Analysis and Insights
for PX Leaders

What makes a good product name, and how do you know when you’ve found one? Here’s our guide to choosing a great name, refining your ideas, and avoiding common product naming mistakes. There’s no question that a product name can make or break a launch. No matter how innovative your new offering, a clunky or […]

Experience management from Qualtrics isn’t just a good strategic decision. It’s an excellent financial decision. In a Qualtrics-commissioned Total Economic Impact™ study (TEI), Forrester Consulting estimates the 3-year benefit of Qualtrics experience management software at $38.4 million – which is an ROI of 633%. As we move further into an economy driven by experience, companies […]

Breakthrough moments. They don’t happen often, but when they do they rocket whoever is involved to the top. At Qualtrics we’re in the business of breakthroughs. Across the world we are relentless in our efforts to help brands deliver unforgettable experiences their customers and employees will never forget. The best organizations instrument their businesses with […]

Booked your spot at X4 2020? Then it’s time to book your hotel. To make it easy for you, we’ve negotiated special conference rates with some of the best hotels nearby – we’re talking no more than a 15-minute walk, with the closest just across the street from the event venue. When you register, we’ll […]

Creating online surveys is as much an art as it is a science. It involves attention to detail in the design and flow of your survey questionnaire. Creating an effective survey that yields actionable insights can be difficult, but with the right how-to advice, it doesn’t have to be. Effective survey design and flow gives […]

Have you ever wondered about the difference between Market Research and Marketing Research? Although these two terms are often used interchangeably, they have some differentiating qualities. The core difference between Market Research and Marketing Research is the scope of the concept. First, Market Research is a more narrow concept because it is research focused on […]