Chloe Gottlieb //
Director, Product Design
AI is a game-changer — but only if it’s used to enable humans. Learn how Google is combining AI and human creativity to create product breakthroughs.
Chris Burke //
Global Marketing Director, Olympics
NBA players were banned from warming up in hooded sweatshirts. But with fan, player and scientific data on its side, Nike convinced the NBA to make a change, opening the door for a breakthrough product.
Timo Ebert //
Head of Brand Strategy & Customer Experience
Hear how Hugo Boss weaves XM into every aspect of its brand experience from products to customer experience. Its 12-month turnaround provides the perfect model of XM implementation that any brand can follow.
Vincent Karachira //
Chief Product Officer
Discover the story behind Rakuten’s transformation from a marketing tool to a fully-fledged platform — all thanks to artificial intelligence and experience data.
Ona Anicello //
UX Research Manager
Vicki Haberman, PhD //
Director of Research
At Alaska Airlines, everyone from product managers to the executive team makes decisions with X-data. Learn how their UX Metrics Program made UX a part of everyone’s day-to-day work to create breakthrough digital experiences.