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Author Bio

Qualtrics is the technology platform that organizations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee, and brand—on one platform.

Over 12,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands.

Articles written by Qualtrics

The inequity of well-being at work: how organizations can take action

Well-being in traditionally marginalized groups can look different due to their unique lived experiences. Organizations must work to measure and address well-being gaps in the same way they’d invest...

8min read

Women in the workplace are most at risk for burnout and attrition

Organizations must address burnout and improve well-being for all employees, but especially for those most at risk: women. Here’s how. Our 2022 Employee Experience Trends Report showed that wome...

8min read

How to foster a culture of well-being and DEIB: 6 tips for leaders

Organizations that aim to address employee burnout and improve well-being can glean lessons from their ongoing diversity, equity, inclusion, and belonging efforts. Over the past several years, there ...

8min read

School safety, learning gaps top of mind for parents this back-to-school season

Only 31% of K-12 parents say they feel their children are “very safe” at school, and nearly half (46%) say they have either had their children change schools or considered doing so due to safety c...

7min read

Why a sense of belonging at school matters for K-12 students

New Qualtrics research shows that high school students in the U.S. are struggling to feel a sense of belonging at school, with just 49% saying they feel like they are part of their school community. T...

7min read

What skills should market researchers focus on in 2022?

With the world of market research is constantly changing, the rapid shift to digital and the need to uncover insights faster than ever before, market researchers must once again up their game and poli...

8min read

Introducing the Redesigned Support Portal

Need help with using Qualtrics? We’ve redesigned our support portal to make it easier than ever to get in touch with the people you need, when you need them. The support portal is the place to go...

2min read

Friends of FENTY: Five brand experiences based on core values

FENTY transformed the beauty industry for good, embracing diversity and inclusion to create a breakthrough brand and an incredible business. What can we learn from other brands who have led with their...

15min read

Setting a new tone for diversity

When Rihanna launched Fenty Beauty in September 2017, no one would have guessed just how much it would shake up the beauty industry. After all, superstars and celebrities come up with new business ...

8min read

How Rihanna and FENTY took celebrity
to a new level

From Mark Twain — who once put his name to a line of innovative fountain pens from The Conklin Pen Co — to actor Scarlett Johansson and comedian Colin Jost starring in an Amazon Alexa Super Bowl a...

6min read

How to tap into Technology Modernization Funds for your customer experience initiatives

Customer experience leaders in the U.S. federal government have a unique opportunity to apply for federal funding allocated to support CX initiatives. All federal agencies providing public-facing info...

6min read

Improve the student experience with simplified course evaluations

As the second school year during the pandemic wraps up, students are reassessing the value of higher ed with overall enrollment down 5% since 2019, and institutions are taking stock of the experiences...

4min read

Improving student wellness through the power of feedback

Universities across the nation have adopted research-backed questions to understand and respond to gaps in student-wellness services. Mental health has been in decline for college students since the ...

5min read

Updates: XM Discover + Social Connect

Summer 2022 product updates for XM Discover and Social Connect The latest innovations to our data connectors, conversational analytics and digital experience capabilities in XM Discover enable you ...

4min read

Despite looming recession, C-suite leaders are more confident about their own companies

Despite concerns about the economy, C-suite executives are more bullish about near-term revenue than they were a year ago. The vast majority of company leaders are concerned about inflation or a reces...

4min read