Product Experience
The latest product stories and insights
Uncover the stories behind the world’s biggest product breakthroughs and get the latest advice and news from our product experience experts
Mixed methods research shaping the product roadmap at Afterpay
The high levels at which consumers and employees are willing to try new brands, switch products and even change jobs are both one of the greatest challenges and opportunities facing businesses and gov...
By Lisa Khatri
Ushering in a new era of experience management with Experience ID
When it comes to making business decisions, in the past many organizations have taken an inside-out approach. They look to signals like growth metrics, competitive innovation, employee productivity, e...
By Brad Anderson
7 ways to make your student course evaluations more effective
Student course evaluations: three words that often spark strong reactions from new and experienced faculty alike. In the hands of faculty, though, well-structured evaluations can build trust while imp...
By Karla Fisher
What is design research methodology?
How can design research principles of being curious about your target market and learning what they need give you the ultimate edge in creating the best customer experiences? What is design research...
By Qualtrics
Business surveys - 16 free questionnaire templates you can download
Surveys can help with a whole range of business questions and challenges, from designing a new product to checking on employee engagement. Here’s a run-down of the power of the survey and which kind...
By Sarah Fisher
Understanding human behavior: The softer side of experience management
Discover why universal human behavior traits are key to a successful XM activation. Experience management (XM) is becoming increasingly vital to organizations’ long-term business success. Underst...
By Isabelle Zdatny
Solve your users’ problems with the design-thinking process
Use the six-step design thinking process to work on user-centric problems to make better products and create happier customers. You have a problem but you’re not sure what to do next to get to a so...
By Meena Toor
Experience management 101: The what, why, and how of XM
As the ever-increasing flow of information shifts power from organizations into the hands of individuals, businesses must reassess how they operate. They must continuously learn what customers, employ...
By Bruce Temkin
How to design products for social impact
According to a Cone Communications Millennial CSR Study, "More than nine-in-10 Millennials would switch brands to one associated with a cause." Folks today are more likely to pay extra for products...
By Kevin Wei
5 Common errors in the research process
Designing a research project takes time, skill and knowledge. If you don’t go into the process with a clear goal and methods, you’ll likely come out with skewed data or an inaccurate picture of wh...
By Qualtrics
Sample size calculator & complete guide
Sample size calculator Confidence Level: 90% 95% 99% Population Size: Margin of Error: 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% Ideal Sample Size: What proportion of the target p...
By Qualtrics
Forrester Study: Economic Impact of Qualtrics CustomerXM
Experience management from Qualtrics isn’t just a good strategic decision. It’s an excellent financial decision. In a Qualtrics-commissioned Total Economic Impact™ study (TEI), Forrester Consult...
By Catherine Thurtle
Where to stay during your X4 visit
X4 will return in 2021. As we've continued to monitor the ongoing developments of COVID-19, we have determined that in order to provide the best experience possible for attendees, we will NOT host X4:...
By Qualtrics
Product and pricing research — how conjoint analysis takes the guesswork out of product development
Imagine a life with unlimited resources to build the next ‘must-have’ product or develop your latest upgrade. Or one in which the cost of materials or development had no interconnection with the p...
By Amy Bates
The journey to product-market fit using Customer Experience data
The product-market fit (PMF) is one of the most important stages of a product’s lifecycle. Many startup businesses have tried to find it but failed. The reason? They didn’t understand their custom...
By
Crate & Barrel on experience gaps: why they occur and how to close them
Experience gaps occur when a brand fails to meet expectations at any point along the customer journey. It could be a big brand disaster: “I didn’t expect the shop assistant to kick me in the sh...
By Jared Gardner
Van Westendorp pricing explained for 2022
The Van Westendorp pricing model can help you gauge what respondents are really willing to pay for an item – and how to set a price range for a real-world market. Researching prices is not straight...
By Jack Davies
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