Diana Kaemingk

Author Bio

Diana Kaemingk is a contributor to the Qualtrics blog.

Articles written by Diana Kaemingk


Collect feedback and connect with customers through mobile app surveys

Many companies with a mobile app are missing out on valuable customer feedback. Find out how you can take advantage and connect with customers using a mobile app survey. As the customer journey bec...

15min read


25 brand experience (BX) thought leaders to follow on Twitter

The best brands don’t just sell a product or service, they connect with their audience and create experiences that keep customers coming back for more. Brand experience (BX) is what drives target cu...

13min read


10 brand and marketing books to read this year

Over the last 50 years, branding has evolved from the ability to differentiate products, to giving companies personalities, to making emotional connections with consumers. Today, companies spend copio...

6min read


Online reviews statistics to know in 2021

93% of customers read online reviews before buying a product. Find out how to use online reviews to connect with your customers, improve your brand image and encourage positive buying recommendations....

11min read


11 Examples of good customer service practices

Exceptional customer service is essential for business. In fact, consumers are willing to spend 17 percent more with companies that deliver great customer service, according to American Express. Un...

13min read


How to keep your employees engaged while they’re working from home

We’re now living through what Time Magazine is calling ‘The world’s biggest working from home experiment’. So how can you keep your people feeling productive, happy, and engaged while they’r...

6min read


23 market research thought leaders to follow on Twitter

Without data and market research, you wouldn’t be able to provide a great employee, brand, product, or customer experience because you couldn’t understand how to accomplish it. Sure, you could mak...

10min read


How to create better experiences in the hospitality industry

There’s no denying that the tourism industry is one of the largest industries in the world. According to Statista, 1.323 million international tourists traveled in 2016 and the total contribution of...

7min read


5 ways to improve your customer service experience

Customer Experience (CX) is the future of business and companies who don’t get on board will have trouble competing in an evolving marketplace. In a Deloitte research study, customers who enjoy posi...

6min read


What is Brand Image and how do you measure it

In 2006, Blake Mycoskie witnessed the hardships children without shoes had in Argentina, and developed Tom’s shoes, a company that gives one pair of shoes to a child in need for every pair sold. You...

7min read


10 ways to improve your customer experience (CX)

Improving your customer experience (CX) could have a major impact on your bottom line. In fact, a moderate increase in customer experience generates an average revenue increase of $823 million over th...

7min read


6 companies who provide the best experience on social media (and why)

In an age when many consumers grew up using smart phones and social media, it is becoming increasingly important to use social media in your customer experience efforts. According to a case study by T...

7min read


10 ways to improve employee experience at your company

Companies today can’t get by with just offering basic benefits like PTO and health insurance, they must go above and beyond and provide employees with an exemplary experience in the workplace. The e...

7min read


12 employee benefits and perks that your company should consider

There’s no denying it, a happy workforce is a productive workforce. Countless research reports back this up, and as the employee experience continues to evolve, employees expect their employers t...

9min read


Reputation management strategies for 2020

When people look for you online, how do they see you? Are the reviews negative or positive? Does that one frivolous lawsuit stand out above all the positive comments? Today, your online reputation is ...

6min read