Platform > Customer Experience > Customer Surveys

Customer Survey Software

Measure and optimize your CX with customer survey software

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Over 10K brands and 99 of the top 100
business schools use Qualtrics


Create customer experiences that drive loyalty and spend by understanding the key drivers of customer satisfaction at every touchpoint. Survey your customers in the moment across multiple channels and see all your data in real-time on a single platform.

By measuring and optimizing customer experience, you can:

  • Improve customer retention and loyalty
  • Increase customer share of wallet
  • Reduce cost to serve
  • Optimize customer acquisition
  • Increase brand awareness and equity

The most sophisticated survey software tool
is also the easiest to use


Deliver personalized interactions at scale

Create, customize, and modify your customer surveys in minutes with a drag-and-drop user interface, a library of 100+ question types, and pre-built survey templates designed by PhD survey scientists. Start conversations with customers wherever they are through apps, websites, email, SMS, chatbots and many more.

Predict what customers will do next

Predict what your customers will do next and anticipate their future needs with predictive analytics. It’s all done automatically so every time you log in, you’ll see the actions you need to take to have the biggest impact on your business.

Embed CX throughout your organization

Activate your organization by embedding customer survey feedback into your employees’ daily routines using their exciting tools and processes. Everyone in the organization can see the data that matters to them with role-based dashboards that automatically surface the right insights to the right people.

See why 10,000 customers trust Qualtrics with their customer surveys

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Customer surveys on every channel

Improve your response rates by engaging customers on the devices and platforms they want to use. With Qualtrics CustomerXM™ you can collect customer feedback through:

  • Email
  • Chatbots and messaging apps
  • Text or SMS
  • Mobile
  • Native apps
  • Offline apps
  • many more

Expert-designed surveys every time

Get high-quality, actionable data with every customer survey. Choose from a range of pre-built templates designed by PhD customer survey scientists or, build your own and rely on ExpertReview to do the heavy lifting for you. It automatically analyzes every question and recommends improvements before you hit ‘send’ so you can be confident you’re launching a best-practice survey every time.

Automatically predict customer churn

Automatically identify at-risk customers and take action to reduce churn with Predict iQ. It learns on all your data from spend and repeat visits to customer feedback and makes powerful predictions about future behaviour so you can take action when your customers need it most.

Take action across the organization

Follow up with customers easily with built-in closed-loop follow-up and action planning. When a customer response meets certain conditions, a ticket is automatically raised with the right people to step in and take action. And with action planning tools to track it all the way through to resolution, you’ll be able to make sure every customer is taken care of.

The top rated customer survey software

The crowd has spoken. Qualtrics is proud to be the XM pioneer and survey software category leader in the top right quadrant on the #1 independent software review site.

Read unbiased reviews from real customers and compare for yourself.

Read Qualtrics Customer Experience reviews on G2

What is customer survey software?

Customer survey software enables users to collect data on customer experience, measure overall customer satisfaction in real time, and yield insights that impact business decisions. The most basic customer survey software solutions typically offer a way to gather feedback, offering limited reporting and analytics capabilities alongside it. The most powerful customer survey solutions combine collection with reporting and analysis to turn customer feedback into actionable insights through tools like text analyticspredictive insights and closed-loop follow-up tools.

learn about customer satisfaction surveys