KEYNOTE MARTHA_STEWART

The Good. The Bad.
And the Amazing.
Building a Resilient Brand.

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KEYNOTE MARK_ROBER

From NASA to Glitter
Bombs: Creating Content
For the Next Generation

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KEYNOTE CHIP & JOANNA GAINES_

Curating the Perfect
Customer Experience.
Five Senses at a Time.

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KEYNOTE RYAN_REYNOLDS

Why Creating Authentic
Human Connections is
Good Business

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10 KEYNOTES

10K ATTENDEES

100 BREAKOUTS

3 DAYS

You’re in good company

Practical knowledge.
Inspirational experiences.
Real-world innovation.

Every experience at X4 plays a role in helping you become a leader
in the XM movement. You’ll leave energized, informed, and prepared
to drive immediate change at your organization.

MainStage Keynotes


RYAN
REYNOLDS_

Actor / Business Owner

JOANNA
GAINES_

Magnolia / Founder

ED
BASTIAN_

Delta / CEO

KEVIN
WARREN_

UPS / CMO

ZIG
SERAFIN_

Qualtrics / CEO

MARTHA
STEWART_

Martha Stewart Living / Founder

CHIP
GAINES_

Magnolia / Founder

RYAN
SMITH_

Utah Jazz / Owner

JOHNNY
TAYLOR_

SHRM / CEO

MARK
ROBER_

NASA Engineer turned
YouTube Creator

CHERYL
GRISE_

Head of Americas
Innovation Practice / EY

COMING SOON
COMING SOON
COMING SOON
COMING SOON

Breakout Sessions


Inspirational

Practical


The keynotes are designed to inspire attendees to deliver their own breakthrough experiences—both in their organizations, and their personal careers. Check back often—speakers will be announced continuously in the lead-up to X4.

Learn from the best of the best with 80+ stories from the world’s biggest brands, including M&T Bank, StockX, Kroger, ServiceNow, and many more. Hop from one story to another, with a full program of stories for every track, and leave with notebooks filled with inspiration, tips, and advice learned from the companies at the forefront of XM.

In a video series that will debut first at X4, we’ll go behind-the-scenes and demonstrate how breakthrough brands are winning on experience. In past years, we’ve highlighted Under Armour, LL Bean, BMW, SoFi, and more.

X4 goes far beyond what attendees learn––the magic comes from how they connect with others. Some of the most powerful moments of X4 are the evening events that make it easy to meet new people and forge life-long connections with teammates. From the warehouse party and concert, to the rap and dance battles at Fight Night––X4 attendees develop deep-rooted connections with their team and an entirely new network of XM colleagues.

Learn More

In just 90 minutes, you’ll get the entire XM product roadmap for 2023 and beyond. X4 attendees will never be late to the game—they’ll leave knowing what new technology is already here (and what’s next) so they can keep their company ahead of the curve.

Over 200 Qualtrics experts will be on staff ready to walk attendees through the latest customer, employee, product, and brand experience solutions and best practices. You’ll learn how to create long-term value for your company and customers using cutting-edge technology.

Schedule 1:1 time with XM product experts, Technical Account Managers and XM Scientists to tackle your biggest technical and program challenges. This is a white-glove service provided by our team to help answer your most complex Qualtrics questions or program needs face-to-face.


Whether you’re just getting started on your XM journey or ready to take your program to the next level, XM Basecamp Live is a masterclass in customer, employee, product and brand experience. This full day, hands-on training covers everything from designing your program, to maturing existing programs, to mastering each of the four core experiences built on the Experience Management Platform.

Learn More

Agenda


Tuesday // 07

12:00PM-8:00PM

Registration open

Wednesday // 08

7:00AM-7:00PM

Registration open

8:15AM-9:00AM

Coffee and keynote seating

9:00AM-12:00PM

Keynotes

12:00PM-2:00PM

Lunch

2:00PM-5:00PM

Breakout Sessions

7:30PM-9:30PM

5 For The Fight Night

Thursday // 09

7:00AM-7:00PM

Registration open

8:15AM-9:00AM

Coffee and keynote seating

9:00AM-12:00PM

Keynotes

12:00PM-2:00PM

Lunch

2:00PM-5:00PM

Breakout Sessions

6:30PM-8:30PM

Warehouse Party

8:45PM-10:00PM

The Killers Concert

Experience more
at X4


Practitioner-led breakout sessions


Learn from the best of the best with 100+ customer-led case studies from the world’s most loved brands. Throughout the afternoon, you can hop from one session to another, soaking up inspiration, tips, and practical advice from the companies delivering breakthrough business results with Experience Management.

Two nights
of epic entertainment


The legendary X4 Warehouse Party, Five for The Fight Night and a private concert — events don’t get more entertaining than this!

Learn More

Connect with
10,000+
XM leaders


Share stories, ideas, and get support from the world’s largest XM community. This is your network to lean on, learn from, and be inspired by as you make your moves to re-tool your organization for experiences that drive growth in 2023 and beyond.

Product expert help desk


Develop and grow your XM programs with one-to-one sessions and tailored recommendations from our experts. Bring your questions and log-ins, and our team will open up your program, analyze your XM initiatives, and uncover areas
of opportunity.

XM Basecamp
Live


This add-on provides a full day of hands-on training to help you master the skills needed to design, launch, and mature your XM program. Choose from 30 different courses led by our XM Experts.

Sponsors



DIAMOND


PLATINUM


GOLD


SILVER

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