Analysis and Insights
for PX Leaders

Running your survey through a series of tests to check for potential problems can save you a lot of headaches down the road and ensure that you get the data that you want. In this post we discuss six different strategies for testing surveys before starting your data collection.

Have you ever noticed how television commercials change based on the program you’re watching? You wouldn’t expect to see a children’s toy commercial late at night, beer commercials during Saturday morning cartoons, or a sports figure during afternoon soap operas. Smart advertisers use demographics to target commercials in order to get the most bang for […]

Even if your research project is designed to perfection, it won’t be effective if you don’t get the right respondents. Getting them is critical, but it’s also hard. So we offer three proven ways to find them. Each of these methods will be useful in some circumstances and detrimental to others, so be sure to […]

Budgeting for market research is a challenge. From estimating how much you need to justifying the value of vastly different approaches and price points, it seems that everyone is struggling with this process. But there’s struggling and then there’s struggling. There are six planning types that can sink budgeting for your organization. Take a look […]

How many people do you need to interview to get results representative of the target population with the level of confidence that you are willing to accept? SAMPLE-SIZE CALCULATOR Qualtrics offers a sample-size calculator that can help you determine your ideal sample size in seconds. Just put in the confidence level, population size, margin of […]

Think back to the last interaction you had with a company. Was there something about the experience you wish would have been different? If so, you’re not alone. Customers have lofty expectations about the experiences that companies provide. Companies that thoroughly understand customers’ expectations are in a better position to build winning customer, product, and […]