Brand Experience
The latest brand stories and insights
Get the latest advice and best practices from our brand experience experts and see the stories behind some of the world’s most iconic brands.
Salt & Straw CEO Kim Malek: ‘Community is the power behind our flavors and our philosophy'
As part of our Breakthrough Builders podcast series, our VP of Tech Jesse Purewal chats with Kim Malek, CEO and Co-Founder of Salt & Straw on how she had the courage to sink her life savings into ...
By James Wadsworth
Understanding human behavior: The softer side of experience management
Discover why universal human behavior traits are key to a successful XM activation. Experience management (XM) is becoming increasingly vital to organizations’ long-term business success. Underst...
By Isabelle Zdatny
Experience management 101: The what, why, and how of XM
As the ever-increasing flow of information shifts power from organizations into the hands of individuals, businesses must reassess how they operate. They must continuously learn what customers, employ...
By Bruce Temkin
7 proven ways to measure brand equity
Get started today with our simple guide to measuring brand equity What is brand equity and why does it matter? It’s well-known that customers will tend to buy a product they recognize and trust. T...
By Meena Toor
Brand health: How to heal a sick brand
Having a strong brand in good health will keep you one step ahead of the competition. What is brand health, how can you measure it and what can you do if your brand looks a little poorly? What is bra...
By Aleksandra Polovina
eBook: Brand Tracker Toolkit
Instant Download25 brand experience (BX) thought leaders to follow on Twitter
The best brands don’t just sell a product or service, they connect with their audience and create experiences that keep customers coming back for more. Brand experience (BX) is what drives target cu...
By Diana Kaemingk
10 brand and marketing books to read this year
Over the last 50 years, branding has evolved from the ability to differentiate products, to giving companies personalities, to making emotional connections with consumers. Today, companies spend copio...
By Diana Kaemingk
Being bold to be relevant
Jim Stengel, Author and former CMO of P&G, was joined by Andrea Zahumensky, CMO of KFC US, to discuss the role of boldness and bravery in decision making, and tips on how to stand out from the com...
By Harry Gough
Market research vs. marketing research — What's the difference?
Have you ever wondered whether there's a difference between market research and marketing research? Although these two terms are often used interchangeably, they have some qualities that differentiate...
By Qualtrics
Qualtrics named a finalist for the Digiday Technology Awards
A consumer’s experience with your brand has become critically important as consumers engage with brands across various digital and physical channels. That’s why we created Qualtrics BrandXM to emp...
By Qualtrics
Preparing your brand for a holiday season like no other
Right now, as brands plan for the holiday season they find themselves at a crossroads, determined not to fall foul of the consumer. Competition will be fiercer than ever, so here are three ways to hel...
By Harry Gough
How an iconic fishing brand used technology to catch a new generation of anglers
Recreational fishing has been a popular outdoor activity for decades. Since 1932, Zebco has been an iconic brand for the sport, designing some of the most popular rods and reels seen outside to this d...
By Qualtrics
Logo design: How to find the perfect symbol for your brand
Finding the perfect symbol for your business is a task worth doing well. Here’s what to consider as you design your first company logo. What is a logo? From the golden arches of McDonalds to the M...
By Sarah Fisher
Social listening: What it is and why it matters
One of the best ways to understand what people are really saying about you in their environment, social listening should be an integral part of your brand strategy. Here’s how it works. Social me...
By Harry Gough
How the world’s largest chocolate company is cracking the vegan market
For Barry Callebaut - the world’s leading producer of chocolate products, perhaps best known for its Ruby chocolate - vegan products are seen as a key growth opportunity. But as an emerging and f...
By Daniel Saunders
How to find your competitive advantage in times of change and uncertainty
One of the most important actions Beiersdorf Australia made in response to COVID-19 was to quickly deploy a customer sentiment tracker to understand how people are feeling and behaving during the pand...
By Lisa Khatri
A lesson in growing brand trust during the COVID-19 crisis
Keeping your existing customers engaged - let alone reaching new ones - is one of the biggest challenges facing many brands in today’s uncertain times. Traditional engagement channels are limited, o...
By Ross Lambert
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