XM Knowledge Base
How BMG and Loop use data to make critical decisions
The audience at X4 London were treated to a panel discussion with leaders from two brands that take listening extremely seriously – both literally and figuratively speaking. Louise Haazen is Researc...
By Daniel Saunders
Which brands have the most loyal customers?
Many companies will do anything they can to get insights into what compels customers to make their purchasing decisions. From analyzing customer behavior and market research to website analytics, lear...
By Qualtrics
Small tasks, big ambitions: How Airtasker designed a brand for global growth
Italian lessons? Chef for a birthday party? Kill a spider for you? Airtasker is known as THE platform to get anything done. At X4 on Tour Sydney, Angeline Lee (Vice President - Brand, Airtasker) revea...
By Qualtrics
When consumers are friction-free how can you build brand loyalty?
Right now, brands must face a new reality in the marketplace: consumers are friction-free and jump between brands at will. This is a reality exacerbated by unprecedented levels of consumer choice, not...
By Qualtrics
How customer experience helps bring Open Universities Australia’s brand promise to life
Open Universities Australia (OUA) helps students explore hundreds of online degrees and thousands of subjects from Australian universities. As an impartial destination the organisation is "Here to gui...
By Qualtrics
How Impossible is driving the meatless revolution
From a pipe dream to a business valued at $7 billion — see how Impossible’s impressive trajectory from Silicon Valley science experiment to the leading non-meat burger brand is rooted in an intric...
By Qualtrics
Impossible: The science of experience
At first glance, it’s hard to tell the difference. It looks like a burger. It smells like a burger. And you know what? It darn well tastes like one too. In 2016 — after 5 years of research a...
By Qualtrics
How to elevate your brand promise with better customer experience
Will Dance, Head of Marketing at Fantastic Furniture joined Qualtrics’ Lisa Khatri, Head of Customer, Brand & Design Experience - Asia Pacific & Japan to discuss brand experience in retail. ...
By Qualtrics
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