QUALTRICS DESIGNXM

Design breakthrough experiences

Uncover market trends, changing behaviors, and unmet needs, then take the right actions to design the experiences people want next. DesignXM is an advanced market research solution that combines experience feedback, sophisticated research methodologies, and analytics in a single platform. With real-time insights, and automated actions embedded into every business workflow, DesignXM gives everyone the tools to design experiences that power breakthrough products and services.

Powerful tools with proven ROI


Increase speed to insights

Understand changing market dynamics and consumer behavior. Have control of your data and market research tools in a single system to execute research projects seamlessly

Reduce spend on outsourced research

Bring more research in-house and leverage technology to complete research initiatives. Identify promising product concepts early and optimize R&D spend

Improve market research quality

Target an engaged and intelligently segmented pool of respondents for accurate insights. Utilize Machine Learning & Artificial Intelligence technologies to mine structured and unstructured data

ONE PLATFORM

End-to-end experience
design. In one place.

Break down data silos, open up insights to the entire organization, and drive action at every level. With a single experience design platform for the entire organization, everyone can take the right actions to deliver business impact.

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BUILT-IN ANALYTICS

Say goodbye to guesswork. For good.

From complex pricing studies to dynamic market segmentation, DesignXM cuts through the noise to drive action. Our powerful analytics engine is always working in the background, alerting you to the actions that will have the biggest impact on the business.

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INSIGHTS ON DEMAND

The right audiences, whenever you need them

Get insights in an instant, and deploy expert-designed studies to your customer database or build your own panel from millions of screened, verified respondents. Easily build profiles, segments, and proprietary panels and reach out to them on the right channels through personalized targeting to ensure you hear from the right people every time.

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BUILT TO SCALE

Ready for whatever
comes next

From supporting new teams, use cases, and methodologies to giving you instant access to new audiences, DesignXM is built to scale. And with automated workflows, integrations, data privacy protection and a full suite of admin controls, you never have to decide between scale and speed.

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Ready to take DesignXM
to the next level?

Loved by analysts. Trusted by 13,000+ organizations.



XM Solutions

Expert-designed projects that fuel breakthroughs

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Give everyone the tools they need to delight and disrupt at every stage of the experience design process — from market insights and needs assessments, to concept testing and pricing research. Choose from 20+ fully-automated, guided solutions that come with pre-built listening instruments, analytics and reporting to get you up and running quickly.

QUALTRICS RESEARCH SERVICES

Research expertise
on hand whenever you
need it

Uncover deeper and more targeted insights with XM Services. Our trained research experts will help you unlock cost and time savings, while flexible service options let you choose how much — or how little — support you need.

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Start designing your breakthrough experiences