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Synthetic responses 101 for researchers

Advances in technology have unlocked new realms of possibility for researchers to harness the power of AI like never before. One innovation that has emerged as a result is "synthetic responses”. ...

By Ali Henriques

The 4 market research trends redefining insights in 2025

As AI permanently reshapes the market research landscape, the industry finds itself at a pivotal moment once again. The latest annual Qualtrics Market Research Trends report uncovers the emerging tren...

By Ali Henriques

Best strategy & research books to read in 2024

In a world where staying ahead of the curve is crucial, diving into the right resources can make all the difference. But the big question is of course ‘where do I start?’ Our ebook, 24 Essentia...

By Ken Choi

X4 2024 Strategy & Research Showcase: Introducing the future of insights generation

At X4® 2024, we showcased how Qualtrics AI® enables teams to quickly summarize, analyze, and elevate qualitative and quantitative data, transforming the way research is done and amplifying business ...

By Qualtrics

The fresh insights people: Scaling research at Woolworths Group

With an average of over 20,000 products in each of its 1,250+ stores that sees 23 million visitors per week, there’s a lot the Woolworths Group wants to know to better serve their customers. Learn h...

By Qualtrics

Bank less, delight more: How Bankwest built an engine room for customer obsession

When a bank promises “less BS” - bank stuff, that is - you know that it’s got customers at the heart of the organisation. At the recent X4 on Tour Sydney event, Dr. Jarrad Dunning (Head of Marke...

By Qualtrics

How to write great survey questions (with examples)

Learning how to write survey questions is both art and science. The wording you choose can make the difference between accurate, useful data and just the opposite. Fortunately, we’ve got a raft of t...

By Sarah Fisher

Sample size calculator

Sample size calculator Confidence Level: 90% 95% 99% Population Size: Margin of Error: 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% Ideal Sample Size: What proportion of the ta...

By Qualtrics

Statistical analysis software: your complete guide to getting started

Having access to huge amounts of data presents almost unlimited possibilities for businesses looking to understand everything from business and marketing performance to customer sentiment and desires ...

By Qualtrics

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