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Experience Management

Why collecting sensitive survey data is putting your company at risk

There’s a real cost to storing sensitive survey data that never gets used. Have you ever driven through a city at night to see block after block of office building windows lit up because the lights were left on? You can peer inside and see chairs, offices and conference rooms, but no people. Maybe you’ve […]

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How to keep remote employees engaged

Before the Industrial Revolution, it was common for men and women to work from home or have hybrid work-homes such as street-facing shops or workshops. The rise of factories in and the Industrial Revolution drew workers outside of the home and that’s where society camped for about 200 years, until about the 1980s when telecommuting […]

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How Bank of Ireland puts data at the heart of its CX program

Richard Waring and his team lead on insights and market research in Bank of Ireland. Along with the bank’s Customer Experience team, they form part of a newly-formed Chief Marketing Office. And it’s no coincidence the CMO looks after insights, market research and CX at once – for Bank of Ireland, modern, high-quality and timely […]

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10 brand and marketing conferences you should attend in 2019

Marketing is constantly changing and attending conferences is one of the best ways to stay up-to-date with the industry. From content marketing to brand management to SEO, there are numerous marketing topics you can learn about. In our digital society, it’s key that you get facetime with like-minded individuals and leaders who understand how marketing […]

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Find out how UnitedHealthcare turns experience challenges into opportunities to delight customers

The healthcare industry is one of the fastest growing spaces in America, particularly as the baby boomer generation reaches old age. In the last year, healthcare became the largest supplier of US jobs and health spending accounts for roughly 18% of the US gross domestic product. With such a growth in the healthcare industry taking […]

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7 patient experience trends for 2019

The patient experience is the sum of all the interactions patients have with health system, providers, and facilities. As the market shifts towards patient-centered care, it’s vital that organizations understand the importance of creating an excellent overall experience for their patients. In 2018, health care providers invested in a number of digital services such as […]

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