Product Experience & Management Articles & Tips | Qualtrics Blog

Product Experience

Analysis and Insights
for PX Leaders

5 Common Errors in the Research Process

Designing a research project takes time, skill and knowledge. If you don’t go into the process with a clear goal and methods, you’ll likely come out with skewed data or an inaccurate picture of what you were trying to accomplish. With Qualtrics survey software, we make the survey creation process easier, but still you may […]

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How market research platforms are redefining research agencies

Market research agencies no longer have to choose between driving ROI for clients or driving ROI for themselves There’s a widening gulf between old research agencies modeled on the past and new market research service agencies modeled on the future. New agencies have learned how to deliver client ROI without sacrificing their own. New agencies […]

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Meet the ‘X-Suite’ – the job roles shaping Experience Management

As more and more organizations look to Experience Management (XM) to grow their organizations, the c-suite is evolving to put ‘experiences’ front and centre and make sure XM gets visibility and support at the highest levels. It’s led to a new breed — the X-Suite — taking its seat at the top table to help […]

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Crate & Barrel on experience gaps: why they occur and how to close them

Experience gaps occur when a brand fails to meet expectations at any point along the customer journey. It could be a big brand disaster: “I didn’t expect the shop assistant to kick me in the shins – but they did”. A pretty huge experience gap, but thankfully for retail brands a rare occurrence. More frequent […]

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7 tips from CBS to help your C-Suite understand and appreciate data

The C-Suite used to tolerate a little more ambiguity when it came to insights and market research. In a time before big data, they’d accept an insights team saying that the data “probably” means XYZ will happen. Today, every company is blessed with an abundance of data, and as a result executives expect a higher […]

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X4 2019 recap, day two: was that okay?

Part of the problem with booking X4 keynote sessions to follow icons like Sir Richard Branson and President Barack Obama, is that they are undoubtedly tough acts to follow. But not if you’re—you know—Oprah. (more on her incredible keynote later) First, an admission: even after a great first day, we had room to improve the […]

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