Crate & Barrel on experience gaps: why they occur and how to close them
Experience gaps occur when a brand fails to meet expectations at any point along the customer journey. It could be a big brand disaster: “I didn’t expect the shop assistant to kick me in the sh...
By Jared Gardner
Van Westendorp pricing explained for 2022
The Van Westendorp pricing model can help you gauge what respondents are really willing to pay for an item – and how to set a price range for a real-world market. Researching prices is not straight...
By Jack Davies
The top product management & research conferences to attend in 2020
Technology is rapidly changing the way we live and product leaders are at the forefront of this revolution. As the competition increases, products must be developed in record time and meet consumer ne...
By Harry Gough
How to create a culture of innovation in the workplace
On average, 35% of company revenues are generated from products that didn’t exist 5 years ago. So with innovation such a crucial part of a business’ overall success, are you doing enough to foster...
By Daniel Saunders
The top market research conferences to attend in 2020
Want smarter and faster insights? Need to get up to date on the latest in market research tech and automation? Qualtrics has pulled together the top market research events for 2020 that will help you ...
By Diana Kaemingk
Customer Segmentation to Increase Revenue: Examples from Best Buy, Mercedes Benz, and AMEX
When Michael Dell, founder of Dell computers, was 16, he sold subscriptions for a local newspaper in Houston. He figured out that two demographics bought newspapers more than others: those who just pu...
By Ben Rogers
An introduction to MaxDiff analysis & design
Hidden away at the bottom of the Matrix Table in the survey question options is the MaxDiff question type. This low-key entrance belies the usefulness and power of this feature in Qualtrics CoreXM. I...
By Tim Daly
How to label response scale points in your survey to avoid misdirecting respondents
Have you ever been following navigation instructions while driving and wished that an instruction or street sign would’ve been more clear or specific? Maybe you couldn’t tell in time which lane le...
By Dave Vannette
Subscribe to the Experience Matters blog
Stay up to date with the latest XM thought leadership, tips and news.