Brand Experience

The latest brand stories and insights

Get the latest advice and best practices from our brand experience experts and see the stories behind some of the world’s most iconic brands.


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10 brand and marketing books to read this year

Over the last 50 years, branding has evolved from the ability to differentiate products, to giving companies personalities, to making emotional connections with consumers. Today, companies spend copio...

By Diana Kaemingk


Being bold to be relevant

Jim Stengel, Author and former CMO of P&G, was joined by Andrea Zahumensky, CMO of KFC US, to discuss the role of boldness and bravery in decision making, and tips on how to stand out from the com...

By Harry Gough


Market research vs. marketing research — What's the difference?

Have you ever wondered whether there's a difference between market research and marketing research? Although these two terms are often used interchangeably, they have some qualities that differentiate...

By Qualtrics


Qualtrics named a finalist for the Digiday Technology Awards

A consumer’s experience with your brand has become critically important as consumers engage with brands across various digital and physical channels. That’s why we created Qualtrics BrandXM to emp...

By Qualtrics


Preparing your brand for a holiday season like no other

Right now, as brands plan for the holiday season they find themselves at a crossroads, determined not to fall foul of the consumer. Competition will be fiercer than ever, so here are three ways to hel...

By Harry Gough


How an iconic fishing brand used technology to catch a new generation of anglers

Recreational fishing has been a popular outdoor activity for decades. Since 1932, Zebco has been an iconic brand for the sport, designing some of the most popular rods and reels seen outside to this d...

By Qualtrics

Logo design: How to find the perfect symbol for your brand

Finding the perfect symbol for your business is a task worth doing well. Here’s what to consider as you design your first company logo. What is a logo? From the golden arches of McDonalds to the M...

By Sarah Fisher


Social listening: What it is and why it matters

One of the best ways to understand what people are really saying about you in their environment, social listening should be an integral part of your brand strategy. Here’s how it works. Social me...

By Harry Gough


How the world’s largest chocolate company is cracking the vegan market

For Barry Callebaut - the world’s leading producer of chocolate products, perhaps best known for its Ruby chocolate - vegan products are seen as a key growth opportunity. But as an emerging and f...

By Daniel Saunders


How to find your competitive advantage in times of change and uncertainty

One of the most important actions Beiersdorf Australia made in response to COVID-19 was to quickly deploy a customer sentiment tracker to understand how people are feeling and behaving during the pand...

By Lisa Khatri


A lesson in growing brand trust during the COVID-19 crisis

Keeping your existing customers engaged - let alone reaching new ones - is one of the biggest challenges facing many brands in today’s uncertain times. Traditional engagement channels are limited, o...

By Ross Lambert


5 Common errors in the research process

Designing a research project takes time, skill and knowledge. If you don’t go into the process with a clear goal and methods, you’ll likely come out with skewed data or an inaccurate picture of wh...

By Qualtrics

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