XM Knowledge Base
How to Optimize Your Research to Navigate Business Uncertainty
Around the world, business uncertainty is up. The global economy has shifted and leadership teams are adjusting the way they make investments. This means that the traditional approach of prioritizing ...
By Qualtrics Value Advisory & Gradient Metrics, Topher Mitchell
7 ways to make your student course evaluations more effective
Student course evaluations: three words that often spark strong reactions from new and experienced faculty alike. In the hands of faculty, though, well-structured evaluations can build trust while imp...
By Karla Fisher
What is design research methodology and why is it important?
Fact Checked by: Karen Goldstein Reviewed by: Melody Wu From apps to architecture, successful designs that address real-world needs are made possible by data and insights, not guesswork. This is whe...
By Qualtrics
Business surveys - 16 free questionnaire templates you can download
Surveys can help with a whole range of business questions and challenges, from designing a new product to checking on employee engagement. Here’s a run-down of the power of the survey and which kind...
By Sarah Fisher
Understanding human behavior: The softer side of experience management
Discover why universal human behavior traits are key to a successful XM activation. Experience management (XM) is becoming increasingly vital to organizations’ long-term business success. Underst...
By Isabelle Zdatny
Experience management 101: The what, why, and how of XM
As the ever-increasing flow of information shifts power from organizations into the hands of individuals, businesses must reassess how they operate. They must continuously learn what customers, employ...
By Bruce Temkin
Minimum viable product: Definition, strategies, and examples
With 4.57 billion active internet users as of July 2020 and around half of the current American workforce working remotely, the opportunity to start an online business couldn’t be bigger. Plus, ther...
By Adam Enfroy
Defining your product's value proposition
Your product might be amazing. But without a succinct value proposition, your customers may never know why. Even worse, the wrong value proposition can confuse or mislead prospects who may desperately...
By Adam Enfroy
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