It just happened. We’d been doing research for years when the Internet rolled around. We couldn’t find a decent online solution…so we just built one.
It was the 1990s and the Internet was at the center of everything. We never intended for others to use our research tools – they were ugly and complicated and it took a Ph.D. in statistics to understand them. But Scott, our founder, knew their value and began sharing them with his friends. Before long the biggest names in market research were requesting access to the system to do their own studies.
For a long time, the only people with access to Qualtrics were our closest friends and a bunch of Scott’s MBA students. It was our research clients who pushed us to open up the system…and gave us the feedback needed to make it both the easiest to use and most sophisticated research suite on the market.
Over a hundred million surveys later it’s nice to look back and say…‘the rest is history.’