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23 market research thought leaders to follow on Twitter

Without data and market research, you wouldn’t be able to provide a great employee, brand, product, or customer experience because you couldn’t understand how to accomplish it. Sure, you could make your best guess, but in today’s competitive landscape, guessing will not cut it. Data is the driving force in your company and you can learn from the experts in the industry by following them on Twitter. These market research professionals bring you the latest news and thought-leadership so you can stay on top of your research game.

Here are 23 market research influencers you should be following on Twitter.

To add:

Dr. Annie Pettit- Dr. Pettit is the CEO of MOSR Canada, which provides news about marketing, opinion, and social research in Canada. She’s also a freelance market & social researcher, and an advocate for ethics, privacy, and inclusion. She’s the author of People Aren't Robots: A practical guide to the psychology and technique of questionnaire design.

Follow Annie for the latest in research news.


Ben Bajarin- Bajarin is the Principal Analyst Consumer Market Intelligence at Creative Strategies, Inc. where he studies the consumer tech market across 32 countries and providing actionable insights and strategic recommendations to many of the top technology companies in the world. He’s also the founder of Tech.pinions and TPThinktank.

Follow Ben for insights into research and technology.


Ben Page- Page is the Chief Executive at Ipsos MORI, a Visiting Professor at Kings College London, and a trustee at Ageing Better and the Centre for London. He’s a frequent writer and speaker on trends, leadership and performance management, and he has directed thousands of surveys examining consumer trends and citizen behavior.

Follow Ben for curated content on leadership and performance management.


Dan Ariely- Ariely is the co-founder of Kayma Labs, a professor of Psychology and Behavioral Economics at Duke University, the co-founder and partner at Irrational Capital, and co-founder Shapa Health. He’s the author of several books including Predictably Irrational: The Hidden Forces That Shape Our Decisions and The Honest Truth About Dishonesty: How We Lie to Everyone--Especially Ourselves.

Follow Dan for curated content about economics and health.


Fred Reichheld- Reichheld is a Bain Fellow, an author and speaker on loyalty, and creator of the Net Promoter Score, a common metric used to measure customer loyalty. He’s the best-selling author of four books including The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World, and the founder of Bain’s Loyalty practice.

Follow Fred for insights into customer loyalty.


Gilad Lotan- Lotan is the Head of Data Science and Analytics at Buzzfeed where he leads a team that’s tasked with building state of the art analytics, insights, and data products to support entertainment, news, business and tech. He’s also an Adjunct Professor at New York University.

Follow Gilad for the latest from Buzzfeed and data to support entertainment.


Hilary Mason- Mason is the Founder & CEO of Fast Forward Labs, a machine intelligence research company, and the Data Scientist in Residence at Accel Partners. She’s also GM for Machine Learning at Cloudera and a self-proclaimed cheeseburger lover.

Follow Hilary for the latest in data and data science.


Jeffrey Henning- Henning is the Executive Director of the Market Research Institute International, which provides continuing education to market researchers worldwide. He’s also the Chief Research Officer for Researchscape International and has his Professional Researcher Certification from the Insights Association.

Follow Jeffrey for the latest in MRI’s courses and statistical analysis.


Jeremiah Owyang- Owyang is the Founding Partner and Industry Analyst at Kaleido Insights, the founder of Catalyst Companies, and a Startup Mentor and Advisor in Silicon Valley. He’s a speaker and a Spartan Trifecta finisher.

Follow Jeremiah for insights into market research and technology.


Jill Dyche- Dyche is a strategy consultant, an executive adviser, a keynote speaker, and a self-proclaimed data geek and dog rescuer. She’s the author of The New IT: How Technology Leaders are Enabling Business Strategy in the Digital Age and The CRM Handbook: A Business Guide to Customer Relationship Management.

Follow Jill for information about business-IT alignment.


Justin Wolfers- Wolfers is a professor of public policy and economics at the University of Michigan, a contributor for the New York Times, an editor of the Brookings Papers on Economic Activity, and a member of the Congressional Budget Office Panel of Economic Advisers. He has a Ph.D. from Harvard in economics.

Follow Justin for curated content in economics and policy.

(@Justin Wolfers)

Kate Leggett- Leggett is the VP and Principal Analyst at Forrester Research for CRM and customer service solutions, where she researches market trends, research, opinions, best practices, and technologies. Before Forrester, she worked in product at KANA Software.

Follow Kate for the latest research on CRM and Customer Service.


Kathryn Korostoff- Korostoff is the President of Research Rockstar, which optimizes skills for the market research and customer insights profession through eLearning and staffing solutions. She works with more than 100 consultants, who all aim to advance customer insights through research excellence.

Follow Kathryn for the latest insights in survey methods and research courses.


Kristof De Wulf- De Wulf is the Co-Founder & CEO, InSites Consulting, which empowers consumers to shape the future of brands and activate employees to embrace consumer insights. He’s also a Tedx speaker and a former professor at Vlerock Business School.

Follow Kristof for insights into market research experience.


Leonard Murphy- Murphy is an Executive Editor and Producer at GreenBook, a Partner at Gen2 Advisors, a Director at Veriglif, the chairman and Producer at Insights Innovation Exchange, and an Advisory Board member for the University of Michigan’s School of Business. He’s a father to six kids and a self-proclaimed “proud uber-geek.”

Follow Leonard for the latest from GreenBook research.


Lisa Winter- Winter is a User Experience Researcher at Starmind where she enjoys incorporating insights from both quantitative and qualitative UXR into the product. She’s also the co-founder of Hakuna maData.

Follow Lisa for research at the intersection of psychology and data science.


Mark Smith- Smith is the CEO and Chief Research Officer at Ventana Research with more than 30 years of experience in the technology industry. He’s been ranked the number one Industry Analyst for Enterprise Software by the Institute of Industry Analyst Relations, and has expertise in advising business on applications and tools with experience and expertise across technology.

Follow Mark for the latest from Ventana Research and industry conferences.


Michael Fauscette- Fauscette is the Chief Research Officer at G2 Crowd and board member of LocatorX. In addition, he’s a published author, blogger, and thought leader on emerging trends in business software, digital transformation, and customer experience strategies and technology.

Follow Michael for his curation of the latest technology articles.


Michaela Mora- Mora is the founder of Relevant Insights', a market research agency offering custom market research that matters and advanced analytics that hit you with relevant insights. She has a Professional Researcher Certification (PRC), a UX Certification with Research Specialty (by the Nielsen Norman Group), and is proficient in English, Spanish and Swedish.

Follow Michaela for her daily edition of Relevant Insights.


Michelle Dennedy- Dennedy is the CEO and founder of the iDennedy Project, an Adjunct Faculty Instructor for Carnegie Mellon University, and the former Chief Privacy Officer at Cisco. She also co-authored The Privacy Engineer's Manifesto: Getting from Policy to Code to QA to Value and has a J.D. from Fordham University.

Follow Michelle for tips on privacy and data security.


Ray Poynter- Poynter is the founder and festival chair of NewMR and has more than 40 years of experience in market research. His core activities are consulting, learning, sharing, training, writing, and having fun. He's authored several books including The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers and IPASOCIALWORKS' The Guide to Measuring not Counting.

Follow Ray for insights into new market research trends.


Roddy Knowles- Knowles is the Director of Product and Innovation Research at Dynata Global. He’s passionate about research, and often champions how to (and how not to) leverage mobile technology to conduct market research. He’s also the Vice President for the Southeast Chapter of the Insights Association.

Follow Roddy for the latest in new market research trends.


Sheena S. Iyengar- Iyengar has been a professor at the Columbia Business School for five years. She’s the author of The Art of Choosing and has a Ph.D. from Stanford. Her research focuses on the psychology of choice and decision-making, addressing how humans face challenges in a world where they are inundated with options, and she sits on the board of the Asian University for Women.

Follow Sheena for information about problem-solving and decision making.


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Diana Kaemingk

Diana Kaemingk is a contributor to the Qualtrics blog.

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