualtrics users who are comfortable building projects but want greater data analytics and driver analysis skills. In this training, you will learn how to analyze open text responses, determine significance, and identify key trends and insights through statistical analysis.

KEY TOPICS COVERED

  • Sorting, customizing, and editing responses in Data & Analysis
  • Using cross tabs to perform multivariate analysis on variables
  • Determining statistical significance with Stats iQ
  • Identifying key insights through statistical analysis in Stats iQ
  • Uncovering trends in open text responses with Text iQ

SKILL LEVEL

Intermediate

Using Brand Research to Improve Your Brand's Perception

This hands-on training is designed for brand managers and researchers who want to track brand performance and identify key performance drivers. In this training, you will learn how to consistently track consumers' awareness and perception of your brand to deliver the insights needed to set objectives for your brand strategy.

KEY TOPICS COVERED

  • Understanding the impact Brand Experience has on your organization
  • Using a brand perception study to understand the value consumers associate with your brand
  • Performing a brand diagnostic to comprehensively assess your drivers of performance
  • Designing a brand tracker to gauge the health of your brand over time
  • Best practices on taking insight-driven action to strengthen your brand

SKILL LEVEL

Intermediate

Incorporating Customer Feedback During Product Development

This hands-on training is designed for product managers and UX designers who want to optimize their product using feedback and better design it for customer needs. In this training, you will learn how to collect and incorporate feedback at multiple touchpoints in the product development lifecycle.

KEY TOPICS COVERED

  • How product research is used to set products apart
  • Building a product concept test to determine how well an idea resonates with a target audience
  • Using Conjoint to find the optimal combination of features for your target consumers
  • Optimizing your pricing strategy through advanced pricing solutions
  • Best practices on taking insight-driven action to strengthen your products' position

SKILL LEVEL

Intermediate

Establishing the Foundation for Your CX Program

This hands-on training is designed for CX executives and program managers who want a solid understanding of CX principles and the value CX brings to organizations. In this training, you will learn how to align your business goals to a CX program and the key components needed in your program to improve your customers' experience.

KEY TOPICS COVERED

  • Determining the KPIs of your CX Program
  • Selecting the right touchpoints to gather customer feedback that drives results
  • Asking the right questions to drive the analysis you want
  • Following up with customers effectively to improve their experience
  • Using CX data to drive business outcomes

SKILL LEVEL

Executive

Journey Mapping 101: Identifying Moments That Matter

This hands-on training is designed for CX professionals who want to understand the different interactions and touchpoints customers have with their organization. In this training, you will learn the basics of customer journey mapping and how to identify key moments of truth in your customers' journey.

KEY TOPICS COVERED

  • Effectively getting buy-in for customer journey mapping and establishing the right team
  • Building a customer journey map, including defining customer personas
  • Identifying key moments of truth in your customers' journey
  • Leveraging customer journey maps to determine where to focus your CX program
  • Determining how to engage Qualtrics at different points along your customer's journey

SKILL LEVEL

Beginner

Designing to Capture Meaningful CX Data

This hands-on training is designed for researchers and CX professionals who need to know the ins and outs of designing and capturing customer feedback across the channels that matter for you. In this training, you will learn how to ask questions that avoid bias but capture the data you need, and how to target the right customers to survey.

KEY TOPICS COVERED

  • Identifying the key CX metrics to capture for different projects
  • Writing questions and answers to avoid bias and capture honest feedback
  • Selecting the right sample population and distribution channel based on the type of survey
  • Best practices to drive response rates
  • Configuring and distributing relational, transactional, and digital surveys using Qualtrics

SKILL LEVEL

Beginner

Closing the Loop Effectively with Customers

This hands-on training is designed for CX professionals who want to design systems and enable people to follow up with customers to improve their experiences. In this training, you will review the different models for customer follow up and learn how to implement them in your organization.

KEY TOPICS COVERED

  • An overview of the different closed loop feedback models
  • Best practices on how and when to follow up with customers
  • Ensuring your organization is ready to close the loop and mitigate common risks
  • Configuring Qualtrics ticketing to meet the needs of your closed loop process
  • Using Qualtrics reporting to hold teams accountable and make sure customer needs are met

SKILL LEVEL

Intermediate

Visualizing CX Insights to Engage Stakeholders

This hands-on training is designed for CX professionals who visualize CX data and share insights throughout their organization. In this training, you will learn how to apply information hierarchy and visual design principles to make it easy for your different audiences to consume data and walk away with the information they need.

KEY TOPICS COVERED

  • Determining your audiences and identifying what information matters most to them
  • Best practices on information hierarchy and visual design across different channels, including desktop and mobile
  • Selecting the right visualizations and supporting information to meet your audience needs
  • Using Qualtrics to configure and share insights
  • Effectively launching dashboards and driving dashboard usage

SKILL LEVEL

Intermediate

Using Qualtrics iQ to Improve Your Customers' Experience

This hands-on training is designed for CX professionals who analyze customer feedback and are responsible for value delivery in their organization. In this training, you will learn how to leverage predictive insights that help you anticipate customer behavior and use them throughout your organization to improve customer experience.

KEY TOPICS COVERED

  • Selecting the right analysis to use based on the business problems you are solving
  • Analyzing customer feedback using Qualtrics iQ, including Stats iQ, Text iQ, and Predict iQ
  • Modifying people, process, and systems at your organization based on your insights
  • Best practices for establishing action plans and ensuring value delivery at your organization

SKILL LEVEL

Intermediate

Taking Your CX Program to the Next Level

This hands-on training is designed for advanced CX practitioners who are looking to refresh and optimize an existing CX program. In this training, you will learn how to identify which parts of your program are ready to be taken to the next level and how to deliver more value from your CX program.

KEY TOPICS COVERED

  • Reviewing key indicators to determine when your CX program needs a refresh
  • Identifying and prioritizing where to refresh your CX program
  • Articulating the ROI of your current program and gaining buy-in for modifications
  • Linking financial and operational data with experience data
  • Changing processes and compensation plans to incorporate experience data

SKILL LEVEL

Advanced

Bringing Customer Experience and Employee Experience Together

This hands-on training is designed for Experience Management leaders who want to effectively unite Customer Experience and Employee Experience programs for greater impact. In this training, you will learn how to combine CX and EX data and how to use this combined data to deliver improved insights and actions that drive business impact.

KEY TOPICS COVERED

  • Why connecting CX and EX data matters
  • Connecting CX and EX data to improve experiences for both your customers and employees
  • Analyzing common points and intersections to understand the bigger picture
  • Taking insight-driven action to strengthen your Experience Management program
  • Best practices for change management when implementing actions

SKILL LEVEL

Advanced

Using Engagement Data to Improve Your Employees' Experience

This hands-on training is designed for HR professionals who want to effectively analyze engagement data to identify and impact what matters most to employees. In this training, you will learn how to dive into engagement data and communicate key findings to the right people.

KEY TOPICS COVERED

  • Analyzing data and identifying insights using Stats iQ and Text iQ
  • Communicating insights and action to empower leaders in your organization
  • Taking tactical and strategic action on employee feedback to improve your employees' experience
  • Identifying how to empower managers to take the right action within their teams
  • Holding employees accountable to their action items to drive organizational change

SKILL LEVEL

Intermediate

Designing to Capture Meaningful Employee Lifecycle Data

This hands-on training is designed for HR professionals who want to move beyond an Engagement program to measure other aspects of the Employee Lifecycle. In this training, you will learn how to architect your Employee Experience program using the Employee Lifecycle with a focus on two key employee touchpoints: onboarding and exit.

KEY TOPICS COVERED

  • The business value of the Employee Lifecycle
  • Using the Employee Lifecycle to architect your Employee Experience program
  • Best practices for designing and launching onboarding and exit surveys
  • Configuring onboarding and exit surveys using survey logic and employee information
  • Automating when lifecycle surveys are launched to employees

SKILL LEVEL

Intermediate

FAQS

No, Qualtrics Certification is not part of X4 2019. However, you may purchase the online training for Qualtrics Certification separately a www.qualtrics.com/certification.

No, Qualtrics Certification exams are not offered at X4 2019.

To get access to Experience Basecamp Live at X4 2019, you must purchase the Experience Basecamp Live add-on with your X4 pass.

You must bring your own laptop and charger to your training. All other materials needed will be provided.

There is a limited number of seats in each training. You may request a change before December 31st, 2018 by emailing certification@qualtrics.com; your request may not be honored depending on the current training capacity. Requests received after December 31st, 2018 will not be honored.

There is a limited number of seats in each training. You may request a transfer before February 8th, 2019 by emailing certification@qualtrics.com; your request may not be honored depending on the current training capacity. Requests received after February 8th, 2019 will not be honored.

The Experience Basecamp Live trainings will not be recorded. However, a version of the trainings will be made available online after X4.