Author Bio

Qualtrics is the technology platform that organizations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee, and brand—on one platform.

Over 12,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands.

Articles written by Qualtrics

QR codes for exceptional in-store customer experience

2020 certainly delivered some surprises. One was the resurrection of the QR code, which went from being a quaint-but-clunky marketing device in the early 2000s to a slick, touchless solution, invaluab...

7min read

The bumper collection of 20 experience design books

If you’re new to experience design or a seasoned expert, our curated list is packed full of our favorite books that give you outstanding UX inside information. User experience (UX) is not just on...

13min read

The Future of College Sports: New Study Reveals How Athletic Directors and Administrators Can Enhance the College Football Experience

The future of sports is facing an experience transformation. The events of 2020 forced leagues to think differently and create new ways to engage with fans and staff. Externally, the fan experience...

5min read

3 times experience design delivered breakthrough results

Pinterest: Understanding and responding to creators’ needs In internet years, Pinterest is a veteran. Founded in 2009, its first incarnation was as a place to ‘pin’ or save things you found on ...

6min read

10 hiring trends recruiters need to know in 2021

The pandemic has changed the way we work – and the way we hire. In turn, talent acquisition teams must adjust to meet the evolving expectations of candidates if they want to continue to attract and ...

6min read

What is experience design?

How can you put people at the heart of your design decisions to elicit an emotional response about your products, services, brand, or workplace? Our guide to experience design will help you understand...

10min read

What is design research methodology?

How can design research principles of being curious about your target market and learning what they need give you the ultimate edge in creating the best customer experiences? What is design research...

14min read

Global consumer trends: how the pandemic changed the world and what we’ve learned for the future

The global pandemic changed the way we interact with each other – and with brands. Driven by emotional and transactional needs, consumers across the world have demonstrated their values – and indi...

7min read

How to reduce bias in interviews

Hiring the best people for your organization requires removing bias from your interviews. Find out what they are, why it's important, and how to do it at every touchpoint. At every step of the cand...

7min read

WorkDifferent: Three things we learned about moving forward in 2021

At WorkDifferent 2021, we heard from seven-time Superbowl winner Tom Brady, Peloton instructor Ally Love, and leaders at iconic brands like Volkswagen, Pinterest, Uber Eats, and more about how they’...

4min read

Bringing healthcare into the future with the Froedtert & the Medical College of Wisconsin health network

The Froedtert & the Medical College of Wisconsin health network is tackling the human side of healthcare. By using data, they’re able to change healthcare for the better, not just for patients, ...

10min read

5 must-read market research books for 2021

Our list of the top books for market researchers and business leaders is in! We searched high and low to find the best books on market research - check out some of our favorites and see our full list ...

4min read

Designing the future of work: 3 steps to improve the digital workspace experience

Organizations that design digital workspace experiences with employees at the forefront will outpace those who simply allow for remote or hybrid work. Here’s how your organization can get ahead. ...

12min read

Want to improve customer experience? Improve the agent experience first

Happy contact center agents mean happy customers. But investment in agents doesn’t just improve CSAT – it also cuts the cost of employee attrition, and builds a pipeline of expert talent. To keep...

7min read

Why agile workforces are key for good CX – and how to build them

In contact centers, agility is a critical quality. A truly agile workforce can flex around changing contexts and customer demand. But how do contact center leaders build empowered, agile teams? The ri...

6min read