Professional Grade Power
Qualtrics supports the methods that define superior research and delivers insights in real time. With Qualtrics you can build advanced-flow surveys, send them, and roll out organization-wide results the same week.
Our drag-and-drop interface is as easy to use as everyday email and requires no coding, which means you'll be up to speed in a hurry, especially with help from our award-winning support team.
Use Qualtrics in endless ways. Track consumer behavior across diverse segments, benchmark your company versus competitors, conduct complex academic research, and do all of your ad and product testing at a fraction of the price you'd pay to outsource your research.
Track consumer behavior across unique segments. Take specific actions based on the value associated with each customer type.
product development & Pricing
Gather customer feedback on new products and services early and throughout the development cycle to save time and money.
Put everything into perspective by gaining an understanding of where you stand in relation to your competitors. Capitalize on key business differentiators and identify gaps in products and services.
Qualtrics is the leading global provider of data collection and analysis products for academic research, giving professors and students alike an all-in-one platform to capture real-time insights and draw solid conclusions.
Take your level of customer understanding beyond "who is buying" to "why they are buying". Dive into the lifestyle, behaviors, and habits that influence customer purchase decisions.
Where is your industry headed? Monitor industry and market trends to keep your company ahead of the curve.
Understand the value your customers attach to unique attributes of products and services offered by your business. Optimize the customer experience without breaking your budget.
A/B Testing & Experiments
Go from “we think” to “we know” and make data-informed decisions by A/B testing across every research segment. Test questions, products, styles, experiences, promotions, or features in order to truly understand the effect of change.
Turn email lists, site visitors, members of your social media groups, and others into your own research panels. A ready and willing panel increases response rates and turnaround times for any research you’re conducting.
How does ad content influence the way customers perceive your brand and/or encourage purchases? Answer these questions and more by conducting in-depth ad testing across key customer segments online and direct.
WEBSITE & MOBILE
Understand how customers interact with your desktop and mobile experiences and make improvements based on customer feedback.
RESPONDENTS ON DEMAND
Purchase access to millions of respondents to collect feedback from exactly the people you need for your research. We can even run your project for you to ensure you achieve your goals.
Supercharged features that power successful projects
Over 100 different
Smart Scale Labeling
Advanced flow logic
Rich Text editing
Images, video, and audio
Scoring and grading
Preview survey functionality
Collaborate survey functionality
Custom end of survey message
Web services & RSS feeds
Prevent ballot box stuffing
Anonymous or individual links
via any channel,
anytime, to anyone
Generate a dynamic link that gives you control over what happens when a user clicks it. For example, the link could point toward a survey on Monday through Wednesday, but then to a public report on Thursday through Sunday. You can even direct respondents to take different surveys based on location, demographic, or other dynamic criteria – all using the same link.
The easiest way to engage and interact with your respondents via their mobile devices. Surveys are often hard to complete on mobile. Not with Qualtrics. Your customers will receive a clean, consistent, and branded mobile survey experience, every time—increasing response rates and capturing in-the-moment feedback.
MOBILE SITE & WEBSITE
Engage visitors and customers while they’re browsing any of your digital sites in ways that seamlessly integrate with the experience. Target specific segments based on nearly 20 behavioral- and location-based criteria to ensure the right questions reach the right people at the perfect time.
Allow merchants to gather customer intelligence via digital or paper receipts ranging from quality of service to ideas for new products.
Capture face-to-face feedback on your tablet or smartphone without an Internet connection. Perfect for use in the field and anywhere your team interacts with customers to collect in-person feedback.
Send customized email invitations to your respondents, track their progress, and prevent fraud and abuse of your survey. View the history of scheduled mailings, send Reminder and Thank You emails, and download the mailing history.
Avoid the expense of associate outcalls by using IVR and sending personalized surveys via the telephone to gather information & observations from customers.
Embed any survey into social media, in three clicks or less. Best for short surveys or surveys about trending topics with the potential to be shared broadly.
Direct people to surveys using QR codes. A great option for receipts, posters, and other print media.
panel of survey respondents
Improving response rates and trying to get through the red tape to run a study can be major headaches for researchers — headaches that can be relieved when you have a ready and willing panel of respondents. For building and maintaining your own panel, there’s no better solution than Qualtrics Panel Management.
Qualtrics’ panel management software offers an unmatched level of automation. Target the right respondents from your panel for your project based on profile information, past survey responses, and key statistics. Control contact frequency and manage global opt-outs in order to stick to the cadence respondents agreed to. And with incentive management, automatically deliver coupon codes as soon as panel members earn them.Request Demo
your data, minutes
after you get it
View, edit, and manage responses
Measure survey reach and engagement
Trigger email reports
Share low-maintenance dashboards
Display your results
Build greater brand loyalty by asking about your customers’ experiences and acting on their feedback.
Happy employees create happy customers. Identify the drivers of employee engagement and satisfaction to drive positive customer interactions.
Thoroughly understand your market and deliver ahead of customer expectations.