Market Research
The latest market research stories and insights
Get the latest advice, stories and market research best practices from our research experts and the team at Qualtrics Research Services
Competitive benchmarking: Best practice guide
What is competitive benchmarking, and how can you use it to get ahead of your competition? Read on to learn how to create KPIs that effectively chart success and the best practices for developing a co...
By Qualtrics
What are the top market research challenges in 2022?
We all know that conducting market research in today’s landscape is nothing short of challenging — from the need to deliver deeper and more meaningful insights faster to developing strategic, alwa...
By Qualtrics
Experience data: the currency of the future
From products and services to customers and employees, experience data is transforming how brands and businesses engage. But what is experience data? And how has it become the most transformational va...
By Aaron Carpenter
Mixed methods research shaping the product roadmap at Afterpay
The high levels at which consumers and employees are willing to try new brands, switch products and even change jobs are both one of the greatest challenges and opportunities facing businesses and gov...
By Lisa Khatri
Introducing new DesignXM innovations to drive Experience Design across your organization
Launch breakthrough products and services leveraging the best-in-class market research platform — DesignXM. Find out more about the new tools and capabilities that we’ve added to help you create i...
By Jay Choi
Advanced Research Made Easy - Conjoint Analysis
What is conjoint analysis and how can you use it to enhance the value of the products and services you provide to customers? Read on to learn more about how conjoint analysis works, why you should use...
By Craig Lutz
How to Do Market Research on Amazon: Seller Case Study
We talked to experienced seller Travis Fleming who’s been on Amazon since 2014. Travis lives in Canada and currently makes a living copywriting. Travis always had an entrepreneurial spirit. Ever s...
By Milos Culafic
Boost productivity with the new Google Workspace Integration
The Qualtrics and Google Workspace integration enable customers to automatically send calendar invites, import data and easily run the analysis with a seamless connection between Qualtrics and Google ...
By Qualtrics
Why now is the time to revisit your segmentation
Learn what the dramatic shifts of the last year and a half mean for your current segmentation and how we can help you to build a plan of action. As a human experience company partnering with leader...
By Ellen Houston, Erica Dinger
Back to school study: Parents weigh in on the right balance between quality education and safety
Parents are sending their kids back to school for the second time during a global pandemic, but back to school does not mean back to normal. As Delta variant cases surge, especially among children, a ...
By Qualtrics
Certified Questions: Expert-designed, more reliable results
Certified Questions prepare organizations to be inclusive and exhaustive, without exhausting your targeted audience. In the world of research, it has become imperative that we capture the right voi...
By Qualtrics
Meet our powerful experience design tool - DesignXM
As organizations around the world look to re-think the experiences they deliver moving forward, we’re excited to announce DesignXM — a powerful new research and testing engine for experience desig...
By Qualtrics
The future of events is hybrid — here’s how to get the perfect balance of virtual and in-person events in 2021 and beyond
According to our latest research, in-person events will overtake virtual events in popularity by 2022. Explore the findings of our global report, including what they mean for your region, and why a 'h...
By Qualtrics
The role of choice architecture in designing experiences
Learn more about the history of choice architecture, the six key elements that make it up, and how you can apply choice architecture to design better experiences for your customers, employees, and oth...
By Qualtrics
What is design research methodology?
How can design research principles of being curious about your target market and learning what they need give you the ultimate edge in creating the best customer experiences? What is design research...
By Qualtrics
5 must-read market research books for 2022
Our list of the top books for market researchers and business leaders is in! We searched high and low to find the best books on market research - check out some of our favorites and see our full list ...
By Qualtrics
Why use enterprise survey software for global surveys?
When you need to collect insights on a global scale, enterprise survey software can help you create, distribute and analyze results like never before. Find out what sets enterprise surveys apart and w...
By Qualtrics
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