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Market Research

The latest market research stories and insights

Get the latest advice, stories and market research best practices from our research experts and the team at Qualtrics Research Services


Back to school study: Parents weigh in on the right balance between quality education and safety

Parents are sending their kids back to school for the second time during a global pandemic, but back to school does not mean back to normal. As Delta variant cases surge, especially among children, a ...

By Qualtrics


Certified Questions: Expert-designed, more reliable results

Certified Questions prepare organizations to be inclusive and exhaustive, without exhausting your targeted audience. In the world of research, it has become imperative that we capture the right voi...

By Qualtrics


Meet our powerful experience design tool - DesignXM

As organizations around the world look to re-think the experiences they deliver moving forward, we’re excited to announce DesignXM — a powerful new research and testing engine for experience desig...

By Qualtrics


The future of events is hybrid — here’s how to get the perfect balance of virtual and in-person events in 2021 and beyond

According to our latest research, in-person events will overtake virtual events in popularity by 2022. Explore the findings of our global report, including what they mean for your region, and why a 'h...

By Qualtrics


The role of choice architecture in designing experiences

Learn more about the history of choice architecture, the six key elements that make it up, and how you can apply choice architecture to design better experiences for your customers, employees, and oth...

By Qualtrics


What is design research methodology?

How can design research principles of being curious about your target market and learning what they need give you the ultimate edge in creating the best customer experiences? What is design research...

By Qualtrics

5 must-read market research books for 2021

Our list of the top books for market researchers and business leaders is in! We searched high and low to find the best books on market research - check out some of our favorites and see our full list ...

By Qualtrics


Why use enterprise survey software for global surveys?

When you need to collect insights on a global scale, enterprise survey software can help you create, distribute and analyze results like never before. Find out what sets enterprise surveys apart and w...

By Qualtrics


Market research software buyer’s guide 2021

See how market research software can help you get faster, better quality insights to every corner of your organization and find which features to look for when choosing the right research tools with o...

By Carol Haney, Elizabeth Dean


Business surveys - 16 free questionnaire templates you can download

Surveys can help with a whole range of business questions and challenges, from designing a new product to checking on employee engagement. Here’s a run-down of the power of the survey and which kind...

By Sarah Fisher


Why cognitive testing reaps ROI for market researchers

Originally published on Quirks.com Imagine that the local dairy farmers in your area want to know how much milk people drink in a week. So they send out a questionnaire that asks, “In a typical d...

By Emily Geisen


Rating vs. ranking: which question type is best for your data?

When it comes to surveys, how you ask each question can be just as important as what you ask. Here we look at two of the most popular question types, their pros and cons, and when to use them. Rating...

By Qualtrics

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