Product Experience & Management Articles & Tips | Qualtrics Blog

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X4 2019 recap, day one: taking on giants, magic beans & more

X4 Experience Management Summit 2020 – March 10-13. Book Your Spot Today! Register Now  As Ryan Smith said in his opening keynote, the X4 Summit’s mission is to break down experience breakthroughs. And who better to kick off our exploration of breakthroughs on X4 Mainstage than a visionary entrepreneur, philanthropist, and adventurer? Sir Richard […]

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How AI and big data are improving research results

Market research is a $44.5 B market and growing. Online research is among the fastest growing parts of the market thanks to the pervasiveness of the web and the ease with which we can now collect data. However, as the world conducts more and more survey research, the issues that we see elsewhere with big […]

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Rating or Ranking: Choosing the best question type for your data

When it comes to surveys, how you ask each question may be just as important to your data quality as what you ask.

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Van Westendorp pricing studies explained

The Van Westendorp pricing model can help you gauge what respondents are really willing to pay for an item – and how to set a price range for a real-world market. Researching prices is not straightforward Determining your price point through market research surveys is a notoriously tricky task. Asking respondents outright tends to result […]

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The top product management & research conferences to attend in 2019

Technology is rapidly changing the way we live and product leaders are at the forefront of this revolution. As the competition increases, products must be developed in record time and meet consumer needs. In order for product leaders to stay relevant and deliver world-class products, they must keep up with the latest trends. Product-focused conferences […]

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How to create a culture of innovation in the workplace

On average, 35% of company revenues are generated from products that didn’t exist 5 years ago. So with innovation such a crucial part of a business’ overall success, are you doing enough to foster a positive and creative employee culture? The benefits of doing so are massive. Companies with a “highly aligned” employee and product […]

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