SLC
Utah

6-9 Mar
2018

X4. A three-day masterclass in Experience Management.

Customer. Employee. Product. Brand.
Four experience summits.
One conference.

6,000 attendees

2 days of mainstage keynotes

100+ breakout sessions

50 expert workshops
@ Experience Base Camp

ANNUAL GATHERING OF

THE WORLDS BEST

EXPERIENCE BRANDS

THE WORLDS BEST EXPERIENCE BRANDS

2017 HIGHLIGHTS

“The energy and the vibe...it was unlike any conference I have ever been to.”

PAST SPEAKERS

Stephen Dubner

Journalist & Author of “Freakonomics”

Angela Duckworth

Best-selling Author of “Grit”
 

Michael Lewis

Best-selling Author: Moneyball, and The Big Short

Clayton Christensen

Scholar & Author of The Innovators Dilemma

Omar Johnson

VP at Apple. Former CMO of Beats by Dre

Barbara Corcoran

Businesswoman, Investor, Author, & TV Personality

Michael Phelps

Most Decorated Gold Medalist in History

Malcolm Gladwell

Best-selling Author of Outliers, and The Tipping Point

Varsha Rao

Former Head Of Global Operations at Airbnb

Tim Ferriss

Author, Entrepreneur, & “Human Guinea Pig”

Teddy Goff

Obama Campaign Digital Director

Kim Scott

Best-selling Author & CEO Coach of Tech Legends

Captain Phillips

Merchant Mariner & Author

Joseph Pine

Author of “The Experience Economy”

Chip Heath

Stanford Professor and Best-selling Author

2018 EXPERIENCE TRACKS

CUSTOMER EXPERIENCE AT X4

Learn the strategies and tactics used by the world’s most iconic loyalty brands to create brilliant customer experiences, deliver CX programs that drive revenue, and drive unshakable loyalty from customers. X4 features two days of mainstage, breakouts, and workshops tailored specifically for CX business leaders. From executive-level forums focused on strategy and change management, to practitioner-level workshops and trainings, X4 provides the content, thought leadership, industry analysts, and brands from all the top CX conferences, and packs them into one can’t-miss event.

BREAKOUT PREVIEW

Forrester

How to Drive Business Growth with Great Customer Experience Maxie Schmidt, Ph.D, Principal Analyst

Anthropologie

Combining Quant and Qual to Refine Customer Centric Growth Strategies Clair Kettler, Customer Insights and Strategy

Belkin International

Launching a New Customer-Inspired Product Line Lucas Peterson, Director of Customer Advocacy

BASECAMP

Experience Basecamp at X4

Learn to build best-in-class Experience Management programs to transform your organization. Choose from 50 hands-on training Workshops taught by Qualtrics experts to master the XM Platform and learn the best practices necessary to close experience gaps.

CX EXPERIENCE BASECAMP COURSES INCLUDE

Ask the Right Questions in a Transactional CX Program

Learn what metrics to collect, how to avoid biases, and what the right question types to use are in a transactional feedback program.

Design Executive Dashboards to Drive Organizational Change

Build visually appealing relational study dashboards to engage executives and inform data-driven decision making.

Follow-up with Customers Using Closed-Loop Feedback

Turn detractors into promoters by following-up with customers at crucial moments along their customer journey to provide positive, lasting experiences.

EMPLOYEE EXPERIENCE AT X4

Learn the strategies and tactics used by the world’s best employers to create amazing employee experiences, attract world-class talent, reduce employee churn, and develop a winning workforce for the experience economy. X4 features two days of mainstage, breakouts, and workshops tailored specifically for HR business leaders. From inspirational main stage speakers, to executive-level forums focused on strategy and change management, to practitioner-level workshops and trainings, X4 provides the content, thought leadership, industry analysts, experts, and brands from the top HR conferences, and packs them into one can’t-miss event.

BREAKOUT PREVIEW

Coca-Cola

Revolutionizing Performance Management: Should you Go Big, Go Slow, or Not Go at All? Brooke Orr, Global Director of Talent Solutions

Radical Candor

How to Become a Kick-Ass Boss Kim Scott, Former Apple and Google Executive

Zillow

Optimizing the Employee Experience Corina Kobe, Director of Learning and Development

BASECAMP

Experience Basecamp at X4

Learn to build best-in-class Experience Management programs to transform your organization. Choose from 50 hands-on training Workshops taught by Qualtrics experts to master the XM Platform and learn the best practices necessary to close experience gaps.

EX EXPERIENCE BASECAMP COURSES INCLUDE

Design Employee Engagement Dashboards

Build role-based dashboards to make it easy for managers to understand key drivers and take action to improve the employee experience.

Drive Results with Action Planning

Build Action Plans informed by employee feedback to hold managers accountable for building an environment where everyone contributes their best work.

Develop a Custom Leadership Framework for 360 Feedback

Customize impactful leadership categories to become an organization that is recognized for strong leadership development and outstanding managers.

PRODUCT EXPERIENCE AT X4

Learn the strategies and tactics used by the world’s best innovators to create amazing product experiences, optimize user experiences, inject customer insights into design decisions, and build game-changing products faster than ever before. X4 features two days of mainstage, breakouts, and workshops tailored specifically for product leaders. From inspirational main stage speakers, to executive-level strategy forums, to practitioner-level workshops and trainings, X4 provides the content, thought leadership, industry analysts, experts, and brands from the top product and design conferences, and packs them into one can’t-miss event.

BREAKOUT PREVIEW

New Balance

Product Optimization and the Spheres of Human Behavior Charles Wilson, Product Insights

Traeger Grills

No Reservations Jeremy Andrus, CEO

Simple

Personas are Dead. Long Live Personas! Zara Logue, Product Operations

BASECAMP

Experience Basecamp at X4

Learn to build best-in-class Experience Management programs to transform your organization. Choose from 50 hands-on training Workshops taught by Qualtrics experts to master the XM Platform and learn the best practices necessary to close experience gaps.

PX EXPERIENCE BASECAMP COURSES INCLUDE

Determine if Your Concept is Worth the Investment

Before investing in the development of a new idea, create a program to identify potential customers' perceptions, wants, and needs.

Build Products Your Customers Love Using Conjoint and MaxDiff

Measure the value that consumers place on features of a product or service by combining real-life scenarios and statistical techniques.

BRAND EXPERIENCE AT X4

Learn the strategies and tactics used by the world’s most agile brands to track consumer sentiment, optimize communications, use experience data to make decisions, and grow their brands in the experience economy. X4 features two days of mainstage, breakouts, and workshops tailored specifically for marketing and brand professionals. From inspirational main stage speakers, to executive-level strategy forums, to practitioner-level workshops and trainings, X4 provides the content, thought leadership, industry analysts, and experts from the top branding conferences, and packs them into one can’t-miss event.

BREAKOUT PREVIEW

United Talent Agency

Measuring Brand Attachment and Credibility Larry Vincent, Chief Branding Officer

Major League Soccer’s Sporting KC

Building a Fan Experience from the Ground Up Jake Reid, President

VSCO

Building a Community, Building a Brand Joel Flory, Founder/CEO

BASECAMP

Experience Basecamp at X4

Learn to build best-in-class Experience Management programs to transform your organization. Choose from 50 hands-on training Workshops taught by Qualtrics experts to master the XM Platform and learn the best practices necessary to close experience gaps.

BX EXPERIENCE BASECAMP COURSES INCLUDE

Build a Brand Awareness Study to Understand Your Brand's Perception

Track changes in awareness and perceptions of your brand in relation to competing brands to better understand your organization's market presence.

Use Brand Tracking to Continuously Improve Your Brand's Health

Continuously monitor and improve your brand's health to track the effectiveness of marketing programs over time.

ACADEMIC EXPERIENCE AT X4

Learn the strategies and tactics used by the nation’s best schools and districts to create amazing academic experiences, improve student outcomes, conduct better research, and position your school as an experience leader. X4 features two days of mainstage, breakouts, and workshops tailored specifically for administrators, researchers, and teachers—anybody who needs to track and improve the campus experience. From leadership forums focused on strategy and change management, to practitioner-level workshops and trainings, X4 provides the content, thought leadership, innovative leaders from the top education conferences, and packs them into one can’t-miss event.

BREAKOUT PREVIEW

Iowa City Community School District

Bringing an End to Bullying and Harassment in Our Schools Kingsley Botchway, Director of Equity and Engagement

Madison Metropolitan School District

Going Beyond the Survey: How Qualtrics Simplified Assessments, Observations, and Collaborative Work Jill Brown, Data and Survey Leader

BASECAMP

Experience Basecamp at X4

Learn to build best-in-class Experience Management programs to transform your organization. Choose from 50 hands-on training Workshops taught by Qualtrics experts to master the XM Platform and learn the best practices necessary to close experience gaps.

ACADEMIC EXPERIENCE BASECAMP COURSES INCLUDE

Drive High Response Rates to Course Evaluations

Master multi-channel course evaluation distribution, using best practices to drive high response rates, protect anonymity, and foster instructor engagement.

Use 360 Assessments for Internship Evaluations

Drive continuous improvement of your organization's internship programs, while providing individualized feedback to students.

Replace Paper Forms with Qualtrics Surveys

Build forms to automate processes and save your department time and energy.

EVENTS & NETWORKING

SKI DAY

Stick around on Friday so you can continue networking on the slopes of one of Utah’s premier resorts. Your summit pass includes a full-day pass, transportation to and from the hotel and lunch to enjoy with other attendees. Come experience “the greatest snow on earth.”

HAPPY HOUR

Join us for Qualtrics happy hours after the breakout sessions. You bring the great conversation and we’ll take care of the libations.

CASINO NIGHT

Try your luck with poker, roulette, blackjack and other games of chance. And don’t worry about losing your shirt—chips are provided and prizes are free.

COFFEE CHATS

Meet up for quick 15-20 minute coffee chats with individuals in similar roles or industries. Simply sign up, and we’ll organize your meetup so you can forge lasting professional connections.

WELCOME RECEPTION

Kick off your Summit experience with exotic fine food and a myriad of drinks. Enjoy a cocktail as you network with thousands of industry leaders and Qualtrics experts.

PRICING

All-Access Pass

general pass + trainings + certification exam

$1599

+ See Details

Keynotes

Exhibit hall

Welcome reception

Concert

Ski day

24/7 access to Qualtrics Experts

100 breakout sessions

50 hands-on training workshops

1 online Certification course

On-site Certification exam at X4

Preferred keynote and concert seating

Register NOW

General Pass

keynotes + breakouts + networking

$1299

+ See Details

Keynotes

Exhibit hall

Welcome reception

Concert

Ski day

Ask the experts

100 breakout sessions

Register NOW

Mainstage Pass

keynotes

$399

+ See Details

Keynotes

Exhibit hall

Welcome reception

Concert

Ski day

Register NOW

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