Market Research
The latest market research stories and insights
Get the latest advice, stories and market research best practices from our research experts and the team at Qualtrics Research Services
Meet our powerful experience design tool - DesignXM
As organizations around the world look to re-think the experiences they deliver moving forward, we’re excited to announce DesignXM — a powerful new research and testing engine for experience desig...
By Qualtrics
The future of events is hybrid — here’s how to get the perfect balance of virtual and in-person events in 2021 and beyond
According to our latest research, in-person events will overtake virtual events in popularity by 2022. Explore the findings of our global report, including what they mean for your region, and why a 'h...
By Qualtrics
The role of choice architecture in designing experiences
Learn more about the history of choice architecture, the six key elements that make it up, and how you can apply choice architecture to design better experiences for your customers, employees, and oth...
By Qualtrics
What is design research methodology?
How can design research principles of being curious about your target market and learning what they need give you the ultimate edge in creating the best customer experiences? What is design research...
By Qualtrics
5 must-read market research books for 2021
Our list of the top books for market researchers and business leaders is in! We searched high and low to find the best books on market research - check out some of our favorites and see our full list ...
By Qualtrics
Why use enterprise survey software for global surveys?
When you need to collect insights on a global scale, enterprise survey software can help you create, distribute and analyze results like never before. Find out what sets enterprise surveys apart and w...
By Qualtrics
Market research software buyer’s guide 2021
See how market research software can help you get faster, better quality insights to every corner of your organization and find which features to look for when choosing the right research tools with o...
By Carol Haney, Elizabeth Dean
Business surveys - 16 free questionnaire templates you can download
Surveys can help with a whole range of business questions and challenges, from designing a new product to checking on employee engagement. Here’s a run-down of the power of the survey and which kind...
By Sarah Fisher
Why cognitive testing reaps ROI for market researchers
Originally published on Quirks.com Imagine that the local dairy farmers in your area want to know how much milk people drink in a week. So they send out a questionnaire that asks, “In a typical d...
By Emily Geisen
Rating vs. ranking: which question type is best for your data?
When it comes to surveys, how you ask each question can be just as important as what you ask. Here we look at two of the most popular question types, their pros and cons, and when to use them. Rating...
By Qualtrics
The 4-step process to improve usability of web surveys
Originally published on Greenbook.org Are your surveys designed to be invisible? They should be - the less a respondent has to think about your survey, the more likely they are to complete it. Here...
By Emily Geisen
Where will 2021 take the market research industry?
For market researchers, 2020 was catastrophic yet transformative, demanding rapid change and adaptation in order to survive and thrive. As we move from crisis response to future planning, what does th...
By Elizabeth Dean
17 research quotes to inspire and amuse you
Being a researcher requires dedication, hard work and more than a little inspiration. Here’s something to boost the last item on that list. We’ve sourced some of the most interesting and though...
By Sarah Fisher
Survey ranking questions: Definition, examples and dos and don’ts
Boost your market research by using ranking questions correctly and find out what your customers love about your brand, service, or product. Ranking questions are an important asset in your survey ...
By Qualtrics
Demographic survey questions that yield valuable insights
Better understand your audience by collecting their demographics data to give you better insights and market segmentation. Advertisers know not to put a children’s toy commercial on late night TV...
By Meena Toor
9 Key stages in your marketing research process
You can conduct your own marketing research. Follow these steps, add your own flair, knowledge and creativity, and you’ll have bespoke research to be proud of. Marketing research is the term used...
By Scott Smith
What is acquiescence bias and how can you stop it?
Acquiescence bias is a real issue in survey research. Learn how you can spot it using our examples and read our 5 top tips to avoid it. What is acquiescence bias? Acquiescence bias, also known as th...
By Meena Toor
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