6,000
ATTENDEES

100+ BREAKOUT
SESSIONS

50 EXPERT
WORKSHOPS

2 DAYS
OF KEYNOTES

1 TRANSFORMATIVE
EVENT

ANNUAL GATHERING OF

THE WORLDS BEST

EXPERIENCE BRANDS

The world's experience leaders

Brilliant minds from some of the most successful, admired brands will share their strategies and secrets on building world-class market research and experience management programs

2018 SPEAKERS

Earvin "Magic" Johnson

President of Basketball Operations for the Lakers

Lakers

Arianna Huffington

Founder, Huffington Post CEO of Thrive Global

Thrive Global

Lin-Manuel Miranda

Tony Hawk

Skateboarding Legend and Community Activist

Skateboarding Legend and Community Activist

Angela Duckworth

NYT Best-Selling Author
Grit

NYT Best-Selling
Author

Liz Wiseman

NYT Best-Selling Author and Top 10 Leadership Thinker

NYT Best-Selling
Author

Shawn Achor

Happiness Expert and NYT Best-Selling Author

NYT Best-Selling
Author

Dr. Peter Lovatt

Delightfully Irreverent
Dance Psychologist

Delightfully Irreverent Dance Psychologist

Alex Honnold

Professional Rock Climber
First El Capitan Free-solo

Professional Rock Climber

Summer Sanders

Two-time Olympic Gold Medalist

Two-time Olympic Gold Medalist

Maxie Schmidt-Subramanian

Forrester Research

Forrester Research

Luis Angel-Lalanne

VP, Customer Listening
American Express

VP, AMEX

Brooke Orr

Director, Talent Solutions
The Coca-Cola Company

Coca-Cola

Gal Zauberman

Experience Psychology
Yale School of Management

Yale School of Management

Carey Kolaja

Chief Product Officer
Citi
 

CPO,Citi

Clair Kettler

Customer Insights/Strategy
Anthropologie

Anthropologie

L. David Kingsley

VP, Global Strategy / People Analytics, Salesforce

VP, Salesforce

Bruce Temkin

CEO
Temkin Group

Temkin Group

Faith Adams

Customer Experience
Forrester Research

Forrester Research

Michael Murakami

Research
Airbnb

Airbnb

SEE ALL SPEAKERS

Shannon Knapp

CMO
Leading Hotels of the World

CMO, LHW

Tom Osmond

Head of HR Platforms
Blackrock

Blackrock

Joel Flory

CEO
VSCO
 

CEO, VSCO

Patrizio Spagnoletto

VP, Subscriber Acquisition
Hulu

Hulu

Kim Scott

Former Apple & Google
Radical Candor, Inc.

Radical Candor

John Goodwin

VP, Global Customer Care
MasterCard

MasterCard

Mario Callegaro, Ph.D.

Principal Research Scientist
Google

Google

Ashmeed Ali

Head of Market & Brand Research, Buzzfeed

Buzzfeed

Jeremy Andrus

CEO
Traeger
 

CEO, Traeger

Deena Oden

Director of People Analytics
Walmart

Walmart

Conor Higgins

Research & Analysis
Manchester United

Manchester United

Shivam Srivastava

Associate Partner
McKinsey

McKinsey

Charles Wilson

Product Insights
New Balance
 

New Balance

Davis Smith

CEO
Cotopaxi
 

CEO, Cotopaxi

Jill Burnett

Market Research
Michelin

Michelin

Allison Windon

Global Director, CX
Allianz

CX, Allianz

Jake Reid

President, Sporting KC
Major League Soccer

President, Sporting KC

Corina Kolbe

Director, Learning & Dev
Zillow Group

Zillow Group

Jessica Wong

Market Research
CBS Interactive

CBS Interactive

Dennis Gullotti

Director of HBS Publishing
Harvard

Harvard

Zara Logue

Director, Product & Strategy
Simple

Simple

David Boyle

VP of Strategy and Insight
MasterClass

MasterClass

Danny Kourianos

SVP, Marketing
Rakuten
 

SVP, Rakuten

Fabienne Chemin

Feedback, Rankings & Data
INSEAD

INSEAD

Brad Moon

Director of Customer Experience, Dish

Dish

Dan Bonilla

Director of People Analytics
NBA

NBA

Audrey Looker

SVP,
Kantar TNS

Kantar TNS

Megan Burns

CEO
Experience Enterprises

Experience Enterprises

Damion Chatmon

Emerging Technology
Cleveland Cavaliers

Cleveland Cavaliers

Jeremy Kasle

Human Capital Analytics
Blackrock

Blackrock

Angelo Sasso

Director of Cust. Insights
Leading Hotels of the World

The Leading Hotels of the World

Max Brawer

Head of People Analytics
Buzzfeed

Buzzfeed

Nir Eyal

WSJ Bestselling Author
Behavioral Designer

WSJ Bestselling Author

Beth Vaade

Qualitative Research
Madison MSD

Madison Metropolitan School District

Sean Cameron Ph.D.

Behavioral and Data
Scientist, Caterpillar

Caterpillar

Larry Vincent

Chief Branding Officer
United Talent Agency
 

CBO, UTA

Jacob Morgan

Best-Selling Author
The Future Workplace

The Future Workplace

Catherine Lilly

Sibson Consulting, Emeritus
University of Michigan

University of Michigan (retired)

Laura Winn

VP
Kantar TNS

Kantar TNS

David Radloff

Co-founder and Partner
Clarity Campaigns

Clarity Campaigns

Ross Mecham

Director of Org Development
Virginia Tech

Virginia Tech

Scott Ahlstrand

ALA Consulting Group
University of Michigan

University of Michigan

Kristin Pedersen

Equity and Engagement
Iowa City Schools

Iowa City Community
School District

Valerie Mattson

Business Consultant
Cleveland Cavaliers

Cleveland Cavaliers

Marty Klubeck

Product Manager
University of Notre Dame

University of Notre Dame

Kingsley Botchway

Dir. of Equity & Engagement
Iowa City Schools

Iowa City Community
School District

Bryce Lake

Head of Fan Experience
BYU Athletics

BYU Athletics

Babette Lazarus

Senior Executive Director
Trusted Media Brands

Trusted Media Brands

Karen Armstrong

Senior Consultant
Salvation Army

Salvation Army

William Tincup

President
Recruiting Daily

Recruiting Daily

Constanza Tolosa

Director of Customer Service
Banco Davivienda

Banco Davivienda

Jonathan Ruchman

Sr. Director of CX
Brookdale Senior Living

Brookdale Senior Living

Cynthia Quezada

Customer Experience
First Data

Director First Data

Kyle Groff

Ph.D, I-O Psychologist,
Qualtrics

Qualtrics

Ben Granger

Ph.D., I-O Psychologist
Qualtrics

Qualtrics

Sarah Marrs

Employee Feedback
Qualtrics

Qualtrics

Julianna Holterhaus

PhD, Decision Sciences
Qualtrics

Qualtrics

Steve Bennetts

I-O Psychologist
Qualtrics

Qualtrics

Gunnar Schrah

Ph.D., I-O Pyschologist
Qualtrics

Qualtrics

Erik Anderson

Former SVP GfK Customer Research, Qualtrics

Qualtrics

Dennis Sorensen

Vertical Specialties
Qualtrics

Qualtrics

Carol Haney

Principal Data Scientist and Methodologist, Qualtrics

Qualtrics

Michael Hooper

Banking Subject Matter Expert, Qualtrics

Qualtrics

Daan Lindhout

Head of UX
Qualtrics

Qualtrics

Milind Kopikare

Conversations Platform
Qualtrics

Qualtrics

Steven Snell

Princeton Ph.D., Market Research, Qualtrics

Qualtrics

Franck Sarrazit

Ph.D., Brand Experience
Qualtrics

Qualtrics

Luke Williams

NY Times Bestselling Author
Head of CX, Qualtrics

Qualtrics

Dave Vanette

Stanford Ph.D., Survey Methodologist, Qualtrics

Qualtrics

AGENDAPrint Agenda

Wednesday 03/07

Thursday 03/08

I’m ready to purchase
tickets to X4

REGISTER NOW

Enter your business email for
updates and exclusive offers to X4

Thank You

EVENTS & NETWORKING

Knee-Deep Networking

When your boss asks what you did on Friday of X4, tell the truth—you were knee-deep in networking. Knee-deep with ski legend Jonny Moseley racing around the slopes in search of new business leads. Knee-deep putting in a good ten hours of hard, quad-burning work. Knee-deep in 7,300 skiable-acres of velvety heaven that is Park City. And don’t worry, you’ll have the business cards to prove it. Day pass, transportation, X4 tent access, music, lunch—a spectacular last day included with your X4 Pass.

Masterfully Curated Networking

At X4, happy hour extends from the moment you get up until the moment you go to bed. But just for safe measure, we’ve carefully crafted hours of concentrated happiness every evening that includes free drinks, free schmoozing, free meeting new people, free trading topics of the day; and if you are not careful, free one-too-manys, free staying up past your bedtime, free setting two wake-up calls so you don’t sleep in. All followed by another incredible day of inspiration.

Vegas, one-upped

Keep the day’s winning streak going at casino night. Enjoy poker, roulette, blackjack and more – all on the house. Yep, chips are provided and prizes are free. Grow your pile of chips. Grow your pile of business contacts. X4 Casino Night is a can’t lose networking opportunity.

Awkward new business meetings, done right

X4 Summit isn’t about us. It’s about you. Want to make a professional connection with someone? Call us. We’ll tee up a 15-minute meeting over coffee. Short. Caffeinated. Speedy.

AN UNFORGETTABLE OPENER

Think “Running of the bulls pre-game” and you’re on the right track. Kick off the X4 Experience Management Summit with fellow attendees from all around the world. Industry leaders, business luminaries and innovative brands all packed into one convenient location. And to think this is just the first night, game on.

FAQS

Learning. With over 100 breakout sessions from American Express to Yale to Zillow, you’ve got choices, and every one of them is designed to help you gather better data, run better programs, and improve your organization's results.

Inspiration. You’re on the front row with New York Times bestselling authors, Broadway trailblazers, and amazing athletes (Tony Hawk and Magic Johnson!).

Excitement. Have you ever watched Tony Hawk skate or watched Adam Levine on The Voice? Now you can do it in person.


Need more info?

X4 CX Professionals X4 HR Professionals X4 Research Professionals X4 Brand Professionals X4 Product Professionals

The 2018 X4 Summit will take place in beautiful downtown Salt Lake City, Utah. This year we are thrilled to host you at the Salt Palace Convention Center. With over 500,000 square feet of event space, this year's X4 Summit promises to be bigger and better than ever.

The majority of the conference including keynotes, breakout sessions, and evening events will be hosted at the Salt Palace. Evening events include the X4 Kickoff Reception, Casino Night, Warehouse Party, and Maroon 5 concert.

Ski day will be hosted at Park City Mountain Resort.

Check-in for the conference begins Tuesday, March 6th at 12pm at the Salt Palace Convention Center. Check-in early to miss the rush! The opening reception for all attendees begins Tuesday evening at 7:00 p.m.

Check-in will also be open on Wednesday and Thursday beginning at 7:00 am.

Easy! Simply select "send me an invoice" at registration check-out. For specific questions regarding payment options, reach out to x4summit@qualtrics.com

We would love to have your guests join us! Guest passes are available for $399 and can be purchased by selecting the keynote-only pass at checkout. This will give your guest access to food and all events at the conference including X4 Mainstage, X4 Kickoff Reception, Warehouse Party and Maroon 5 concert, Casino Night, and Ski Day. The pass excludes breakout and training sessions.

Of course! Qualtrics has reserved a special conference rate for our attendees. Rooms are available on a first come, first serve, basis so book early to guarantee your discount. To reserve your hotel, view your X4 Summit confirmation email. This will include links to the group rates below. All hotels are located in downtown Salt Lake City. Most hotels are within walking distance to the Salt Palace.

Qualtrics has the following hotels reserved for X4 Summit:

  • Marriott City Creek ($269 a night)- SOLD OUT!
  • Marriott City Center ($189 a night) - SOLD OUT!
  • Hilton Salt Lake City Center ($209 a night)- SOLD OUT!
  • Grand America ($232 a night)- SOLD OUT!
  • Little America ($164 a night)
  • Holiday Inn Express ($159 a night)- SOLD OUT!
  • Homewood Suites ($139 a night)
  • Red Lion ($109 a night)
  • Hyatt House ($154 - $174 a night) - SOLD OUT!
  • Radisson Hotel Salt Lake City ($159 a night) - SOLD OUT!
  • Hotel Monaco ($189 a night) - SOLD OUT!
  • Courtyard by Marriott ($154 a night) - SOLD OUT!
  • Fairfield Inn & Suites ($134 a night) - SOLD OUT!

Public transportation to and from the Salt Lake City International Airport is available by the Utah Transit Authority. You can also use the new “Green Line” on TRAX (Salt Lake City’s light rail system) that runs to and from the airport. The Green Line leaves the airport every 15 minutes on weekdays and every 20 minutes on weekends. The TRAX stop is located at the south end of Terminal One. TRAX drops off directly in front of the Salt Palace Convention Center.

Taxi cabs are also available at the airport when you arrive. All our preferred hotels are a 10-15 minute drive from the airport and the one-way cab fare will be approximately $22-$25 USD. At the airport, you can find shuttles at the All Resort (Premier) kiosk located across from baggage claim 4 in Terminal 1 and baggage claim 8 in Terminal 2. You may visit the website for rates and reservations: http://www.premier-transportation.com/

Depending on your hotel, complimentary shuttles may be offered from the Salt Lake City International Airport. This can be confirmed through calling your hotel directly.

We can't wait to host you at Park City Mountain Resort. Ski day will take place Friday, March 9th from 8:00 a.m. to 4:30 p.m. All conference transportation is provided. Buses will pick up at the Salt Palace. Ski Resort will be Park City Mountain Resort.

Included in your pass is a lift ticket, lunch, and drinks. Discounts on ski rentals will be sent to all registrants in February. Snow pants, goggles, helmets, and other gear is available for rent or purchase at any rental shops on Park City Mountain Resort.

All pass types have access to ski day.

Find everything you need to know about Ski Day at X4 here!

Please specify that you have special food requirements or preferences in the pre-event survey we send out in the weeks leading up to Summit. You can also specify dietary needs or allergies by sending an email to x4summit@qualtrics.com

The recommended attire for the X4 Summit is business casual. The attire for the evening’s entertainment activities on Wednesday and Thursday evening is casual. Bundle up for ski day!

If you are unable to attend X4 Summit, you may transfer your registration to another person by sending an email to x4summit@qualtrics.com with the new Attendee's name and contact information by Friday, February 9, 2018 at 11:59 pm MST. Substitutions requested after this date may be subject to a US $100 transaction fee. Hotel reservation cancellations and substitutions must be taken care of directly with your hotel. Hotel cancellation policies may vary.

All X4 Summit registration and training cancellations must be received in writing. Email your cancellation request to x4summit@qualtrics.com. For a full refund, cancellations must be received by 11:59 p.m. (MST) on Friday, January 19, 2018. For a 50% refund, cancellations must be received between 12:00am (MST) on Saturday, January 20, 2018 and 11:59 p.m. (MST) on Monday, February 12, 2018. No refunds will be given after 11:59 p.m. (MST) on Monday, February 12, 2018.

No - there is not a full day of Qualtrics Certification this year. If you are interested in Qualtrics Certification, we recommend you purchase the All-Access pass, which contains online training for a Certification course and in-person exam session at X4. The Qualtrics Certification courses available with the All-Access pass are: Research Core, Research Core Expert, Customer Experience Expert, and Employee Experience Expert (for more information on these courses click here.)

Download this Exam Guide for more information.

It's safe to say we're experience management junkies, so reach out to x4summit@qualtrics.com for additional questions, suggestions, and anything else what will blow your mind. The only thing we can't control is the snow.

We look forward to hosting you in March for the experience of a lifetime.

I’m ready to purchase
tickets to X4

REGISTER NOW

Enter your business email for
updates and exclusive offers to X4

Thank You