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Customer Experience

Analysis and Insights
for CX Leaders

How Bruce Temkin shaped the CX profession – and how he’s doing the same for XM

For over 20 years, Bruce Temkin has been a central figure in the world of CX. From his influential thought leadership at Forrester, to founding the Customer Experience Professionals Association (CXPA) in 2011, it’s little wonder he’s known as the ‘Godfather of CX’. Today, he heads up the XM InstituteTM at Qualtrics®, with the goal […]

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Why collecting sensitive survey data is putting your company at risk

There’s a real cost to storing sensitive survey data that never gets used. Have you ever driven through a city at night to see block after block of office building windows lit up because the lights were left on? You can peer inside and see chairs, offices and conference rooms, but no people. Maybe you’ve […]

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How Bank of Ireland puts data at the heart of its CX program

Richard Waring and his team lead on insights and market research in Bank of Ireland. Along with the bank’s Customer Experience team, they form part of a newly-formed Chief Marketing Office. And it’s no coincidence the CMO looks after insights, market research and CX at once – for Bank of Ireland, modern, high-quality and timely […]

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Find out how UnitedHealthcare turns experience challenges into opportunities to delight customers

The healthcare industry is one of the fastest growing spaces in America, particularly as the baby boomer generation reaches old age. In the last year, healthcare became the largest supplier of US jobs and health spending accounts for roughly 18% of the US gross domestic product. With such a growth in the healthcare industry taking […]

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7 patient experience trends for 2019

The patient experience is the sum of all the interactions patients have with health system, providers, and facilities. As the market shifts towards patient-centered care, it’s vital that organizations understand the importance of creating an excellent overall experience for their patients. In 2018, health care providers invested in a number of digital services such as […]

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Why customer-centric brands are also fast researchers

The connected world we live in has opened up opportunities for companies to interact with their customers more often and across more channels than ever before. With so many opportunities to delight (or even disappoint) your customers, embedding customer-centricity throughout the organization, from the front lines to the back office has never been so important. […]

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