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18 innovations on the XM Platform launching at X4 2023

At X4 2023, we got the opportunity to connect with Experience Management leaders from around the world to listen, share ideas, and to co-create the future of XM.

We also got the opportunity to lift the curtain on no fewer than 18 innovations our teams have been working on to help you connect with your customers and employees and to make business more human.

It included new purpose-built applications for your frontline teams from contact center agents, to digital teams, to all of the people managers in your organizations.

We also showcased how AI is powering real-time recommendations to the people and teams that interact with your customers day-in, day-out.

And we rolled out powerful new capabilities for strategy and research including improvements to CrossXM and a whole suite of qualitative research tools to help you get deeper insights into the customers and markets you serve.

Here’s a run-down of all the innovations we unveiled at this year’s event in Salt Lake City.

1. Real-Time Agent Assist


AI-powered recommendations delivered straight to your frontline agents in the moment to help them resolve customer issues faster, connect with customers, and deliver world-class service.

2. Automated Call Summaries


Instant call recaps that automatically logs and stores every detail of every interaction, reducing the burden on your agents and adding rich data and insights to each customer’s Experience iD.

3. Quality Management + Compliance


Automated call monitoring that leverages Qualtrics AI to analyze every call and recommend coaching opportunities for agents, uncovering rich customer insights and keeping you on track with regulatory requirements.

Learn more about Quality Management

4. Frontline Manager Assist

A single portal for frontline team managers to track performance, identify best practices, and build coaching programs to upskill their agents and improve the customer experience.

5. Agent Productivity & Coaching

Agent productivity & coaching system example

A personalized hub for agents to understand their performance, areas for improvement and provide feedback to their manager – reducing agent churn and improving service levels

6. Frontline Team Assist + Recognition

Reward the employee example

A new tool for frontline managers to easily reward team members with the right rewards that drive better performance and motivate their teams.

7. Customer Journey Optimization

Customer journey optimizations

End-to-end analysis of even the most complex customer journey so digital frontline teams can see which touchpoints to focus on to improve conversion, spend, and customer satisfaction.

Learn more about Customer Journey Optimizer

8. Digital Experience Analytics

Digital experience analytics

An early warning system for the digital frontlines that uses AI to track digital behavior, flag when customers are struggling, and instantly pulls in your frontline teams to step in and support them.

Learn more about Digital Experience Analytics

9. CrossXM


Combine data from your customer, employee, and now brand experience initiatives to connect the dots and see the impact of each experience on the next so you can maximize the ROI from your XM program.

Learn more about CrossXM

10. Research Hub

Qualtrics research insights inbox

A comprehensive, searchable database of every insight you’ve ever collected across the organization, giving your teams a headstart on new innovation and maximizing the value of every research project.

Learn more about Research and Insights Management 

11. Real-Time Brand Intelligence

Brand momentum

Real-time brand intelligence that uses Machine Learning to analyze unsolicited social and behavioral signals and show how your investments in your brand are paying off, how you stack up against the competition, and how you can optimize your programs from day to day to maximize the impact.

12. XM Audiences

A one-stop-shop for both customer and third-party panels, including a self-service portal for customers to engage with and take part in your research, and the ability to build your own third-party panels directly in the XM Platform.

13. Quantitative & Qualitative Research & Analytics


A suite of new capabilities built directly into the XM Platform that bring you powerful qualitative research including video feedback, panels, and focus groups.

Learn more about Quantitative & Qualitative Research & Analytics

14. UX Validation Research

A purpose-built solution for unmoderated UX testing that enabled you to quickly launch expert-designed tests, get instant feedback, and make changes on the fly to refine your user experience.

15. Manager Assist



Home base for all your people managers to check in on their teams, identify the actions they can take to improve their experience, brainstorm ideas and set out action plans for improvement.

Manager assist platform

16. Weekly Trends

Integrated directly into Manager Assist, Weekly Trends continuously collects, organizes, and analyzes behavioral and experiential signals from Slack conversations to show how teams feel in real-time.

17. Continuous Employee Listening

A new capability that brings conversational analytics to our Employee Experience tools, pulling unstructured data into your programs and enabling HR leaders to tune in to the conversations happening in social, forums, review websites, and more.

Learn more about Continuous Employee Listening

18. Employee Journey Analytics

Bring behavioral, operational, and experiential data together to provide an even deeper, and continuous understanding of your people, their experiences, and the actions needed to maintain engagement.

Employee journey analytics

Learn more about Employee Journey Analytics

Want to dive deeper into the new innovations from X4 2023? Book your personalized demo today to see how we can help make your business more human.


Start Using Qualtrics to Make Your Business More Human Today

Qualtrics // Experience Management

Qualtrics, the leader and creator of the experience management category, is a cloud-native software platform that empowers organizations to deliver exceptional experiences and build deep relationships with their customers and employees.

With insights from Qualtrics, organizations can identify and resolve the greatest friction points in their business, retain and engage top talent, and bring the right products and services to market. Nearly 20,000 organizations around the world use Qualtrics’ advanced AI to listen, understand, and take action. Qualtrics uses its vast universe of experience data to form the largest database of human sentiment in the world. Qualtrics is co-headquartered in Provo, Utah and Seattle.

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