The Leading Research & Experience Software | Qualtrics

Four core experiences of business. Four applications to get them right.

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Measure, prioritise and optimise.

All on the world’s first experience management platform

Build amazing products people love, delight customers at every touchpoint,
develop an incredible company culture and turn your brand into an icon.

What is Qualtrics?

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customer ExperienceTM

Measure your customer experience and turn data into actionable insights. Automatically surface and prioritise the areas that will make the biggest impact for your organisation.

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employee ExperienceTM

Measure and connect employee insights from recruitment to exit. Get real-time results so you can act quickly to retain and get more from your staff.

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brand ExperienceTM

Segment your customers, track your brand health, and identify the most important drivers of brand equity with simple-to-use tools.

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product ExperienceTM

Identify unmet needs in your market and test concepts, products, and pricing. Automatically identify the changes that will turn your products into must-haves.

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Research CoreTM

The power behind the Qualtrics Experience Management Platform. It’s sophisticated, yet simple, giving you the power to create and distribute surveys for any audience via any channel.

Why choose Qualtrics?

All your data in one place


Connect all your data with APIs with Salesforce, Tableau, Marketo, Google Analytics, Adobe Analytics and more.

Best-in-class security


With secure data centres, access control, cloud infrastructure, high-end firewalls and network security, all your data is safe and available for your eyes only.

Advanced features made simple

In just a few clicks, view your data on customisable drag-and-drop dashboards, powered by some of the most advanced analytics on the planet.

Access and upload data from anywhere

With a cloud infrastructure, you can access and upload data wherever your customers are. With redundant data storage and 99.7% uptime since 2010, you’ll always have access.

Why choose Qualtrics?

“With Qualtrics, we’re creating a culture of customer centricity within our organisation.”

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