Skip to main content


Author Bio

Qualtrics is the technology platform that organizations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee, and brand—on one platform.

Over 12,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands.

Articles attributed to Qualtrics

Seats upright, trays stowed: Virgin Australia takes off with customer-led innovation

Virgin Australia had been a fierce competitor in the Australian aviation landscape for more than 20 years when the global pandemic rocked the world. Here’s how the airline doubled down on customer-c...

By Qualtrics

From the showroom to the home and beyond: How Freedom united its entire team to deliver better CX

Having data is one thing. Putting it in the hands of the team to take action is another. Here’s how Freedom - a major furniture and homewares retailer across Australia and New Zealand - galvanised i...

By Qualtrics

The diversity of the top 50 Fortune 500 CEOs over time

Corporate America is historically known for having a majority of white male CEOs, particularly Fortune 500 CEOs. While the corporate world still has a long way to go to be more inclusive, in recent ye...

By Qualtrics

IDC names Qualtrics a leader in employee experience

The results of IDC MarketScape: Worldwide Employee Experience 2023 Vendor Assessment are in, and Qualtrics have been named a ‘Leader’ in this year’s report. See why they named us a Leader and le...

By Qualtrics

How Rivian is revolutionizing the EV purchasing experience

Rivian is completely revolutionizing the electric vehicle (EV) market, and in the process, they’re also innovating on the experience of purchasing a new vehicle. Find out why they’re a Breakthroug...

By Qualtrics

7 reasons Disney Streaming is an XM leader

The Walt Disney Company has long been the gold standard when it comes to experiences. And with their streaming service, they’ve infused “Disney magic” with next-level home-entertainment experien...

By Qualtrics

The fresh insights people: Scaling research at Woolworths Group

With an average of over 20,000 products in each of its 1,250+ stores that sees 23 million visitors per week, there’s a lot the Woolworths Group wants to know to better serve their customers. Learn h...

By Qualtrics

Small tasks, big ambitions: How Airtasker designed a brand for global growth

Italian lessons? Chef for a birthday party? Kill a spider for you? Airtasker is known as THE platform to get anything done. At X4 on Tour Sydney, Angeline Lee (Vice President - Brand, Airtasker) revea...

By Qualtrics

How Xero inspired a CX transformation to win more hearts

In 2006, a New Zealand tech start-up disrupted the global accounting industry with its cloud-based accounting software solution. At the recent X4 on Tour Sydney event, Amanda Bourke (General Manager, ...

By Qualtrics

Bank less, delight more: How Bankwest built an engine room for customer obsession

When a bank promises “less BS” - bank stuff, that is - you know that it’s got customers at the heart of the organisation. At the recent X4 on Tour Sydney event, Dr. Jarrad Dunning (Head of Marke...

By Qualtrics

How Qualtrics Helps Three Local Governments Drive Better Outcomes Through Data Insights

In today's data-driven world, government agencies need quick and effective insights to make informed decisions. This puts government researchers under pressure to generate insights faster. Let's explo...

By Qualtrics

HR and people teams trends in 2023

We asked almost 1,000 HR leaders to share their insights, experiences, challenges and priorities for the year ahead. Here’s what they had to say — and what HR trends organizations should focus on....

By Qualtrics

Qualtrics Announces General Availability of New Frontline Care Solutions

At this year’s Qualtrics X4 summit, we demonstrated to more than 10,000 attendees how Qualtrics technology is empowering organizations to create a new operating model for customer care. Change is co...

By Qualtrics

Gender experience gaps at work: where they are, and how to close them

We have all heard it before — experiences at work are different for men than they are for women. While some may see it, and some feel it, as we design work experiences, it’s important to use the d...

By Qualtrics

25 customer service quotes to inspire your team

Take these 25 customer service quotes to your next meeting to help inspire you and your team to take your customer service program to the next level. Customer service is fundamental to delivering a...

By Qualtrics