The Leading Research & Experience Software | Qualtrics

Welcome to the qualtrics experience management platformTM

Four core experiences of business. Four applications to get them right.

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It’s time to get it together


customer ExperienceTM

Turn customers into fanatics. Delight customers at every touchpoint. Monitor, respond and improve every interaction along the customer journey.

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employee ExperienceTM

Turn employees into ambassadors. Drive employee excellence by measuring and optimizing every stage of the employee lifecycle.

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brand ExperienceTM

Turn brands into religions. Increase brand equity, test and improve advertising, and identify your essential brand drivers.

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product ExperienceTM

Turn your products into healthy obsessions. Uncover product needs, prioritize features, and predict market trends.

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Research CoreTM

This is sophisticated research made simple.
From surveys to insights to action.

Experience management meets
lather-rinse-repeat simplicity

Measure, prioritize and optimize the four core experiences of business


Measure & Baseline

Measure the experiences you deliver across all touchpoints.


Predict & Prioritize

Know what’s coming next, so you can work on the experiences that matter most.


Act & Optimize

Have your finger on the pulse of experience so you can do more of what’s working and less of what’s not.

We’re not just changing the rules
We’re changing the game

Friendly. Simple. Powerful. The XM platform has landed.

CONVERSATIONAL, not confrontational

No disruptions. No begging. No bribes. Only natural, friendly conversations designed to humanize the process.

democratize - make anybody an expert

Your experience data at everyone’s fingertips. And we make it even simpler with intuitive, point-and-click features that anyone can master.

PREDICT like a boss

Guessing is gambling. With A.I., machine learning, directive analysis, and advanced statistical capabilities, you actually can beat the house.

FLEXIBLE is no longer a stretch

No one likes a stiff.
Your tools, your tweaks, your way. Our platform is totally customizable to accommodate your needs.

single system, multiple dimensions

No more herding apps. Manage brand, product, customer and employee experiences with one seamless system.

The big picture
Now showing on one platform

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