Analysis and Insights
for PX Leaders
This is a guest post by Tim Daly, an Assistant Professor of Marketing at Zayed University, Dubai. You can reach Tim directly via email at firstname.lastname@example.org and on Twitter @tmdalyu Hidden away at the bottom of the Matrix Table in the survey question options is the MaxDiff question type. This low-key entrance belies the usefulness and […]
Designing a research project takes time, skill and knowledge. With Qualtrics survey software, we make the survey creation process easier, but still you may feel overwhelmed with the scope of your research project. Here are 5 common errors in the research process: 1. Population Specification This type of error occurs when the researcher selects an […]
The people have spoken, and our favorite reviews always come directly from our users. Out of 300 research software vendors in Capterra’s latest 2018 rankings, Qualtrics was one of the only providers to earn a Top 20 ranking in all three of the scored categories: Most User Friendly, Most Affordable, and Most Popular. Capterra User […]
Website feedback surveys, or web intercepts as some people call them, are a qualitative way of collecting data on your website about why a user is performing (or not performing) an action. There are a lot of different formats these surveys can be fired in a website and depending on what you are trying to […]
Running your survey through a series of tests to check for potential problems can save you a lot of headaches down the road and ensure that you get the data that you want. In this post we discuss six different strategies for testing surveys before starting your data collection.
Have you ever noticed how television commercials change based on the program you’re watching? You wouldn’t expect to see a children’s toy commercial late at night, beer commercials during Saturday morning cartoons, or a sports figure during afternoon soap operas. Smart advertisers use demographics to target commercials in order to get the most bang for […]