Posts by Qualtrics


What elections teach us about biased nonresponse

What election missteps teach us about polling science Just in time for the 2018 midterms, let’s revisit the polling industry’s rude awakening of 2016. Nate Silver, the most prominent interpreter of polls has a comprehensive post mortem that targets commentators more than pollsters. But pollsters, especially in some key states, got it wrong. The absolute […]

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Qualtrics Announces the Acquisition of the Leading CX Thought Leader, Temkin Group

Today, Qualtrics announced the acquisition of the leading CX thought leader, Temkin Group. In addition, Qualtrics announced the Qualtrics XM Institute with the goal to create the world’s premier center of excellence for all things experience management (XM). Bruce Temkin will be leading the Institute. In a blog post today, Bruce Temkin stated: “While we […]

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10 Powerful Quotes on Leadership to Inspire Your Organization

A primary focus of an employee experience program is career and leadership development for employees, Qualtrics does this using our 360-degree feedback software. In the spirit of leadership development, we gathered a few quotes about leadership from noteworthy leaders, helping us define what separates good leaders from great ones. Share these leadership quotes with your team members and managers […]

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5 Essential Steps to Mastering Customer Intelligence

Sometimes we all just need a friend who will listen to what we have to say. But listening to your customers from a business perspective takes on a much more active role than just listening. Thats where customer intelligence comes in. If you are wondering if you understand your customers, take a minute to ask yourself […]

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Market Research vs. Marketing Research — What’s the Difference?

Have you ever wondered about the difference between Market Research and Marketing Research? Although these two terms are often used interchangeably, they have some differentiating qualities. The core difference between Market Research and Marketing Research is the scope of the concept. First, Market Research is a more narrow concept because it is research focused on […]

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9 Survey Mistakes That I’ve Made Throughout My Career

All market researchers have made mistakes, and in this next Qualtrics Master Session, we’ve brought in Michael Murakami Ph.D., part of Airbnb’s team of 60 experience management researchers. Airbnb has 4 million homes listed on its site in more than 191 countries. Needless to say, they run a lot of surveys. Murakami shares his top […]

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Qualtrics Master Sessions: Product Researchers and Innovators

Product design is hard. A comprehensive study from 2015 tracked 8,800 new products and found that less than half of them were still available just three years after their introduction. Survival of the fittest, yes, but the same study showed that those failures result in massive lost profits for every failure. And it’s not just […]

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5 Common Errors in the Research Process

Designing a research project takes time, skill and knowledge. With Qualtrics survey software, we make the survey creation process easier, but still you may feel overwhelmed with the scope of your research project. Here are 5 common errors in the research process: 1. Population Specification This type of error occurs when the researcher selects an […]

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