Product Experience

The latest product stories and insights

Uncover the stories behind the world’s biggest product breakthroughs and get the latest advice and news from our product experience experts


The top product management & research conferences to attend in 2020

Technology is rapidly changing the way we live and product leaders are at the forefront of this revolution. As the competition increases, products must be developed in record time and meet consumer ne...

By Harry Gough


How to create a culture of innovation in the workplace

On average, 35% of company revenues are generated from products that didn’t exist 5 years ago. So with innovation such a crucial part of a business’ overall success, are you doing enough to foster...

By Daniel Saunders


The top market research conferences to attend in 2020

Want smarter and faster insights? Need to get up to date on the latest in market research tech and automation? Qualtrics has pulled together the top market research events for 2020 that will help you ...

By Diana Kaemingk


The 10 commandments for writing good surveys and questions

In the dark days of survey creation, survey question writing was confusing. Then came forth the 10 commandments for writing good survey questions to guide everyone from elite researchers to entry l...

By Sam Lloyd


3 Steps to Successful Product Concept Testing

In the 1950’s, Ford invested $350 million ($3.1 billion in today’s rates) in the Edsel. The company ran consumer polls, but managers ignored the product research. Instead, they ran a hype-filled m...

By Jessie Kingsford


Customer Segmentation to Increase Revenue: Examples from Best Buy, Mercedes Benz, and AMEX

When Michael Dell, founder of Dell computers, was 16, he sold subscriptions for a local newspaper in Houston. He figured out that two demographics bought newspapers more than others: those who just pu...

By Ben Rogers

An introduction to MaxDiff analysis & design

This is a guest post by Tim Daly, an Assistant Professor of Marketing at Zayed University, Dubai. You can reach Tim directly via email at tim.daly@zu.ac.ae and on Twitter @tmdalyu Hidden away ...

By Tim Daly


6 Website Feedback Survey Tips for UX Research & CRO

Website feedback surveys, or web intercepts as some people call them, are a qualitative way of collecting data on your website about why a user is performing (or not performing) an action. There are a...

By Jared Gardner


How to Label Response Scale Points in Your Survey to Avoid Misdirecting Respondents

Have you ever been following navigation instructions while driving and wished that an instruction or street sign would’ve been more clear or specific? Maybe you couldn’t tell in time which lane le...

By Dave Vannette


6 Ways to Pretest Your Survey Before You Send It

Time is money, and often researchers want to send their surveys to respondents as quickly as possible, many times untested. But rushing to distribute a survey can often result in unforeseen problems w...

By Dave Vannette


Demographic Survey Questions that Yield Valuable Insights

Have you ever noticed how television commercials change based on the program you’re watching? You wouldn’t expect to see a children’s toy commercial late at night, beer commercials during Sat...

By Scott Smith


Survey Straightlining: What is it? How can it hurt you? And how to protect against it.

Straightlining. It’s the bane of survey writers. It happens when your respondents rush through your survey clicking on the same response every time and it’s a serious threat to data quality. &n...

By Dave Vannette

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