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Brand Experience

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How to Optimize Your Research to Navigate Business Uncertainty

How to Optimize Your Research to Navigate Business Uncertainty Around the world, business uncertainty is up. The global economy has shifted and leadership teams are adjusting the way they make invest...

By Qualtrics Value Advisory & Gradient Metrics

Friends of FENTY: Five brand experiences based on core values

FENTY transformed the beauty industry for good, embracing diversity and inclusion to create a breakthrough brand and an incredible business. What can we learn from other brands who have led with their...

By Qualtrics

Setting a new tone for diversity

When Rihanna launched Fenty Beauty in September 2017, no one would have guessed just how much it would shake up the beauty industry. After all, superstars and celebrities come up with new business ...

By Qualtrics

How Rihanna and FENTY took celebrity
to a new level

From Mark Twain — who once put his name to a line of innovative fountain pens from The Conklin Pen Co — to actor Scarlett Johansson and comedian Colin Jost starring in an Amazon Alexa Super Bowl a...

By Qualtrics

Unraveling the paradox of choice

Is less finally more? Can we complete a Costco run in less than an hour? If not, why?  Today, we answer these important questions. If you’ve yet to visit a Costco, we’ve some age-old wisdo...

By Qualtrics

Future of the metaverse: Advertising insights from marketers and consumers

While some marketing pros and consumers are unsure of the metaverse, 59% of marketers who are currently advertising on the metaverse say it is their most successful channel It may seem like a conce...

By Qualtrics

Your guide to developing a digital brand strategy

Have you ever wanted a guide that can carry you through the entire branding process? A guide that not only defines your brand but also helps you steer the ship as you navigate brand identity, offer...

By Shane Barker

8 Data-Backed Tips to Improve Your Email Marketing Strategy

In 2020, the email marketing industry was worth $7.5 billion — a figure that’s set to increase to $17.9 billion by 2027. There’s a good reason for that. Brands value email marketing becaus...

By Ioana Wilkinson

9 things you need to know about the Gen Z consumer

Gen Z adults, ages 18 to 25, are an emerging consumer force, setting trends that influence the purchasing habits of older shoppers. These youngest of buyers don’t think the same way as their parents...

By Qualtrics

Top branding trends for 2022

2022’s branding trends will shape how your particular brand is perceived by the wider world. Nail your brand strategy with Qualtrics’ latest tips for branding in 2022. In 2022, brands are going...

By Qualtrics

How brand experience is helping this New Zealand company become the latest market disruptor

New Zealand’s picturesque Hawke’s Bay is home to one of the world’s newest disruptor companies, Rockit™ Apple. This small but mighty company, which exports apples to 30 countries across the...

By Lisa Khatri

Introducing Brand Impact Simulator

Redefine how consumers see your brand In the digital-first world of today, consumers have more purchasing options than ever. From ordering groceries to booking flights, there’s now a plethora of wa...

By Qualtrics

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