Brand Experience

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Why technology is your brand building secret weapon

If the winner of the 2016 Olympic men’s marathon raced the winner of the 1904 marathon, he would have won by nearly 90 minutes. That means that 2016’s winner could have run nearly two marathons in...

By Aleksandra Polovina


The 5 rules of launching a new brand

At first glance, launching a new brand can feel like starting a new painting. The blank canvas represents an infinite number of possibilities, an endless array of choices. Your painting can become a l...

By Aleksandra Polovina


17 brand tracker sins and how to avoid them

Your brand tracker should be one of your company’s most talked-about assets. When you have a tracker that works, it improves your messaging, your products, your employees and even your customer expe...

By Aleksandra Polovina


What a world-class Brand Experience program looks like

Which brands come to mind when you think “world-class”? The New York Yankees? Apple? Patagonia? BMW? There’s no reason why your brand can’t be next up on that list. Marquee brands are built...

By Aleksandra Polovina


How frequently should you run your brand tracker?

“How frequently should my organization run its brand tracker?” is one of the most common questions when it comes to trackers. Marketing and research teams want to know so they can plan their ca...

By Aleksandra Polovina


Brand health: how to heal a sick brand

Has your brand lost its way? Has it lost its market share? Has it maybe even lost its soul? For once-mighty brands that are slowly losing their grip, there are often more questions than answers. ...

By Aleksandra Polovina

3 tips for growing your brand through research

Are you using research and insights to cut through the noise and build a brand that truly stands out? This is the question Steve Lockwood, Head of Insights and Marketing Analytics at Australia’s ...

By Lachlan Malone


Create A Survey With These 4 Common Sense Tips

Creating online surveys is as much an art as it is a science. It involves attention to detail in the design and flow of your survey questionnaire. Creating an effective survey that yields actionabl...

By Scott Smith


Market Research vs. Marketing Research — What's the Difference?

Have you ever wondered about the difference between Market Research and Marketing Research? Although these two terms are often used interchangeably, they have some differentiating qualities. The core ...

By Qualtrics


What’s new in Core XM? | September 2019

Over the past few months we’ve been rolling out some exciting new updates to Core XM with everything from a new Facebook Messenger integration to smarter surveys thanks to a little help from AI. ...

By Qualtrics


Product and pricing research — how conjoint analysis takes the guesswork out of product development

Imagine a life with unlimited resources to build the next ‘must-have’ product or develop your latest upgrade. Or one in which the cost of materials or development had no interconnection with the p...

By Amy Bates


Sample Size Calculator

How many people do you need to interview to get results representative of the target population with the level of confidence that you are willing to accept? Sample Size Calculator Qualtrics offers a...

By Qualtrics

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