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Product Experience

The latest product stories and insights

Uncover the stories behind the world’s biggest product breakthroughs and get the latest advice and news from our product experience experts


What is design research methodology?

How can design research principles of being curious about your target market and learning what they need give you the ultimate edge in creating the best customer experiences? What is design research...

By Qualtrics


Business surveys - 16 free questionnaire templates you can download

Surveys can help with a whole range of business questions and challenges, from designing a new product to checking on employee engagement. Here’s a run-down of the power of the survey and which kind...

By Sarah Fisher


Understanding human behavior: The softer side of experience management

Discover why universal human behavior traits are key to a successful XM activation. Experience management (XM) is becoming increasingly vital to organizations’ long-term business success. Underst...

By Isabelle Zdatny


Solve your users’ problems with the design-thinking process

Use the six-step design thinking process to work on user-centric problems to make better products and create happier customers. You have a problem but you’re not sure what to do next to get to a so...

By Meena Toor


Experience management 101: The what, why, and how of XM

As the ever-increasing flow of information shifts power from organizations into the hands of individuals, businesses must reassess how they operate. They must continuously learn what customers, employ...

By Bruce Temkin


Minimum viable product: Definition, strategies, and examples

With 4.57 billion active internet users as of July 2020 and around half of the current American workforce working remotely, the opportunity to start an online business couldn’t be bigger. Plus, ther...

By Adam Enfroy

How to design products for social impact

According to a Cone Communications Millennial CSR Study, "More than nine-in-10 Millennials would switch brands to one associated with a cause." Folks today are more likely to pay extra for products...

By Kevin Wei


Defining your product's value proposition

Your product might be amazing. But without a succinct value proposition, your customers may never know why. Even worse, the wrong value proposition can confuse or mislead prospects who may desperately...

By Adam Enfroy


5 Common errors in the research process

Designing a research project takes time, skill and knowledge. If you don’t go into the process with a clear goal and methods, you’ll likely come out with skewed data or an inaccurate picture of wh...

By Qualtrics


Forrester Study: Economic Impact of Qualtrics CustomerXM

Experience management from Qualtrics isn’t just a good strategic decision. It’s an excellent financial decision. In a Qualtrics-commissioned Total Economic Impact™ study (TEI), Forrester Consult...

By Catherine Thurtle


Where to stay during your X4 visit

X4 will return in 2021. As we've continued to monitor the ongoing developments of COVID-19, we have determined that in order to provide the best experience possible for attendees, we will NOT host X4:...

By Qualtrics


Product and pricing research — how conjoint analysis takes the guesswork out of product development

Imagine a life with unlimited resources to build the next ‘must-have’ product or develop your latest upgrade. Or one in which the cost of materials or development had no interconnection with the p...

By Amy Bates

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