SLC
Utah

March 6-9
2018

Join the world’s most innovative product and UX experts at X4

Come learn strategies & tips to help you...

  • measure product feedback at every stage
  • build habit-forming products people love
  • design a data driven product roadmap
  • capture product feedback to drive product strategy

The Product Experience
Summit at X4

Whether you’re a product manager, chief product officer, UX designer, or product researcher, X4 is an event you can’t afford to miss. Come learn how organizations like Citi, Spotify, CBS, and Traeger Grills build product feedback programs, concept test, and design game-changing products in an ever-increasing competitive environment.



PX Breakout &
Workshop Preview

From inspirational mainstage speakers, to executive-level forums focused on strategy and product development to practitioner-level workshops and trainings, X4 provides the content, thought leadership, industry analysts, experts, and brands and packs them into one can’t-miss event.

  • Smoke The Competition by Combining Product and Culture
  • Hooked: How to Build Habit-Forming Products
  • The Product Management Talent Dilemma: What Organizations Can Do to Attract and Develop World-Class PM Talent
  • Driving Marketing Messaging and Product Development: Lessons from the Streaming Generation
  • Hardwire the Customer into Every Business Decision with Personas 2.0
  • Hooked: How to Build Habit-Forming Products
  • The Product Management Talent Dilemma: What Organizations Can Do to Attract and Develop World-Class PM Talent
  • Liking is the first step: researching how a product fits in a consumer’s life
  • Build Products Your Customers Love Using Conjoint and MaxDiff
  • Hardwire the Customer into Every Business Decision with Personas 2.0
  • UX Research - Inserting the Voice of the Customer into product design
  • Build Products Your Customers Love Using Conjoint and MaxDiff

PX SPEAKERS

Carey Kolaja

Chief Product Officer
Citi

Citi

Nir Eyal

WSJ Bestselling Author
Hooked: How to Build
Habit-Forming Products

WSJ Bestselling Author

Jeremy Andrus

CEO
Traeger Grills

Traeger Grills

Andrew Pine

Program Director, Global Customer Culture
Porsche

Porsche

Davis Smith

CEO
Cotopaxi

Cotopaxi

Joel Flory

CEO
VSCO

VSCO

Jake Reid

President
Sporting Kansas City

Sporting Kansas City

Zara Logue

Director of Product
Operations and Strategy
Simple

Simple

Daan Lindhout

Head of UX
Qualtrics

Qualtrics

Charles Wilson

Product Insights Manager
New Balance

New Balance

Michael Mueller

Content Insights Manager
Spotify

Spotify

Jessica Wong

Market and Product Research
CBS Interactive

CBS Interactive

EVENTS & NETWORKING

NETWORKING NIRVANA

Networking happens everywhere at X4—whether you’re hitting the blackjack tables with the biggest brands at Qualtrics casino night, skiing Utah’s slopes with like-minded individuals in your industry, or signing up for organized meet ups via the X4 app. We guarantee you’ll make lasting professional connections.

THE X4 SKI EXPERIENCE

Stick around on Friday so you can continue networking on the slopes of one of Utah’s premier resorts. Your summit pass includes a full-day pass, transportation to and from the hotel and lunch to enjoy with other attendees. Come experience “the greatest snow on earth.”

WAREHOUSE PARTY

Join us for The X4 Warehouse party where you’ll get to experience a private Maroon 5 concert, create your own dining experience from a selection of 36 different food trucks, and watch our live artists creating X4 art installations. We may be biased but we’re pretty confident this will be the party of the year.

2018 PRICING

All-Access Pass

general pass + trainings + certification exam

$1599

+ See Details

Keynotes

Customer Showcase

Welcome reception

Concert

Ski day

24/7 access to Qualtrics Experts

100 breakout sessions

50 hands-on training workshops

1 online Certification course

Certification exam at X4 (details here)

Register NOW

General Pass

keynotes + breakouts + networking

$1299

+ See Details

Keynotes

Customer Showcase

Welcome reception

Concert

Ski day

Ask the experts

100 breakout sessions

Register NOW

Mainstage Pass

keynotes

$399

+ See Details

Keynotes

Customer Showcase

Welcome reception

Concert

Ski day

Register NOW

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tickets to X4

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