Market Research

The latest market research stories and insights

Get the latest advice, stories and market research best practices from our research experts and the team at Qualtrics Research Services


Where will 2021 take the market research industry?

For market researchers, 2020 was catastrophic yet transformative, demanding rapid change and adaptation in order to survive and thrive. As we move from crisis response to future planning, what does th...

By Elizabeth Dean


17 research quotes to inspire and amuse you

Being a researcher requires dedication, hard work and more than a little inspiration. Here’s something to boost the last item on that list. We’ve sourced some of the most interesting and though...

By Sarah Fisher


Survey ranking questions: Definition, examples and dos and don’ts

Boost your market research by using ranking questions correctly and find out what your customers love about your brand, service, or product. Ranking questions are an important asset in your survey ...

By Qualtrics


Demographic survey questions that yield valuable insights

Better understand your audience by collecting their demographics data to give you better insights and market segmentation. Advertisers know not to put a children’s toy commercial on late night TV...

By Meena Toor


9 Key stages in your marketing research process

You can conduct your own marketing research. Follow these steps, add your own flair, knowledge and creativity, and you’ll have bespoke research to be proud of. Marketing research is the term used...

By Scott Smith


What is acquiescence bias and how can you stop it?

Acquiescence bias is a real issue in survey research. Learn how you can spot it using our examples and read our 5 top tips to avoid it. What is acquiescence bias? Acquiescence bias, also known as th...

By Meena Toor

10 ways AI can help market researchers succeed

When we see representations of artificial intelligence in the media, it’s nearly always focused on the more attention-grabbing ways things can go wrong: driverless cars entrapping us (Minority Repor...

By Daniel Saunders


How to write great survey questions (and avoid common mistakes)

Crafting survey questions is both art and science. The wording you choose can make the difference between accurate, useful data and just the opposite. Fortunately, we’ve got a raft of tips to help. ...

By Sarah Fisher, Scott Smith


How to reduce bias in research design with cognitive testing

Eliminating bias in study questions, especially when we are not aware of it, is challenging but essential. Why? Biased questions lead to inconsistent data, offensive questions, lower response rates an...

By Emily Geisen


7 Ways to pretest your survey before you send it

Time is money, and often researchers want to send out their surveys as quickly as possible. But rushing to distribute a survey can result in unforeseen problems with the data collection. Pretesting he...

By Sarah Fisher


Ethical issues to consider when conducting survey research

What are the ethical standards you should adhere to as a survey researcher? And which ethical questions should you look out for when you create and conduct your survey? Let’s explore. What do we me...

By Sarah Fisher


Six ways to find more survey participants

Get the right results from your survey by finding the right survey respondents to provide confidence in your data The challenge of finding survey respondents Getting the right survey participants is...

By Meena Toor

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