Analysis and Insights
for CX Leaders

Customer satisfaction is at the core of human experience, reflecting our liking of a company’s business activities. High levels of customer satisfaction (with pleasurable experiences) are strong predictors of customer and client retention, loyalty, and product repurchase. Data that answers why a customer or client enjoyed their experience helps the company recreate these experiences in […]

What is your biggest challenge with customer experience feedback? How to read it, to implement it, collect it? To compile effective customer feedback, there is a lot of advance work required to ensure you’re creating a powerful program. We recently hosted a webinar on “The Future of CX Technology” with Kyle Groff, PhD, a Senior […]

The end goal of any survey is getting data that’s accurate and useful. While you might be tempted to start writing your survey right away, if the research foundation is not laid out well, you might not get the data you want for the insights you need. Here are six things you can do to […]

Temkin Group recognized Qualtrics as a 2018 Customer Experience Vendor Excellence (CxVE) Award winner. This annual award honors organizations that provide products and services that help companies improve the customer experience they deliver. The award nominations were evaluated based on five criteria, including an overview of company capabilities, detailed client case studies, future direction, feedback […]

Think back to the last interaction you had with a company. Was there something about the experience you wish would have been different? If so, you’re not alone. Customers have lofty expectations about the experiences that companies provide. Companies that thoroughly understand customers’ expectations are in a better position to build winning customer, product, and […]

X4 was an incredible moment this year. It is always amazing to see thousands of insight seekers and experience managers get together, and the event didn’t disappoint. But this year X4 was also a pivotal moment for research at Qualtrics, because — simply, beautifully — three amazing things came together. #1 Time to Insight Needs […]