Market Research
The latest market research stories and insights
Get the latest advice, stories and market research best practices from our research experts and the team at Qualtrics Research Services
9 Key stages in your marketing research process
You can conduct your own marketing research. Follow these steps, add your own flair, knowledge and creativity, and you’ll have bespoke research to be proud of. Marketing research is the term used...
By Scott Smith
What is acquiescence bias and how can you stop it?
Acquiescence bias is a real issue in survey research. Learn how you can spot it using our examples and read our 5 top tips to avoid it. What is acquiescence bias? Acquiescence bias, also known as th...
By Meena Toor
10 ways AI can help market researchers succeed
When we see representations of artificial intelligence in the media, it’s nearly always focused on the more attention-grabbing ways things can go wrong: driverless cars entrapping us (Minority Repor...
By Daniel Saunders
How to write great survey questions (and avoid common mistakes)
Crafting survey questions is both art and science. The wording you choose can make the difference between accurate, useful data and just the opposite. Fortunately, we’ve got a raft of tips to help. ...
By Sarah Fisher, Scott Smith
How to reduce bias in research design with cognitive testing
Eliminating bias in study questions, especially when we are not aware of it, is challenging but essential. Why? Biased questions lead to inconsistent data, offensive questions, lower response rates an...
By Emily Geisen
7 Ways to pretest your survey before you send it
Time is money, and often researchers want to send out their surveys as quickly as possible. But rushing to distribute a survey can result in unforeseen problems with the data collection. Pretesting he...
By Sarah Fisher
Ethical issues to consider when conducting survey research
What are the ethical standards you should adhere to as a survey researcher? And which ethical questions should you look out for when you create and conduct your survey? Let’s explore. What do we me...
By Sarah Fisher
Six ways to find more survey participants
Get the right results from your survey by finding the right survey respondents to provide confidence in your data The challenge of finding survey respondents Getting the right survey participants is...
By Meena Toor
17 Market research tools you should be using
From trawling the mighty US Census, to calculating percent change in an instant, there’s a whole lot of research tools out there to help you do your job as a market researcher. When you’re conduc...
By Ruth D'Alessandro
11 Tips for building effective surveys
You don’t have to be an expert to build and distribute an effective online survey, but by following a few survey best practices you can make sure you’re collecting the best data possible. When ...
By Sarah Fisher
Free poll maker: Create and share polls quickly and easily
Create a poll in minutes to quickly and easily inform marketing strategy, get instant feedback, gather suggestions, or simply find out what your team wants for lunch... GET STARTED: Create a free a...
By Catherine Thurtle
Qualitative vs Quantitative Research: What is it and when should you use It?
Qualitative and Quantitative research are established and effective ways of collecting data. Learn when to use them, when not to - and how they can help you to reach your research goals Firstly, it...
By Harry Gough
How EnergyAustralia is moving from insights to outcomes
For too long research has simply focused on measuring. But all measurement does is tell you what you’ve done or where you’ve been. What value is this when business moves at incredible speed and...
By Lisa Khatri
Create a survey online: How to use our free survey maker tool
Whether you’re testing out an idea, running a poll or doing market research, free online survey makers can help you get the insights you need. Here’s how to create the best online surveys around. ...
By Sarah Fisher
Complete your listening system with WhatsApp distribution
The best listening systems are those that meet their customers where they are. It prompts greater engagement and real-time insights, which is why with Qualtrics you can now use WhatsApp as a primary f...
By Harry Gough
Flexible market research services — which approach is right for you?
If you’re looking to get started on a market research project in the coming months, you’ll need to start planning what services you need to bring in to support you. Here’s a quick guide to the d...
By Jack Davies
Simplifying complexity: Bringing research in-house
Originally published on Research Live While the fundamental principles of market research rarely change, it’s hard to deny that new tools and technologies have turned the industry on its head. Wh...
By Tim Farmer
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