Analysis and Insights
for CX Leaders

Increasingly, online and offline customer experiences form part of a merged ecosystem where shoppers move freely between multiple channels. To provide the levels of ease and personalization customers now expect, brands must engage their audiences seamlessly across all touchpoints. Employees have an important role to play in making that happen. Multiple channels, one customer relationship […]

Danielle Lumetta, Retail Consulting Manager at Accenture, has advised some of the world’s biggest retail brands. In our latest CX Visionaries profile, we spoke to her about brands excelling with the customer experience, and how they’re doing it. Want more CX Retail Knowledge and Insight? Watch Danielle’s Webinar Now. WATCH NOW “There is no rule […]

To avoid falling behind your competitors in the fast-moving experience economy, it’s critical you are able to humanize your customer experience (CX). The rise of e-commerce, social media, and mobile internet has added fuel to an already rapidly changing environment where experience trumps price and product. This shift is being driven by a need for […]

SES is the world’s leading satellite operator, and the only one that operates into two different orbits. We sat down with the company’s Chief of Staff and Global Customer Experience to talk about how it’s taking B2B CX to new heights. Watch the full interview, or check out some of her key takeaways below. On […]

Creating online surveys is as much an art as it is a science. It involves attention to detail in the design and flow of your survey questionnaire. Creating an effective survey that yields actionable insights can be difficult, but with the right how-to advice, it doesn’t have to be. Effective survey design and flow gives […]

XM Institute Expert Isabelle Zdatny walks us through the benefits and stages of evolving your CX program through the maturity model. What is a CX maturity model A CX maturity model is a roadmap to help guide you as you navigate through the 6 core competencies of CX. Isabelle says that it is crucial for […]