Qualtrics XM

We’re building a new experience worth waiting for

Our top priority will always be the safety of our employees and customers. As such, due to ongoing travel restrictions and safety concerns, we will not be holding X4 in 2021. However, our team has been busy designing the next turn of X4 for 2022, a reimagined experience that takes into account the new world we live in. While our team works out the final details of the new X4 experience, look out for invitations to local live events and global digital events throughout the rest of the year.

For anyone holding an X4 ticket, we will be reaching out soon to issue a refund. 

Thank you for your understanding, and rest assured—the next chapter of X4 will be worth the wait!

The annual
gathering of

From the inspirational to the practical, each piece of X4 is designed to play a role in helping attendees become world-class leaders in the XM movement. Not only will you leave inspired with big ideas, you’ll also leave with practical takeaways that can drive immediate improvement in your organization.


Why attend X4



The keynotes are designed to inspire attendees to deliver their own breakthrough experiences––both in their organizations, and their personal careers. From Brené’s groundbreaking work on how vulnerability can help you build powerful, enduring connections, to hearing the behind-the-scenes story of how Ellen broke though every glass ceiling thrown at her––you’ll leave with enough inspiration to fuel another year of your own personal breakthroughs.

Tue 10 / The X4 Warehouse Party

Wed 11 / 5FTF Fight Night

Thu 12 / X4 Private Concert

Some of the most powerful moments of X4 are the evening events and the lifelong connections created each night. For three nights, we host events that make it drop-dead-simple to meet new people, make memories with your colleagues, and deliver experiences for teams that forge lasting bonds. This is not some typical corporate gig. These are unforgettable evening events created to help deeply connect you to others in the XM community.

TUE 10 / 7:PM

The X4 Warehouse Party w/ Tony Hawk

WED 11 / 7:PM

Five For The Fight Night w/ tWitch, Kinjaz, Monster Kids and Light Balance

THU 12 / 8:PM

The Killers

In 2019, we went behind-the-scenes and highlighted the customer, employee, product, and brand stories that led to breakthrough business results for Under Armour, LL Bean, BMW, Belkin, and SoFi. This year, we’ll dissect and demonstrate how 5 new breakthrough brands are winning on experience.

In just 90 minutes, you’ll get the entire XM product roadmap for 2020 and beyond. X4 attendees will never be late to the game, they’ll leave knowing exactly what new technology is already here, and what’s next so they can always keep their company ahead of the curve.

Senior Leaders, visionary practitioners, and over 60 of the world’s most iconic brands will spend two days sharing the tips and tricks that led to breakthrough business results for their organization. X4 attendees leave the event with pages of practical takeaways and action items that can be implemented in their organizations immediately.

The challenger mindset

Brad Olson //
SVP, Member Experience

Peloton changed the game by sweating the Member Experience to deliver breakthrough moments. Find out how it has driven Peloton’s meteoric rise to disrupt the fitness industry.

Breaking through the noise in the streaming wars

Patrizio Spagnoletto //
SVP, Subscriber Growth

Increased competition makes it harder than ever to cut through. See how breakthrough brand experiences are helping Hulu sustain its strong subscriber growth.

Using experience insights to stay in front

Ana Rocca //
Head of US Research & Insights

The Uber platform facilitates countless experiences for riders and earners. Learn how data and insights drive everything from new product breakthroughs like Uber Comfort to driver loyalty programs to keep Uber ahead of the game.

The breakthrough that changed the game

Chris Burke //
Global Marketing Director, Olympics

NBA players were banned from warming up in hooded sweatshirts. But with fan, player and scientific data on its side, Nike convinced the NBA to make a change, opening the door for a breakthrough product.

CX- A grassroots movement

Luis Angel-Lalanne //
VP, Customer Listening

Neil Pirie //
VP, Enterprise Strategy

Find out how to get your frontline fired up and your boardroom bought in on enterprise-scale CX with American Express.

Customers first, not channels

Tracey Strober //
Global CX

Caitlin Szpakowski //
Customer Experience Manager

Your customers don’t care what channel they use, they just want breakthrough experiences. Hear how Urban Outfitters is making every moment matter, whatever the channel.

Live product demos, offering attendees a crash course in customer, employee, product and brand experience technical solutions and best practices. Over 200 Qualtrics experts will be on staff ready to show you how to create long-term value for your company and customers using cutting-edge technology.

Schedule 1:1 time with an XM product expert to tackle your biggest technical challenges. This is a white glove service provided to attendees by our support team to help answer your most complex Qualtrics questions or program needs face-to-face.

Whether you’re just getting started on your XM journey or ready to take your program to the next level, XM Basecamp Live is a masterclass in customer, employee, product and brand experience. This full day, hands-on training covers everything from designing your program, to maturing existing programs, to mastering each of the four core experiences built on the Experience Management Platform.




Get more out of X4

Become an X4 Insider and be entered to win VIP concert seating

Thank You







Earlier this year, we postponed X4 to ensure the safety and wellbeing of attendees, our partner ecosystem and all employees. As we’ve continued to monitor the ongoing developments of COVID-19, we have determined that in order to provide the best experience possible for attendees, we will NOT host X4 in 2020.

  However, X4 WILL BE BACK BETTER THAN EVER next year. We can’t wait to host you again in Salt Lake City in Fall 2021. We are still confirming exact dates and speakers and should have more information to share in the beginning of 2021.
We received overwhelming feedback from many attendees requesting to continue to hold X4 as a live event, rather than converting it to a digital event. Since hosting any live event in 2020 is problematic due to COVID-19, we’ve decided to host X4 as a live event next year.   Even though we won’t be running X4 this year, we’re excited to share the innovation that has happened in XM over the past year––from new products and use cases to new innovative ways customers are leveraging XM to drive change and improvements. To celebrate the ways customers are using Qualtrics to change the way they work, we’re launching a new digital event series on WorkDifferent.com that highlights the innovative ways the world’s best brands are choosing to change the game and work different––those choosing to go beyond surviving and instead bouncing back with solidarity and commitment to a better future. Join us on August 12 as we rewrite the playbook for how brands interact with their customers and employees. Register for WorkDifferent today.

After July 17, you can expect a refund confirmation email. Refunds will begin processing shortly after and you will receive the full amount back on your original credit card in the first couple weeks of August. If you did not pay via credit card, we’ll be in touch via email after July 17 to confirm refund details.

For cancelled and expired cards, the bank will typically redirect the refund to your new or replacement card. If you do not have a new card, the bank will usually send the refund directly to the bank account, so no action is required from you. If you have any concerns, please reach out to the team at X4summit@qualtrics.com for additional information.
We will be in touch via email after July 17 to confirm refund details for you if you paid via invoice or any method other than credit card.
X4 is an unforgettable conference experience wholly dedicated to helping you and your organization use experience management to achieve breakthroughs. Here’s what to look forward to:
  • A bucket-list-worthy lineup of mainstage speakers will break down pivotal moments in their careers
  • Leading brands will share the secrets to their experience management successes
  • Networking with some of the brightest minds in your field
  • Returning home with an actionable vision to transform your organization
The Summit Pass is $1799 and includes 2 days of keynotes, breakout sessions, networking, entertainment, concerts, and food. You can also add on XM Basecamp Live Training for an additional $499.
All X4 attendees need to have a ticket. Tickets include access to all mainstage, breakout, social activities, and entertainment sessions.
Public transportation to and from the Salt Lake City International Airport is available through the Utah Transit Authority. You can also use the new “Green Line” on TRAX (Salt Lake City’s light rail system) that runs to and from the airport. The Green Line leaves the airport every 15 minutes on weekdays and every 20 minutes on weekends. The TRAX stop is located at the south end of Terminal 1. TRAX drops off directly in front of the Salt Palace Convention Center. Taxi cabs are also available at the airport when you arrive. Uber and Lyft also serve the airport and all of Salt Lake City. All our preferred hotels are a 10-15 minute drive from the airport and the one-way cab fare will be approximately $22-$25 USD. At the airport, you can find shuttles at the All Resort (Premier) kiosk located across from baggage claim 4 in Terminal 1 and baggage claim 8 in Terminal 2. You may visit the website for rates and reservations: http://www.premier-transportation.com/ Depending on your hotel, complimentary shuttles may also be offered from the Salt Lake City International Airport. This can be confirmed by calling your hotel directly.
No, Qualtrics Certification is not part of X4 2020. However, you may purchase the online training for Qualtrics Certification separately at www.qualtrics.com/certification.
Casual, business casual, black tie – just have a comfortable experience. Heck, our CEO always wears sneakers. The attire for the entertainment activities on Wednesday and Thursday evenings is casual.
Yes! Your pass includes morning coffee, lunches, and dinners beginning Tuesday night through Thursday night.
Contact x4summit@qualtrics.com and we’ll be happy to answer your questions.
Thank you for your interest! Unfortunately we are no longer accepting speaker applications for X4 2020.
As the leader in Experience Management, we’re hyper-dedicated to making every interaction with Qualtrics a great experience. X4 attendance has grown and is projected to grow substantially every year. We’re proud of how successful Experience Day has been in the past, but realize that with so many people participating in something that has so many variables outside our control (weather, resort availability, traffic, etc) that we can no longer guarantee a great experience for every attendee. Although we have decided to shift those resources to other experiences at the event, we are also mindful that skiing and snowboarding is a big draw for Salt Lake, so we will be providing recommendations and information to any attendees interested in hitting the slopes.