Product Experience
The latest product stories and insights
Uncover the stories behind the world’s biggest product breakthroughs and get the latest advice and news from our product experience experts
Ushering in a new era of experience management with Experience ID
When it comes to making business decisions, in the past many organizations have taken an inside-out approach. They look to signals like growth metrics, competitive innovation, employee productivity, e...
By Brad Anderson
7 ways to make your student course evaluations more effective
Student course evaluations: three words that often spark strong reactions from new and experienced faculty alike. In the hands of faculty, though, well-structured evaluations can build trust while imp...
By Karla Fisher
What is design research methodology?
How can design research principles of being curious about your target market and learning what they need give you the ultimate edge in creating the best customer experiences? What is design research...
By Qualtrics
Business surveys - 16 free questionnaire templates you can download
Surveys can help with a whole range of business questions and challenges, from designing a new product to checking on employee engagement. Here’s a run-down of the power of the survey and which kind...
By Sarah Fisher
Operationalizing agile at Deluxe Corp
Too often product teams equate agility with speed. They forget that agility also requires situational intelligence and adaptability. As a result, methodologies and cultures built around DevOps and ‘...
By Ben Brauer
Understanding human behavior: The softer side of experience management
Discover why universal human behavior traits are key to a successful XM activation. Experience management (XM) is becoming increasingly vital to organizations’ long-term business success. Underst...
By Isabelle Zdatny
Solve your users’ problems with the design-thinking process
Use the six-step design thinking process to work on user-centric problems to make better products and create happier customers. You have a problem but you’re not sure what to do next to get to a so...
By Meena Toor
Experience management 101: The what, why, and how of XM
As the ever-increasing flow of information shifts power from organizations into the hands of individuals, businesses must reassess how they operate. They must continuously learn what customers, employ...
By Bruce Temkin
How to design products for social impact
According to a Cone Communications Millennial CSR Study, "More than nine-in-10 Millennials would switch brands to one associated with a cause." Folks today are more likely to pay extra for products...
By Kevin Wei
How the world’s largest chocolate company is cracking the vegan market
For Barry Callebaut - the world’s leading producer of chocolate products, perhaps best known for its Ruby chocolate - vegan products are seen as a key growth opportunity. But as an emerging and f...
By Daniel Saunders
5 Common errors in the research process
Designing a research project takes time, skill and knowledge. If you don’t go into the process with a clear goal and methods, you’ll likely come out with skewed data or an inaccurate picture of wh...
By Qualtrics
Calculating sample size: a quick guide (calculator included)
How many people do you need to interview to get results representative of the target population with the level of confidence that you are willing to accept? Discover how to maximize business ROI fo...
By Qualtrics
COVID-19 has changed how we do everything - here’s how Conjoint and MaxDiff can help you respond
Life as we knew it before COVID-19 will take time to return, and even when it does we’re likely to be in a ‘new normal’, as the crisis impacts consumer behaviors going forward. Find out how Conj...
By Qualtrics
Forrester Study: Economic Impact of Qualtrics CustomerXM
Experience management from Qualtrics isn’t just a good strategic decision. It’s an excellent financial decision. In a Qualtrics-commissioned Total Economic Impact™ study (TEI), Forrester Consult...
By Catherine Thurtle
Where to stay during your X4 visit
X4 will return in 2021. As we've continued to monitor the ongoing developments of COVID-19, we have determined that in order to provide the best experience possible for attendees, we will NOT host X4:...
By Qualtrics
Product and pricing research — how conjoint analysis takes the guesswork out of product development
Imagine a life with unlimited resources to build the next ‘must-have’ product or develop your latest upgrade. Or one in which the cost of materials or development had no interconnection with the p...
By Amy Bates
The journey to product-market fit using Customer Experience data
The product-market fit (PMF) is one of the most important stages of a product’s lifecycle. Many startup businesses have tried to find it but failed. The reason? They didn’t understand their custom...
By Aggelos Mouzakitis
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