Analysis and Insights
for CX Leaders

The winners of this year’s CX Impact Awards have been announced – and in the 2017 hall of fame is Allison Windon, Director of Customer Experience at Allianz Global Corporate and Specialty (AGCS). The award, presented by the Customer Experience Professionals Association (CXPA) recognises global CX leaders who have made a profound impact on their […]

Barely a week goes by without a major brand hitting the headlines for failing to live up to customers’ expectations. When a single customer complaint can go viral and get millions of views on social media, those larger failures have now become mainstays on the national, and sometimes international, news agenda. Airlines, car manufacturers, retailers… […]

There’s something sublime in a well-run coffee shop. The agency model is primed for disruption. And wouldn’t it be nice to apply your sun cream in a quick, easy experience? In the run-up to ExperienceWeek, we asked storyteller Linda Moir, who built the massively successful volunteer experience for the 2012 London Olympics, for her experience […]

The days of “Mad Men” style marketing really aren’t that far behind us. Even just 10 years ago, marketing’s job was largely to show up with a catchy jingle, a slick product shot and a request for obscene amounts of advertising money. As strange as it seems today, lots of people got into marketing back […]

The future belongs to brands that master their customer, employee, product, and brand experiences. Learn from the best at ExperienceWeek: the premier digital conference where you learn directly from the Icons of Experience. Four days of countless insights from leaders, mavericks, and innovators — all totally free. The show starts on your own device Monday, […]

Experience management from Qualtrics isn’t just a good strategic decision. It’s an excellent financial decision. In their latest Total Economic Impact™ study, Forrester estimates the 3-year benefit of Qualtrics experience management software at $1.1 million. As we move further into an economy driven by experience, companies must actively manage key experiences. This is why organizations […]