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Experience Management

X4: The World’s Largest Experience Management Event

For organizations to stay competitive in today’s experience economy, it is essential that they consistently create unforgettable experiences. That means breaking down silos, closing gaps, and recognizing that the four core experiences of business — customer, employee, product and brand experience — are all inseparably connected. That is why we launched the Experience Management or […]

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Introducing the Qualtrics Community Platform

For years, our passionate customer base has been asking for a place to connect and share ideas with each other and we heard that feedback loud and clear. Today, we’re excited to announce Qualtrics Community – a brand new, peer-driven forum that brings together users of the Qualtrics XM platform to collaborate on projects, swap […]

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G2 Crowd Names Qualtrics Research Core an Industry Leader

G2 Crowd, a top provider of business software reviews with over 320,000 validated user software reviews, has named Qualtrics Research Core an industry leader among dozens of research platforms tested. With a rating of 4.5 out of 5 stars, Research Core was among the best-reviewed platforms ranked on the dimensions of market presence and customer […]

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How Your Brand Tracker Should Measure Awareness

Brand-awareness tracking is a staple of marketing. It’s one of those “blocking and tackling” fundamentals that every marketing organization should understand and execute with precision. But sadly that’s not always the case, because many marketers limit their view of what brand awareness is and what their brand tracker should be measuring. A Lesson and a […]

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Pie Charts for Pi Day

Happy Pi Day everyone. You know: March 14, or 3.14. The puns will litter your Facebook feed, and, no doubt, your local bakery has already cooked up a one-day deal. But while pi is important, let’s take a moment to also honor the humble pie … chart. Pi, a brief history First, some context. Pi, […]

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What Is A Research Panel & Should We Have One?

There is often confusion between having a research panel and buying a sample from a third party panel provider. To help clear this confusion, we need to understand the difference between the two.

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