Brand Experience
The latest brand stories and insights
Get the latest advice and best practices from our brand experience experts and see the stories behind some of the world’s most iconic brands.
Free AccountSocial distancing in market research: Pivoting in-person methodologies
As public health authorities urge citizens to follow social distancing guidelines - or implement even more stringent measures - many market researchers are pausing or delaying in-person data collectio...
By Emily Geisen
4 things market researchers need to think about in the time of COVID-19
As the true scope of the COVID-19 pandemic continues to unfold, there is a question that’s top of mind for many market researchers: to field or not to field? We asked our internal brain...
By Brad Smith
The ultimate guide to launching a successful pop-up
Pop-ups have taken the retail and restaurant industry by force, and with good reason: pop-ups offer something for everyone. Pop-ups allow businesses to create new one-off experiences to help build the...
By Levi Olmstead
The future of brand experience: 10 predictions for 2020
We picked the collective mind of the resident brand experience (BX) experts at Qualtrics to find out the main trends and issues marketers and brand managers need to be aware of in 2020. From the death...
By Ross Lambert
Disruptive innovation: 4 times brands disrupted their own business models
Disruption is a big buzzword, especially in the world of tech. But what does it truly mean to be disruptive, and what’s the key to doing it well? We found that some of the best insights come from br...
By Ross Lambert
eBook: Brand Tracker Toolkit
Instant DownloadForrester Study: Economic Impact of Qualtrics CustomerXM
Experience management from Qualtrics isn’t just a good strategic decision. It’s an excellent financial decision. In a Qualtrics-commissioned Total Economic Impact™ study (TEI), Forrester Consult...
By Catherine Thurtle
Breakthrough Artist Award: Seeking the world’s best experience breakthroughs
Breakthrough moments. They don’t happen often, but when they do they rocket whoever is involved to the top. At Qualtrics we’re in the business of breakthroughs. Across the world we are relentle...
By Qualtrics
5 brands taking a fresh approach to the holiday season
Holiday customer experiences needn’t be a frantic blur of crowds and tinsel. From masterful to madcap, here are 5 brands doing innovative things with their seasonal CX. 1. Target: helping customers...
By Daniel Saunders
Where to stay during your X4 visit
There are plenty of options when it comes to accommodation in and around Salt Lake City. From city center hotels to mountain retreats within easy reach of the X4 venue, here’s our guide to places to...
By Qualtrics
Why technology is your brand building secret weapon
If the winner of the 2016 Olympic men’s marathon raced the winner of the 1904 marathon, he would have won by nearly 90 minutes. That means that 2016’s winner could have run nearly two marathons in...
By Aleksandra Polovina
The 5 rules of launching a new brand
At first glance, launching a new brand can feel like starting a new painting. The blank canvas represents an infinite number of possibilities, an endless array of choices. Your painting can become a l...
By Aleksandra Polovina
17 brand tracker sins and how to avoid them
Your brand tracker should be one of your company’s most talked-about assets. When you have a tracker that works, it improves your messaging, your products, your employees and even your customer expe...
By Aleksandra Polovina
What a world-class Brand Experience program looks like
Which brands come to mind when you think “world-class”? The New York Yankees? Apple? Patagonia? BMW? There’s no reason why your brand can’t be next up on that list. Marquee brands are built...
By Aleksandra Polovina
How frequently should you run your brand tracker?
“How frequently should my organization run its brand tracker?” is one of the most common questions when it comes to trackers. Marketing and research teams want to know so they can plan their ca...
By Aleksandra Polovina
Brand health: how to heal a sick brand
Has your brand lost its way? Has it lost its market share? Has it maybe even lost its soul? For once-mighty brands that are slowly losing their grip, there are often more questions than answers. ...
By Aleksandra Polovina
3 tips for growing your brand through research
Are you using research and insights to cut through the noise and build a brand that truly stands out? This is the question Steve Lockwood, Head of Insights and Marketing Analytics at Australia’s ...
By Lachlan Malone
Create A Survey With These 4 Common Sense Tips
Creating online surveys is as much an art as it is a science. It involves attention to detail in the design and flow of your survey questionnaire. Creating an effective survey that yields actionabl...
By Scott Smith
