Market Research Services

Your Research. Managed by our experts


When you don’t have a team of research experts in-house, Services is here to manage everything for you. From designing your study to finding respondents, fielding it and reporting on the results - we’re with you every step of the way.

Start a project
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Expert help at every stage from
respondents to reporting


The right respondents for every research project

However specific your target audience, we’ll help you find them. We partner with the best sample providers in the industry to give you access to 90M+ panel respondents with whatever segmentation, quotas and splits you need.

Your research experts on speed dial

From setting up your project, managing it and reporting on the results, we’ll take care of every stage. Our expert team can help with survey design and research methodology for everything from cluster analysis to Van Westendorp Pricing.

Convenience. Quality. Expertise.


Global market research lives here. We’ve executed over 28,000 projects and worked with 3,000 different brands around the world.

28K+

Projects

Run any product, customer, or brand research project with confidence.

3K+

Clients

From universities to research firms to multinational companies, Services has a solution for every customer.

90M+

Panelists

Bring your own respondents or let Services give you access to the group you need for your project.

Build better products and brands with Qualtrics Services


Measurable intelligence for every
part of your business


Whatever type of research project you’re running we can take care of some or all of it through our flexible services model. Just let us know where you need support, and we’ll step in and take care of the rest.

Design & Programming

  • Survey methodology
  • Survey design
  • Programming
  • Translations

Sample and Fielding

  • Panel/sample recruitment
  • Project Management
  • List distribution
  • Incentive distribution
  • IHUT Studies
  • Focus Groups
  • Computer Moderation

Data Processing

  • Data Weighting
  • Open-ended Coding
  • Data Cleaning
  • Tabulations (stats testing)

  • Conjoint / MaxDiff
  • Regression Analysis
  • Segmentation Analysis
  • TURF Analysis
  • Pricing Analysis
  • Key Driver Analysis
  • Perceptual Mapping
  • Reporting