Product Experience

The latest product stories and insights

Uncover the stories behind the world’s biggest product breakthroughs and get the latest advice and news from our product experience experts


How to find the perfect product name

What makes a good product name, and how do you know when you’ve found one? Here’s our guide to choosing a great name, refining your ideas, and avoiding common product naming mistakes. There’...

By Sarah Fisher


Forrester Study: Economic Impact of Qualtrics CustomerXM

Experience management from Qualtrics isn’t just a good strategic decision. It’s an excellent financial decision. In a Qualtrics-commissioned Total Economic Impact™ study (TEI), Forrester Consult...

By Catherine Thurtle


Breakthrough Artist Award: Seeking the world’s best experience breakthroughs

Breakthrough moments. They don’t happen often, but when they do they rocket whoever is involved to the top. At Qualtrics we’re in the business of breakthroughs. Across the world we are relentle...

By Qualtrics


Where to stay during your X4 visit

There are plenty of options when it comes to accommodation in and around Salt Lake City. From city center hotels to mountain retreats within easy reach of the X4 venue, here’s our guide to places to...

By Qualtrics


Market Research vs. Marketing Research — What's the Difference?

Have you ever wondered about the difference between Market Research and Marketing Research? Although these two terms are often used interchangeably, they have some differentiating qualities. The core ...

By Qualtrics


What’s new in Core XM? | September 2019

Over the past few months we’ve been rolling out some exciting new updates to Core XM with everything from a new Facebook Messenger integration to smarter surveys thanks to a little help from AI. ...

By Qualtrics

Product and pricing research — how conjoint analysis takes the guesswork out of product development

Imagine a life with unlimited resources to build the next ‘must-have’ product or develop your latest upgrade. Or one in which the cost of materials or development had no interconnection with the p...

By Amy Bates


The journey to product-market fit using Customer Experience data

The product-market fit (PMF) is one of the most important stages of a product’s lifecycle. Many startup businesses have tried to find it but failed. The reason? They didn’t understand their custom...

By Aggelos Mouzakitis


How market research platforms are redefining research agencies

Market research agencies no longer have to choose between driving ROI for clients or driving ROI for themselves There’s a widening gulf between old research agencies modeled on the past and new mar...

By Justin Ethington


Meet the ‘X-Suite’ - the job roles shaping Experience Management

As more and more organizations look to Experience Management (XM) to grow their organizations, the c-suite is evolving to put ‘experiences’ front and centre and make sure XM gets visibility and su...

By Qualtrics


Crate & Barrel on experience gaps: why they occur and how to close them

Experience gaps occur when a brand fails to meet expectations at any point along the customer journey. It could be a big brand disaster: “I didn’t expect the shop assistant to kick me in the sh...

By Jared Gardner


X4 2019 recap, day two: was that okay?

X4 Experience Management Summit 2020 - March 10-13. Book Your Spot Today! Register Now  Part of the problem with booking X4 keynote sessions to follow icons like Sir Richard Branso...

By Qualtrics

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