Analysis and Insights
for BX Leaders

This is a guest post by Tony Mickelsen, Senior Digital Marketing Specialist for Lucidpress The how of digital ad testing matters. Just doing it here and there is not enough. Why? Because at the heart of ad testing is information. Specifically, information on your prospects, customers, products and brand. This may include who your customers […]

Running your survey through a series of tests to check for potential problems can save you a lot of headaches down the road and ensure that you get the data that you want. In this post we discuss six different strategies for testing surveys before starting your data collection.

Have you ever noticed how television commercials change based on the program you’re watching? You wouldn’t expect to see a children’s toy commercial late at night, beer commercials during Saturday morning cartoons, or a sports figure during afternoon soap operas. Smart advertisers use demographics to target commercials in order to get the most bang for […]

Even if your research project is designed to perfection, it won’t be effective if you don’t get the right respondents. Getting them is critical, but it’s also hard. So we offer three proven ways to find them. Each of these methods will be useful in some circumstances and detrimental to others, so be sure to […]

Will digital transformation get the better of ‘old school’ brand tracker or is tech the fountain of youth it badly needed? I have always wondered about marketing’s apparent ‘fascination’ with death. If we are to believe those click-bait headlines, almost all non-digital marketing is on the brink of death these days. From traditional media channels […]

L.L. Bean tests a Tinder-style survey and learns that it yields a more enjoyable user experience – and results the company is putting to use. 106-year-old L.L.Bean is a pioneer in delivering remarkable customer experiences. From their handcrafted, Made-in-Maine, Bean Boots to their 24/7/365-day-open flagship store, L.L.Bean has built a sustainable business by offering high-quality […]