The annual
gathering of
experience
leaders


Where the visionaries and
leaders behind the world’s
most iconic organizations
come together to tell the
stories behind their
breakthrough customer,
employee, product, and
brand experiences.

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2020 Keynotes


Ellen
DeGeneres

Host & Executive Producer //
The Ellen DeGeneres Show

Michelle Obama

NY Times #1 bestselling author of 2018 //
Former First Lady

Brené
Brown

Renowned Researcher //
Author of 5 #1 NY Times bestsellers

Breakout Sessions


Brad
Olson

Peloton //
SVP of Member Experience

Samantha
Hammock

American Express //
Chief Learning Officer

Patrizio
Spagnoletto

Hulu //
SVP, Marketing + Head of Brand

Ana
Rocca

Uber //
Head of Research & Insights

Edwin
Wong

Vox Media, SBNation, The Verge, Recode //
SVP

Chloe
Gottleib

Google Apps //
Director of Product Design

Colleen
Hau

Carhartt //
Director of Innovation

Luis
Angel-Lalanne

American Express //
VP, Customer Listening

Michael
L. Platt, PhD

The Wharton School //
Director of Neuroscience Initiative

Tracey
Strober

Urban Outfitters / Anthropologie //
Global CX, URBN

Judith
Williams

SAP //
Chief Diversity & Inclusion Officer

Rick
Evans

NewYork-Presbyterian //
Chief Experience Officer

Aniza
Brown

U.S. Air Force //
Chief of Corporate Transformation, HIF

Elizabeth
Cutrona

Detroit Public Schools //
Chief Strategy Officer

Beth
Ard

CenturyLink //
VP of Customer Experience

Angela
McClure

Fresenius //
Chief Experience Officer

Sunshine
Hillygus, PhD

Duke University //
Director, Duke Initiative on Survey Methodology

Chris
Chapman

Google //
UX, Chrome & Chromebooks

Scott
Harris

Major League Baseball //
MLB, Strategic Research

Agenda


Tuesday 10

10:00AM-8:00PM

Registration open

12:00PM-6:00PM

XM Basecamp Live

7:00PM-9:00PM

X4 Warehouse Party

Wednesday 11

7:00AM-7:00PM

Registration open

9:00AM-12:45PM

Keynotes

12:45PM-2:00PM

Lunch

2:00PM-5:00PM

Breakout sessions

7:00PM-10:00PM

5 For The Fight Night

Thursday 12

8:00AM-5:00PM

Registration open

9:00AM-12:30PM

Keynotes

12:30PM-2:00PM

Lunch

2:00PM-5:00PM

Breakout sessions

8:30PM-10:30PM

Concert

Friday 13

Friday optional activities will be announced 11/15

Experience more at X4


Breakout
Sessions


Learn from the world’s most iconic experience brands across 60 inspirational and practical breakout sessions.

X4 Warehouse Party
and Private Concert


2019 attendees partied warehouse-style with food trucks, Tony Hawk and a giant half-pipe, and a private concert by Imagine Dragons. Stay tuned for this year's lineup.

Expand your
Network


Build lasting relationships and share ideas with executives and XM practitioners from the world’s most iconic experience brands.

5 For The
Fight Night


Join us at Fight Night for an unforgettable evening featuring a street-style dance off, freestyle rap battles, big prizes, and a whole new way to participate in the fight against cancer.

XM Basecamp
Live


This add-on provides a full day of hands-on training to help you master the skills needed to design, launch, and mature your XM program. Choose from 21 different courses led by our XM Scientists.

Get more out of X4

Become an X4 Insider and be entered to win VIP concert seating

Thank You

FAQs


X4 is an unforgettable conference experience wholly dedicated to helping you and your organization use experience management to achieve breakthroughs. Here’s what to look forward to:

  • A bucket-list-worthy lineup of mainstage speakers will break down pivotal moments in their careers
  • Leading brands will share the secrets to their experience management successes
  • Networking with some of the brightest minds in your field
  • Returning home with an actionable vision to transform your organization

All X4 attendees need to have a ticket. Tickets include access to all mainstage, breakout, social activities, and entertainment sessions.

Of course! Qualtrics has reserved a special conference rate for our attendees. Rooms are available on a first-come, first-serve basis, so book early to guarantee your discount as hotels will absolutely sell out. All hotels are located in downtown Salt Lake City. Most hotels are within walking distance to the Salt Palace. If you have questions you can reach out to x4summit@qualtrics.com. . To reserve your hotel, use the links below.

Public transportation to and from the Salt Lake City International Airport is available through the Utah Transit Authority. You can also use the new “Green Line” on TRAX (Salt Lake City’s light rail system) that runs to and from the airport. The Green Line leaves the airport every 15 minutes on weekdays and every 20 minutes on weekends. The TRAX stop is located at the south end of Terminal 1. TRAX drops off directly in front of the Salt Palace Convention Center.

Taxi cabs are also available at the airport when you arrive. Uber and Lyft also serve the airport and all of Salt Lake City. All our preferred hotels are a 10-15 minute drive from the airport and the one-way cab fare will be approximately $22-$25 USD.

At the airport, you can find shuttles at the All Resort (Premier) kiosk located across from baggage claim 4 in Terminal 1 and baggage claim 8 in Terminal 2. You may visit the website for rates and reservations: http://www.premier-transportation.com/

Depending on your hotel, complimentary shuttles may also be offered from the Salt Lake City International Airport. This can be confirmed by calling your hotel directly.

No, Qualtrics Certification is not part of X4 2020. However, you may purchase the online training for Qualtrics Certification separately at www.qualtrics.com/certification.

There are a limited number of seats in each XM Basecamp course. You may request a change before December 31, 2019 by emailing certification@qualtrics.com; your request may not be honored depending on the current course capacity. Requests received after December 31, 2019 will not be honored.

Casual, business casual, black tie – just have a comfortable experience. Heck, our CEO always wears sneakers. The attire for the entertainment activities on Wednesday and Thursday evenings is casual.

If you are unable to attend X4 Summit, you may transfer your registration to another person. You can update the ticket with new registrant information via the “Manage Registration Details” link in your confirmation email by Friday, February 7, 2020 at 11:59 pm MST. Substitutions requested after this date may be subject to a $100 US transaction fee.

All X4 Summit registration, training, and certification cancellations must be received in writing. Email your cancellation request to x4summit@qualtrics.com. For a full refund, cancellations must be received by 11:59 pm MST on January 17, 2020. For a 50% refund, cancellations must be received between 12:00am MST on January 28, 2020 and 11:59 pm MST on February 6, 2020. No refunds will be given for any termination notice provided after 11:59 pm MST on February 6, 2020.

Hotel reservation cancellations and substitutions must be arranged directly with your hotel. Hotel cancellation policies may vary.

Yes! Your pass includes morning coffee, lunches, and dinners beginning Tuesday night through Thursday night.

Contact x4summit@qualtrics.com and we’ll be happy to answer your questions.

There are very limited opportunities to speak at X4, but we would welcome your application. Please use this link.

As the leader in Experience Management, we’re hyper-dedicated to making every interaction with Qualtrics a great experience. X4 attendance has grown and is projected to grow substantially every year. We’re proud of how successful Experience Day has been in the past, but realize that with so many people participating in something that has so many variables outside our control (weather, resort availability, traffic, etc) that we can no longer guarantee a great experience for every attendee. Although we have decided to shift those resources to other experiences at the event, we are also mindful that skiing and snowboarding is a big draw for Salt Lake, so we will be providing recommendations and information to any attendees interested in hitting the slopes.