ANNUAL GATHERING OF

THE WORLDS BEST

EXPERIENCE BRANDS

The world's experience leaders

Discover how the visionaries and leaders behind the world’s most iconic organizations design and deliver breakthrough customer, employee, product, and brand experiences.

Join us as we breakdown breakthrough experiences with thought leaders, social icons, and top executives from around the globe.

Get inspired at any of 60+ industry and role-specific breakout sessions.

Build your network and connect with your peers in a way you’ve never before experienced.
 

SPEAKERS

Oprah
Winfrey

Dan
Reynolds

President
Barack Obama

Sir Richard
Branson

Ryan
Smith

anahita
reilly

Chief Customer Officer //
U.S. GSA

jeff
kearl

Founder and CEO //
Stance

ken
kocienda

Former Principal Engineer //
Apple

carey
kolaja

Chief Product Officer //
Citi

amy
lokey

VP, User Experience //
Google

dean
carter

CHRO //
Patagonia

tami
reller

CMO / CXO //
UnitedHealth Group

christopher
mcDonough

Chief Brand Officer //
LL Bean

angela
roseboro

Chief D&I Officer //
Dropbox

Mike
Murakami

Research Manager //
Airbnb

stan
sthanunathan

EVP, Consumer Insights //
Unilever

keela
robison

VP, Product Development //
Expedia

karalyn
smith

CHRO //
Sephora

cagdas
sirin

SVP, Research & Insights //
Chobani

lenke
taylor

Chief People Officer //
Buzzfeed

greg
dzurik

VP, Marketing + Innovation //
Yum! Brands/Collider

dan
spaulding

CHRO //
Zillow

samantha
hammock

Chief Learning Officer //
American Express

bruce
temkin

Head of XM Institute //
Qualtrics

rachel
richter

VP, Customer Insights //
Dun & Bradstreet

mike
mclaughlin

Chief Customer Officer //
GoDaddy

ashmeed
ali

Head of Market Research //
Buzzfeed

matt
breitfelder

Chief Talent Officer //
Blackrock

nir
eyal

Best-Selling Author //
Hooked

max
brawer

People Analytics //
Buzzfeed

ben
granger

Head of EX Strategy //
Qualtrics

jason
bradshaw

Chief Customer Officer //
VW Australia

eric
soelberg

VP, Customer Insights //
LL Bean

luke
williams

Head of CX Strategy //
Qualtrics

shaunda
zillich

Head of Talent Branding //
Qualtrics

franck
sarrazit

Brand XM Scientist //
Qualtrics

nick
sinai

Former U.S. Deputy CTO //
United States

charles
wilson

Product Insights //
New Balance

adam
marrè

Head of InfoSec //
Qualtrics

jonathan
ruchman

Senior Director of CX //
Brookdale Senior Living

jack
madans

Digital Services //
Judicial Branch of California

stephanie
thum

Head of Federal CX //
Qualtrics

jesse
purewal

Senior Partner, Prophet //
Brand Relevance Index

PRICING

X4 CONFERENCE PASS

Early Bird Price

$999
Ends Dec 31
$1,399
Ends Mar 3rd

2 days of keynotes, breakout sessions, networking entertainment, concerts, and meals

REGISTER NOW

ADD ONS

Experience Day

$99

FRIDAY PASS

What would an experience management conference be without amazing experiences? Choose from a number of winter activities around Park City or visit Qualtrics HQ in Provo.

VIEW ACTIVITIES

Experience Basecamp Live

$499

TUESDAY, MARCH 5TH // 12PM-6PM

Choose one of 15 expert-led hands-on trainings focused on program design, Qualtrics technology, and transforming your organization with experience management.

VIEW TRAININGS

+1 Pass

$299
Ends Dec 31
$499
Ends Feb 1st

ADD A +1

Want to bring a +1 to all the fun stuff? Have them join you for keynotes, the concert, your Experience Day activity, and evening networking events.

AGENDA

TUESDAY 05

10:00AM-6:00PM

Registration opens

12:00PM-6:00PM

Experience basecamp (add-on) details here

7:00PM-9:00PM

X4 welcome party

WEDNESDAY 06

7:00AM-6:00PM

Registration opens

8:15AM-9:00AM

Coffee and keynote seating

9:00AM-12:30PM

Keynotes

12:30PM-2:00PM

Lunch

2:00PM-5:00PM

Breakout sessions

7:00PM-10:00PM

Evening reception

THURSDAY 07

8:00AM-6:00PM

Registration opens

8:15AM-9:00AM

Coffee and keynote seating

9:00AM-12:30PM

Keynotes

12:30PM-2:00PM

Lunch

2:00PM-5:00PM

Breakout sessions

7:00PM-10:00PM

Evening reception

9:00PM-10:00PM

Concert entertainment

FRIDAY 08

8:00AM-10:00AM

Breakfast

8:00AM-4:00PM

Experience day (add-on)
details here

SESSION PREVIEW

Close Filters
Experience Tracks
Brand Experience
Customer Experience
Employee Experience
Product Experience
Research Core

Discover the Future of Contact Centers

luke williams Head of CX Strategy, Qualtrics

The contact center is often the low point of a customer’s experience with a brand. But if they're calling, then the stakes are high. With the right approach and tools, you can turn their pain into an opportunity for a lasting positive experience and improved loyalty. In this session, you’ll learn how to meet your customer's needs and delight them in the process.

How to Collect and Use Durable Data to Stay Ahead of Global Product Trends

In the age of fast data and even faster fashion, the role of durable insights has never been more critical. In a highly competitive market, learn how New Balance is getting ahead of global footwear trends and building blockbuster products for multiple buyer segments.

Be an Outsider: How to Re-energize a Classic Brand

christopher mcDonough Chief Brand Officer, LL Bean

Is the future of your brand informed by its past? From product research, to in-store satisfaction, to campaign measurement, L. L. Bean walks through its data-informed and groundbreaking “Be an Outsider” campaign to reposition an adored brand, and get it ready for another 100 years.

Building Insights that Inspire and Provoke Action

stan sthanunathan EVP, Consumer Insights, Unilever

Too many brands are insight rich and action poor. Unilever shows you practical ways to turn insights into action by going from "What?" to "So What"? To "Now What"?

Launching a Brand: Your First Decision Should Be Your Best Decision

jeff kearl Founder and CEO, Stance

Starting a new brand means distilling everything down to one simple question at the start: What is the nature of our business? Once you understand your nature, everything falls into place. This first decision will limit or boost your brand for years to come.

Spot Tasty Trends in Your Data: How Buzzfeed Turns Insights to Profitable Investments

ashmeed ali Head of Market Research, Buzzfeed

It's not just lists and quizzes anymore. Experience data is essential to help Buzzfeed accurately spot trends to launch revolutionary new brands and content, from food lines like Tasty to beauty lines to DIY. In the world of instant brands, data tastes good.

Brand Tracking Made Easy: Make Better Decisions Faster with Insourced Insights

franck sarrazit Brand XM Scientist, Qualtrics

Brand Tracking isn't just about your brand's past, it's about your business' future. And software allows you to track more easily and accurately than ever before. Here's how new thinking in brand tracking predicts where you're headed next.

Creating Moments in Culture

greg dzurik VP, Marketing + Innovation, Yum! Brands/Collider

Brands that truly create culture, not just reflect culture, have the edge. Greg Dzurik, VP of Marketing & Innovation at Collider/Yum! Brands will share why creating moments in culture matters for brands today, what it takes for brands to do it, and different routes brands can take to create cultural moments that stick.

Find the Signal and Act: How AMEX Pairs Listening with Incentives to Bring the Voice of the Customer to Life

luis angel-lalanne VP, Customer Listening, American Express

To be truly customer-centric you need to empower people at all levels of your organization to both interact with customers and act on the insights. With an emphasis on customer listening from call center to the C-suite you’ll find new ways to increase response rates and learn from your customers. Find out how American Express constantly tests and learns, does customer call listening, and incentivizes their customer service team to create world-class Customer Experiences.

Marrying O Data And X Data To Save Taxpayer Dollars

anahita reilly Chief Customer Officer, U.S. GSA

GSA is the "B2B" agency of the federal government, delivering value and savings in real estate, acquisition, technology, and other mission-support services across government. Through this session, we will share examples of how we are using an enterprise-wide Voice of the Customer program (via Qualtrics) to align feedback (X data) from both agency customers and industry partners with operational data, informing how we design our products and services. We will also touch on the governance structure set in place to enable self-service feedback collection processes while adhering to a consistent enterprise-wide brand that minimizes survey burden to the customer.

The Why Behind the What: Using Analytics to Improve Customer Retention

rachel richter VP, Customer Insights, Dun & Bradstreet

Retaining a customer is less expensive and often leads to higher lifetime value than acquiring new ones, but it’s easier said than done. Many B2B companies lean heavily on financial data and firmographics to study retention patterns – profiling patterns across industries and company sizes. In this session, you’ll learn how to augment your approach with experience data and other operational data to not only understand the key drivers of attrition but identify actions to take before it’s too late, so you can retain your most valuable customers.

Delivering Exceptional Customer Experience in a 24/7 World

jonathan ruchman Senior Director of CX, Brookdale Senior Living

Customers are more demanding and have more options than ever these days. Brookdale Senior Living takes it a step further than most, focusing on customer experience 24/7, because customers are actually in-care residents at all hours of the day. Whether you’re always open for business or have your customers top of mind at all times, you need to create experiences that delight them. Learn how Brookdale creates customer-centric experiences in an always on world.

The Bots Are Coming: Driving Better Employee Experience Through Innovative EX Feedback

lenke taylor Chief People Officer, Buzzfeed

So you have an employee feedback program—but do the employee insights actually drive action and impact? Join Buzzfeed’s HR leadership and analytics duo to learn how this fast-growing digital powerhouse uses the employee survey as a foundation for innovative people practices that drive impact. See how Buzzfeed combines novel collection techniques, data analytics, and a human touch to drive better employee experience and increased employee connectivity in the workplace.

How Data Drives Zillow’s Culture: Insider Tips for Improving Engagement, Inclusion, and Development Amid Rapid Growth

dan spaulding CHRO, Zillow

Culture is at the cornerstone of Zillow’s business and it’s one of the main drivers behind yet another year on Glassdoor’s “Best Places to Work” list. But creating and evolving a strong, inclusive, and thriving culture isn’t easy in a high-growth company that competes for top tech talent. Learn how Zillow leadership depends on experience data to not only help build culture, attract talent, and drive engagement, and also how they empower managers to do the same within every team.

Living Values Wildly: Dispatches from Patagonia’s Counterintuitive and Unconventional Culture

dean carter CHRO, Patagonia

While “Let My People Go Surfing” is the company’s infamous headline – there are deep philosophies behind the drivers of Patagonia’s uncommon culture that we can all connect to. Learn from an unconventional and counterintuitive employee experience that may wildly strengthen your own value-led culture – and maybe lead you to buy a surfboard.

How You Should Humanize Talent Analytics In a Technology-Centric World

matt breitfelder Chief Talent Officer, Blackrock

Your people are more than just a number in your HRIS system—but how do you deliver personal experiences to every employee at scale? And how do you know those experiences, benefits, and leadership opportunities matter to the employee and drive impact for the business? Learn how Blackrock’s people analytics team “humanized” their talent strategy and drove exceptional employee experience through data and insights.

How the World’s Most Innovative Organizations are Rethinking Learning & Development

samantha hammock Chief Learning Officer, American Express

Employee development and learning drives retention, revenue and customer and employee loyalty—but with new technology and millennials changing jobs more frequently than ever, learning and development must evolve and change with the times. From retail to financial services, see how the best organizations are developing and investing in employees by democratizing feedback, accountability “scoring,” and tying feedback with learning.

How Any Company Can Connect Candidate, Employee, and Alumni Experiences to Build a World-Class Talent Brand

shaunda zillich Head of Talent Branding, Qualtrics

More than ever, recruiting and talent leaders are focused on creating experiences that drive world-class talent brands but it's past time to think about the attraction of talent as something that recruiting owns. Join this session and see how leaders use always-on feedback, leadership 360s, and weave EX data into program decisions to create world-class workforces that attract top talent, create brand ambassadors, and drive the organization's mission forward.

Personalize and Simplify Your Customer Journey to Drive Retention and Increase Customer Lifetime Value

tami reller CMO / CXO, UnitedHealth Group

"No matter the industry you’re in the competition will be fierce and every touch point is an opportunity to delight your customers. That’s why you need to focus on personalization and simplification to create a great experience. From onboarding and creating appointments, to clinic transportation and follow ups, it’s important to create a single journey. To be successful, you’ll need a clear strategy across your company’s many products to break down internal silos. Learn how to connect with your customers on their journey and improve your business.

Keeping the government customer at the center of digital services

jack madans Digital Services, Judicial Branch of California

Panel 1: People engage with government online more than any other channel. These digital touchpoints, across platforms (mobile, tablet, or desktop) and across industries are setting high expectations for government services. How do we provide simple, accessible, experiences online and ensure that the customers are at the center of digital services strategy?

The Future of Experience Management in Government

nick sinai Former U.S. Deputy CTO, United States

Panel 2: For the first time in history, technology makes it possible for governments to engage people in real-time, across demographics, in the moments that matter most. How do we build a future where feedback from government customers and employees is used to create experiences that work for everyone? From shared services to digital engagement to human centered design, what is government doing well now, and what is the future of experience management in government?

How to Maximize Security in Experience Management

adam marrè Head of InfoSec , Qualtrics

Avoidable incidents, security awareness, and feature value.

Beyond Satisfaction: How Feedback Helps Organizations Manage Risk

stephanie thum Head of Federal CX, Qualtrics

Panel 3: From social media firestorms to shoplifting, fraud, and attrition, many organizations consider customers and employees potential sources of business risk. But what happens when government organizations use employee and customer feedback to get ahead of those risks? And what impact can that have on mission achievement, operational excellence, customer satisfaction, employee satisfaction, and retention?

want more X4?

Become an X4 Insider and be entered to win VIP concert seating

Thank You

EXPERIENCE BASECAMP

Experience Basecamp Live

5 MARCH 2019 // 12PM-6PM

Purchase the $499 Experience Basecamp Live add-on and choose one of 15 expert-led hands-on trainings focused on program design, Qualtrics technology, and transforming your organization with Experience Management.

VIEW TRAININGS

EVENTS & NETWORKING

warehouse parties
& concerts

Last year’s party featured Maroon 5 and live skating from Tony Hawk, so we know expectations are high. You can expect 2019 to be bigger than ever. Entertainment will be announced soon.

networking,
naturally

Mix and mingle with industry game changers and like-minded thought leaders. We’ve thought through the best ways to bring people together, so your breakthrough experience starts the moment you get into town.

choose your
experience day

You spoke and we listened. Available as an add-on, you can choose to spend Friday skiing at Park City Mountain Resort or opt for an all-new experience in Park City or at Qualtrics Headquarters.
VIEW ACTIVITIES

FAQS

X4 is an unforgettable conference experience and is wholly dedicated to helping you and your organization achieve breakthroughs. Here’s what to look forward to: A bucket-list-worthy lineup of main stage speakers will break down their pivotal moments. Leading brands will share the experience management programs they’ve built to delight customers and employees. And you’ll network with and learn from some of the brightest minds in your field.

The 2019 X4 Summit will take place in beautiful downtown Salt Lake City, Utah. We are thrilled to have you back at the Salt Palace Convention Center.

The majority of the conference, including basecamp trainings, keynotes, breakout sessions, and evening events, will be hosted at the Salt Palace. Evening events will include the X4 kickoff reception, parties, and concerts.

Check-in for the conference begins Tuesday, March 5 at 10:00am at the Salt Palace Convention Center. Check in early to miss the rush! The welcome party for all attendees begins Tuesday evening at 7:00pm.

If you purchase the Experience Basecamp Live add-on, you must check-in on Tuesday, March 5 between 10:00am and 11:30am.

Check-in will also be open on Wednesday at 7:00am and Thursday at 8:00am.

Easy! Simply select "send me an invoice" at registration check-out. For specific questions regarding payment options, reach out to x4summit@qualtrics.com.

We would love to have your guests join us! Guest passes can be purchased for $299. Simply select the “+1 pass” add-on at checkout. This will give your guest access to the welcome reception, keynotes, concerts, and Friday activity only. Not valid for training, or breakout sessions.

Of course! Qualtrics has reserved a special conference rate for our attendees. Rooms are available on a first-come, first-serve basis so book early to guarantee your discount. To reserve your hotel, view your X4 Summit confirmation email. All hotels are located in downtown Salt Lake City. Most hotels are within walking distance to the Salt Palace. If you did not receive this email or have questions you can reach out to x4summit@qualtrics.com.

Public transportation to and from the Salt Lake City International Airport is available by the Utah Transit Authority. You can also use the new “Green Line” on TRAX (Salt Lake City’s light rail system) that runs to and from the airport. The Green Line leaves the airport every 15 minutes on weekdays and every 20 minutes on weekends. The TRAX stop is located at the south end of Terminal 1. TRAX drops off directly in front of the Salt Palace Convention Center.

Taxi cabs are also available at the airport when you arrive. All our preferred hotels are a 10-15 minute drive from the airport and the one-way cab fare will be approximately $22-$25 USD. At the airport, you can find shuttles at the All Resort (Premier) kiosk located across from baggage claim 4 in Terminal 1 and baggage claim 8 in Terminal 2. You may visit the website for rates and reservations: http://www.premier-transportation.com/

Depending on your hotel, complimentary shuttles may be offered from the Salt Lake City International Airport. This can be confirmed through calling your hotel directly.

No, Qualtrics Certification is not part of X4 2019. However, you may purchase the online training for Qualtrics Certification separately at www.qualtrics.com/certification.

There is a limited number of seats in each training. You may request a change before December 31, 2019 by emailing certification@qualtrics.com; your request may not be honored depending on the current training capacity. Requests received after December 31, 2018 will not be honored. For more information about Experience Basecamp Live trainings, click here.

You spoke, we listened. This year, in addition to skiing at Park City Mountain Resort, we’ll be offering alternate activities for you on Friday, the optional last day of the conference. From more time with experts, to additional site-seeing ventures (including an available Qualtrics Headquarters tour), this year is sure to have something of interest to you..

The recommended attire for the X4 Summit is business casual. The attire for the entertainment activities on Wednesday and Thursday evening is casual. Bundle up for ski day!

If you are unable to attend X4 Summit, you may transfer your registration to another person by sending an email to x4summit@qualtrics.com with the new attendee’s name and contact information by Friday, February 8, 2019 at 11:59pm MST. If you purchased the Experience Basecamp Live add-on, include certification@qualtrics.com in this email to request a transfer for the training. Substitutions requested after this date may be subject to a $100 USD transaction fee. Hotel reservation cancellations and substitutions must be taken care of directly with your hotel. Hotel cancellation policies may vary.

All X4 Summit registration and training cancellations must be received in writing. Email your cancellation request to x4summit@qualtrics.com. For a full refund, cancellations must be received by 11:59pm on Friday, January 18, 2019. For a 50% refund, cancellations must be received between 12:00am on Saturday, January 19, 2019, and 11:59 pm on Monday, February 11, 2019. No refunds will be given after 11:59pm MST on Monday, February 11, 2019. Note that all times listed are Mountain Standard Time (MST).

Yes! Your pass includes all meals beginning Tuesday night through Thursday night. If you purchased the Experience Day add-on you'll also receive breakfast and lunch on Friday.

Contact x4summit@qualtrics.com and we'll be happy to answer your questions.