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Author Bio

Qualtrics is the technology platform that organizations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee, and brand—on one platform.

Over 12,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands.

Articles written by Qualtrics

The 5 EX trends to know in Asia-Pacific and Japan in 2023

Qualtrics spoke with nearly 11,000 employees across Asia-Pacific and Japan to measure and understand how their experiences and expectations at work have changed. Here’s what they had to say. 2023 i...

9min read

What's new? XM Discover + Social Connect product updates

The latest updates to our data connectors, conversational analytics and digital experience capabilities in XM Discover enable you to stay one step ahead of your competition to understand what customer...

7min read

5 ways to win with CX

UAE-based lifestyle group, Majid Al Futtaim (MAF) has the largest voice of the consumer (VOC) listening programme in the region. It’s committed to enhancing every experience across all customer inte...

6min read

How Impossible is driving the meatless revolution

From a pipe dream to a business valued at $7 billion — see how Impossible’s impressive trajectory from Silicon Valley science experiment to the leading non-meat burger brand is rooted in an intric...

10min read

Statistical analysis software: your complete guide to getting started

Having access to huge amounts of data presents almost unlimited possibilities for businesses looking to understand everything from business and marketing performance to customer sentiment and desires ...

10min read

Impossible: Making sustainability taste and feel great

In 2020, Impossible's CEO Patrick Brown made the bold claim that the company would completely replace the use of animals as a food technology by 2035. Two years later, Impossible has moved an entire i...

10min read

The top employee experience trends in 2023

We spoke to more than 28,000 employees around the world to track how their experiences at work have changed and what they want from the organizations they work for. Here’s what they had to say — a...

7min read

Impossible: The science of experience

At first glance, it’s hard to tell the difference. It looks like a burger. It smells like a burger. And you know what? It darn well tastes like one too. In 2016 — after 5 years of research a...

7min read

Global consumer trends to watch out for in 2023

Consumers demanded better experiences in 2022, and businesses that listened were able to find success. In 2023, it will be no different - those that pay attention to consumer trends will reap the rewa...

8min read

Your ultimate guide to questionnaires and how to design a good one

The written questionnaire is the heart and soul of any survey research project. Whether you conduct your survey using an online questionnaire, in person, by email or over the phone, the way you design...

16min read

A CX roadmap for transformational change 

CX impacts not only how companies are delivering services, but how their culture is defined, and even their brand values. Here’s how property management firm, Provis, extracted deep insights from cu...

8min read

How Unilever is getting to the root cause of employee uncertainty

In uncertain times, employee feedback becomes more unclear. More unpredictable. More unstructured, its root cause buried in verbatim comments rather than simple engagement scores. At Experience London...

3min read

“Don’t mess up the corn”: How KFC serves up exactly what its customers want

There’s getting to know customers…then there’s KFC getting to know customers. At Experience London, we heard from Cat Envis - Guest Insights and Analytics Manager - on how one of the world’s b...

3min read

Connecting customer, employee and brand experiences to drive business growth

Experiences are at the heart of business success The key to winning market share and achieving stellar business growth today isn’t just about delivering exceptional products and services — it’s...

7min read

Engaging Local Government Leaders Adopts Qualtrics EX25 Methodology to Recognize Best Places to Work in Local Government

By Jenna Milani October 14, 2022 The City of San Rafael, CA, Kansas City, MO and the Town of Cary, NC stand out as some of the best places to work in local government Qualtrics joined Engaging Loca...

7min read