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The top market research conferences to attend in 2019

The market research industry is evolving. Executives today want smarter and faster insights, and technology and automation are changing the landscape. In order for market research professionals to stay relevant and deliver world-class insights, they must keep up with the latest trends. Market research conferences are a great way to gain insights, strategize new ideas, […]

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The 10 commandments for writing good surveys and questions

In the dark days of survey creation, survey question writing was confusing. Then came forth the 10 commandments for writing good survey questions to guide everyone from elite researchers to entry level interns in all things survey question writing. A good survey questionnaire is made (or not made) by the individual questions that constitute it. […]

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What is brand equity? How should I measure it?

A strong brand is the single most valuable asset in any business. But what exactly is meant by ‘strong brand’, and how does it relate to the popular concept of brand equity? There are at least two dimensions to this question. Emotionally Strong The first relates to how brands ‘sit’ in people’s minds. This is […]

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Accelerating Experience Management

Getting answers and acting quickly on customer, employee, brand, and product experiences Remember when building a website was time consuming? I’ve worked around developers, designers, and scientists for a long time. And I’ve watched that process hundreds of times — a creative concept is submitted, then a talented team translates the designed lines and colors […]

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Survey Questions 101: Do You Make These 7 Mistakes?

Details, details, details. Creating surveys that yield actionable insights is about details. And writing effective survey questions is the first step. We see common mistakes that keep survey questions from being effective all the time. These problems span various survey question types from rating scale questions to open-ended to multiple choice. Here are the 7 […]

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Market Research vs. Marketing Research — What’s the Difference?

Have you ever wondered about the difference between Market Research and Marketing Research? Although these two terms are often used interchangeably, they have some differentiating qualities. The core difference between Market Research and Marketing Research is the scope of the concept. First, Market Research is a more narrow concept because it is research focused on […]

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