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9 Key Stages in the Marketing Research Process
I talked earlier about 20 different types of marketing research studies. Once you've selected one that you find interesting ask yourself two questions: first, how can you conduct your own marketing re...
By Scott Smith
Why do People Participate as Respondents in a Survey?
Marketing researchers often ask the question, but few techniques have been developed to increase participation. The following theories are among those proposed (and studied to varying degrees) as answ...
By Scott Smith
Top 10 Survey Pitfalls
In a perfect world, we’d all be survey experts. But since nobody’s perfect, sometimes we still make common mistakes when designing surveys. There are best practices for creating surveys, and...
By Christine Randle
Understanding the Values Behind the Brand
The Brand Connection: Brands connect products or services to people. This connection is through the meaning that the brand brings into the lives the people that use it. Brands tap into six modes of co...
Ethical Issues for Online Surveys
While conducting survey research, most academic and private sector organizations will adhere to the code of ethics and practices established by the American Association of Public Opinion Research (AAP...
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XM Institute launches: THE resource for Experience Management leaders
The Qualtrics XM Institute gives XM professionals an invaluable resource with access to original res...
How the City of Houston Health Department is using technology to speed essential contact tracing
In Texas, the state’s largest city is carefully getting back to business. And the responsibility f...
By Ben Rogers
Five XM practices for accelerating your digital transformation
As companies across industries face unique challenges from the pandemic, there’s a common theme in...
By Juliana Holterhaus