Brand Experience
The latest brand stories and insights
Get the latest advice and best practices from our brand experience experts and see the stories behind some of the world’s most iconic brands.
Free AccountDisruptive innovation: 4 times brands disrupted their own business models
Disruption is a big buzzword, especially in the world of tech. But what does it truly mean to be disruptive, and what’s the key to doing it well? We found that some of the best insights come from br...
By Ross Lambert
Forrester Study: Economic Impact of Qualtrics CustomerXM
Experience management from Qualtrics isn’t just a good strategic decision. It’s an excellent financial decision. In a Qualtrics-commissioned Total Economic Impact™ study (TEI), Forrester Consult...
By Catherine Thurtle
Breakthrough Artist Award: Seeking the world’s best experience breakthroughs
Breakthrough moments. They don’t happen often, but when they do they rocket whoever is involved to the top. At Qualtrics we’re in the business of breakthroughs. Across the world we are relentle...
By Qualtrics
5 brands taking a fresh approach to the holiday season
Holiday customer experiences needn’t be a frantic blur of crowds and tinsel. From masterful to madcap, here are 5 brands doing innovative things with their seasonal CX. 1. Target: helping customers...
By Daniel Saunders
X4 2020: Your Salt Lake City hotel guide
Booked your spot at X4 2020? Then it’s time to book your hotel. To make it easy for you, we’ve negotiated special conference rates with some of the best hotels nearby - we’re talking no more tha...
By Qualtrics
eBook: Brand Tracker Toolkit
Instant DownloadWhy technology is your brand building secret weapon
If the winner of the 2016 Olympic men’s marathon raced the winner of the 1904 marathon, he would have won by nearly 90 minutes. That means that 2016’s winner could have run nearly two marathons in...
By Aleksandra Polovina
The 5 rules of launching a new brand
At first glance, launching a new brand can feel like starting a new painting. The blank canvas represents an infinite number of possibilities, an endless array of choices. Your painting can become a l...
By Aleksandra Polovina
17 brand tracker sins and how to avoid them
Your brand tracker should be one of your company’s most talked-about assets. When you have a tracker that works, it improves your messaging, your products, your employees and even your customer expe...
By Aleksandra Polovina
What a world-class Brand Experience program looks like
Which brands come to mind when you think “world-class”? The New York Yankees? Apple? Patagonia? BMW? There’s no reason why your brand can’t be next up on that list. Marquee brands are built...
By Aleksandra Polovina
How frequently should you run your brand tracker?
“How frequently should my organization run its brand tracker?” is one of the most common questions when it comes to trackers. Marketing and research teams want to know so they can plan their ca...
By Aleksandra Polovina
Brand health: how to heal a sick brand
Has your brand lost its way? Has it lost its market share? Has it maybe even lost its soul? For once-mighty brands that are slowly losing their grip, there are often more questions than answers. ...
By Aleksandra Polovina
3 tips for growing your brand through research
Are you using research and insights to cut through the noise and build a brand that truly stands out? This is the question Steve Lockwood, Head of Insights and Marketing Analytics at Australia’s ...
By Lachlan Malone
Create A Survey With These 4 Common Sense Tips
Creating online surveys is as much an art as it is a science. It involves attention to detail in the design and flow of your survey questionnaire. Creating an effective survey that yields actionabl...
By Scott Smith
Market Research vs. Marketing Research — What's the Difference?
Have you ever wondered about the difference between Market Research and Marketing Research? Although these two terms are often used interchangeably, they have some differentiating qualities. The core ...
By Qualtrics
What’s new in Core XM? | September 2019
Over the past few months we’ve been rolling out some exciting new updates to Core XM with everything from a new Facebook Messenger integration to smarter surveys thanks to a little help from AI. ...
By Qualtrics
Product and pricing research — how conjoint analysis takes the guesswork out of product development
Imagine a life with unlimited resources to build the next ‘must-have’ product or develop your latest upgrade. Or one in which the cost of materials or development had no interconnection with the p...
By Amy Bates
Sample Size Calculator
How many people do you need to interview to get results representative of the target population with the level of confidence that you are willing to accept? Sample Size Calculator Qualtrics offers a...
By Qualtrics
