Chloe Gottlieb //
Director, Product Design
AI is a game-changer — but only if it’s used to enable humans. Learn how Google is combining AI and human creativity to create product breakthroughs.
Chris Burke //
Global Marketing Director, Olympics
NBA players were banned from warming up in hooded sweatshirts. But with fan, player and scientific data on its side, Nike convinced the NBA to make a change, opening the door for a breakthrough product.
Timo Ebert //
Head of Brand Strategy & Customer Experience
Hear how Hugo Boss weaves XM into every aspect of its brand experience from products to customer experience. Its 12-month turnaround provides the perfect model of XM implementation that any brand can follow.
Vincent Karachira //
Chief Product Officer
Discover the story behind Rakuten’s transformation from a marketing tool to a fully-fledged platform — all thanks to artificial intelligence and experience data.
Ona Anicello //
UX Research Manager
Vicki Haberman, PhD //
Director of Research
At Alaska Airlines, everyone from product managers to the executive team makes decisions with X-data. Learn how their UX Metrics Program made UX a part of everyone’s day-to-day work to create breakthrough digital experiences.
The health and safety of our customers, employees, and partners is our highest priority.
After careful consideration, and in light of the ongoing Coronavirus (COVID-19) developments, we are postponing X4 to early fall. Rescheduling the 16,000 attendee event will enable us to provide the experience that our customers, partners, and employees expect and deserve in a safe environment.
We remain excited to host you later this year and will get back to you with more information on specific dates in the coming weeks. Your registration will automatically be applied to the rescheduled event. The latest information will always be available at x4summit.com.
Please take a moment to let us know if you have any questions regarding your registration here. Your voice matters, and we care about your feedback.
We look forward to hosting you in the fall. Until then, stay safe and healthy!
Ryan Smith, CEO & Kylan Lundeen, CMOFor more information click here >
Choose from over 60 breakout sessions led by the world’s most iconic experience brands as they share the tips and tricks behind breakthrough customer, employee, brand, and product experiences.
The legendary X4 Warehouse Party, Five for The Fight Night and a private concert with multi-platinum rock legends The Killers — events don’t get more entertaining than this!
Build lasting relationships and share ideas with executives and XM practitioners from the world’s most iconic experience brands.
Join us at Fight Night for an unforgettable evening featuring a street-style dance off, freestyle rap battles, big prizes, and a whole new way to participate in the fight against cancer.
This add-on provides a full day of hands-on training to help you master the skills needed to design, launch, and mature your XM program. Choose from 20 different courses led by our XM Experts.
Become an X4 Insider and be entered to win VIP concert seating
All existing X4 registrations will be automatically applied to the new X4 date. We look forward to hosting the largest gathering of experience professionals in the world in early fall.