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Qualtrics, the leader and creator of the experience management category, is a cloud-native software platform that empowers organizations to deliver exceptional experiences and build deep relationships with their customers and employees.

With insights from Qualtrics, organizations can identify and resolve the greatest friction points in their business, retain and engage top talent, and bring the right products and services to market. Nearly 20,000 organizations around the world use Qualtrics’ advanced AI to listen, understand, and take action. Qualtrics uses its vast universe of experience data to form the largest database of human sentiment in the world. Qualtrics is co-headquartered in Provo, Utah and Seattle.

Articles attributed to Qualtrics


Announced at X4: Innovations transforming customer experience

Acquiring, engaging and supporting your customers is the name of the game - so we’re making that easier than ever with our latest innovations – all powered by the Qualtrics XM Platform. We can...

By Qualtrics


When consumers are friction-free how can you build brand loyalty?

Right now, brands must face a new reality in the marketplace: consumers are friction-free and jump between brands at will. This is a reality exacerbated by unprecedented levels of consumer choice, not...

By Qualtrics


Achieving better insights and better product delivery through in-house research

One of the most common questions for research and insights professionals is whether they should conduct their research programs and panel management in-house or outsource them to an agency. Two org...

By Qualtrics


50 examples of strong company core values

In today’s world of work, being employed isn’t just about having a job: it’s part of a person’s value system. It’s essential that company core values chime with employees’ values to mainta...

By Qualtrics


50 powerful leadership quotes to inspire your organization

In the spirit of leadership development, we gathered a few quotes about leadership from noteworthy leaders, helping us define what separates good leaders from great ones. Share these leadership quotes...

By Qualtrics


Four key ways ANZ is unlocking the value of experience management

In response to the shifting financial services landscape, over the last few years ANZ - one of Australia’s leading banking groups - has been on a transformation journey to build a new retail banking...

By Qualtrics


3 ways executives can better enable managers in 2023

Managers are feeling increased pressure in an ongoing workplace evolution that began with the pandemic. Qualtrics research shows 43% of U.S. managers feel more pressure to produce results than they di...

By Qualtrics


How two iconic Australian organisations are rewriting the playbook for EX

As two of Australia’s most established and successful organisations, ANZ and Blackmores have experienced a number of workplace changes and employee preferences through the years. Few evolutions, how...

By Qualtrics


How three leading organisations are building better business through human-centric CX

Consumer behaviours and needs are once again changing as people adapt their spending habits in response to rising costs and shifting priorities. In fact, our own research shows that in Australia consu...

By Qualtrics


Redefining the future of work

We define the future of work as the way we’ll do work over the next 10 years, shaped by societal, generational and technological changes. How has the nature of work evolved? And what can we do to ke...

By Qualtrics


The ultimate guide to X4 Summit: Your guide to an unforgettable experience

It’s back! The greatest gathering of Experience Management professionals on the planet returns for 2023 - bigger, better and more memorable than ever. As you start planning your trip, here’s our g...

By Qualtrics


The best human resources (HR) books to read in 2023

The world of work is changing. Business leaders and HR professionals need to keep up with the new ways of working, thinking, and living. What better way to do this than settling in with one of our top...

By Qualtrics


Activate the power of your data: The latest Experience iD innovations

A key to driving business growth is delivering the right experiences, at the right time, targeting the right people. To achieve this, it’s more important than ever to tune into the needs and desires...

By Qualtrics


Improved Topic Sentiment Analysis using Discourse Segmentation

Text iQ’s powerful text analysis capabilities allow you to quickly assign topics to the customer feedback (aka. survey responses) received, perform sentiment analysis and report results in powerful ...

By Qualtrics


How customer experience helps bring Open Universities Australia’s brand promise to life

Open Universities Australia (OUA) helps students explore hundreds of online degrees and thousands of subjects from Australian universities. As an impartial destination the organisation is "Here to gui...

By Qualtrics