Market Research
The latest market research stories and insights
Get the latest advice, stories and market research best practices from our research experts and the team at Qualtrics Research Services
Survey ranking questions: Definition, examples and dos and don’ts
Boost your market research by using ranking questions correctly and find out what your customers love about your brand, service, or product. Ranking questions are an important asset in your survey ...
By Qualtrics
Demographic survey questions that yield valuable insights
Better understand your audience by collecting their demographics data to give you better insights and market segmentation. Advertisers know not to put a children’s toy commercial on late night TV...
By Meena Toor
9 Key stages in your marketing research process
You can conduct your own marketing research. Follow these steps, add your own flair, knowledge and creativity, and you’ll have bespoke research to be proud of. Marketing research is the term used...
By Scott Smith
What is acquiescence bias and how can you stop it?
Acquiescence bias is a real issue in survey research. Learn how you can spot it using our examples and read our 5 top tips to avoid it. eBook Download: Start designing survey questions that drive r...
By Meena Toor
10 ways AI can help market researchers succeed
When we see representations of artificial intelligence in the media, it’s nearly always focused on the more attention-grabbing ways things can go wrong: driverless cars entrapping us (Minority Repor...
By Daniel Saunders
Great survey questions: How to write them & avoid common mistakes
Learning how to write survey questions is both art and science. The wording you choose can make the difference between accurate, useful data and just the opposite. Fortunately, we’ve got a raft of t...
By Sarah Fisher
How to reduce bias in research design with cognitive testing
Eliminating bias in study questions, especially when we are not aware of it, is challenging but essential. Why? Biased questions lead to inconsistent data, offensive questions, lower response rates an...
By Emily Geisen
7 Ways to pretest your survey before you send it
Time is money, and often researchers want to send out their surveys as quickly as possible. But rushing to distribute a survey can result in unforeseen problems with the data collection. Pretesting he...
By Sarah Fisher
Ethical issues to consider when conducting survey research
What are the ethical standards you should adhere to as a survey researcher? And which ethical questions should you look out for when you create and conduct your survey? Let’s explore. What do we me...
By Sarah Fisher
Six ways to find more survey participants
Get the right results from your survey by finding the right survey respondents to provide confidence in your data The challenge of finding survey respondents Getting the right survey participants is...
By Meena Toor
17 Market research tools you should be using
From trawling the mighty US Census, to calculating percent change in an instant, there’s a whole lot of research tools out there to help you do your job as a market researcher. When you’re conduc...
By Ruth D'Alessandro
How to create an effective survey in 15 simple tips
You don’t have to be an expert to create a survey, but by following a few survey best practices you can make sure you’re collecting the best data possible. Access 50+ expert-designed survey tem...
By Sarah Fisher
Free poll maker: Create and share polls quickly and easily
Create a poll in minutes to quickly and easily inform marketing strategy, get instant feedback, gather suggestions, or simply find out what your team wants for lunch... GET STARTED: Create a free a...
By Catherine Thurtle
Complete your listening system with WhatsApp distribution
The best listening systems are those that meet their customers where they are. It prompts greater engagement and real-time insights, which is why with Qualtrics you can now use WhatsApp as a primary f...
By Harry Gough
Simplifying complexity: Bringing research in-house
Originally published on Research Live While the fundamental principles of market research rarely change, it’s hard to deny that new tools and technologies have turned the industry on its head. Wh...
By Tim Farmer
Qualtrics + Rybbon: Encourage study participation with automated rewards
If you want to maximize participation rates or show appreciation for customer feedback, this announcement is for you... Introducing the Qualtrics and Rybbon partnership, making Incentives Management ...
By Harry Gough
Qualtrics partners with NORC at the University of Chicago to bring enhanced rigor and versatility to US population research
Probability-based survey panels offer the relative affordability and speed of panel-based research, with an additional layer of statistical confidence. That’s why we’ve partnered with NORC’s pro...
By Jack Davies
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