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Achieving better insights and better product delivery through in-house research
One of the most common questions for research and insights professionals is whether they should conduct their research programs and panel management in-house or outsource them to an agency. Two org...
Improved Topic Sentiment Analysis using Discourse Segmentation
Text iQ’s powerful text analysis capabilities allow you to quickly assign topics to the customer feedback (aka. survey responses) received, perform sentiment analysis and report results in powerful ...
Statistical analysis software: your complete guide to getting started
Having access to huge amounts of data presents almost unlimited possibilities for businesses looking to understand everything from business and marketing performance to customer sentiment and desires ...
Create online surveys with our free online survey maker tool
Whether you’re testing an idea, running a poll, or doing market research, free online survey makers help get the insights you need. Gathering information through surveys has never been easier. Th...
By Sarah Fisher
Your ultimate guide to questionnaires and how to design a good one
The written questionnaire is the heart and soul of any survey research project. Whether you conduct your survey using an online questionnaire, in person, by email or over the phone, the way you design...
Defining a new era of feedback
Over the last several years, the pace of research has increased exponentially as the pace of product and market innovation dramatically accelerated during COVID. As more senior leaders leverage resear...
By Michel Feaster
Employee survey fatigue
Ever wonder if you’re sending too many employee surveys? Employee survey fatigue is a concern for many employers, but avoiding it is within your control. What is survey fatigue? Survey fatigue is ...
By Dr. Vanessa Kowollik, Lisa Le Derff
How to Optimize Your Research to Navigate Business Uncertainty
Around the world, business uncertainty is up. The global economy has shifted and leadership teams are adjusting the way they make investments. This means that the traditional approach of prioritizing ...
By Qualtrics Value Advisory & Gradient Metrics, Topher Mitchell
Improve data quality by using a commitment request instead of attention checks
Attention checks are a common method researchers use to catch unmotivated respondents who may harm data quality by not reading questions carefully, speeding through surveys, skipping questions, answer...
By Emily Geisen
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