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Author Bio

Qualtrics is the technology platform that organizations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee, and brand—on one platform.

Over 12,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands.

Articles written by Qualtrics

Qualtrics and ServiceNow: Feedback-driven technology experiences for a new era of work

Technology has long been a central part of the employee experience. Qualtrics research shows that when employees are satisfied with their IT services and technology experience they are 230% more engag...

6min read

Research: 80% of customers said they have switched brands because of poor customer experience, and poor customer service experiences drove the most people to switch

New research from Qualtrics and ServiceNow revealed 80% of customers said they have switched brands because of poor customer experience, and 43% of respondents said they were at least somewhat likely ...

5min read

7 ways you can better support working parents in your organization

Help your organization’s working parents and caregivers find better work-life balance. Use these 7 tips to get started. Working parents face unique challenges in the workplace, often compromising...

9min read

Qualtrics Acquires SurveyVitals, a Trusted Healthcare Experience and Analytics Company

Today, we are excited to share that we have acquired SurveyVitals, a 20-year healthcare experience and analytics expert that is helping organizations deliver incredible patient experiences at scale. ...

2min read

Qualtrics named a Leader in Gartner’s Magic Quadrant for Voice of the Customer 2021

The results of Gartner’s 2021 search for the best Voice of the Customer (VoC) platforms is in — and for the second consecutive year CustomerXM has been named a ‘leader’ in this year’s report...

6min read

Psychological safety in the workplace: What it is and why it matters to your organization

When employees feel safe to challenge the status quo, they bring new, innovative ideas to the table. But without psychological safety at work, your employees won’t speak up – and your organization...

9min read

New Research: Majority of customers support vaccine mandates for holiday shopping

Nearly a year after the first vaccines were administered in the U.S., COVID fears are still interrupting holiday plans, according to new research from Qualtrics. Fewer than half of working America...

5min read

New Text iQ machine learning models deliver industry leading accuracy with sentiment analysis

What is sentiment analysis? Sentiment analysis is a powerful tool for monitoring and understanding contextual sentiment for any customer, employee, product, or brand experience. It uses natural langu...

9min read

2021 XMI Customer Ratings benchmarks now available

Close competitive gaps faster with our XMI Customer Ratings benchmarks. Here’s what to expect. With barriers to entry for businesses and customer switching costs at an all-time low, you need to b...

3min read

Research: Nearly 30% of unvaccinated workers would consider lying about their vaccination status

New research from Qualtrics revealed that nearly 30% of unvaccinated workers would consider misrepresenting their vaccination status or fabricating documents for a variety of reasons including keeping...

5min read

Global consumer trends in 2022

Consumers want better experiences in 2022, and businesses are failing to respond – risking on average 9.5% of their revenue. It’s time to throw out the old business plans and try a different way o...

4min read

William Paterson University is innovating the student experience

How William Paterson University is turning insights into action and driving a better student experience. Located in Wayne, New Jersey, William Paterson University is a public institution with appro...

3min read

Modernize your patient experience program and manage regulatory requirements with a single platform

We’re launching two patient experience solutions and built-in benchmarks to help healthcare providers shift to modern patient experience management. Traditional patient experience programs are in...

6min read

Why your leaders will leave in 2022 — and what you can do about it

A leadership exodus is coming. Learn why senior leaders – and female senior leaders, in particular – are leaving and what actions your organization can take now to retain your leadership talent. ...

6min read

The future of employee experience: 22 predictions for 2022

What lies ahead for employee experience (EX) in 2022? We asked our team of XM Scientists and employee experience experts to forecast the challenges and opportunities for the year ahead. Here are their...

12min read