Analysis and Insights
for PX Leaders

Imagine a life with unlimited resources to build the next ‘must-have’ product or develop your latest upgrade. Or one in which the cost of materials or development had no interconnection with the price people were willing to pay for your product. As such a world doesn’t exist outside of holodecks, product development teams are constantly […]

Before you get started with any form of market research it’s important that you understand what a marketing research problem is and how to formulate one. Once you understand the problem you are researching you can start creating research surveys for free with Qualtrics. Definition: What is a research problem? A research problem is a […]

How many people do you need to interview to get results representative of the target population with the level of confidence that you are willing to accept? Sample Size Calculator Qualtrics offers a sample size calculator online that can help you determine your ideal survey sample size in seconds. Just put in the confidence level, […]

The product-market fit (PMF) is one of the most important stages of a product’s lifecycle. Many startup businesses have tried to find it but failed. The reason? They didn’t understand their customers well enough, or as Bernadette Jiwa put it: “they didn’t manage to get close enough to their customers.” We live in an age […]

Designing a research project takes time, skill and knowledge. If you don’t go into the process with a clear goal and methods, you’ll likely come out with skewed data or an inaccurate picture of what you were trying to accomplish. With Qualtrics survey software, we make the survey creation process easier, but still you may […]

Market research agencies no longer have to choose between driving ROI for clients or driving ROI for themselves There’s a widening gulf between old research agencies modeled on the past and new market research service agencies modeled on the future. New agencies have learned how to deliver client ROI without sacrificing their own. New agencies […]