Customer Experience

7 Examples of good customer service practices

Great customer service is essential for business. In fact, consumers are willing to spend 17 percent more with companies that deliver great customer service, according to American Express.

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Unfortunately, it’s true that bad news travels faster than good news, especially in the age of social media. Most customer service stories online are about bad customer service experiences, and consequently, you don’t always hear about companies who are doing it right.

Below are seven customer service stories of companies going above and beyond to provide good customer service:

  1. JetBlue - Thanks frequent customers with small gestures
  2. Tesla - Meet your customers where they're at
  3. Adobe - Respond to customer service complaints before they happen
  4. Trader Joe's - Help those in time of need
  5. Coca-Cola - Get involved in social causes
  6. Zappos - Personally reply to every email
  7. Us! - Provide an exceptional event experience

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1. JetBlue - Thank frequent customers with small gestures

Paul Brown was flying JetBlue airlines when he casually tweeted that he couldn’t grab his Starbucks coffee before boarding the plane because he was flying out of the smaller terminal at Boston’s Logan airport. Within seconds of seeing the tweet, JetBlue sprang to action and the airport customer service team delivered a Starbucks venti mocha to his seat on the plane. Brown was elated and raved about JetBlue on Twitter.

Takeaway: Your customers don’t always need large gestures, but just want to know they’re appreciated. In fact, 68 percent of customers leave because they perceive you don’t appreciate them.  I’m sure after knowing his request was heard, Mr. Brown feels appreciated and he’ll be a loyal customer for a long time. To keep your company top of your customer’s mind, do smaller acts for more people, instead of a few large things for a lot of people. It’s the little things that count and produce loyal customers.

2. Tesla - Meet your customers where they’re at

Tesla literally meets customers where they’re at by going to customer’s home and fixing issues on their car. It’s convenient for the customer because they don’t have to sit around a repair shop and it can be scheduled on their own time. This is excellent customer service.

Takeaway: While you can’t always physically meet customers where they’re at, you can use omni-channel feedback and multiple customer support options to allow customers to contact you in the way that’s most convenient for them. Customers value time and convenience, and as evidenced by Tesla’s high prices, will even pay more for it.

3. Adobe - Respond to customer service complaints before they happen

When Adobe had an outage due to an issue with Amazon Web Services, they posted a tweet about it before they started getting customer complaints. The tweet contained a video of a puppy stampede as a distraction and lightened the mood. While there were some comments asking when the program would be running again, many replies focused on the adorable puppies.

Takeaway: Sometimes it’s better to acknowledge an issue before it arises and let your customers knowing you’re working to fix it. Many customers know technology doesn’t work 100 percent of the time and like when you apologize for making a mistake. In this case, also making it lighthearted helped.

4. Trader Joe's - Help those in time of need

An 89-year-old man was stuck in his house during a snowstorm and his granddaughter was worried he wouldn’t have enough food. She called around to several grocery stores and asked if they would deliver, to no avail. Finally, Trader Joe’s said they normally don’t deliver, but they would help. She read off a big list to the store and they delivered the entire order and more within 30 minutes, free of charge.

Takeaway: Just like the story of Chick-fil-a handing out sandwiches to stranded motorists during an Atlanta snowstorm, this story ended up going viral. Why? People love championing companies that help the underdog and those in need. It shows corporate responsibility and that the company truly cares about its customers.
trader joes reddit serivce

5. Coca-Cola - Get involved in social causes

Since 1984, Coke has given back more than $1 billion through the Coca-Cola Foundation. What’s great is they give back at the local level and not just to large organizations. For instance, Coke in Ireland initiated the Coca-Cola Thank You Fund, which gives €100K annually to local charities that empower young people, foster sustainability, and encourage diversity and inclusion.

Takeaway: Millennials especially want to do business with companies that have similar social values and use their resources to give back to those in need. By donating to social causes, you can burnish your reputation and gain millennial’s trust.
coke thank you fund custome serivce

6. Zappos - Personally reply to every email

Zappos responds to every email it receives, even if it’s to the CEO. In this case, a woman sent a request to Tony Hsieh and even though he was unavailable, his representative sent a humorous and engaging email back.

Takeaway: When customers take the time to send you an email they expect a reply. It shows you value them as customers and care about their needs. As bonus, Zappos also gives headquarter tours to give their loyal fans a taste of what goes on behind-the-scenes.
zapppos CEO responds on twitter customer service

7. Us! - Provide an exceptional event experience

During many conferences that we attend we send our  “ Qualtrics Dream Team” to fulfills customer’s needs and wishes to make the event a truly exceptional experience. From food and drinks, to swag to even vacations and massages, they try to fulfill as many requests as possible. They also collect customer feedback and make changes like room temperature and provide phone chargers.

Takeaway: Today’s customers don’t just want products and services, they want unique experiences that they can’t get anywhere else. Customer’s want to be delighted at every touchpoint, and anytime you can go the extra mile to make a even more special, you’ll gain loyalty.

Want to learn more about how to delight your customers?

Check out our free survey template for customer service and contact centers. You can download it here.

Free Template: The Customer Service Survey Template