XM Knowledge Base
Insights are great — but taking action is what we need now
We all have insights — and right now many organizations have more than they ever had before. Find out how to go one step further and use them to drive real change and take action to improve the expe...
By Jack Davies
Tips for measuring behavioral frequency
We often need to measure the frequency of behaviors such as how often someone goes grocery shopping, how many appliances someone has purchased in the past year, or how many times someone has gone to t...
By Emily Geisen
5 Common errors in the research process
Designing a research project takes time, skill and knowledge. If you don’t go into the process with a clear goal and methods, you’ll likely come out with skewed data or an inaccurate picture of wh...
By Qualtrics
Product and pricing research — how conjoint analysis takes the guesswork out of product development
Imagine a life with unlimited resources to build the next ‘must-have’ product or develop your latest upgrade. Or one in which the cost of materials or development had no interconnection with the p...
By Amy Bates
23 market research thought leaders to follow on Twitter
Without data and market research, you wouldn’t be able to provide a great employee, brand, product, or customer experience because you couldn’t understand how to accomplish it. Sure, you could mak...
By Diana Kaemingk
How to Ask Sensitive Survey Questions
Ideally, we could avoid asking respondents about sensitive topics that may make them feel embarrassed or uncomfortable. In certain situations, though, asking sensitive questions is necessary to get th...
By Emily Geisen
Customer Segmentation to Increase Revenue: Examples from Best Buy, Mercedes Benz, and AMEX
When Michael Dell, founder of Dell computers, was 16, he sold subscriptions for a local newspaper in Houston. He figured out that two demographics bought newspapers more than others: those who just pu...
By Ben Rogers
Citing Qualtrics in academic research
Let’s be honest: the worst part of any academic project is citing your sources, and with so many rotating paper formats, most of us leave writing citations to the last minute. We’ve got you covere...
By Qualtrics
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