Posts by Qualtrics


9 Survey Mistakes That I’ve Made Throughout My Career

All market researchers have made mistakes, and in this next Qualtrics Master Session, we’ve brought in Michael Murakami Ph.D., part of Airbnb’s team of 60 experience management researchers. Airbnb has 4 million homes listed on its site in more than 191 countries. Needless to say, they run a lot of surveys. Murakami shares his top […]

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Qualtrics Master Sessions: Product Researchers and Innovators

Product design is hard. A comprehensive study from 2015 tracked 8,800 new products and found that less than half of them were still available just three years after their introduction. Survival of the fittest, yes, but the same study showed that those failures result in massive lost profits for every failure. And it’s not just […]

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How Your Team Can Create An Exceptional Game Day Experience

Only one team wins the championship, but year after year fans buy season tickets to experience the energy of the stadium, the thrill of a close game, and the camaraderie of being part of a passionate fan base. Win or lose, creating the best experience for your fans is what will keep them coming back. […]

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15 Tips to Streamline your Digital Ad Testing

This is a guest post by Tony Mickelsen, Senior Digital Marketing Specialist for Lucidpress The how of digital ad testing matters. Just doing it here and there is not enough. Why? Because at the heart of ad testing is information. Specifically, information on your prospects, customers, products and brand. This may include who your customers […]

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Top Three Ways You Can Find Survey Respondents

Even if your research project is designed to perfection, it won’t be effective if you don’t get the right survey respondents. Getting them is critical, but it’s also hard. So we offer three proven ways to find them. Each of these methods will be useful in some circumstances and detrimental to others, so be sure […]

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Let’s be honest: the worst part of any academic project is citing your sources, and with so many rotating paper formats, most of us leave writing citations to the last minute. We’ve got you covered. Below are the appropriate guidelines for citing Qualtrics in an academic research paper, APA. General Citation Guidelines Company Name: Qualtrics […]

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Introducing the Qualtrics Community Platform

For years, our passionate customer base has been asking for a place to connect and share ideas with each other and we heard that feedback loud and clear. Today, we’re excited to announce Qualtrics Community – a brand new, peer-driven forum that brings together users of the Qualtrics XM platform to collaborate on projects, swap […]

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How to Write Good a Questionnaire

The written questionnaire is the heart and soul of any survey research project. Most companies are not able to see the customer’s buying experience the way they can see them walk around a physical store, so gathering that data through online questionnaires is imperative. Otherwise you’re shooting in the dark. The way you design your […]

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