Product Experience
The latest product stories and insights
Uncover the stories behind the world’s biggest product breakthroughs and get the latest advice and news from our product experience experts
5 Common errors in the research process
Designing a research project takes time, skill and knowledge. If you don’t go into the process with a clear goal and methods, you’ll likely come out with skewed data or an inaccurate picture of wh...
By Qualtrics
Sample Size Calculator
How many people do you need to interview to get results representative of the target population with the level of confidence that you are willing to accept? Download our step-by-step guide to make ...
By Qualtrics
COVID-19 has changed how we do everything - here’s how Conjoint and MaxDiff can help you respond
Life as we knew it before COVID-19 will take time to return, and even when it does we’re likely to be in a ‘new normal’, as the crisis impacts consumer behaviors going forward. Find out how Conj...
By Qualtrics
Calling all brand admins: Join the Qualtrics admin training at XM Basecamp Live
Get the best practices you need to proactively and efficiently govern your organization's Qualtrics license. In this session you’ll learn everything you need to know from managing account creation, ...
By Catherine Thurtle
Must-see product experience sessions at X4 2020
It’s the biggest Experience Management event on the planet, so you won’t be short of things to see. Check out our guide to the must-see sessions for product teams at this year’s X4. There’s ev...
By Jack Davies
How to find the perfect product name
What makes a good product name, and how do you know when you’ve found one? Here’s our guide to choosing a great name, refining your ideas, and avoiding common product naming mistakes. There’...
By Sarah Fisher
Forrester Study: Economic Impact of Qualtrics CustomerXM
Experience management from Qualtrics isn’t just a good strategic decision. It’s an excellent financial decision. In a Qualtrics-commissioned Total Economic Impact™ study (TEI), Forrester Consult...
By Catherine Thurtle
Breakthrough Artist Award: Seeking the world’s best experience breakthroughs
Breakthrough moments. They don’t happen often, but when they do they rocket whoever is involved to the top. At Qualtrics we’re in the business of breakthroughs. Across the world we are relentle...
By Qualtrics
Where to stay during your X4 visit
There are plenty of options when it comes to accommodation in and around Salt Lake City. From city center hotels to mountain retreats within easy reach of the X4 venue, here’s our guide to places to...
By Qualtrics
Market Research vs. Marketing Research — What's the Difference?
Have you ever wondered about the difference between Market Research and Marketing Research? Although these two terms are often used interchangeably, they have some differentiating qualities. The core ...
By Qualtrics
What’s new in Core XM? | September 2019
Over the past few months we’ve been rolling out some exciting new updates to Core XM with everything from a new Facebook Messenger integration to smarter surveys thanks to a little help from AI. ...
By Qualtrics
Product and pricing research — how conjoint analysis takes the guesswork out of product development
Imagine a life with unlimited resources to build the next ‘must-have’ product or develop your latest upgrade. Or one in which the cost of materials or development had no interconnection with the p...
By Amy Bates
The journey to product-market fit using Customer Experience data
The product-market fit (PMF) is one of the most important stages of a product’s lifecycle. Many startup businesses have tried to find it but failed. The reason? They didn’t understand their custom...
By Aggelos Mouzakitis
How market research platforms are redefining research agencies
Market research agencies no longer have to choose between driving ROI for clients or driving ROI for themselves There’s a widening gulf between old research agencies modeled on the past and new mar...
By Justin Ethington
Meet the ‘X-Suite’ - the job roles shaping Experience Management
As more and more organizations look to Experience Management (XM) to grow their organizations, the c-suite is evolving to put ‘experiences’ front and centre and make sure XM gets visibility and su...
By Qualtrics
Crate & Barrel on experience gaps: why they occur and how to close them
Experience gaps occur when a brand fails to meet expectations at any point along the customer journey. It could be a big brand disaster: “I didn’t expect the shop assistant to kick me in the sh...
By Jared Gardner
X4 2019 recap, day two: was that okay?
X4 Experience Management Summit 2020 - March 10-13. Book Your Spot Today! Register Now Part of the problem with booking X4 keynote sessions to follow icons like Sir Richard Branso...
By Qualtrics
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