Market Research
The latest market research stories and insights
Get the latest advice, stories and market research best practices from our research experts and the team at Qualtrics Research Services
Complete your listening system with WhatsApp distribution
The best listening systems are those that meet their customers where they are. It prompts greater engagement and real-time insights, which is why with Qualtrics you can now use WhatsApp as a primary f...
By Harry Gough
Flexible market research services — which approach is right for you?
If you’re looking to get started on a market research project in the coming months, you’ll need to start planning what services you need to bring in to support you. Here’s a quick guide to the d...
By Jack Davies
Simplifying complexity: Bringing research in-house
Originally published on Research Live While the fundamental principles of market research rarely change, it’s hard to deny that new tools and technologies have turned the industry on its head. Wh...
By Tim Farmer
One in five Americans would seek infection with the COVID-19 virus to earn an “immunity passport”
A wide variety of political and business leaders have advocated for “immunity certificates” or “immunity passports”. These would allow individuals who have recovered from COVID-19 to attend la...
By Carol Haney, Greg Laughlin
Back in the air: How to get travelers flying again during COVID-19
Travelers are facing a crisis of confidence. Bookings are down 85% from a year ago, and after rising gradually during the summer ticket sales have stalled in the past month. But airports and flights h...
By Elizabeth ErkenBrack Ph.D.
Qualtrics + Rybbon: Encourage study participation with automated rewards
If you want to maximize participation rates or show appreciation for customer feedback, this announcement is for you... Introducing the Qualtrics and Rybbon partnership, making Incentives Management ...
By Harry Gough
Qualtrics partners with NORC at the University of Chicago to bring enhanced rigor and versatility to US population research
Probability-based survey panels offer the relative affordability and speed of panel-based research, with an additional layer of statistical confidence. That’s why we’ve partnered with NORC’s pro...
By Jack Davies
Insights are great — but taking action is what we need now
We all have insights — and right now many organizations have more than they ever had before. Find out how to go one step further and use them to drive real change and take action to improve the expe...
By Jack Davies
Tips for measuring behavioral frequency
We often need to measure the frequency of behaviors such as how often someone goes grocery shopping, how many appliances someone has purchased in the past year, or how many times someone has gone to t...
By Emily Geisen
5 Common errors in the research process
Designing a research project takes time, skill and knowledge. If you don’t go into the process with a clear goal and methods, you’ll likely come out with skewed data or an inaccurate picture of wh...
By Qualtrics
People are happy to take part in market research during coronavirus - here’s why you shouldn’t put your plans on hold
Even though an overwhelming majority of researchers believing now is an appropriate time to move forward with some type of research, more than two-thirds of companies are canceling or postponing their...
By Erica Dinger, Karen Goldstein
Pandemic and paradigm shift: defining a market research strategy for the COVID-19 era
It is an awkward time for market research. As the COVID-19 pandemic continues to force massive shifts in lived experiences and market behavior, market researchers are grappling with uncertainty around...
By Elizabeth Dean
Social distancing in market research: Pivoting in-person methodologies
As public health authorities urge citizens to follow social distancing guidelines - or implement even more stringent measures - many market researchers are pausing or delaying in-person data collectio...
By Emily Geisen
4 things market researchers need to think about in the time of COVID-19
As the true scope of the COVID-19 pandemic continues to unfold, there is a question that’s top of mind for many market researchers: to field or not to field? We asked our internal brain trust of ...
By Brad Smith
Larry Friedman: ‘The future challenges and opportunities of market research’
For more than 40 years, Larry Friedman Ph.D has been a pioneer in his field. Currently Co-Editor of the GreenBook blog, his career started in academia, before becoming the Chief Research Officer at ...
By Catherine Thurtle
Qualtrics XM Institute launches new CX benchmarks
Do you want to find out how your industry ranks for customer experience (CX)? Or perhaps you want to know what the average CX rating is for companies like your own to help benchmark your own performan...
By Bruce Temkin
Primary vs. secondary market research: What they are and when to use each
Ancient sailors consumed data just like we do today, but their data wasn't terabytes, it was shiny lights - stars to be exact. They navigated their vessels by reading Big Three constellations - Cas...
By Justin Ethington
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