Posts by Qualtrics


Qualtrics Announces New Downtown Seattle Building Named Qualtrics Tower and Will Create over 1,500 New Jobs in the Region

Opening Summer 2020, Qualtrics Tower will house more than 2,000 Qualtrics employees in Seattle, co-headquarters of the Experience Management leader. Qualtrics, the leader in customer experience and creator of the experience management category, today announced Qualtrics Tower, the downtown Seattle skyscraper that will be home to the new Qualtrics co-headquarters beginning Summer 2020. In addition […]

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Market Research vs. Marketing Research — What’s the Difference?

Have you ever wondered about the difference between Market Research and Marketing Research? Although these two terms are often used interchangeably, they have some differentiating qualities. The core difference between Market Research and Marketing Research is the scope of the concept. First, Market Research is a more narrow concept because it is research focused on […]

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What’s new in EmployeeXM? | September 2019

It’s been a busy few months for the EmployeeXM team over the summer, with plenty of new feature updates to help you monitor and improve your employee experience. From guided action planning tools that help you scale action and improvements across the organization to new reporting features and expert-built projects available in your account, there’s […]

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What’s new in Research Core? | September 2019

Over the past few months we’ve been rolling out some exciting new updates to Research Core with everything from a new Facebook Messenger integration to smarter surveys thanks to a little help from AI. Here’s a run-down of some of the best new features on the platform. If you want to find out more about […]

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9 essential traits of effective managers (and how HR can help)

To roll out an employee experience (EX) initiative is to fully appreciate the impact people leaders have in your organization. Not only are managers the “boots on the ground” of any EX plan, but they’re shaping company culture every day as they interact with and coach their teams. Unfortunately, many managers feel ill-equipped to be […]

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Sample Size Calculator

How many people do you need to interview to get results representative of the target population with the level of confidence that you are willing to accept? Sample Size Calculator Qualtrics offers a sample size calculator online that can help you determine your ideal survey sample size in seconds. Just put in the confidence level, […]

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5 Common Errors in the Research Process

Designing a research project takes time, skill and knowledge. If you don’t go into the process with a clear goal and methods, you’ll likely come out with skewed data or an inaccurate picture of what you were trying to accomplish. With Qualtrics survey software, we make the survey creation process easier, but still you may […]

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How To Measure Service Quality

In 2019, it’s imperative that you provide excellent service to your customers. With a wealth of competition, companies that don’t compete on customer experience will lose customers to those that are continually delighting and providing a high quality of service. However, even companies that understand the need to provide exemplary experiences have a hard time […]

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Why user feedback is the key to customer satisfaction

This is a guest post by Deirdre O’Donoghue is a Senior Content Marketing Specialist at G2 We all want happy customers. But how can you improve your customer experience? The answer is user feedback. Gathering user feedback gives you a sneak peek into the brain of your consumer. If you ask the right questions you […]

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