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The 10 commandments for writing good surveys and questions

In the dark days of survey creation, survey question writing was confusing. Then came forth the 10 commandments for writing good survey questions to guide everyone from elite researchers to entry l...

By Sam Lloyd


3 Steps to Successful Product Concept Testing

In the 1950’s, Ford invested $350 million ($3.1 billion in today’s rates) in the Edsel. The company ran consumer polls, but managers ignored the research. Instead, they ran a hype-filled marketing...

By Jessie Kingsford


Survey Questions 101: Do You Make These 7 Mistakes?

Details, details, details. Creating surveys that yield actionable insights is about details. And writing effective survey questions is the first step. We see common mistakes that keep survey questi...

By Scott Smith


Customer Segmentation to Increase Revenue: Examples from Best Buy, Mercedes Benz, and AMEX

When Michael Dell, founder of Dell computers, was 16, he sold subscriptions for a local newspaper in Houston. He figured out that two demographics bought newspapers more than others: those who just pu...

By Ben Rogers


An Introduction to MaxDiff Analysis & Design

This is a guest post by Tim Daly, an Assistant Professor of Marketing at Zayed University, Dubai. You can reach Tim directly via email at tim.daly@zu.ac.ae and on Twitter @tmdalyu Hidden away ...

By Tim Daly


6 Website Feedback Survey Tips for UX Research & CRO

Website feedback surveys, or web intercepts as some people call them, are a qualitative way of collecting data on your website about why a user is performing (or not performing) an action. There are a...

By Jared Gardner

How to Label Response Scale Points in Your Survey to Avoid Misdirecting Respondents

Have you ever been following navigation instructions while driving and wished that an instruction or street sign would’ve been more clear or specific? Maybe you couldn’t tell in time which lane le...

By Dave Vannette


6 Ways to Pretest Your Survey Before You Send It

Time is money, and often researchers want to send their surveys to respondents as quickly as possible, many times untested. But rushing to distribute a survey can often result in unforeseen problems w...

By Dave Vannette


Demographic Survey Questions that Yield Valuable Insights

Have you ever noticed how television commercials change based on the program you’re watching? You wouldn’t expect to see a children’s toy commercial late at night, beer commercials during Sat...

By Scott Smith


Survey Straightlining: What is it? How can it hurt you? And how to protect against it.

Straightlining. It’s the bane of survey writers. It happens when your respondents rush through your survey clicking on the same response every time and it’s a serious threat to data quality. &n...

By Dave Vannette


Introducing the Qualtrics Community Platform

For years, our passionate customer base has been asking for a place to connect and share ideas with each other and we heard that feedback loud and clear. Today, we’re excited to announce Qualtrics C...

By Qualtrics


How to write a good questionnaire

The written questionnaire is the heart and soul of any survey research project. Most companies are not able to see the customer's buying experience the way they can see them walk around a physical sto...

By Qualtrics

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