Author Bio

Qualtrics is an experience management company, with co-headquarters in Provo, Utah and Seattle, Washington, in the United States with offices around the world.

Articles written by Qualtrics

Introducing the Qualtrics Community Platform

For years, our passionate customer base has been asking for a place to connect and share ideas with each other and we heard that feedback loud and clear. Today, we’re excited to announce Qualtrics C...

4 min read

How to write a good questionnaire

The written questionnaire is the heart and soul of any survey research project. Most companies are not able to see the customer's buying experience the way they can see them walk around a physical sto...

6 min read

Qualtrics Recognized as a 2018 Top Rated Customer Experience Management Platform

Qualtrics is the experience management company, and nothing says that better than our own customers. Reviewers have spoken, and TrustRadius has awarded Qualtrics as a 2018 Top Rated Customer Experienc...

4 min read

Federal Bill Envisions Better Customer Experience with Government

Customer experience may be coming to government. This month Congress introduced a bill called the Federal Agency Customer Experience Act of 2017. The bill would remove existing legal barriers in the P...

4 min read

Top Three Ways You Can Find Survey Respondents

Even if your research project is designed to perfection, it won’t be effective if you don’t get the right survey respondents. Getting them is critical, but it's also hard. So we offer three pro...

5 min read

What Makes a Good Survey Question?

Getting quality data from your survey panels starts with asking the right questions. We have been getting flooded with emails about what makes a good survey question. We thought we would make our r...

0 min read

The 1936 Election - A Polling Catastrophe

In a previous post, we briefly referenced an oft-cited polling mistake in the 1936 election. In honor of election season in the United States, we wanted to revisit the story and tell it in more detail...

2 min read

Understanding the Values Behind the Brand

The Brand Connection: Brands connect products or services to people. This connection is through the meaning that the brand brings into the lives the people that use it. Brands tap into six modes of co...

3 min read

Ethical Issues for Online Surveys

While conducting survey research, most academic and private sector organizations will adhere to the code of ethics and practices established by the American Association of Public Opinion Research (AAP...

2 min read