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Brand Experience

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for BX Leaders

What’s new in Research Core? | September 2019

Over the past few months we’ve been rolling out some exciting new updates to Research Core with everything from a new Facebook Messenger integration to smarter surveys thanks to a little help from AI. Here’s a run-down of some of the best new features on the platform. If you want to find out more about […]

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Product and pricing research — how conjoint analysis takes the guesswork out of product development

Imagine a life with unlimited resources to build the next ‘must-have’ product or develop your latest upgrade. Or one in which the cost of materials or development had no interconnection with the price people were willing to pay for your product. As such a world doesn’t exist outside of holodecks, product development teams are constantly […]

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5 Ways to Formulate the Research Problem

Before you get started with any form of market research it’s important that you understand what a marketing research problem is and how to formulate one. Once you understand the problem you are researching you can start creating research surveys for free with Qualtrics. Definition: What is a research problem? A research problem is a […]

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Sample Size Calculator

How many people do you need to interview to get results representative of the target population with the level of confidence that you are willing to accept? Sample Size Calculator Qualtrics offers a sample size calculator online that can help you determine your ideal survey sample size in seconds. Just put in the confidence level, […]

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Why Amazon is A Leader in Customer Experience

Amazon Prime day is upon us once more, and as the world’s biggest online retailer looks set to sell more products than ever before, it’s important to remember what got Amazon where they are – no, it’s not the products… it’s the service. For over twenty years, Amazon has set the standards in e-commerce with […]

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Brand positioning in the era of disruption, brand purpose and evidence-based marketing

Even though 50 years have passed since it was introduced, many marketers still view the concept of positioning as the basis for brand strategy. First coined by Jack Trout in 1969, positioning was what “advertising does to the product in the prospect’s mind.” The meaning then expanded beyond advertising and revolutionized branding after Trout, along […]

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