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The original names of 25 famous companies

Do you ever wonder how different life would be if you had been named something different? When it comes to branding, the right name can make or break the outcome of a company’s trajectory. Would we ...

By Qualtrics

Understanding share of search and what it means for your business

Share of search might be a newer term being used in market research, but it’s a powerful tool for understanding your business’ position in comparison to your competitors. Learn how to measure and ...

By David Dungan, Rosemin Anderson

The 4 market research trends redefining insights in 2024

3,000+ researchers. 14 countries. And 4 key market research trends shaping the new year. Welcome to the 2024 research trends: The year AI-fueled innovation takes research to new heights. Market res...

By Ali Henriques

Which brands have the most loyal customers?

Many companies will do anything they can to get insights into what compels customers to make their purchasing decisions. From analyzing customer behavior and market research to website analytics, lear...

By Qualtrics

Small tasks, big ambitions: How Airtasker designed a brand for global growth

Italian lessons? Chef for a birthday party? Kill a spider for you? Airtasker is known as THE platform to get anything done. At X4 on Tour Sydney, Angeline Lee (Vice President - Brand, Airtasker) revea...

By Qualtrics

How customer experience helps bring Open Universities Australia’s brand promise to life

Open Universities Australia (OUA) helps students explore hundreds of online degrees and thousands of subjects from Australian universities. As an impartial destination the organisation is "Here to gui...

By Qualtrics

How to Optimize Your Research to Navigate Business Uncertainty

Around the world, business uncertainty is up. The global economy has shifted and leadership teams are adjusting the way they make investments. This means that the traditional approach of prioritizing ...

By Qualtrics Value Advisory & Gradient Metrics, Topher Mitchell

How Rihanna and FENTY took celebrity
entrepreneurship
to a new level

From Mark Twain — who once put his name to a line of innovative fountain pens from The Conklin Pen Co — to actor Scarlett Johansson and comedian Colin Jost starring in an Amazon Alexa Super Bowl a...

By Qualtrics

Your guide to developing a digital brand strategy

Have you ever wanted a guide that can carry you through the entire branding process? A guide that not only defines your brand but also helps you steer the ship as you navigate brand identity, offer...

By Shane Barker