Analysis and Insights
for PX Leaders

Think back to the last interaction you had with a company. Was there something about the experience you wish would have been different? If so, you’re not alone. Customers have lofty expectations about the experiences that companies provide. Companies that thoroughly understand customers’ expectations are in a better position to build winning customer, product, and […]

X4 was an incredible moment this year. It is always amazing to see thousands of insight seekers and experience managers get together, and the event didn’t disappoint. But this year X4 was also a pivotal moment for research at Qualtrics, because — simply, beautifully — three amazing things came together. #1 Time to Insight Needs […]

For years, our passionate customer base has been asking for a place to connect and share ideas with each other and we heard that feedback loud and clear. Today, we’re excited to announce Qualtrics Community – a brand new, peer-driven forum that brings together users of the Qualtrics XM platform to collaborate on projects, swap […]

In 2017, we changed the industry when we announced the revolutionary Experience Management Platform™. Used by over 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, the Qualtrics XM Platform has helped companies like Allianz, JetBlue, Microsoft, and Yamaha measure, prioritize, and optimize the experiences they deliver across the […]

Creating online surveys is as much an art as it is a science. It involves attention to detail in the design and flow of your survey questionnaire. Creating an effective survey that yields actionable insights can be difficult, but with the right how-to advice, it doesn’t have to be. Effective survey design and flow gives […]

The written questionnaire is the heart and soul of any survey research project. Most companies are not able to see the customer’s buying experience the way they can see them walk around a physical store, so gathering that data through online questionnaires is imperative. Otherwise you’re shooting in the dark. The way you design your […]