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The 4 market research trends redefining insights in 2024
3,000+ researchers. 14 countries. And 4 key market research trends shaping the new year. Welcome to the 2024 research trends: The year AI-fueled innovation takes research to new heights. Market res...
By Ali Henriques
How BMG and Loop use data to make critical decisions
The audience at X4 London were treated to a panel discussion with leaders from two brands that take listening extremely seriously – both literally and figuratively speaking. Louise Haazen is Researc...
By Daniel Saunders
Designing for safety: Making user consent and trust an organizational asset
Organizations that prioritize user privacy and transparency can gain a competitive edge and build strong, long-lasting relationships with customers. Visit a website nowadays and you’re bombarded ...
By Catherine Thurtle
The fresh insights people: Scaling research at Woolworths Group
With an average of over 20,000 products in each of its 1,250+ stores that sees 23 million visitors per week, there’s a lot the Woolworths Group wants to know to better serve their customers. Learn h...
Bank less, delight more: How Bankwest built an engine room for customer obsession
When a bank promises “less BS” - bank stuff, that is - you know that it’s got customers at the heart of the organisation. At the recent X4 on Tour Sydney event, Dr. Jarrad Dunning (Head of Marke...
How Qualtrics Helps Three Local Governments Drive Better Outcomes Through Data Insights
In today's data-driven world, government agencies need quick and effective insights to make informed decisions. This puts government researchers under pressure to generate insights faster. Let's explo...
Great survey questions: How to write them & avoid common mistakes
Learning how to write survey questions is both art and science. The wording you choose can make the difference between accurate, useful data and just the opposite. Fortunately, we’ve got a raft of t...
By Sarah Fisher
Sample size calculator
Sample size calculator Confidence Level: 90% 95% 99% Population Size: Margin of Error: 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% Ideal Sample Size: What proportion of the ta...
X4 2023: See the XM innovations unveiled for customer research, marketing, and insights teams
X4 2023 saw more than 8,000 XM leaders come together to experience 3 days of inspirational keynotes, more than 80 stories from the world’s biggest brands, and 18 new innovations launched on the XM P...
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