The Qualtrics XM Platform_
Make every
experience count
Transform every interaction with customers, employees, and prospects into moments that matter. The Qualtrics Experience Management Platform turns feedback from multiple channels into clear, predictive insights and actionable recommendations.
Built for driving experience-led transformation
Top-performing brands in every industry are investing in Experience Management (XM): the business discipline of driving actions based on an ongoing flow of insights about how customers and employees are thinking, feeling, and behaving.
Qualtrics delivers the world’s only all-in XM platform—amplified with specialized AI—to help you use data to optimize experiences across the entire organization.
Trusted by 20,000+ leading brands
All your experiences
in one platform.
All your people invested
in improving them.
With one centralized platform for customer experience, employee experience, and market research—and tailored solutions for every team within your organization—you can break down data silos, fully understand customer and employee journeys, and give everyone the tools to be a powerful experience-maker.
SEE QUALTRICS IN ACTIONEXPERIENCE MANAGMENT ////// PLATFORM
Specialized, secure and trusted
Our AI helps you make sense of your data, and we make sure it stays yours.
XM OPTIMIZED_
Qualtrics AI delves deep into the experiences of your customers, employees, and prospects to understand personal preferences, proactively anticipate needs, and offer scalable, actionable recommendations across your business.
EASILY INTEGRATED_
Qualtrics AI meets you where you are, connecting to every system of record and action in your enterprise, enabling you to embrace AI on your terms and customize your integration as your business grows and your needs change.
PRIVATE AND SECURE_
The Qualtrics platform supports enterprise grade compliance, governance, and security out of the box. We're committed to safeguarding your proprietary insights and competitive advantages.
See Qualtrics AI in action
AI-optimized solutions are here or nearing general availability across Qualtrics’
three definitive suites for experience management.
Get to a deeper level of insight with conversational feedback. Develop AI-recommended coaching plans for agents. Automatically surface location-specific insights for your managers, and much more.
Empower your leaders with actionable insights and recommendations for enhancing engagement, productivity, and loyalty. Help your employees feel valued and aligned with company objectives.
Enhance your research with powerful generative AI, delivering deeper insights and clear actions for each study. Reduce costs, expand your knowledge base, and grow revenue with the ability to make informed, strategic decisions.