Product Experience & Management Articles & Tips | Qualtrics Blog

Product Experience

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for PX Leaders

What’s new in Research Core? | September 2019

Over the past few months we’ve been rolling out some exciting new updates to Research Core with everything from a new Facebook Messenger integration to smarter surveys thanks to a little help from AI. Here’s a run-down of some of the best new features on the platform. If you want to find out more about […]

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Product and pricing research — how conjoint analysis takes the guesswork out of product development

Imagine a life with unlimited resources to build the next ‘must-have’ product or develop your latest upgrade. Or one in which the cost of materials or development had no interconnection with the price people were willing to pay for your product. As such a world doesn’t exist outside of holodecks, product development teams are constantly […]

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5 Ways to Formulate the Research Problem

Before you get started with any form of market research it’s important that you understand what a marketing research problem is and how to formulate one. Once you understand the problem you are researching you can start creating research surveys for free with Qualtrics. Definition: What is a research problem? A research problem is a […]

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Sample Size Calculator

How many people do you need to interview to get results representative of the target population with the level of confidence that you are willing to accept? Sample Size Calculator Qualtrics offers a sample size calculator online that can help you determine your ideal survey sample size in seconds. Just put in the confidence level, […]

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The journey to product-market fit using Customer Experience data

The product-market fit (PMF) is one of the most important stages of a product’s lifecycle. Many startup businesses have tried to find it but failed. The reason? They didn’t understand their customers well enough, or as Bernadette Jiwa put it: “they didn’t manage to get close enough to their customers.” We live in an age […]

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5 Common Errors in the Research Process

Designing a research project takes time, skill and knowledge. If you don’t go into the process with a clear goal and methods, you’ll likely come out with skewed data or an inaccurate picture of what you were trying to accomplish. With Qualtrics survey software, we make the survey creation process easier, but still you may […]

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