THE FUTURE OF XM
Turn insight into trusted outcomes.
The next generation of Experience Management, the XM Data & AI Platform, turns human understanding into a system of decision, helping you act faster and continuously drive trusted outcomes.
Introducing XM Data & AI
Shape what
happens next.
Shape what
happens next.
XM Data & AI combines 25 years of experience data with deep human context to understand what matters to people and why. So you can act with greater intelligence in the moments that matter, rather than reacting when it’s already too late.
THE EXPERIENCE GAP
The most expensive problem in business.
The most expensive problem in business.
The Experience Gap is the distance between what people expect and what organizations actually deliver. As the gap grows, customers leave, employees disengage, loyalty fades, and revenue walks out the door forever. XM Data & AI helps close the gap by turning understanding into intelligence to shape better outcomes before opportunities are lost.
Elevate the trajectory of your business one great experience at a time.
Test a decision before anyone lives it. Then find the people already heading toward an outcome you don't want, and act on it while there's still time to change course. One person at a time.
Pressure-test a decision against every outcome you own, before a single person lives the consequence.
Know which customers and employees are heading toward an outcome that matters, while you can still change it.
Take actions that match your intent and your standards in the moments that matter to drive trusted outcomes
Make experience your biggest advantage
Make experience your biggest advantage
Most companies track experience with disconnected tools. The best ones compete on experience with Qualtrics.
Stay ahead of market shifts
Turn disconnected data into the clear, predictive insights you need to make confident decisions, before competitors seize the moment.
How Qualtrics helps
Turn moments into measurable outcomes
Across every channel, Qualtrics helps you turn human signals into intelligent action—and deliver experiences customers feel long after they end.
How Qualtrics helps:
Drive action everywhere it matters
Automated recommendations and responses, an engaged frontline, and proven expertise—working together to turn insights into outcomes.
How Qualtrics helps:
See how we’ve helped leading
organizations
Trust is not a feature. It’s our track record.
Trust is not a feature. It’s our track record.
We test our security against the toughest, and we measure trust by the company and confidence we keep. Global enterprises, healthcare systems, and governments rely on Qualtrics.
Experience is the future of business
AI will make every business faster. But it can't recreate the trust built through thousands of aligned decisions. See how to turn experience into a lasting advantage — and give people a reason to choose you again and again.
Ready to build unbreakable loyalty?
Stop reacting to change. Start shaping what customers expect next. With Qualtrics, you don’t just measure experience—you design the moments that make loyalty inevitable.