Market Research

The latest market research stories and insights

Get the latest advice, stories and market research best practices from our research experts and the team at Qualtrics Research Services


7 Ways to pretest your survey before you send it

Time is money, and often researchers want to send out their surveys as quickly as possible. But rushing to distribute a survey can result in unforeseen problems with the data collection. Pretesting he...

By Sarah Fisher


Ethical issues to consider when conducting survey research

What are the ethical standards you should adhere to as a survey researcher? And which ethical questions should you look out for when you create and conduct your survey? Let’s explore. What do we me...

By Sarah Fisher


Six ways to find more survey participants

Get the right results from your survey by finding the right survey respondents to provide confidence in your data The challenge of finding survey respondents Getting the right survey participants is...

By Meena Toor


17 Market research tools you should be using

From trawling the mighty US Census, to calculating percent change in an instant, there’s a whole lot of research tools out there to help you do your job as a market researcher. When you’re conduc...

By Ruth D'Alessandro


11 Tips for building effective surveys

You don’t have to be an expert to build and distribute an effective online survey, but by following a few survey best practices you can make sure you’re collecting the best data possible. When ...

By Sarah Fisher


Free poll maker: Create and share polls quickly and easily

Create a poll in minutes to quickly and easily inform marketing strategy, get instant feedback, gather suggestions, or simply find out what your team wants for lunch... GET STARTED: Create a free a...

By Catherine Thurtle

Qualitative vs Quantitative Research: What is it and when should you use It?

Qualitative and Quantitative research are established and effective ways of collecting data. Learn when to use them, when not to - and how they can help you to reach your research goals Firstly, it...

By Harry Gough


How EnergyAustralia is moving from insights to outcomes

For too long research has simply focused on measuring. But all measurement does is tell you what you’ve done or where you’ve been. What value is this when business moves at incredible speed and...

By Lisa Khatri


Create a survey online: How to use our free survey maker tool

Whether you’re testing out an idea, running a poll or doing market research, free online survey makers can help you get the insights you need. Here’s how to create the best online surveys around. ...

By Sarah Fisher


Complete your listening system with WhatsApp distribution

The best listening systems are those that meet their customers where they are. It prompts greater engagement and real-time insights, which is why with Qualtrics you can now use WhatsApp as a primary f...

By Harry Gough


Flexible market research services — which approach is right for you?

If you’re looking to get started on a market research project in the coming months, you’ll need to start planning what services you need to bring in to support you. Here’s a quick guide to the d...

By Jack Davies


Simplifying complexity: Bringing research in-house

Originally published on Research Live While the fundamental principles of market research rarely change, it’s hard to deny that new tools and technologies have turned the industry on its head. Wh...

By Tim Farmer

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