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Market Research

The latest market research stories and insights

Get the latest advice, stories and market research best practices from our research experts and the team at Qualtrics Research Services

Your ultimate guide to questionnaires and how to design a good one

The written questionnaire is the heart and soul of any survey research project. Whether you conduct your survey using an online questionnaire, in person, by email or over the phone, the way you design...

By Qualtrics

Defining a new era of feedback

Over the last several years, the pace of research has increased exponentially as the pace of product and market innovation dramatically accelerated during COVID. As more senior leaders leverage resear...

By Michel Feaster

Employee survey fatigue

Ever wonder if you’re sending too many employee surveys? Employee survey fatigue is a concern for many employers, but avoiding it is within your control. What is survey fatigue? Survey fatigue is ...

By Dr. Vanessa Kowollik, Lisa Le Derff

How to Optimize Your Research to Navigate Business Uncertainty

How to Optimize Your Research to Navigate Business Uncertainty Around the world, business uncertainty is up. The global economy has shifted and leadership teams are adjusting the way they make invest...

By Qualtrics Value Advisory & Gradient Metrics

Improve data quality by using a commitment request instead of attention checks

Attention checks are a common method researchers use to catch unmotivated respondents who may harm data quality by not reading questions carefully, speeding through surveys, skipping questions, answer...

By Emily Geisen

What skills should market researchers focus on in 2022?

With the world of market research is constantly changing, the rapid shift to digital and the need to uncover insights faster than ever before, market researchers must once again up their game and poli...

By Qualtrics

Despite looming recession, C-suite leaders are more confident about their own companies

Despite concerns about the economy, C-suite executives are more bullish about near-term revenue than they were a year ago. The vast majority of company leaders are concerned about inflation or a reces...

By Qualtrics

Make your research easy with the Stats iQ + R Integration

Here at Qualtrics, we always talk about designing new experiences for your customers. That experience could be a product, service or an offering that really stands out and creates differentiated value...

By Qualtrics

How technology is transforming market research

If there’s one thing that’s universal, it’s the desire to be heard and understood — and in the digital-first world of today, it’s never been more important for brands and businesses to keep ...

By Qualtrics

The changing role of the market researcher

Digital transformation has empowered research teams and organizations across the globe, while the pandemic has highlighted the need for deeper insights.  And we’ve all felt it. From advanced sta...

By Qualtrics

Introducing Audience Management, new DesignXM solution to manage and build your own research panels

When it comes to market research, we know that finding panelists and receiving accurate and fast feedback is a constant struggle. Market researchers need a way to gain high-quality insights in a more ...

By Kalyan Tummala

Competitive benchmarking: Best practice guide

What is competitive benchmarking, and how can you use it to get ahead of your competition? Read on to learn how to create KPIs that effectively chart success and the best practices for developing a co...

By Qualtrics

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