Diana Kaemingk

Author Bio

Diana Kaemingk is a contributor to the Qualtrics blog.

Articles written by Diana Kaemingk


7 Examples of good customer service practices

Great customer service is essential for business. In fact, consumers are willing to spend 17 percent more with companies that deliver excellent service, according to American Express. Unfortunately...

8 min read


How to keep your employees engaged while they’re working from home

We’re now living through what Time Magazine is calling ‘The world’s biggest working from home experiment’. So how can you keep your people feeling productive, happy, and engaged while they’r...

6 min read


23 market research thought leaders to follow on Twitter

Without data and market research, you wouldn’t be able to provide a great employee, brand, product, or customer experience because you couldn’t understand how to accomplish it. Sure, you could mak...

10 min read


How to create better experiences in the hospitality industry

There’s no denying that the tourism industry is one of the largest industries in the world. According to Statista, 1.323 million international tourists traveled in 2016 and the total contribution of...

7 min read


5 ways to improve your customer service experience

Customer Experience (CX) is the future of business and companies who don’t get on board will have trouble competing in an evolving marketplace. In a Deloitte research study, customers who enjoy posi...

6 min read


What is Brand Image and how do you measure it

In 2006, Blake Mycoskie witnessed the hardships children without shoes had in Argentina, and developed Tom’s shoes, a company that gives one pair of shoes to a child in need for every pair sold. You...

7 min read


25 brand experience (BX) thought leaders to follow on Twitter

The best brands don’t just sell a product or service, they connect with their audience and create experiences that keep customers coming back for more. Brand experience (BX) is what drives target cu...

13 min read


10 ways to improve your customer experience (CX)

Improving your customer experience (CX) could have a major impact on your bottom line. In fact, a moderate increase in customer experience generates an average revenue increase of $823 million over th...

7 min read


6 companies who provide the best experience on social media (and why)

In an age when many consumers grew up using smart phones and social media, it is becoming increasingly important to use social media in your customer experience efforts. According to a case study by T...

7 min read


10 ways to improve employee experience at your company

Companies today can’t get by with just offering basic benefits like PTO and health insurance, they must go above and beyond and provide employees with an exemplary experience in the workplace. The e...

7 min read


12 employee benefits and perks that your company should consider

There’s no denying it, a happy workforce is a productive workforce. Countless research reports back this up, and as the employee experience continues to evolve, employees expect their employers t...

9 min read


How to respond to negative online reviews

If you’ve been in business long enough, you’ve probably had at least a few negative reviews. As a business owner, this is painful, but even the most customer-centric companies make mistakes or don...

8 min read


Reputation management strategies for 2020

When people look for you online, how do they see you? Are the reviews negative or positive? Does that one frivolous lawsuit stand out above all the positive comments? Today, your online reputation is ...

6 min read


How to use IT help desk surveys to increase satisfaction

We live in a technology-driven world and people can’t function if their technology fails. There are plenty of examples too — Johns Hopkins Medicine learned this the hard way, when their technology...

9 min read


20 online review stats to know in 2019

In 2019, you can’t afford to ignore online reviews. From restaurants to computer software, consumers flock to online review sites like Yelp, Google Maps, and TripAdvisor to give them advice. In fact...

3 min read