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Product Experience

Analysis and Insights
for PX Leaders

Streaming, Snacking and “Stranger Things:”  The Data Behind Binge Watching

Goodbye broadcast, hello streaming. That is the overwhelming response from a recent content and viewing habits study produced by Qualtrics, the leader in experience management. Although the shift from broadcast television to on-demand streaming has been a talking point of media watchers for years, the recent Qualtrics study produced some surprising data points, and some […]

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Cafés and Sunscreen: An ExperienceWeek Interview with Linda Moir

There’s something sublime in a well-run coffee shop. The agency model is primed for disruption. And wouldn’t it be nice to apply your sun cream in a quick, easy experience? In the run-up to ExperienceWeek, we asked storyteller Linda Moir, who built the massively successful volunteer experience for the 2012 London Olympics, for her experience […]

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Announcing Qualtrics ExperienceWeek 2017

The future belongs to brands that master their customer, employee, product, and brand experiences. Learn from the best at ExperienceWeek: the premier digital conference where you learn directly from the Icons of Experience. Four days of countless insights from leaders, mavericks, and innovators — all totally free. The show starts on your own device Monday, […]

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Forrester Study: Economic Impact of Experience Management

Experience management from Qualtrics isn’t just a good strategic decision. It’s an excellent financial decision. In their latest Total Economic Impact™ study, Forrester estimates the 3-year benefit of Qualtrics experience management software at $1.1 million. As we move further into an economy driven by experience, companies must actively manage key experiences. This is why organizations […]

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You Can’t Build Great UX Without Measuring Experience

The proof is in the pudding, or, in the case of user experience (UX), it’s in what users tell you about their experiences with your website, software, or product. If you don’t know what your users think, it’s next to impossible to decide if you are truly offering the great UX that you think you […]

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Be Cautious with Media-Rich Data Collection Techniques for Online Experience Management Surveys

Emoji’s, thumbs, stars, or sliders are crowding into numbers, response boxes/bubbles, or verbal labels in online survey response options. There is a popular belief that using more media-rich survey response scales will reduce respondent burden and result in increased respondent engagement, higher participation rates, fewer drop-offs, faster survey completion, and higher data quality. While there […]

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