Qualtrics is the technology platform that organizations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee and brand—on one platform.
Over 11,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands.
Articles written by Qualtrics
How to make X-Data your competitive advantage
At X4 2019, we’ve heard from the pioneers making Experience Management (XM) breakthroughs that have seen them race to the top — brands like Under Armour, AMEX, Spotify and Nordstrom to name just a...
X4 2019 recap, day one: taking on giants, magic beans & more
As Ryan Smith said in his opening keynote, the X4 Summit’s mission is to break down experience breakthroughs. And who better to kick off our exploration of breakthroughs on X4 Mainstage than a visio...
25 employee experience thought leaders to follow on Twitter
Successful companies understand that the key to winning customers starts with their employees. In fact, searches for employee experience have risen by 270% in the past 5 years, as companies continue t...
How Your Team Can Create An Exceptional Game Day Experience
Only one team wins the championship, but year after year fans buy season tickets to experience the energy of the stadium, the thrill of a close game, and the camaraderie of being part of a passionate ...
15 Tips to streamline your digital ad testing
The how of digital ad testing matters. Just doing it here and there is not enough. Why? Because at the heart of ad testing is information. Specifically, information on your prospects, customers, pr...
Citing Qualtrics in academic research
Let’s be honest: the worst part of any academic project is citing your sources, and with so many rotating paper formats, most of us leave writing citations to the last minute. We’ve got you covere...
Introducing the Qualtrics Community Platform
For years, our passionate customer base has been asking for a place to connect and share ideas with each other and we heard that feedback loud and clear. Today, we’re excited to announce Qualtrics C...
Questionnaire: Everything you need to design your own
Create a survey questionnaire that will help you target your research goals. The written questionnaire is the heart and soul of any survey research project. Whether you conduct your survey using on...
Qualtrics Recognized as a 2018 Top Rated Customer Experience Management Platform
Qualtrics is the experience management company, and nothing says that better than our own customers. Reviewers have spoken, and TrustRadius has awarded Qualtrics as a 2018 Top Rated Customer Experienc...
The 1936 election - a polling catastrophe
There is an oft-cited polling mistake that took place in the 1936 election. Read on to find out how an incorrect sample frame can destroy a study and lead to plenty of confusion. The story It was 19...
How IT executives can shape the future of employee experience
IT has long been a key component of employee experience. Since the pandemic, it’s taken center sta...
By Catherine Thurtle
Brands, be brave! Netflix CMO shares how to connect with customers in uncertain times
In our latest WorkDifferent event, Bozoma Saint John, CMO at Netflix, talks about how ‘bravery’ ...
By Meena Toor
Podcast: Realizing customer research opportunities in the digital era
Erica Todd is a Customer Insights and Research Manager at CommSec. Prior to her current role, she wo...
By Clay Warren