Experience Management

Meet our powerful experience design tool – DesignXM

As organizations around the world look to re-think the experiences they deliver moving forward, we’re excited to announce DesignXM — a powerful new research and testing engine for experience design to help organizations design the experiences people want next.

Built on the XM/OS, DesignXM brings end-to-end experience design into a single, powerful platform that empowers you to gather insights quickly, keep a real-time pulse on changes in their market, and react faster than ever.

It means you’ll be able to equip everyone in the organization with a powerful suite of tools that instantly surface the most valuable insights from mountains of data, and trigger the right actions to design the experiences people want next.

“At a time when it’s easier than ever to change providers, every business leader is trying to understand what their customers want and need, and deliver those experiences better and faster than their competitors,” said Brad Anderson, President of Products and Services, Qualtrics.

“The companies that thrive take an outside-in approach to designing new products and services—they’re constantly in touch with how their customers think and feel, and they act on those insights to deliver what they want now and in the future.”

Powerful research from end-to-end

DesignXM is an advanced market research solution that combines experience feedback, sophisticated research methodologies, and analytics in a single platform.

Get to insights faster with world-class research design built in — with pre-built solutions designed by world-renowned research experts, you can get started straight away with best practice questionnaire design, reporting, and analysis. And when you need to customize your studies, our intuitive drag-and-drop platform makes it easy to update everything from the questions you ask, to the reports and analysis you run.

Get more from your research spend — with everything from questionnaire design to panel recruitment, fielding, and analysis in one place you can maximize your research budget by bringing the whole process in-house. No more outsourced agencies, costly change requests or waiting weeks for your final report. It’s all instantly accessible, whenever you need it.

On-demand insights from the people you need — build your own research panels with tools to manage respondent profiles and segments built into the platform. Need to reach a new audience? No problem — choose from millions of screened and verified respondents directly in the platform.

Get higher quality insights to inform your most critical decisions – from intelligently segmenting your audiences to applying AI and Machine Learning to surface insights from mountains of data, you have access to the most innovative research technologies. DesignXM leverages the power of iQ, our proprietary analytics engine that automatically analyzes qualitative and quantitative data to help you uncover insights buried deep in your data. Text iQ runs powerful sentiment and topic analysis over tens of thousands of open text responses in seconds while Stats iQ automatically runs complex tests like regressions, conjoint analysis, MaxDiff, and many more.

Bringing together data from across the organization

DesignXM is built to sit at the heart of your organization’s tech stack, working 24/7 to provide everyone with the insights they need to make the right decisions.

From tracking market trends and reacting to emerging opportunities to identifying the product features that will drive growth as you move forward, it’s a scalable platform that’s powering breakthrough experiences for some of the world’s biggest brands.

Bring in data from across the organization automatically with integrations into your existing systems and combine it all with your customer feedback, market research, social media, BI, chat data, and more to break down data silos, increase collaboration, and make confident business decisions.

And because all your data is automatically analyzed in real-time, as new data comes in from different parts of the organization, you can uncover new insights and instantly deliver them to the right people.

They’re the first to act too, thanks to automated workflows that trigger action in your existing tools and systems. So as your market shifts, you’ll be right there with it, taking the right actions to remain agile and stay a step ahead of your competition.

Powerful tech, backed by world-class expertise

As well as the most powerful research technology, you also have access to a complete suite of pre-built solutions, including:

  • Market Landscape Assessment
  • Customer and Market Segmentation
  • Experience Drivers Analysis
  • Idea Screening
  • Concept Testing
  • Optimum Package Analysis
  • Product Naming Research
  • + many more

And with support from the largest ecosystem of XM experts, we’re on hand to help at every stage from helping you design, build, and manage your own studies, to enabling people across your organization to make the most of the technology to meet their objectives.


Design the experiences people want next with DesignXM

Qualtrics // Experience Management

Qualtrics is the technology platform that organizations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee, and brand—on one platform.

Over 12,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands.

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