Skip to main content


Author Bio

Qualtrics is the technology platform that organizations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee, and brand—on one platform.

Over 12,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands.

Articles written by Qualtrics

25 customer service quotes to inspire your team

Take these 25 customer service quotes to your next meeting to help inspire you and your team to take your customer service program to the next level. Customer service is fundamental to delivering a...

15min read

Sample size calculator

Sample size calculator Confidence Level: 90% 95% 99% Population Size: Margin of Error: 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% Ideal Sample Size: What proportion of the target p...

11min read

X4 2023: Bring your frontline to the forefront

X4 2023 saw more than 10,000 XM leaders come together to experience 3 days of inspirational keynotes, more than 125 breakout sessions from the world’s biggest brands, and 18 new innovations launched...

7min read

X4 2023: See the XM innovations unveiled for customer research, marketing, and insights teams

X4 2023 saw more than 8,000 XM leaders come together to experience 3 days of inspirational keynotes, more than 80 stories from the world’s biggest brands, and 18 new innovations launched on the XM P...

7min read

18 innovations on the XM Platform launching at X4 2023

At X4 2023, we got the opportunity to connect with Experience Management leaders from around the world to listen, share ideas, and to co-create the future of XM. We also got the opportunity to lift...

6min read

Announced at X4: Innovations transforming customer experience

Acquiring, engaging and supporting your customers is the name of the game - so we’re making that easier than ever with our latest innovations – all powered by the Qualtrics XM Platform. We can...

7min read

When consumers are friction-free how can you build brand loyalty?

Right now, brands must face a new reality in the marketplace: consumers are friction-free and jump between brands at will. This is a reality exacerbated by unprecedented levels of consumer choice, not...

4min read

Achieving better insights and better product delivery through in-house research

One of the most common questions for research and insights professionals is whether they should conduct their research programs and panel management in-house or outsource them to an agency. Two org...

5min read

50 examples of strong company core values

In today’s world of work, being employed isn’t just about having a job: it’s part of a person’s value system. It’s essential that company core values chime with employees’ values to mainta...

12min read

50 powerful leadership quotes to inspire your organization

In the spirit of leadership development, we gathered a few quotes about leadership from noteworthy leaders, helping us define what separates good leaders from great ones. Share these leadership quotes...

10min read

Four key ways ANZ is unlocking the value of experience management

In response to the shifting financial services landscape, over the last few years ANZ - one of Australia’s leading banking groups - has been on a transformation journey to build a new retail banking...

6min read

3 ways executives can better enable managers in 2023

Managers are feeling increased pressure in an ongoing workplace evolution that began with the pandemic. Qualtrics research shows 43% of U.S. managers feel more pressure to produce results than they di...

4min read

How three leading organisations are building better business through human-centric CX

Consumer behaviours and needs are once again changing as people adapt their spending habits in response to rising costs and shifting priorities. In fact, our own research shows that in Australia consu...

5min read

Redefining the future of work

We define the future of work as the way we’ll do work over the next 10 years, shaped by societal, generational and technological changes. How has the nature of work evolved? And what can we do to ke...

17min read

The ultimate guide to X4 Summit: Your guide to an unforgettable experience

It’s back! The greatest gathering of Experience Management professionals on the planet returns for 2023 - bigger, better and more memorable than ever. As you start planning your trip, here’s our g...

13min read