Author Bio

Qualtrics is the technology platform that organizations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee and brand—on one platform.

Over 11,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands.

Articles written by Qualtrics

Market research vs. marketing research — What's the difference?

Have you ever wondered whether there's a difference between market research and marketing research? Although these two terms are often used interchangeably, they have some qualities that differentiate...

5min read

Qualtrics named a finalist for the Digiday Technology Awards

A consumer’s experience with your brand has become critically important as consumers engage with brands across various digital and physical channels. That’s why we created Qualtrics BrandXM to emp...

1min read

The reopening question: How schools are using Qualtrics to navigate COVID-19

Originally published on Forbes. As schools across the country have reopened, the pandemic has forced students, teachers, and families into an unfamiliar environment, and with a new school year star...

8min read

How an iconic fishing brand used technology to catch a new generation of anglers

Recreational fishing has been a popular outdoor activity for decades. Since 1932, Zebco has been an iconic brand for the sport, designing some of the most popular rods and reels seen outside to this d...

5min read

XM Institute launches: THE resource for Experience Management leaders

The Qualtrics XM Institute gives XM professionals an invaluable resource with access to original research, thought leadership insights, and an in-person community. Find out more... Visit the XM Ins...

3min read

5 Common errors in the research process

Designing a research project takes time, skill and knowledge. If you don’t go into the process with a clear goal and methods, you’ll likely come out with skewed data or an inaccurate picture of wh...

8min read

How to measure service quality

It’s imperative that you provide excellent service to your customers. With a wealth of competition, companies that don’t compete on customer experience will lose customers to those that are contin...

9min read

Sample Size Calculator

How many people do you need to interview to get results representative of the target population with the level of confidence that you are willing to accept? Download our step-by-step guide to make ...

3min read

10 powerful quotes on leadership to inspire your organization

A primary focus of an employee experience program is career and leadership development for employees, Qualtrics does this using our 360-degree feedback software. In the spirit of leadership develo...

3min read

What's new in CoreXM

There’s no escaping the rise of Experience Management (XM) organizations over the past few years. At Qualtrics we are continuously evolving to meet our customers’ needs for XM transformation. C...

4min read

COVID-19 has changed how we do everything - here’s how Conjoint and MaxDiff can help you respond

Life as we knew it before COVID-19 will take time to return, and even when it does we’re likely to be in a ‘new normal’, as the crisis impacts consumer behaviors going forward. Find out how Conj...

6min read

The other COVID-19 crisis: Mental health

Social isolation, employment uncertainty, and the virus itself have combined to shock the health and wellbeing of employees around the world. And while leaders are rightly focused on the physical effe...

12min read

The Experience Leaders making a difference during COVID-19

The COVID-19 crisis is unprecedented and the road map for the year ahead has been ripped up. What matters is how you act in the here and now. We’re highlighting some of the leading examples of br...

9min read

How your brand can build & keep trust amid COVID-19

The COVID-19 pandemic is creating a new reality for brands and everyone is feeling the impact. In mid-March, as the crisis began spreading in the U.S., just over 70% of U.S. consumers indicated tha...

4min read

How ready are we to work from home?

The COVID-19 pandemic is rapidly changing the way we work. The U.S. federal government first issued nationwide social distancing guidelines on March 16. Employers that could encouraged their employees...

8min read