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Brand Experience

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Market Research vs. Marketing Research — What’s the Difference?

Have you ever wondered about the difference between Market Research and Marketing Research? Although these two terms are often used interchangeably, they have some differentiating qualities. The core difference between Market Research and Marketing Research is the scope of the concept. First, Market Research is a more narrow concept because it is research focused on […]

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Renaissance brands: Old Spice, Lego and Nintendo’s brand reinventions

Plenty of big brands no longer exist today that, not so long ago, were household names. Think Pan Am, Blockbuster Video and Compaq to name a few. It can happen to the best of them. But, perhaps more interesting, are the household names that teetered on the edge of that list, brands that faced extinction […]

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An Introduction to MaxDiff Analysis & Design

This is a guest post by Tim Daly, an Assistant Professor of Marketing at Zayed University, Dubai. You can reach Tim directly via email at tim.daly@zu.ac.ae and on Twitter @tmdalyu Hidden away at the bottom of the Matrix Table in the survey question options is the MaxDiff question type. This low-key entrance belies the usefulness and […]

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Why Amazon is A Leader in Customer Experience

Amazon Prime day is upon us once more, and as the world’s biggest online retailer looks set to sell more products than ever before, it’s important to remember what got Amazon where they are – no, it’s not the products… it’s the service. For over twenty years, Amazon has set the standards in e-commerce with […]

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15 Tips to Streamline your Digital Ad Testing

This is a guest post by Tony Mickelsen, Senior Digital Marketing Specialist for Lucidpress The how of digital ad testing matters. Just doing it here and there is not enough. Why? Because at the heart of ad testing is information. Specifically, information on your prospects, customers, products and brand. This may include who your customers […]

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How to Label Response Scale Points in Your Survey to Avoid Misdirecting Respondents

Have you ever been following navigation instructions while driving and wished that an instruction or street sign would’ve been more clear or specific? Maybe you couldn’t tell in time which lane led to that “slight left” you were supposed to take, and that miscue put you on the wrong route.   Similarly, improperly labeled response […]

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