Customer Experience Articles & Tips | Qualtrics Blog

Customer Experience

Analysis and Insights
for CX Leaders

Linking CX Metrics to Customer Spending

The Unchanged Goal As the age of customer experience management arrives at a period of full bloom, it is impossible to overlook the difficult path that CX practitioners have traveled over the past 20 years, championing a customer-centric view of markets and evangelizing it within the walls of their organizations. Though there have long been […]

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What a world-class retail CX program looks like

Today’s retail brands must keep a constant pulse on their customer base—both in-store and online—with a highly empowered, price-conscious consumer in mind. The growth of eCommerce, proliferation of digital devices making it easier to browse and purchase, and social media influences require retailers to create consistent customer experiences across channels. Decision makers are faced with […]

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10 Must-Read Books in Customer Experience

If you’re looking for CX inspiration or for tales of success from some of the leaders in the field, then look no further than our 10 must-reads for any customer experience professional. As the profession has matured over the last decade, more and more experts have come to the fore to offer their opinions, advice […]

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7 Examples of Customer Experience Management in Retail

In today’s ever-changing world of technology innovation and customer buying habits, it has become more important than ever for retailers to understand the customer experience and find ways to exceed customer expectations. Read below to see how seven retail brands are using Qualtrics Customer Experience™ to change how they do business. In this post, we’ll […]

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Qualtrics Research Core earns top customer rankings in Capterra reviews

The people have spoken, and our favorite reviews always come directly from our users. Out of 300 research software vendors in Capterra’s latest 2018 rankings, Qualtrics was one of the only providers to earn a Top 20 ranking in all three of the scored categories: Most User Friendly, Most Affordable, and Most Popular. Capterra User […]

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Best practices for B2B customer experience programs

Companies that focus on business-to-business (B2B) sales and services models have unique Customer Experience (CX) challenges due to long sales cycles and multiple decision makers. Although you can steal some best practices from business-to-consumer (B2C) sales, B2B has its own set of tools that can improve your customer experience. This article summarizes the relevant best […]

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