Market Research
The latest market research stories and insights
Get the latest advice, stories and market research best practices from our research experts and the team at Qualtrics Research Services
Demographic survey questions that yield valuable insights
Have you ever noticed how television commercials change based on the program you’re watching? You wouldn’t expect to see a children’s toy commercial late at night, beer commercials during Sat...
By Scott Smith
Free poll maker: Create and share polls quickly and easily
Create a poll in minutes to quickly and easily inform marketing strategy, get instant feedback, gather suggestions, or simply find out what your team wants for lunch... GET STARTED: Create a free a...
By Catherine Thurtle
Qualitative vs Quantitative Research: What is it and when should you use It?
Qualitative and Quantitative research are established and effective ways of collecting data. Learn when to use them, when not to - and how they can help you to reach your research goals Firstly, it...
By Harry Gough
How EnergyAustralia is moving from insights to outcomes
For too long research has simply focused on measuring. But all measurement does is tell you what you’ve done or where you’ve been. What value is this when business moves at incredible speed and...
By Lisa Khatri
Create a survey online: How to use our free survey maker tool
Whether you’re testing out an idea, running a poll or doing market research, free online survey makers can help you get the insights you need. Here’s how to create the best online surveys around. ...
By Sarah Fisher
Complete your listening system with WhatsApp distribution
The best listening systems are those that meet their customers where they are. It prompts greater engagement and real-time insights, which is why with Qualtrics you can now use WhatsApp as a primary f...
By Harry Gough
Flexible market research services — which approach is right for you?
If you’re looking to get started on a market research project in the coming months, you’ll need to start planning what services you need to bring in to support you. Here’s a quick guide to the d...
By Jack Davies
Simplifying complexity: Bringing research in-house
Originally published on Research Live While the fundamental principles of market research rarely change, it’s hard to deny that new tools and technologies have turned the industry on its head. Wh...
By Tim Farmer
One in five Americans would seek infection with the COVID-19 virus to earn an “immunity passport”
A wide variety of political and business leaders have advocated for “immunity certificates” or “immunity passports”. These would allow individuals who have recovered from COVID-19 to attend la...
By Carol Haney, Greg Laughlin
Back in the air: How to get travelers flying again during COVID-19
Travelers are facing a crisis of confidence. Bookings are down 85% from a year ago, and after rising gradually during the summer ticket sales have stalled in the past month. But airports and flights h...
By Elizabeth ErkenBrack Ph.D.
How to write great survey questions (and avoid common mistakes)
Crafting survey questions is both art and science. The wording you choose can make the difference between accurate, useful data and just the opposite. Fortunately, we’ve got a raft of tips to help. ...
By Sarah Fisher, Scott Smith
Qualtrics + Rybbon: Encourage study participation with automated rewards
If you want to maximize participation rates or show appreciation for customer feedback, this announcement is for you... Introducing the Qualtrics and Rybbon partnership, making Incentives Management ...
By Harry Gough
Qualtrics partners with NORC at the University of Chicago to bring enhanced rigor and versatility to US population research
Probability-based survey panels offer the relative affordability and speed of panel-based research, with an additional layer of statistical confidence. That’s why we’ve partnered with NORC’s pro...
By Jack Davies
Insights are great — but taking action is what we need now
We all have insights — and right now many organizations have more than they ever had before. Find out how to go one step further and use them to drive real change and take action to improve the expe...
By Jack Davies
Seth Godin: 10 lessons for marketing in the new normal
“Possibility is where you find it. We each have more to offer than the world expects. And growth is something we’re capable of, as soon as we’re committed to seeing what we can contribute.” ...
By Lisa Khatri
Survey response rates remain strong during COVID-19
Despite researchers’ initial fears that COVID-19 would impact response rates, the latest data shows research samples remain strong, with respondents clearly willing to take part in both market and a...
By Elizabeth Dean
Tips for measuring behavioral frequency
We often need to measure the frequency of behaviors such as how often someone goes grocery shopping, how many appliances someone has purchased in the past year, or how many times someone has gone to t...
By Emily Geisen
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