Ever struggled to find people who will take your survey? No matter how well your survey is designed, it won’t be effective if you can’t get the right respondents.

We know this can be a difficult process and wanted to give you a few different ways to find them.

Each of these methods will be useful in some circumstances and detrimental in others. Be sure to carefully consider your study’s objective when determining how to find respondents.


In-House Lists

Every organization has in-house lists. These lists can include employees, customers, and potential customers. They can be a great source of respondents in many situations; however, they are often incomplete.

Lists can be especially helpful if you are surveying employees or current customers, but they will often be unhelpful in determining market trends.


Purchasing Panels

There are a number of services that sell responses to surveys. Qualtrics Panel Services works exclusively for Qualtrics users and has access to over 4 million people from all walks of life.

Panels can be profiled so you are sure to only get the respondents you want; however, they can be expensive. Click here for a free consultation on panel options that are available to you.



In some instances, the best way to contact respondents is on your website. There are many different ways to do this.
Qualtrics lets you embed surveys into a page, create pop-up invitations, or simply place a link on your site.

Collecting responses on a website is ideal if you are looking for website feedback or if all of your customers visit a site. If you aren’t a web-based company, this might not be the best way to find respondents.

There are many others ways to find respondents. If you know a creative way to find people, leave it in the comments section.

Happy Surveying!