Product Experience

The latest product stories and insights

Uncover the stories behind the world’s biggest product breakthroughs and get the latest advice and news from our product experience experts

Free Account

10 Tips for Building Effective Surveys

You don’t have to be an expert to build and distribute an effective online survey, but by checking your survey against tried-and-tested benchmarks, you can help ensure you’re collecting the best d...

By Dave Vannette


The Dos and Don'ts of Ranking Questions

Ranking questions are an important asset in the survey designers’ toolbox, but they can be tricky to use effectively. Researchers often want to ask respondents to rank huge lists to see what people ...

By Dave Vannette


Biased Data Are Bad Data: How to Think About Question Order

The order in which you ask questions can make a huge difference in your data. If you’re not careful, you can inadvertently anchor your respondents and bias your data. And no one wants that.  ...

By Dave Vannette


4 Key Steps to Recruiting Your Own Research Panel

In a previous Panel Management blog post, we discussed why your organization should have an in-house research panel. With access to your own research panel you can do more research, gain faster insigh...

By Braydon Anderson


Why Including “Don’t Know” Responses Is Hurting Your Survey Data

One of the more common mistakes survey writers make is including a “don’t know” or “no opinion” response. Doing so provides an easy way for respondents to avoid engaging with the subject of ...

By Dave Vannette


Avoiding the ‘Yes’ Bias

It’s often harder to say ‘no’ than ‘yes.’ This has been the subject of numerous self-help book chapters and blog posts. However, many people are surprised to learn that this is also a seriou...

By Dave Vannette

Optimal Scale Labels: Why They Matter

In our last post, we discussed how many scale points to use and when. We also noted that you’ll get the best data when you verbally label every point.   So, how should you go about labeli...

By Dave Vannette


Sources of Error in Survey Research

Our post last week outlined the steps of conducting a good survey. This week, we turn to sources of errors in survey research.   In this context, errors should not be interpreted to mean ...

By Dave Vannette


Timing: A Secret Weapon

The Timing question type may be the most underutilized feature that Qualtrics offers, but it delivers unbeatable insight and control of the online survey experience.Imagine that you have a three-minut...

By Kyle Francis


Market Research Example: How Coca-Cola Lost Millions with This Mistake

In the mid-1980s, the Coca-Cola Company made a decision to introduce a new beverage product (Hartley, 1995, pp. 129–145). The company had evidence that taste was the single most important cause o...

By Scott Smith


9 Key Stages in the Marketing Research Process

I talked earlier about 20 different types of marketing research studies. Once you've selected one that you find interesting ask yourself two questions: first, how can you conduct your own marketing re...

By Scott Smith


Why do People Participate as Respondents in a Survey?

Marketing researchers often ask the question, but few techniques have been developed to increase participation. The following theories are among those proposed (and studied to varying degrees) as answ...

By Scott Smith

Try Qualtrics for free

Free Account