Engagement and Analysis
for HR Leaders

The days of “Mad Men” style marketing really aren’t that far behind us. Even just 10 years ago, marketing’s job was largely to show up with a catchy jingle, a slick product shot and a request for obscene amounts of advertising money. As strange as it seems today, lots of people got into marketing back […]

The future belongs to brands that master their customer, employee, product, and brand experiences. Learn from the best at ExperienceWeek: the premier digital conference where you learn directly from the Icons of Experience. Four days of countless insights from leaders, mavericks, and innovators — all totally free. The show starts on your own device Monday, […]

Experience management from Qualtrics isn’t just a good strategic decision. It’s an excellent financial decision. In their latest Total Economic Impact™ study, Forrester estimates the 3-year benefit of Qualtrics experience management software at $1.1 million. As we move further into an economy driven by experience, companies must actively manage key experiences. This is why organizations […]

Moving on up in the cloud world. Qualtrics earned a number six ranking on the prestigious Forbes 2017 Cloud 100 list, Forbes’ annual roster of the world’s top private companies leading the cloud technology revolution. And count this new ranking as another feather in the growing Silicon Slopes cap. In addition to highlighting Qualtrics’ move […]

Emoji’s, thumbs, stars, or sliders are crowding into numbers, response boxes/bubbles, or verbal labels in online survey response options. There is a popular belief that using more media-rich survey response scales will reduce respondent burden and result in increased respondent engagement, higher participation rates, fewer drop-offs, faster survey completion, and higher data quality. While there […]

Millennials are changing the workplace, but old habits die hard. While gender discussions at work often revolve around wage equality or leadership opportunities, it seems that the boy’s club and girl’s club mentality follows even the youngest professionals into the workplace. Two-thirds of millennial women and 72% of men prefer to work with people of […]