Trusted by 8000 of the World's Leading Brands | Qualtrics

Customer Success Stories

Trusted by over 8,000 of
the world's leading brands and
99 of the top 100 business schools

Procter & Gamble

Founded in 1837, Procter & Gamble Co., is the world's number one maker of household consumer goods. P&G has an incredibly extensive portfolio of valuable brands grossing over $75 billion in revenue. This includes 21 'billion-dollar brands' such as Tide, Gillette, Crest, Pantene, and over 200 other brands in more than 180 countries.

Since 2009, Procter & Gamble has relied on Qualtrics for some of its most important consumer and product research projects.

pg.com

“Even a small change to a package design or a tweak to a message can have a huge impact on sales affecting millions of dollars. The wrong decision for packaging or messaging could cost P&G tens of millions of dollars, and that’s why we rely on Qualtrics to help us get it right. We use Qualtrics to identify opportunities to create an unrivaled product innovation pipeline, continuously design better products that delight consumers, and to develop messaging that communicates the benefits perfectly.” ‐ Research Leader, Procter & Gamble

  • Industries
  • Consumer Packaged Goods
  • Use Cases
  • Product concept testing
  • Messaging research
  • Naming research
  • Size
  • Large business

Nike

Founded in 1964, NIKE, Inc. is an American company that involves itself in the design, manufacturing, marketing, and sales of footwear, apparel, equipment, accessories, and services. With revenue over $25 billion, Nike is the world’s largest supplier of athletic equipment and the most valuable sports business brand.

nike.com

“At Nike, we use Qualtrics to drive employee engagement and get feedback on employee training. The data we get comes at such a granular level that we can drill down however we want or roll it up to act on themes. This data not only improves training quality and employee engagement, but it helps us measure the effect on business results.” ‐ HR Leader, Nike

  • Industries
  • Consumer Goods
  • Manufacturing
  • Design
  • Use Cases
  • Employee engagement research
  • Employee assessments
  • Size
  • Large business

Citrix

Citrix enables and empowers mobile workspaces. Founded in 1989, Citrix is one of the world’s leading software ­as ­a ­service companies, serving hundreds of thousands of businesses of all sizes with products such as GoToMeeting, GoToWebinar, XenDesktop, and other cloud­based virtualization solutions.

citrix.com

“My colleagues and I in the pricing department have been able to create a ‘survey center of excellence’ via the Qualtrics platform. Qualtrics allows us to conduct advanced survey analysis in­house using Qualtrics’ convenient templates. Every time we do a study in­house, we’re saving over $100,000 versus outsourcing it.” ­- Citrix

  • Industries
  • Technology
  • B2B
  • Use Cases
  • Pricing Studies
  • Concept / Product Testing
  • Size
  • Large business

Marriott

Marriott International, Inc., is a leading global lodging company with more than 4,200 properties in 79 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. It was founded by J. Willard and Alice Marriott and has been guided by Marriott family leadership for nearly 90 years.

marriott.com

“Our hotel strategy and tactics evolve as market demands change, so it’s important to understand what our customers have to say. Qualtrics makes it easy to uncover customer opinions on virtually every aspect of our business and take action to ensure the best possible experience each step of the way.” ‐ Senior Customer Insights Manager, Marriott

  • Industries
  • Travel and Hospitality
  • Use Cases
  • Concept testing
  • Satisfaction research
  • Size
  • Large organization

CBS Interactive

CBS Interactive (CBSi) is an online content network for information and entertainment with engaging, branded websites covering entertainment, news, sports, technology, games, music, food, and business. CBS Interactive brings together ad sales operations, as well as CBS television, sports, and news groups involved in program development.

cbsinteractive.com

"Qualtrics survey data gives CBS Interactive actionable insights to improve our products and make effective sales pitches to potential clients. These insights have resulted in successful product launches, millions in increased revenue, and double‐digit increases in brand awareness, all of which help to position CBS Interactive competitively in the digital marketplace.” ‐ Jessica Wong Ph.D., CBS Interactive

  • Industries
  • Multimedia
  • Entertainment
  • Use Cases
  • Concept testing
  • Satisfaction research
  • Size
  • Large organization

Harvard University

Established in 1636, Harvard is the oldest institution of higher education in the United States. Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world.

harvard.edu

“Since 2005, the survey research project I direct has enlisted over 200 institutions of higher education to join in our mission to improve the quality of college faculty lives everywhere. We know we are making a difference thanks to Qualtrics, whose tools help us to assess not just the satisfaction of our institutional partners, but their leadership capabilities as well.” ‐ Kiernan Mathews, Administration, Harvard University

  • Industries
  • Academic
  • Use Cases
  • Concept testing
  • Satisfaction research
  • Size
  • Large organization

HP and Hewlett Packard Enterprise

You may know HP best for its established line of home computers, printers, and other technology devices ­ or as the company that started Silicon Valley. The HP name is now attached to a wide array of pursuits ranging from computer gaming products to the development of new cloud­based and SaaS solutions for businesses around the world.

hp.com
hpe.com

“We rely on Qualtrics to run our Global Brand Tracker, an exhaustive annual study that measures how our business units are performing with regard to awareness, consideration, preference, purchase intent, CSAT, NPS, and more. Using Qualtrics, we’ve been able to increase our brand value by 18% since 2014 while rising in global brand rankings from #11 to #9.” ­­-HP

  • Industries
  • Technology
  • B2B
  • B2C
  • Use Cases
  • VoC and satisfaction research
  • Employee insights
  • Size
  • Large business

Microsoft

Founded in 1975, Microsoft has long been one of the world’s leading and most profitable technology companies. Many of its brands have become household names, including Microsoft Office, Windows, Internet Explorer, Skype, and Xbox.

microsoft.com

“Qualtrics allows us to quantify the effect of our initiatives. We couldn’t survive without it. We use their tools for everything from simple concept tests to complex conjoints. The platform is so powerful and easy to use, yet we haven’t even tapped its full capability. At the end of the day, the insights gained from Qualtrics data are moving the needle and changing the way we do business globally.” ‐ Research Leader, Microsoft

  • Industries
  • Technology
  • B2B
  • B2C
  • Use Cases
  • Concept testing
  • Satisfaction research
  • Size
  • Large business

Stanford University

Stanford University, in the heart of California's Silicon Valley, is one of the world's leading teaching and research universities. Since its opening in 1891, Stanford has been dedicated to finding solutions to big challenges and to preparing students for leadership in a complex world.

stanford.edu

“Qualtrics is the standard now. Everyone uses it. The solution has made research tremendously more convenient and by making it more convenient, it allows us to be more productive. I can’t imagine a situation where you wouldn’t use Qualtrics to run a survey. It’s not even a question; you can’t do what we do without it. Asking someone here if they’re using Qualtrics is like asking if they have a pen and some paper.”

  • Industries
  • Academic
  • Use Cases
  • Concept testing
  • Satisfaction research
  • Size
  • Large organization

SAP

SAP is a European multinational corporation that makes enterprise software to manage business operations and customer relations. As the market leader in enterprise application software, SAP has offices in 130 countries and enables more than 296,000 customers worldwide to work together more efficiently and use business insight more effectively.

sap.com

“We use Qualtrics to understand how to improve click‐through rates and turn millions of site visits into valuable insights that improve site usability, grow NPS, and accelerate conversion of targeted behaviors. Before Qualtrics, SAP surveys were inefficient and suffered from historically low response rates. With Qualtrics, SAP was able to create surveys that yielded 20 times higher click‐through in 80 percent less time! And the process feels effortless. And the insights are resulting in real business outcomes like increased online visitor satisfaction—driven by 66 percent fewer popups—increased NPS, increased conversion rates, and incremental revenue streams.” ‐ Director, SAP

  • Industries
  • Technology and Software
  • B2B
  • Use Cases
  • Site conversion
  • Concept testing
  • Satisfaction research
  • Size
  • Large business

Royal Caribbean

Royal Caribbean Cruises Ltd. is a global cruise vacation company that operates Royal Caribbean International, Celebrity Cruises, Pullmantur, Azamara Cruises, and CDF Croisieres de France. The company has a combined total of 40 ships in service, one under construction, and one under agreement. It also offers unique land‐tour vacations in Alaska, Asia, Australia, New Zealand, Canada, Europe, and South America.

royalcaribbean.com

“Since we started using Qualtrics in 2009, we’ve been able to increase our ability to deliver better marketing and passenger experiences, whether at sea or on land. As a result, we’ve improved satisfaction, loyalty, and advocacy and have been named Cruiseline of the Year every year since—all because we start with data and insights from our passengers based on their experiences and expectations.” – Kristina Murray, Insights Manager, Royal Caribbean

  • Industries
  • Travel & Tourism
  • Use Cases
  • Ad Testing
  • Concept testing
  • Satisfaction research
  • Size
  • Large business

1-800 Contacts

1‐800 CONTACTS is the world's largest contact lens company, providing the fastest, easiest, and most enjoyable way to order contact lenses on earth. The company has an inventory of more than 15 million contacts and has served over 8 million customers.

1800contacts.com

“When we deployed Qualtrics, we turned the ideas of scaling and metrics on their heads. In service industries, we are always looking to scale, but the more we scaled, the further away we got from the human‐to‐human contact that is so key to successful service execution. Since we found that we needed to bring back more of the human‐to‐human connection with our customers, we used digital technologies not to scale our business but to scale our personal connections. When we deployed our responsive analytics we surprised a lot of customers by using the Qualtrics survey tool as a way to give customers way more than they expected.” – Niel Weiloch Ph.D., 1‐800 CONTACTS

  • Industries
  • Consumer Goods
  • Use Cases
  • Concept testing
  • Satisfaction research
  • Size
  • Large organization

Allianz

Allianz Life Insurance Company of North America is a leading provider of retirement solutions, including fixed and variable annuities and life insurance for over 85 million customers in more than 70 countries. Through bull markets and bear markets Allianz provides careful planning, disciplined investing, and risk management expertise services.

allianzlife.com

“Adopting Qualtrics has significantly improved the effectiveness and efficiency of our customer marketing programs. The intuitive platform with integrated analytics has helped our company reduce its customer insights reporting time by 50%, enabling faster reactions to feedback and resulting in a 15% increase in acquisitions and millions in incremental revenues. With more flexibility and agility in our customer marketing operations, Allianz can better anticipate and respond to evolving market demands to attract new customers and keep existing ones happy.” ‐ Director, Allianz

  • Industries
  • Financial Services
  • Use Cases
  • Concept testing
  • Satisfaction research
  • Size
  • Large organization

Healthcare.gov

In 2013, Healthcare.gov re‐launched as a health insurance exchange website operated under the United States federal government. Today, it is the central tool in helping the U.S. government meet the deadlines set forth in the Affordable Care Act. The site facilitates the sale of private health insurance plans to residents of the United States and assists those who are eligible to sign up for Medicaid.

healthcare.gov

”When we re‐launched the site in 2013, Qualtrics was the tool we used to collect consumer feedback to improve the site. In 2014, HealthCare.gov attracted 1.3 billion unique page views, which created the very complex task of soliciting feedback and making targeted improvements to a website used by millions upon millions of Americans. Optimizing the user experience plays a critical role in helping millions of individuals and small businesses identify insurance options in their state.” ‐ Jon Booth, Director of Web & New Media Group Centers for Medicare & Medicaid Services

  • Industries
  • Government
  • Healthcare
  • Use Cases
  • Page level feedback
  • Site usability research
  • Concept testing
  • Messaging research
  • Size
  • Large organization

Investors Business Daily

Investor’s Business Daily provides exclusive stock lists, investing data, stock market research, education, and the latest financial and business news to help investors make more money in the stock market. IBD offers individual and professional investors a comprehensive lineup of print and online products, all based on a powerful investing system that has dramatically outperformed the S&P 500.

investors.com

“Our mission at Investor's Business Daily is to help people make more in the stock market. To carry out our mission, we always look for new ways to serve our customers the most relevant messaging at the right time. We use Qualtrics’ Site Intercept for everything from geo‐targeting to responsive design. Qualtrics has enabled us to provide a customized experience for all users, whether they are new site visitors, seasoned investors, long‐term subscribers, or financial professionals. We also use Site Intercept to promote our webinars, live events, and new features on our website. Using javascript expression variables, we can run acquisition campaigns and serve promotional offers to customers who aren't subscribing to a certain product. Since we can target by access levels, we can exclude customers who already have access to a product. They get the value‐added intercepts such as webinars, and free at that” ‐ CMO, Investors Business Daily

  • Industries
  • Financial Services
  • Use Cases
  • Concept testing
  • Messaging research
  • Size
  • Large organization

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