Product Experience

Learn from the iconic brands turning products into customer obsessions

At X4 Summit 2020, you’ll get the inside track on strategies and tactics from the innovators creating products customers can’t live without.

Come hear how the world’s best product teams

  • Put customers at the heart of their product roadmap
  • Predict the ‘next big thing’ with innovative approaches
  • Find breakthrough insights at every stage of the product lifecycle

60+ Breakthrough Sessions
Including:


Future of design: Why AI needs humans

Chloe Gottlieb //
Director, Product Design

AI is a game-changer — but only if it’s used to enable humans. Learn how Google is combining AI and human creativity to create product breakthroughs.

The breakthrough that changed the game

Chris Burke //
Global Marketing Director, Olympics

NBA players were banned from warming up in hooded sweatshirts. But with fan, player and scientific data on its side, Nike convinced the NBA to make a change, opening the door for a breakthrough product.

Luxury experiences from head to toe

Timo Ebert //
Head of Brand Strategy & Customer Experience

Hear how Hugo Boss weaves XM into every aspect of its brand experience from products to customer experience. Its 12-month turnaround provides the perfect model of XM implementation that any brand can follow.

A transformation powered by AI and X-data

Vincent Karachira //
Chief Product Officer

Discover the story behind Rakuten’s transformation from a marketing tool to a fully-fledged platform — all thanks to artificial intelligence and experience data.

UX insights aren’t just for product teams

Ona Anicello //
UX Research Manager

Vicki Haberman, PhD //
Director of Research

At Alaska Airlines, everyone from product managers to the executive team makes decisions with X-data. Learn how their UX Metrics Program made UX a part of everyone’s day-to-day work to create breakthrough digital experiences.

Qualtrics XM

The health and safety of our customers, employees, and partners is our highest priority.

After careful consideration, and in light of the ongoing Coronavirus (COVID-19) developments, we are postponing X4 to early fall. Rescheduling the 16,000 attendee event will enable us to provide the experience that our customers, partners, and employees expect and deserve in a safe environment.

We remain excited to host you later this year and will get back to you with more information on specific dates in the coming weeks. Your registration will automatically be applied to the rescheduled event. The latest information will always be available at x4summit.com.

Please take a moment to let us know if you have any questions regarding your registration here. Your voice matters, and we care about your feedback.

We look forward to hosting you in the fall. Until then, stay safe and healthy!

Ryan Smith, CEO & Kylan Lundeen, CMO

For more information click here >

Experience more at X4


Breakthrough
Sessions


Choose from over 60 breakout sessions led by the world’s most iconic experience brands as they share the tips and tricks behind breakthrough customer, employee, brand, and product experiences.

Three nights of epic entertainment


The legendary X4 Warehouse Party, Five for The Fight Night and a private concert with multi-platinum rock legends The Killers — events don’t get more entertaining than this!

Expand your
Network


Build lasting relationships and share ideas with executives and XM practitioners from the world’s most iconic experience brands.

5 For The
Fight Night


Join us at Fight Night for an unforgettable evening featuring a street-style dance off, freestyle rap battles, big prizes, and a whole new way to participate in the fight against cancer.

XM Basecamp
Live


This add-on provides a full day of hands-on training to help you master the skills needed to design, launch, and mature your XM program. Choose from 20 different courses led by our XM Experts.

LEARN MORE

Get more out of X4

Become an X4 Insider and be entered to win VIP concert seating

Thank You

FAQs


The health and safety of our customers, employees, and partners is our highest priority. Given the state of Coronavirus (COVID 19) globally, we are rescheduling X4 to early fall. Moving the 16,000 attendee event will enable us to provide the experience that our customers, partners, and employees expect and deserve in a safe environment. We remain excited to host you later this year and will announce new dates in the coming weeks. Your registration will automatically be applied to the rescheduled event. We will continue to provide regular updates for the event to our X4 website, at x4summit.com. Please take a moment to let us know if you have any questions regarding your registration here. Your voice matters, and we care about your feedback. We look forward to hosting you in the fall. Until then, stay safe and healthy!

All existing X4 registrations will be automatically applied to the new X4 date. We look forward to hosting the largest gathering of experience professionals in the world in early fall.

Please contact your airline and hotel providers as soon as possible to change plans and make alternative arrangements.
We plan to announce new dates within the coming weeks on the X4 website: X4summit.com.
The conference is currently sold out. Please check back in after we release the dates as we may open more spots.
If you have already registered for sessions, your seats will be saved. Please note: sessions may be subject to change pending availability of speakers with the new dates. 
X4 is an unforgettable conference experience wholly dedicated to helping you and your organization use experience management to achieve breakthroughs. Here’s what to look forward to:
  • A bucket-list-worthy lineup of mainstage speakers will break down pivotal moments in their careers
  • Leading brands will share the secrets to their experience management successes
  • Networking with some of the brightest minds in your field
  • Returning home with an actionable vision to transform your organization
The Summit Pass is $1799 and includes 2 days of keynotes, breakout sessions, networking, entertainment, concerts, and food. You can also add on XM Basecamp Live Training for an additional $499.
All X4 attendees need to have a ticket. Tickets include access to all mainstage, breakout, social activities, and entertainment sessions.
Public transportation to and from the Salt Lake City International Airport is available through the Utah Transit Authority. You can also use the new “Green Line” on TRAX (Salt Lake City’s light rail system) that runs to and from the airport. The Green Line leaves the airport every 15 minutes on weekdays and every 20 minutes on weekends. The TRAX stop is located at the south end of Terminal 1. TRAX drops off directly in front of the Salt Palace Convention Center. Taxi cabs are also available at the airport when you arrive. Uber and Lyft also serve the airport and all of Salt Lake City. All our preferred hotels are a 10-15 minute drive from the airport and the one-way cab fare will be approximately $22-$25 USD. At the airport, you can find shuttles at the All Resort (Premier) kiosk located across from baggage claim 4 in Terminal 1 and baggage claim 8 in Terminal 2. You may visit the website for rates and reservations: http://www.premier-transportation.com/ Depending on your hotel, complimentary shuttles may also be offered from the Salt Lake City International Airport. This can be confirmed by calling your hotel directly.
No, Qualtrics Certification is not part of X4 2020. However, you may purchase the online training for Qualtrics Certification separately at www.qualtrics.com/certification.
Casual, business casual, black tie – just have a comfortable experience. Heck, our CEO always wears sneakers. The attire for the entertainment activities on Wednesday and Thursday evenings is casual.
Yes! Your pass includes morning coffee, lunches, and dinners beginning Tuesday night through Thursday night.
Contact x4summit@qualtrics.com and we’ll be happy to answer your questions.
Thank you for your interest! Unfortunately we are no longer accepting speaker applications for X4 2020.
As the leader in Experience Management, we’re hyper-dedicated to making every interaction with Qualtrics a great experience. X4 attendance has grown and is projected to grow substantially every year. We’re proud of how successful Experience Day has been in the past, but realize that with so many people participating in something that has so many variables outside our control (weather, resort availability, traffic, etc) that we can no longer guarantee a great experience for every attendee. Although we have decided to shift those resources to other experiences at the event, we are also mindful that skiing and snowboarding is a big draw for Salt Lake, so we will be providing recommendations and information to any attendees interested in hitting the slopes.