Posts by Diana Kaemingk


What is Brand Image and how do you measure it

In 2006, Blake Mycoskie witnessed the hardships children without shoes had in Argentina, and developed Tom’s shoes, a company that gives one pair of shoes to a child in need for every pair sold. You’ve most likely heard about this brand and their mission. Since the company’s conception, they’ve given away 60 million pairs of […]

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25 brand experience (BX) thought leaders to follow on Twitter

The best brands don’t just sell a product or service, they connect with their audience and create experiences that keep customers coming back for more. Brand experience (BX) is what drives target customers’ perceptions, emotions, and preferences, which influence their purchase and usage behavior. BX and marketing leaders have the ability to turn brands into […]

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10 ways to improve your customer experience (CX)

Improving your customer experience (CX) could have a major impact on your bottom line. In fact, a moderate increase in customer experience generates an average revenue increase of $823 million over three years for a company with $1 billion in annual revenues, according to the Temkin Group. This is not a number to balk at […]

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6 companies who provide the best experience on social media (and why)

In an age when many consumers grew up using smart phones and social media, it is becoming increasingly important to use social media in your customer experience efforts. According to a case study by Twitter, when a customer tweets at a brand and receives a response, that customer is willing to spend up to 20% […]

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10 ways to improve employee experience at your company

Companies today can’t get by with just offering basic benefits like PTO and health insurance, they must go above and beyond and provide employees with an exemplary experience in the workplace. The employee experience is the sum of all the interactions your employees have with your company. It involves the culture, benefits, physical work environment, […]

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7 employee retention strategies from employee experience visionaries

Today, people are your source of innovation. As HR leaders, our role is to attract, retain and motivate our people. And, the companies that get that have the best products, best services and best customer experiences in the world. Any company can be the next Google or Apple with the right people, culture, and set […]

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12 employee benefits and perks that your company should consider

There’s no denying it, a happy workforce is a productive workforce. Countless research reports back this up, and as the employee experience continues to evolve, employees expect their employers to deliver individualized services and experiences. Today, things like PTO, healthcare, and retirement benefits have become table stakes. But to attract and retain top talent it’s […]

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How to respond to negative online reviews

If you’ve been in business long enough, you’ve probably had at least a few negative reviews. As a business owner, this is painful, but even the most customer-centric companies make mistakes or don’t meet customer expectations every once in a while. This is normal — in fact, consumers are less trusting of brands with only […]

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What is an internal customer & how do you manage their experience?

Over the last few years, companies have understood the necessity of providing an excellent customer experience (CX). Organizations across the globe have taken steps to delight their customers and turn fans into loyal fanatics. In fact, the customer experience management market is projected to be worth $16.91 billion USD by 2022. That’s good news for […]

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