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Market Research

The latest market research stories and insights

Get the latest advice, stories and market research best practices from our research experts and the team at Qualtrics Research Services


Improve data quality by using a commitment request instead of attention checks

Attention checks are a common method researchers use to catch unmotivated respondents who may harm data quality by not reading questions carefully, speeding through surveys, skipping questions, answer...

By Emily Geisen


What skills should market researchers focus on in 2022?

With the world of market research is constantly changing, the rapid shift to digital and the need to uncover insights faster than ever before, market researchers must once again up their game and poli...

By Qualtrics


Despite looming recession, C-suite leaders are more confident about their own companies

Despite concerns about the economy, C-suite executives are more bullish about near-term revenue than they were a year ago. The vast majority of company leaders are concerned about inflation or a reces...

By Qualtrics


Make your research easy with the Stats iQ + R Integration

Here at Qualtrics, we always talk about designing new experiences for your customers. That experience could be a product, service or an offering that really stands out and creates differentiated value...

By Qualtrics


How technology is transforming market research

If there’s one thing that’s universal, it’s the desire to be heard and understood — and in the digital-first world of today, it’s never been more important for brands and businesses to keep ...

By Qualtrics


The changing role of the market researcher

Digital transformation has empowered research teams and organizations across the globe, while the pandemic has highlighted the need for deeper insights.  And we’ve all felt it. From advanced sta...

By Qualtrics

Introducing Audience Management, new DesignXM solution to manage and build your own research panels

When it comes to market research, we know that finding panelists and receiving accurate and fast feedback is a constant struggle. Market researchers need a way to gain high-quality insights in a more ...

By Kalyan Tummala


Competitive benchmarking: Best practice guide

What is competitive benchmarking, and how can you use it to get ahead of your competition? Read on to learn how to create KPIs that effectively chart success and the best practices for developing a co...

By Qualtrics


What are the top market research challenges in 2022?

We all know that conducting market research in today’s landscape is nothing short of challenging — from the need to deliver deeper and more meaningful insights faster to developing strategic, alwa...

By Qualtrics


Experience data: the currency of the future

From products and services to customers and employees, experience data is transforming how brands and businesses engage. But what is experience data? And how has it become the most transformational va...

By Aaron Carpenter


Mixed methods research shaping the product roadmap at Afterpay

The high levels at which consumers and employees are willing to try new brands, switch products and even change jobs are both one of the greatest challenges and opportunities facing businesses and gov...

By Lisa Khatri


Introducing new DesignXM innovations to drive Experience Design across your organization

Launch breakthrough products and services leveraging the best-in-class market research platform — DesignXM. Find out more about the new tools and capabilities that we’ve added to help you create i...

By Jay Choi

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