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Qualtrics, the leader and creator of the experience management category, is a cloud-native software platform that empowers organizations to deliver exceptional experiences and build deep relationships with their customers and employees.

With insights from Qualtrics, organizations can identify and resolve the greatest friction points in their business, retain and engage top talent, and bring the right products and services to market. Nearly 20,000 organizations around the world use Qualtrics’ advanced AI to listen, understand, and take action. Qualtrics uses its vast universe of experience data to form the largest database of human sentiment in the world. Qualtrics is co-headquartered in Provo, Utah and Seattle.

Articles attributed to Qualtrics

50 powerful leadership quotes to inspire your organization

In the spirit of leadership development, we gathered a few quotes about leadership from noteworthy leaders, helping us define what separates good leaders from great ones. Share these leadership quotes...

By Qualtrics

Redefining the future of work

We define the future of work as the way we’ll do work over the next 10 years, shaped by societal, generational and technological changes. How has the nature of work evolved? And what can we do to ke...

By Qualtrics

The best human resources (HR) books to read in 2023

The world of work is changing. Business leaders and HR professionals need to keep up with the new ways of working, thinking, and living. What better way to do this than settling in with one of our top...

By Qualtrics

How customer experience helps bring Open Universities Australia’s brand promise to life

Open Universities Australia (OUA) helps students explore hundreds of online degrees and thousands of subjects from Australian universities. As an impartial destination the organisation is "Here to gui...

By Qualtrics

What's new? XM Discover + Social Connect product updates

The latest updates to our data connectors, conversational analytics and digital experience capabilities in XM Discover enable you to stay one step ahead of your competition to understand what customer...

By Qualtrics

Statistical analysis software: your complete guide to getting started

Having access to huge amounts of data presents almost unlimited possibilities for businesses looking to understand everything from business and marketing performance to customer sentiment and desires ...

By Qualtrics

Your ultimate guide to questionnaires and how to design a good one

The written questionnaire is the heart and soul of any survey research project. Whether you conduct your survey using an online questionnaire, in person, by email or over the phone, the way you design...

By Qualtrics

How Unilever is getting to the root cause of employee uncertainty

In uncertain times, employee feedback becomes more unclear. More unpredictable. More unstructured, its root cause buried in verbatim comments rather than simple engagement scores. At Experience London...

By Qualtrics

“Don’t mess up the corn”: How KFC serves up exactly what its customers want

There’s getting to know customers…then there’s KFC getting to know customers. At Experience London, we heard from Cat Envis - Guest Insights and Analytics Manager - on how one of the world’s b...

By Qualtrics

Qualtrics and SAP SuccessFactors Recruiting: Automating in-moment listening across the entire candidate journey

Candidate experience impacts the entire business, not just the recruiting team. Qualtrics research shows that companies with above-average experience management are 52% more likely to report above-ave...

By Qualtrics

How to use analytics for risk management

Calculating and managing risk is a vital part of business, but how can data analytics play into successful management? Read on to find out what risk management analytics is, why it’s important and h...

By Qualtrics

The inequity of well-being at work: how organizations can take action

Well-being in traditionally marginalized groups can look different due to their unique lived experiences. Organizations must work to measure and address well-being gaps in the same way they’d invest...

By Qualtrics

Why a sense of belonging at school matters for K-12 students

New Qualtrics research shows that high school students in the U.S. are struggling to feel a sense of belonging at school, with just 49% saying they feel like they are part of their school community. T...

By Qualtrics

How Rihanna and FENTY took celebrity
to a new level

From Mark Twain — who once put his name to a line of innovative fountain pens from The Conklin Pen Co — to actor Scarlett Johansson and comedian Colin Jost starring in an Amazon Alexa Super Bowl a...

By Qualtrics

How to tap into Technology Modernization Funds for your customer experience initiatives

Customer experience leaders in the U.S. federal government have a unique opportunity to apply for federal funding allocated to support CX initiatives. All federal agencies providing public-facing info...

By Qualtrics