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Market Research

The latest market research stories and insights

Get the latest advice, stories and market research best practices from our research experts and the team at Qualtrics Research Services


Customer Segmentation to Increase Revenue: Examples from Best Buy, Mercedes Benz, and AMEX

When Michael Dell, founder of Dell computers, was 16, he sold subscriptions for a local newspaper in Houston. He figured out that two demographics bought newspapers more than others: those who just pu...

By Ben Rogers


Why companies are taking their market research in-house

In today’s digital age where consumers are rapidly evolving, the need for more data is arising. As a result, many companies are bringing market research in-house from outsourced firms and it’s hel...

By Justin Ethington


Six things to consider before writing your survey

The end goal of any survey is getting data that’s accurate and useful. While you might be tempted to start writing your survey right away, if the research foundation is not laid out well, you might ...

By Diana Kaemingk


15 survey questions for B2B buyer persona success

No one ever built a successful buyer B2B persona framework by guessing. In fact, building your buyer personas without research is a great way to fail. If your buyer personas are off, your product will...

By Justin Ethington


Your ultimate guide to questionnaires and how to design a good one

The written questionnaire is the heart and soul of any survey research project. Whether you conduct your survey using online questionnaires, in person, by email or over the phone, the way you design y...

By Qualtrics


Using Attention Checks in Your Surveys May Harm Data Quality

Thinking of checking up on respondent attention mid-survey to make sure that you’re getting good data? Think again. In this article, we highlight how new findings from our Qualtrics Methodology L...

By Dave Vannette

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