Author Bio

Qualtrics is the technology platform that organizations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee and brand—on one platform.

Over 11,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands.

Articles written by Qualtrics

XM Institute Founder Bruce Temkin: ‘Every process that touches a human can be improved with XM’

As part of our Breakthrough Builders series, we chatted with ‘The Godfather of Experience Management’ Bruce Temkin, Head of Qualtrics XM Institute. We spoke about balloon selling, the power of a g...

10min read

Survey ranking questions: Definition, examples and dos and don’ts

Boost your market research by using ranking questions correctly and find out what your customers love about your brand, service, or product. Ranking questions are an important asset in your survey ...

9min read

Messaging: How governments can turn vaccines into vaccinations

The world is preparing to execute the largest vaccine distribution in history to combat COVID-19—named the largest modern public health crisis. Governments at all levels face two key imperatives: Ma...

8min read

How much does advertising on social media really influence the customer experience — even when they’ve signed off?

"Social media has become an advertising machine. Brands have flooded these platforms to place products in front of consumers and have created massive influencer programs to nudge users into making a p...

6min read

How emotional footprints drive patient experience culture at CHRISTUS Health

Other than patient satisfaction surveys, the healthcare industry hasn’t always been known for focusing on patient experience. But growing healthcare consumerism has highlighted the need for healthca...

9min read

Introducing district-level dashboards to the national COVID-19 school response dashboard

Today, Qualtrics is introducing district dashboards in preview, the latest iteration of the National COVID-19 School Response Dashboard. Earlier this fall, we partnered with Brown University Professor...

3min read

Market research vs. marketing research — What's the difference?

Have you ever wondered whether there's a difference between market research and marketing research? Although these two terms are often used interchangeably, they have some qualities that differentiate...

5min read

Qualtrics named a finalist for the Digiday Technology Awards

A consumer’s experience with your brand has become critically important as consumers engage with brands across various digital and physical channels. That’s why we created Qualtrics BrandXM to emp...

1min read

The reopening question: How schools are using Qualtrics to navigate COVID-19

Originally published on Forbes. As schools across the country have reopened, the pandemic has forced students, teachers, and families into an unfamiliar environment, and with a new school year star...

8min read

How an iconic fishing brand used technology to catch a new generation of anglers

Recreational fishing has been a popular outdoor activity for decades. Since 1932, Zebco has been an iconic brand for the sport, designing some of the most popular rods and reels seen outside to this d...

5min read

XM Institute launches: THE resource for Experience Management leaders

The Qualtrics XM Institute gives XM professionals an invaluable resource with access to original research, thought leadership insights, and an in-person community. Find out more... Visit the XM Ins...

3min read

5 Common errors in the research process

Designing a research project takes time, skill and knowledge. If you don’t go into the process with a clear goal and methods, you’ll likely come out with skewed data or an inaccurate picture of wh...

8min read

How to measure service quality

It’s imperative that you provide excellent service to your customers. With a wealth of competition, companies that don’t compete on customer experience will lose customers to those that are contin...

9min read

Sample Size Calculator

How many people do you need to interview to get results representative of the target population with the level of confidence that you are willing to accept? Download our step-by-step guide to make ...

3min read

10 powerful quotes on leadership to inspire your organization

A primary focus of an employee experience program is career and leadership development for employees, Qualtrics does this using our 360-degree feedback software. In the spirit of leadership develo...

3min read