Market Research
The latest market research stories and insights
Get the latest advice, stories and market research best practices from our research experts and the team at Qualtrics Research Services
Sample size calculator
Sample size calculator Confidence Level: 90% 95% 99% Population Size: Margin of Error: 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% Ideal Sample Size: What proportion of the target p...
By Qualtrics
X4 2023: See the XM innovations unveiled for customer research, marketing, and insights teams
X4 2023 saw more than 8,000 XM leaders come together to experience 3 days of inspirational keynotes, more than 80 stories from the world’s biggest brands, and 18 new innovations launched on the XM P...
By Qualtrics
Achieving better insights and better product delivery through in-house research
One of the most common questions for research and insights professionals is whether they should conduct their research programs and panel management in-house or outsource them to an agency. Two org...
By Qualtrics
Statistical analysis software: your complete guide to getting started
Having access to huge amounts of data presents almost unlimited possibilities for businesses looking to understand everything from business and marketing performance to customer sentiment and desires ...
By Qualtrics
Create online surveys: How to use our free online survey maker tool
Whether you’re testing an idea, running a poll, or doing market research, free online survey makers help get the insights you need. Gathering information through surveys has never been easier. Th...
By Sarah Fisher
Your ultimate guide to questionnaires and how to design a good one
The written questionnaire is the heart and soul of any survey research project. Whether you conduct your survey using an online questionnaire, in person, by email or over the phone, the way you design...
By Qualtrics
Defining a new era of feedback
Over the last several years, the pace of research has increased exponentially as the pace of product and market innovation dramatically accelerated during COVID. As more senior leaders leverage resear...
By Michel Feaster
Employee survey fatigue
Ever wonder if you’re sending too many employee surveys? Employee survey fatigue is a concern for many employers, but avoiding it is within your control. What is survey fatigue? Survey fatigue is ...
By Dr. Vanessa Kowollik, Lisa Le Derff
How to Optimize Your Research to Navigate Business Uncertainty
How to Optimize Your Research to Navigate Business Uncertainty Around the world, business uncertainty is up. The global economy has shifted and leadership teams are adjusting the way they make invest...
By Qualtrics Value Advisory & Gradient Metrics
Improve data quality by using a commitment request instead of attention checks
Attention checks are a common method researchers use to catch unmotivated respondents who may harm data quality by not reading questions carefully, speeding through surveys, skipping questions, answer...
By Emily Geisen
What skills should market researchers focus on in 2022?
With the world of market research is constantly changing, the rapid shift to digital and the need to uncover insights faster than ever before, market researchers must once again up their game and poli...
By Qualtrics
Despite looming recession, C-suite leaders are more confident about their own companies
Despite concerns about the economy, C-suite executives are more bullish about near-term revenue than they were a year ago. The vast majority of company leaders are concerned about inflation or a reces...
By Qualtrics
Make your research easy with the Stats iQ + R Integration
Here at Qualtrics, we always talk about designing new experiences for your customers. That experience could be a product, service or an offering that really stands out and creates differentiated value...
By Qualtrics
How technology is transforming market research
If there’s one thing that’s universal, it’s the desire to be heard and understood — and in the digital-first world of today, it’s never been more important for brands and businesses to keep ...
By Qualtrics
The changing role of the market researcher
Digital transformation has empowered research teams and organizations across the globe, while the pandemic has highlighted the need for deeper insights. And we’ve all felt it. From advanced sta...
By Qualtrics
Introducing Audience Management, new DesignXM solution to manage and build your own research panels
When it comes to market research, we know that finding panelists and receiving accurate and fast feedback is a constant struggle. Market researchers need a way to gain high-quality insights in a more ...
By Kalyan Tummala
Competitive benchmarking: Best practice guide
What is competitive benchmarking, and how can you use it to get ahead of your competition? Read on to learn how to create KPIs that effectively chart success and the best practices for developing a co...
By Qualtrics
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