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Brand Experience

Analysis and Insights
for BX Leaders

Announcing Qualtrics ExperienceWeek 2017

The future belongs to brands that master their customer, employee, product, and brand experiences. Learn from the best at ExperienceWeek: the premier digital conference where you learn directly from the Icons of Experience. Four days of countless insights from leaders, mavericks, and innovators — all totally free. The show starts on your own device Monday, […]

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Forrester Study: Economic Impact of Experience Management

Experience management from Qualtrics isn’t just a good strategic decision. It’s an excellent financial decision. In their latest Total Economic Impact™ study, Forrester estimates the 3-year benefit of Qualtrics experience management software at $1.1 million. As we move further into an economy driven by experience, companies must actively manage key experiences. This is why organizations […]

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Be Cautious with Media-Rich Data Collection Techniques for Online Experience Management Surveys

Emoji’s, thumbs, stars, or sliders are crowding into numbers, response boxes/bubbles, or verbal labels in online survey response options. There is a popular belief that using more media-rich survey response scales will reduce respondent burden and result in increased respondent engagement, higher participation rates, fewer drop-offs, faster survey completion, and higher data quality. While there […]

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Brand Experience is Rushing to the Point of Sale

In L2-founder Scott Galloway’s No Mercy / No Malice post, he nails the modern dilemma of branding in a world of atomized attention: The key issue facing … manufacturers’ brands blessed with aspirational appeal and irrational margins — is that brand building has moved from broadcast to point of purchase, and their points of purchase […]

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Manage Every Experience That Matters: Why X-Data Is the New Imperative

Last month, I had one of the world’s largest insurance companies in our office. 2016 was a banner year for them. They had record earnings and stable growth, their stock was at an all-time high, and shareholders were thrilled with the company. But despite their success, they told me, “Ryan, we know someone is coming […]

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6 Prerequisites for New Business Software

Modern businesses rely on technology operate more smoothly, create better relationships with both employees and customers, and ultimately to drive higher profits. Accordingly, they thrive on software that helps them track things efficiently, manage items and people, and get things done more easily. Obviously, there are thousands of different types of software and different choices […]

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