Analysis and Insights
for PX Leaders

The C-Suite used to tolerate a little more ambiguity when it came to insights and market research. In a time before big data, they’d accept an insights team saying that the data “probably” means XYZ will happen. Today, every company is blessed with an abundance of data, and as a result executives expect a higher […]

Part of the problem with booking X4 keynote sessions to follow icons like Sir Richard Branson and President Barack Obama, is that they are undoubtedly tough acts to follow. But not if you’re—you know—Oprah. (more on her incredible keynote later) First, an admission: even after a great first day, we had room to improve the […]

What an incredible event at X4! I’ve been to many events in my career, but this was hands down the most inspirational and influential event ever. Simply put – X4 brought together research’s best of the best.  No other event can bring together this caliber of innovative research and insight professionals from industry-leading thought leaders, […]

At X4 2019, we’ve heard from the pioneers making Experience Management (XM) breakthroughs that have seen them race to the top — brands like Under Armour, AMEX, Spotify and Nordstrom to name just a few. These brands have equipped their businesses with the tools they need to turn Experience Data (X-Data) into a competitive advantage. […]

As Ryan Smith said in his opening keynote, the X4 Summit’s mission is to break down experience breakthroughs. And who better to kick off our exploration of breakthroughs on X4 Mainstage than a visionary entrepreneur, philanthropist, and adventurer? Sir Richard Branson If you’re going to take on a giant, you have to be palpably better. […]

Market research is a $44.5 B market and growing. Online research is among the fastest growing parts of the market thanks to the pervasiveness of the web and the ease with which we can now collect data. However, as the world conducts more and more survey research, the issues that we see elsewhere with big […]