The Experience Management Platform™

Deliver exceptional
customer, product, brand
and employee experiences
on the #1 XM platform

Four core experiences of business.
One powerful system of action.

Customer Experience

Turn customers into fanatics

Get feedback from customers at every meaningful touchpoint, analyze their comments to know what to do, then take action on the things that deliver measurable impact.

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Employee Experience

Turn employees into ambassadors

Improve the employee experience at every moment that matters with actionable insights for every people leader in the organization.

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Product Experience

Turn products into obsessions

Launch breakthrough products by putting people at the heart of every decision from
the features you develop to your pricing
and packaging.

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Brand Experience

Turn brands into religions

Understand your market and your competitors better than ever before, and create lasting connections with your customers.

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Research Core

Great experiences need a great foundation

Get started with the world’s #1 research platform. Drag-and-drop simplicity. Automated analytics. Sophisticated research, made simple.

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How XM Works

Experience Management (XM) is how the world’s most successful businesses continuously improve the experiences people have with their organizations. XM focuses the entire company on delivering value to customers and employees, helping drive immediate bottom line results and create long-term value for shareholders. Here’s how it works:

  1. Qualtrics makes it easy to collect feedback from customers, employees, suppliers, partners, or any other stakeholder using the channels they prefer.
  2. Using advanced text and voice analytics, Qualtrics automatically surfaces hidden insights buried deep in customer feedback.
  3. With powerful AI and machine learning, Qualtrics generates recommended actions, then automatically routes them to the people in the best position to affect change.
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Get started with your
personalized demo

Look under the hood to see how it all works - book a demo with one of our experts and we’ll show you what the experience management platform can do.

Here’s what to do

  • Fill in your details and click "Request Demo"
  • We’ll get in touch to book a date and time
    for a demo with one of our experts
  • On the day, we’ll walk you through the platform
    and show you how it all works

Thank you for requesting a demo.
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