Market Research
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Get the latest advice, stories and market research best practices from our research experts and the team at Qualtrics Research Services
Pandemic and paradigm shift: defining a market research strategy for the COVID-19 era
It is an awkward time for market research. As the COVID-19 pandemic continues to force massive shifts in lived experiences and market behavior, market researchers are grappling with uncertainty around...
By Elizabeth Dean
Conducting market research — when and why you should outsource
Looking to outsource your market research? Check out our guide to when, why, and how to conduct market research with an outsourced vendor Market research lies at the heart of some of the most impor...
By Jack Davies
Social distancing in market research: Pivoting in-person methodologies
As public health authorities urge citizens to follow social distancing guidelines - or implement even more stringent measures - many market researchers are pausing or delaying in-person data collectio...
By Emily Geisen
4 things market researchers need to think about in the time of COVID-19
As the true scope of the COVID-19 pandemic continues to unfold, there is a question that’s top of mind for many market researchers: to field or not to field? We asked our internal brain trust of ...
By Brad Smith
Calling all brand admins: Join the Qualtrics admin training at XM Basecamp Live
Get the best practices you need to proactively and efficiently govern your organization's Qualtrics license. In this session you’ll learn everything you need to know from managing account creation, ...
By Catherine Thurtle
Must-see market research sessions at X4 2020
It’s the biggest Experience Management event on the planet, so you won’t be short of things to see. Check out our guide to the must-see sessions at this year’s X4 for market researchers from the...
By Jack Davies
Major League Baseball’s Scott Harris on surprising insights and the future of research
As part of our Market Research Visionaries series, we spoke to Major League Baseball Strategic Research Manager, Scott Harris, about working in sports, personalizing feedback methods for millions of f...
By Catherine Thurtle
Democratizing data: How Stanford's JD Schramm creates stories that matter
JD Schramm, a lecturer at Stanford Graduate School of Business, finds market research fascinating. Why? Not because of the data itself, but because of the opportunities that arise from it. As a practi...
By Harry Gough
New research: Understanding world issues through the experiences of those who are living them
This week global decision-makers will gather in Davos for the 50th Annual Meeting of the World Economic Forum to discuss how they can work together to build a more cohesive and sustainable future. Alo...
By Steven Snell
Survey trolls, the Privacy Paradox, and Pizzagate
Sunshine Hillygus PhD, is a Professor of Political Science and Public Policy at Duke University. As part of our Market Research Visionaries series she talks us through the importance of valid response...
By Catherine Thurtle
Larry Friedman: ‘The future challenges and opportunities of market research’
For more than 40 years, Larry Friedman Ph.D has been a pioneer in his field. Currently Co-Editor of the GreenBook blog, his career started in academia, before becoming the Chief Research Officer at ...
By Catherine Thurtle
Qualtrics XM Institute launches new CX benchmarks
Do you want to find out how your industry ranks for customer experience (CX)? Or perhaps you want to know what the average CX rating is for companies like your own to help benchmark your own performan...
By Bruce Temkin
Primary vs. secondary market research: What they are and when to use each
Ancient sailors consumed data just like we do today, but their data wasn't terabytes, it was shiny lights - stars to be exact. They navigated their vessels by reading Big Three constellations - Cas...
By Justin Ethington
CoreXM, the foundation of experience management
Every industry evolves. The music industry went from eight-tracks to streaming services. TV went from broadcast to Netflix. Phones went from bricks to small computers that fit in your pocket. Even car...
By Kelly Waldher
Product and pricing research — how conjoint analysis takes the guesswork out of product development
Imagine a life with unlimited resources to build the next ‘must-have’ product or develop your latest upgrade. Or one in which the cost of materials or development had no interconnection with the p...
By Amy Bates
23 market research thought leaders to follow on Twitter
Without data and market research, you wouldn’t be able to provide a great employee, brand, product, or customer experience because you couldn’t understand how to accomplish it. Sure, you could mak...
By Diana Kaemingk
Ideas not insights: Unilever explains how technology is transforming market research
Today, too many organizations find themselves drowning in data, struggling to turn copious amounts of customer information into real actions. And things are only getting tougher for insights teams: th...
By Daniel Saunders
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