Chloe Gottlieb //
Director, Product Design
AI is a game-changer — but only if it’s used to enable humans. Learn how Google is combining AI and human creativity to create product breakthroughs.
Chris Burke //
Global Marketing Director, Olympics
NBA players were banned from warming up in hooded sweatshirts. But with fan, player and scientific data on its side, Nike convinced the NBA to make a change, opening the door for a breakthrough product.
Timo Ebert //
Head of Brand Strategy & Customer Experience
Hear how Hugo Boss weaves XM into every aspect of its brand experience from products to customer experience. Its 12-month turnaround provides the perfect model of XM implementation that any brand can follow.
Vincent Karachira //
Chief Product Officer
Discover the story behind Rakuten’s transformation from a marketing tool to a fully-fledged platform — all thanks to artificial intelligence and experience data.
Ona Anicello //
UX Research Manager
Vicki Haberman, PhD //
Director of Research
At Alaska Airlines, everyone from product managers to the executive team makes decisions with X-data. Learn how their UX Metrics Program made UX a part of everyone’s day-to-day work to create breakthrough digital experiences.
We’re building a new experience worth waiting for
Our top priority will always be the safety of our employees and customers. As such, due to ongoing travel restrictions and safety concerns, we will not be holding X4 in 2021. However, our team has been busy designing the next turn of X4 for 2022, a reimagined experience that takes into account the new world we live in. While our team works out the final details of the new X4 experience, look out for invitations to local live events and global digital events throughout the rest of the year.
For anyone holding an X4 ticket, we will be reaching out soon to issue a refund.
Thank you for your understanding, and rest assured—the next chapter of X4 will be worth the wait!
Choose from over 60 breakout sessions led by the world’s most iconic experience brands as they share the tips and tricks behind breakthrough customer, employee, brand, and product experiences.
The legendary X4 Warehouse Party, Five for The Fight Night and a private concert with multi-platinum rock legends The Killers — events don’t get more entertaining than this!
Build lasting relationships and share ideas with executives and XM practitioners from the world’s most iconic experience brands.
Join us at Fight Night for an unforgettable evening featuring a street-style dance off, freestyle rap battles, big prizes, and a whole new way to participate in the fight against cancer.
This add-on provides a full day of hands-on training to help you master the skills needed to design, launch, and mature your XM program. Choose from 20 different courses led by our XM Experts.
Become an X4 Insider and be entered to win VIP concert seating
Earlier this year, we postponed X4 to ensure the safety and wellbeing of attendees, our partner ecosystem and all employees. As we’ve continued to monitor the ongoing developments of COVID-19, we have determined that in order to provide the best experience possible for attendees, we will NOT host X4 in 2020.However, X4 WILL BE BACK BETTER THAN EVER next year. We can’t wait to host you again in Salt Lake City in Fall 2021. We are still confirming exact dates and speakers and should have more information to share in the beginning of 2021.
After July 17, you can expect a refund confirmation email. Refunds will begin processing shortly after and you will receive the full amount back on your original credit card in the first couple weeks of August. If you did not pay via credit card, we’ll be in touch via email after July 17 to confirm refund details.