Brand Experience
The latest brand stories and insights
Get the latest advice and best practices from our brand experience experts and see the stories behind some of the world’s most iconic brands.
A lesson in growing brand trust during the COVID-19 crisis
Keeping your existing customers engaged - let alone reaching new ones - is one of the biggest challenges facing many brands in today’s uncertain times. Traditional engagement channels are limited, o...
By Ross Lambert
5 Common errors in the research process
Designing a research project takes time, skill and knowledge. If you don’t go into the process with a clear goal and methods, you’ll likely come out with skewed data or an inaccurate picture of wh...
By Qualtrics
Sample Size Calculator
How many people do you need to interview to get results representative of the target population with the level of confidence that you are willing to accept? Download our step-by-step guide to make ...
By Qualtrics
A look at the new world of marketing with Seth Godin
What does modern marketing look like? There are few people - if any - in the world better placed to answer this question than Seth Godin. As the author of 19 best-sellers - including This is Market...
By Ross Lambert
COVID-19: Why now is the time to keep tracking your brand
With the COVID-19 (coronavirus) outbreak continuing to cause profound shifts in consumer attitudes and behaviors, many organizations will find themselves looking to reduce marketing and research costs...
By Franck Sarrazit
eBook: Brand Tracker Toolkit
Instant DownloadMental health and market research: Creating more empathetic brand experiences
Mental health affects every aspect of our lives and how we behave, whether it’s as employees, consumers, parents, or community members. Find out how to measure mental health and factor it into your ...
By Elizabeth Dean
How your brand can build & keep trust amid COVID-19
The COVID-19 pandemic is creating a new reality for brands and everyone is feeling the impact. In mid-March, as the crisis began spreading in the U.S., just over 70% of U.S. consumers indicated tha...
By Qualtrics
The ultimate guide to launching a successful pop-up
Pop-ups have taken the retail and restaurant industry by force, and with good reason: pop-ups offer something for everyone. Pop-ups allow businesses to create new one-off experiences to help build the...
By Levi Olmstead
The future of brand experience: 10 predictions for 2020
We picked the collective mind of the resident brand experience (BX) experts at Qualtrics to find out the main trends and issues marketers and brand managers need to be aware of in 2020. From the death...
By Ross Lambert
Disruptive innovation: 4 times brands disrupted their own business models
Disruption is a big buzzword, especially in the world of tech. But what does it truly mean to be disruptive, and what’s the key to doing it well? We found that some of the best insights come from br...
By Ross Lambert
Forrester Study: Economic Impact of Qualtrics CustomerXM
Experience management from Qualtrics isn’t just a good strategic decision. It’s an excellent financial decision. In a Qualtrics-commissioned Total Economic Impact™ study (TEI), Forrester Consult...
By Catherine Thurtle
Breakthrough Artist Award: Seeking the world’s best experience breakthroughs
Breakthrough moments. They don’t happen often, but when they do they rocket whoever is involved to the top. At Qualtrics we’re in the business of breakthroughs. Across the world we are relentle...
By Qualtrics
5 brands taking a fresh approach to the holiday season
Holiday customer experiences needn’t be a frantic blur of crowds and tinsel. From masterful to madcap, here are 5 brands doing innovative things with their seasonal CX. 1. Target: helping customers...
By Daniel Saunders
Where to stay during your X4 visit
There are plenty of options when it comes to accommodation in and around Salt Lake City. From city center hotels to mountain retreats within easy reach of the X4 venue, here’s our guide to places to...
By Qualtrics
Why technology is your brand building secret weapon
If the winner of the 2016 Olympic men’s marathon raced the winner of the 1904 marathon, he would have won by nearly 90 minutes. That means that 2016’s winner could have run nearly two marathons in...
By Aleksandra Polovina
The 5 rules of launching a new brand
At first glance, launching a new brand can feel like starting a new painting. The blank canvas represents an infinite number of possibilities, an endless array of choices. Your painting can become a l...
By Aleksandra Polovina
17 brand tracker sins and how to avoid them
Your brand tracker should be one of your company’s most talked-about assets. When you have a tracker that works, it improves your messaging, your products, your employees and even your customer expe...
By Aleksandra Polovina
Subscribe to the Experience Matters blog
Stay up to date with the latest XM thought leadership, tips and news.