Qualtrics

Author Bio

Qualtrics is the technology platform that organizations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee and brand—on one platform.

Over 11,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands.

Articles written by Qualtrics


XM Institute launches: THE resource for Experience Management leaders

The Qualtrics XM Institute gives XM professionals an invaluable resource with access to original research, thought leadership insights, and an in-person community. Find out more... Visit the XM Ins...

3 min read


5 Common errors in the research process

Designing a research project takes time, skill and knowledge. If you don’t go into the process with a clear goal and methods, you’ll likely come out with skewed data or an inaccurate picture of wh...

8 min read


How to measure service quality

It’s imperative that you provide excellent service to your customers. With a wealth of competition, companies that don’t compete on customer experience will lose customers to those that are contin...

9 min read


Sample Size Calculator

How many people do you need to interview to get results representative of the target population with the level of confidence that you are willing to accept? Download our step-by-step guide to make ...

3 min read


10 powerful quotes on leadership to inspire your organization

A primary focus of an employee experience program is career and leadership development for employees, Qualtrics does this using our 360-degree feedback software. In the spirit of leadership develo...

3 min read


What's new in CoreXM

There’s no escaping the rise of Experience Management (XM) organizations over the past few years. At Qualtrics we are continuously evolving to meet our customers’ needs for XM transformation. C...

4 min read


COVID-19 has changed how we do everything - here’s how Conjoint and MaxDiff can help you respond

Life as we knew it before COVID-19 will take time to return, and even when it does we’re likely to be in a ‘new normal’, as the crisis impacts consumer behaviors going forward. Find out how Conj...

6 min read


The other COVID-19 crisis: Mental health

Social isolation, employment uncertainty, and the virus itself have combined to shock the health and wellbeing of employees around the world. And while leaders are rightly focused on the physical effe...

12 min read


The Experience Leaders making a difference during COVID-19

The COVID-19 crisis is unprecedented and the road map for the year ahead has been ripped up. What matters is how you act in the here and now. We’re highlighting some of the leading examples of br...

9 min read


How your brand can build & keep trust amid COVID-19

The COVID-19 pandemic is creating a new reality for brands and everyone is feeling the impact. In mid-March, as the crisis began spreading in the U.S., just over 70% of U.S. consumers indicated tha...

4 min read


How Ready Are We to Work from Home?

The COVID-19 pandemic is rapidly changing the way we work. The U.S. federal government first issued nationwide social distancing guidelines on March 16. Employers that could encouraged their employees...

8 min read


Listening is more important than ever: Qualtrics is now offering its survey software for free

Over the past several weeks, our world has changed and we are all adjusting to a new normal. With the evolving situation surrounding COVID-19, organizations and governments are taking unprecedented st...

3 min read


How governments can stay connected to citizens during a public health crisis

During times of uncertainty, citizens look to their government for leadership. The evolving situation surrounding COVID-19 is causing governments and departments to shift their focus and (sometimes li...

4 min read


4 ways to build a positive experience for teams new to remote work

We’re working in a brand new normal, and we all have to get the experience right. At Qualtrics, to limit the spread COVID-19, we have implemented Mandatory Work from Home across our 25 global off...

4 min read


Update on X4: The Experience Management Summit

The health and safety of our customers, employees, and partners is our highest priority. Given the state of Coronavirus (COVID-19) globally, we are rescheduling X4 to early fall. X4 London and Sydn...

2 min read