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Brand Experience

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Get the latest advice and best practices from our brand experience experts and see the stories behind some of the world’s most iconic brands.

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Experience management 101: The what, why, and how of XM

As the ever-increasing flow of information shifts power from organizations into the hands of individuals, businesses must reassess how they operate. They must continuously learn what customers, employ...

By Bruce Temkin

7 proven ways to measure brand equity

Get started today with our simple guide to measuring brand equity What is brand equity and why does it matter? It’s well-known that customers will tend to buy a product they recognize and trust. T...

By Meena Toor

Brand health: How to heal a sick brand

Having a strong brand in good health will keep you one step ahead of the competition. What is brand health, how can you measure it and what can you do if your brand looks a little poorly? What is bra...

By Aleksandra Polovina

25 brand experience (BX) thought leaders to follow on Twitter

The best brands don’t just sell a product or service, they connect with their audience and create experiences that keep customers coming back for more. Brand experience (BX) is what drives target cu...

By Diana Kaemingk

10 brand and marketing books to read this year

Over the last 50 years, branding has evolved from the ability to differentiate products, to giving companies personalities, to making emotional connections with consumers. Today, companies spend copio...

By Diana Kaemingk

Being bold to be relevant

Jim Stengel, Author and former CMO of P&G, was joined by Andrea Zahumensky, CMO of KFC US, to discuss the role of boldness and bravery in decision making, and tips on how to stand out from the com...

By Harry Gough

Market research vs. marketing research — What's the difference?

Have you ever wondered whether there's a difference between market research and marketing research? Although these two terms are often used interchangeably, they have some qualities that differentiate...

By Qualtrics

Qualtrics named a finalist for the Digiday Technology Awards

A consumer’s experience with your brand has become critically important as consumers engage with brands across various digital and physical channels. That’s why we created Qualtrics BrandXM to emp...

By Qualtrics

Preparing your brand for a holiday season like no other

Right now, as brands plan for the holiday season they find themselves at a crossroads, determined not to fall foul of the consumer. Competition will be fiercer than ever, so here are three ways to hel...

By Harry Gough

How an iconic fishing brand used technology to catch a new generation of anglers

Recreational fishing has been a popular outdoor activity for decades. Since 1932, Zebco has been an iconic brand for the sport, designing some of the most popular rods and reels seen outside to this d...

By Qualtrics

Logo design: How to find the perfect symbol for your brand

Finding the perfect symbol for your business is a task worth doing well. Here’s what to consider as you design your first company logo. What is a logo? From the golden arches of McDonalds to the M...

By Sarah Fisher

Social listening: What it is and why it matters

One of the best ways to understand what people are really saying about you in their environment, social listening should be an integral part of your brand strategy. Here’s how it works. Social me...

By Harry Gough

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