Market Research
The latest market research stories and insights
Get the latest advice, stories and market research best practices from our research experts and the team at Qualtrics Research Services
Market research software buyer’s guide 2021
See how market research software can help you get faster, better quality insights to every corner of your organization and find which features to look for when choosing the right research tools with o...
By Carol Haney, Elizabeth Dean
Business surveys - 16 free questionnaire templates you can download
Surveys can help with a whole range of business questions and challenges, from designing a new product to checking on employee engagement. Here’s a run-down of the power of the survey and which kind...
By Sarah Fisher
Why cognitive testing reaps ROI for market researchers
Originally published on Quirks.com Imagine that the local dairy farmers in your area want to know how much milk people drink in a week. So they send out a questionnaire that asks, “In a typical d...
By Emily Geisen
Rating vs. ranking: which question type is best for your data?
When it comes to surveys, how you ask each question can be just as important as what you ask. Here we look at two of the most popular question types, their pros and cons, and when to use them. Rating...
By Qualtrics
The 4-step process to improve usability of web surveys
Originally published on Greenbook.org Are your surveys designed to be invisible? They should be - the less a respondent has to think about your survey, the more likely they are to complete it. Here...
By Emily Geisen
Where will 2021 take the market research industry?
For market researchers, 2020 was catastrophic yet transformative, demanding rapid change and adaptation in order to survive and thrive. As we move from crisis response to future planning, what does th...
By Elizabeth Dean
17 research quotes to inspire and amuse you
Being a researcher requires dedication, hard work and more than a little inspiration. Here’s something to boost the last item on that list. We’ve sourced some of the most interesting and though...
By Sarah Fisher
Survey ranking questions: Definition, examples and dos and don’ts
Boost your market research by using ranking questions correctly and find out what your customers love about your brand, service, or product. Ranking questions are an important asset in your survey ...
By Qualtrics
Demographic survey questions that yield valuable insights
Better understand your audience by collecting their demographics data to give you better insights and market segmentation. Advertisers know not to put a children’s toy commercial on late night TV...
By Meena Toor
9 Key stages in your marketing research process
You can conduct your own marketing research. Follow these steps, add your own flair, knowledge and creativity, and you’ll have bespoke research to be proud of. Marketing research is the term used...
By Scott Smith
What is acquiescence bias and how can you stop it?
Acquiescence bias is a real issue in survey research. Learn how you can spot it using our examples and read our 5 top tips to avoid it. What is acquiescence bias? Acquiescence bias, also known as th...
By Meena Toor
10 ways AI can help market researchers succeed
When we see representations of artificial intelligence in the media, it’s nearly always focused on the more attention-grabbing ways things can go wrong: driverless cars entrapping us (Minority Repor...
By Daniel Saunders
How to write great survey questions (and avoid common mistakes)
Crafting survey questions is both art and science. The wording you choose can make the difference between accurate, useful data and just the opposite. Fortunately, we’ve got a raft of tips to help. ...
By Sarah Fisher, Scott Smith
How to reduce bias in research design with cognitive testing
Eliminating bias in study questions, especially when we are not aware of it, is challenging but essential. Why? Biased questions lead to inconsistent data, offensive questions, lower response rates an...
By Emily Geisen
7 Ways to pretest your survey before you send it
Time is money, and often researchers want to send out their surveys as quickly as possible. But rushing to distribute a survey can result in unforeseen problems with the data collection. Pretesting he...
By Sarah Fisher
Ethical issues to consider when conducting survey research
What are the ethical standards you should adhere to as a survey researcher? And which ethical questions should you look out for when you create and conduct your survey? Let’s explore. What do we me...
By Sarah Fisher
Six ways to find more survey participants
Get the right results from your survey by finding the right survey respondents to provide confidence in your data The challenge of finding survey respondents Getting the right survey participants is...
By Meena Toor
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