Brand Experience

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Get the latest advice and best practices from our brand experience experts and see the stories behind some of the world’s most iconic brands.


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Mental health and market research: Creating more empathetic brand experiences

Mental health affects every aspect of our lives and how we behave, whether it’s as employees, consumers, parents, or community members. Find out how to measure mental health and factor it into your ...

By Elizabeth Dean


How your brand can build & keep trust amid COVID-19

The COVID-19 pandemic is creating a new reality for brands and everyone is feeling the impact. In mid-March, as the crisis began spreading in the U.S., just over 70% of U.S. consumers indicated tha...

By Qualtrics


The ultimate guide to launching a successful pop-up

Pop-ups have taken the retail and restaurant industry by force, and with good reason: pop-ups offer something for everyone. Pop-ups allow businesses to create new one-off experiences to help build the...

By Levi Olmstead


The future of brand experience: 10 predictions for 2020

We picked the collective mind of the resident brand experience (BX) experts at Qualtrics to find out the main trends and issues marketers and brand managers need to be aware of in 2020. From the death...

By Ross Lambert


Disruptive innovation: 4 times brands disrupted their own business models

Disruption is a big buzzword, especially in the world of tech. But what does it truly mean to be disruptive, and what’s the key to doing it well? We found that some of the best insights come from br...

By Ross Lambert


Forrester Study: Economic Impact of Qualtrics CustomerXM

Experience management from Qualtrics isn’t just a good strategic decision. It’s an excellent financial decision. In a Qualtrics-commissioned Total Economic Impact™ study (TEI), Forrester Consult...

By Catherine Thurtle

Breakthrough Artist Award: Seeking the world’s best experience breakthroughs

Breakthrough moments. They don’t happen often, but when they do they rocket whoever is involved to the top. At Qualtrics we’re in the business of breakthroughs. Across the world we are relentle...

By Qualtrics


5 brands taking a fresh approach to the holiday season

Holiday customer experiences needn’t be a frantic blur of crowds and tinsel. From masterful to madcap, here are 5 brands doing innovative things with their seasonal CX. 1. Target: helping customers...

By Daniel Saunders


Where to stay during your X4 visit

There are plenty of options when it comes to accommodation in and around Salt Lake City. From city center hotels to mountain retreats within easy reach of the X4 venue, here’s our guide to places to...

By Qualtrics


Why technology is your brand building secret weapon

If the winner of the 2016 Olympic men’s marathon raced the winner of the 1904 marathon, he would have won by nearly 90 minutes. That means that 2016’s winner could have run nearly two marathons in...

By Aleksandra Polovina


The 5 rules of launching a new brand

At first glance, launching a new brand can feel like starting a new painting. The blank canvas represents an infinite number of possibilities, an endless array of choices. Your painting can become a l...

By Aleksandra Polovina


17 brand tracker sins and how to avoid them

Your brand tracker should be one of your company’s most talked-about assets. When you have a tracker that works, it improves your messaging, your products, your employees and even your customer expe...

By Aleksandra Polovina

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