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Global Study: What Happens After a Bad Experience, 2022

As part of our latest global consumer study, consumers from 29 countries told us whether they recently had a ‘very poor experience’ with an organization in any of the 20 industries surveyed, and how they changed their spending with the organization after that very poor experience. We also calculated a Sales at Risk Index to understand the percentage of sales at risk due to decreased spending after poor experiences.

In this data snapshot, we share:

  • The frequency of poor experiences by industry and country
  • How consumers cut spending after a poor experience
  • Sales at risk due to poor experiences

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