The latest brand stories and insights
Get the latest advice and best practices from our brand experience experts and see the stories behind some of the world’s most iconic brands.
How to elevate your brand promise with better customer experience
Will Dance, Head of Marketing at Fantastic Furniture joined Qualtrics’ Lisa Khatri, Head of Customer, Brand & Design Experience - Asia Pacific & Japan to discuss brand experience in retail. ...
How to Optimize Your Research to Navigate Business Uncertainty
How to Optimize Your Research to Navigate Business Uncertainty Around the world, business uncertainty is up. The global economy has shifted and leadership teams are adjusting the way they make invest...
By Qualtrics Value Advisory & Gradient Metrics
Friends of FENTY: Five brand experiences based on core values
FENTY transformed the beauty industry for good, embracing diversity and inclusion to create a breakthrough brand and an incredible business. What can we learn from other brands who have led with their...
Setting a new tone for diversity
When Rihanna launched Fenty Beauty in September 2017, no one would have guessed just how much it would shake up the beauty industry. After all, superstars and celebrities come up with new business ...
How Rihanna and FENTY took celebrity
to a new level
From Mark Twain — who once put his name to a line of innovative fountain pens from The Conklin Pen Co — to actor Scarlett Johansson and comedian Colin Jost starring in an Amazon Alexa Super Bowl a...
Unraveling the paradox of choice
Is less finally more? Can we complete a Costco run in less than an hour? If not, why? Today, we answer these important questions. If you’ve yet to visit a Costco, we’ve some age-old wisdo...
What's the deal with the $4.99 rotisserie chicken?
You can buy almost anything at Costco: caskets, medicine, TVs, even weird jumbo-sized ketchup — but at the back of the store is one of its most prized and coveted items… The Kirkland Signature ...
Future of the metaverse: Advertising insights from marketers and consumers
While some marketing pros and consumers are unsure of the metaverse, 59% of marketers who are currently advertising on the metaverse say it is their most successful channel It may seem like a conce...
Your guide to developing a digital brand strategy
Have you ever wanted a guide that can carry you through the entire branding process? A guide that not only defines your brand but also helps you steer the ship as you navigate brand identity, offer...
By Shane Barker
8 Data-Backed Tips to Improve Your Email Marketing Strategy
In 2020, the email marketing industry was worth $7.5 billion — a figure that’s set to increase to $17.9 billion by 2027. There’s a good reason for that. Brands value email marketing becaus...
By Ioana Wilkinson
9 things you need to know about the Gen Z consumer
Gen Z adults, ages 18 to 25, are an emerging consumer force, setting trends that influence the purchasing habits of older shoppers. These youngest of buyers don’t think the same way as their parents...
Top branding trends for 2022
2022’s branding trends will shape how your particular brand is perceived by the wider world. Nail your brand strategy with Qualtrics’ latest tips for branding in 2022. In 2022, brands are going...
How brand experience is helping this New Zealand company become the latest market disruptor
New Zealand’s picturesque Hawke’s Bay is home to one of the world’s newest disruptor companies, Rockit™ Apple. This small but mighty company, which exports apples to 30 countries across the...
By Lisa Khatri
Introducing Brand Impact Simulator
Redefine how consumers see your brand In the digital-first world of today, consumers have more purchasing options than ever. From ordering groceries to booking flights, there’s now a plethora of wa...
How Asana keeps pace in a quickly changing market, with Brand Experience Management
Asana’s market position in a newly created category requires a greater focus on brand experience. As Market Research Program Lead, Debra Bunyan has spearheaded efforts to gain insights from external...
How leaders can reap the benefits of creating a strong brand
After surveying hundreds of global business leaders, a Qualtrics-commissioned study from experienced research firm Forrester Consulting has revealed in-depth benefits of business branding. Taking i...
By Franck Sarrazit
Business surveys - 16 free questionnaire templates you can download
Surveys can help with a whole range of business questions and challenges, from designing a new product to checking on employee engagement. Here’s a run-down of the power of the survey and which kind...
By Sarah Fisher
Salt & Straw CEO Kim Malek: ‘Community is the power behind our flavors and our philosophy'
As part of our Breakthrough Builders podcast series, our VP of Tech Jesse Purewal chats with Kim Malek, CEO and Co-Founder of Salt & Straw on how she had the courage to sink her life savings into ...
By James Wadsworth
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