customer ExperienceTM

Turn customers into fanatics

Qualtrics Customer Experience is the world’s most agile marketing platform for customer experience strategy improvement, making it easy for companies to monitor, respond, and improve every key moment along the customer journey and incorporate customer feedback and recommendations into every decision. Read More

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Qualtrics helps organizations reduce customer churn, optimize acquisition, and increase loyalty by…


Measure & Baseline

Measure customer experience at every touchpoint along the customer journey and establish baselines to measure future performance.


Prioritize & Predict

Predict customer needs and trends. Identify and prioritize key drivers of customer experience.


Act & Optimize

Track progress against baselines, and drive continuous customer experience improvement through closed loop feedback and strategic customer experience improvement.


Start conversations in every key moment

Wherever and however your customers interact with you, talk to you, or talk about you — Qualtrics creates a natural conversation between you and your customers. With far and away the widest selection of feedback channels and integrations, Qualtrics gives you the ability to converse with clients or prospects anywhere.

World’s leading digital experience solution

In the Internet of Things (IoT) age, more of your customer interactions are happening online, in-app, and beyond. This means that more of your customer’s experiences and perceptions will be based on purely digital interactions. Qualtrics is the only platform powerful enough to provide an omni-channel view of the customer experience across any digital interaction today and wherever the future may go.

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  • Prioritize and predict how digital experiences impact your overall customer experience.
  • Engage with users in key digital journeys with sophisticated targeting using over 20 behavioral, location, and device variables.
  • Optimize conversions and ensure that your digital interactions improve your brand experience rather than detract from it.

Go beyond analytics—get predictive

Qualtrics predictive intelligence technology eliminates tedious manual work and helps organizations easily understand key experience drivers and insights buried deep in data. With the power to predict customer experience drivers and model impact on overall NPS, Qualtrics makes it possible to continually deliver ahead of customer expectations. This marketing process is essential for creating and managing growth through your customer experience.

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Text iQ

Open text insights reveal the deepest insights about how customers feel. Qualtrics analyzes open text, automatically suggests relevant topics, and assigns sentiment scores to individual text comments.

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Driver iQ

Knowing which customer experience improvements matter most is hard. That’s why Qualtrics automatically prioritizes key experience processes so you know where to focus your efforts. You cannot improve the customer experience without having a specific focus.

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Stats iQ

Qualtrics automatically runs dozens of analyses, identifies the strongest statistical relationships, and translates the results into plain English so you know which part of your customer journey needs attention.

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Insights drive actions. Right on the platform

Qualtrics Customer Experience is designed to drive action for your entire organization. Qualtrics makes it easy to know which parts of your customer journey need positive attention, prioritize strategic action, share relevant dashboards across the organization to all necessary employees, and close the loop on every customer interaction process.

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  • Share role-based dashboards, set improvement goals at every level of the organization and visualize marketing performance and trend vs. target.
  • Automated actions and notifications whenever there is a detractor. Make sure negative experiences are followed up on with closed loop ticketing to try and improve satisfaction.
Qualtrics closed loop ticketing lets you follow up on every customer interaction so nothing falls through the cracks.

Advanced capability. Drag-and-drop simplicity

When you depend on external partners to manage your customer experience processes, not only does every change cost you time and money, but it also distances you from your customer making it harder to measure satisfaction. Qualtrics puts you back in the driver’s seat and provides the most powerful marketing research platform to make improvements to your program processes in real time and at no additional cost.

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  • Create, test, and modify multiple surveys quickly with no coding required
  • Intuitive, drag and drop simplicity increases program adoption and buy-in
  • Leverage 100+ question types, embedded data, advanced branching and display logic, quotas, email triggers, mobile and offline compatibility, randomization, and every advanced feature you need

Seamlessly integrate with CRM and operational systems

Customer experience management programs that aren’t woven into the fabric of organizations usually fail. Enable teams to improve how they operate on a day-to-day basis by integrating with the workflow and systems processes already in place.

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Automatic Account Details

Ensure customer data automatically populates with customer account detail and transaction history with full CRM integration.

Natural Communication

Allow teams to easily share, collaborate, and respond to customer insights through natural communication channels including Slack, SMS, email, etc.

Contextual Integration

View digital customer feedback in context of behavioral and profile data via integrations with Google, Adobe, and other analytics tools.

World-class expertise and dedicated client success teams

Leverage our end-to-end marketing program expertise to deliver a program that fits any level of sophistication and scale. With an organization of over 260 experts including Ph.D.-level program methodologists, industry experts, client engineers, program managers, and implementation specialists, there is no objective we cannot deliver.

  • 160,000 customer studies running across 90 countries and 58 languages.
  • Obtain immediate assistance via 24/7 on-call product experts.
  • Easily deploy sophisticated custom solutions with client engineering team.
  • Ensure your program meets state of the art standards with Ph.D.-level industry and subject matter expertise.

Improving the Customer Experience for more than 8,500 brands

View All Customer Stories

In-sourcing the project management, survey execution, and analysis of Alcoa’s CX Survey Program was critical in driving a customer-centric culture. Collaboration, speed, agility, and real-time reporting have also been critical.

With Qualtrics, now we can consolidate all our Voice of the Customer data into a single location. We turned our focus to customer-facing enhancements, providing a series of new tools and revamped functionality across our site, trading platform, and mobile apps. E*TRADE is in a better position than it has ever been.

Welcome to the Experience Management PlatformTM

Four applications to manage the four key experiences of business

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customer ExperienceTM

Delight customers at every touchpoint. Monitor, respond and improve every interaction along the customer journey.

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employee ExperienceTM

Drive employee excellence by measuring and optimizing every stage of the employee lifecycle.

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brand ExperienceTM

Increase brand equity, test and improve advertising, and identify your essential brand drivers.

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product ExperienceTM

Uncover product needs, prioritize features, and predict market trends.

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