The 4 market research trends redefining insights in 2025
As AI permanently reshapes the market research landscape, the industry finds itself at a pivotal moment once again. The latest annual Qualtrics Market Research Trends report uncovers the emerging tren...
By Ali Henriques
Tree testing 101: Elevating your user experience
Tree testing, a valuable UX research technique, assesses the ease with which users locate information on websites or applications. It can be employed to evaluate the navigation tree of an existing pla...
By Emily Geisen
The 4 keys to driving action with NPS feedback
Companies often struggle to decode customer feedback, which can make it challenging for leaders to take clear action. While Net Promoter Score® isn’t a quick fix, we’ve identified four key skills...
By Isabelle Zdatny
How to Optimize Your Research to Navigate Business Uncertainty
Around the world, business uncertainty is up. The global economy has shifted and leadership teams are adjusting the way they make investments. This means that the traditional approach of prioritizing ...
By Qualtrics Value Advisory & Gradient Metrics, Topher Mitchell
7 ways to make your student course evaluations more effective
Student course evaluations: three words that often spark strong reactions from new and experienced faculty alike. In the hands of faculty, though, well-structured evaluations can build trust while imp...
By Karla Fisher
What is design research methodology and why is it important?
From apps to architecture, successful designs that address real-world needs are made possible by data and insights, not guesswork. This is where design research comes in. What is design research? De...
By Karen Goldstein
Business surveys - 16 free questionnaire templates you can download
Surveys can help with a whole range of business questions and challenges, from designing a new product to checking on employee engagement. Here’s a run-down of the power of the survey and which kind...
By Sarah Fisher
Understanding human behavior: The softer side of experience management
Discover why universal human behavior traits are key to a successful XM activation. Experience management (XM) is becoming increasingly vital to organizations’ long-term business success. Underst...
By Isabelle Zdatny
Subscribe to the Experience Matters blog
Stay up to date with the latest XM thought leadership, tips and news.