Understanding what types of tradeoffs customers are willing to make helps you build better products. MaxDiff analysis (sometimes called Best-Worst Scaling) enables customers to prioritize product features, messages, benefits or claims. MaxDiff analysis leverages our innate ability to identify the best and worst from a list and provides a rank-ordered list of preferences.
MaxDiff analysis is particularly useful when you want to:
Understand the priorities that customers have for product development
See the most impactful messages and claims about a product that resonate with the audience
Identify clusters of your market that have similar preferences and priorities
View customer preferences in a prioritized, rank-order list
Understand preference gaps and differentiation between features
Conduct cluster analysis to pinpoint individuals with similar preferences and priorities
With every MaxDiff analysis project, you’ll see exactly how many responses you need to get statistically significant results. As you build out your variables, the platform will automatically update with the number of responses you need.
We make it easy to get responses:
Upload your own contacts
Purchase respondents directly in Qualtrics
Get instant analysis of your data. Pre-built reports help you spend less time analyzing data, and more time delivering results.
Instant analysis of your data
Identify preference share all the way down to individual features
Simulator tool allows you to see the impact of changes in real time