Posts by Qualtrics


Things to Do in Salt Lake City for First-Timers or Old-Timers

My husband and I have bought into the experience economy. We are digital nomads, living in our RV fulltime and touring America. Eighteen months ago we hit the road and started our consulting businesses. Since then we have been in at least one-hundred cities and almost every state. We happened upon Salt Lake City on […]

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Qualtrics Recognized as a 2018 Top Rated Customer Experience Management Platform

Qualtrics is the experience management company, and nothing says that better than our own customers. Reviewers have spoken, and TrustRadius has awarded Qualtrics as a 2018 Top Rated Customer Experience Management Platform. The TrustRadius Top Rated awards are a unique, unbiased reflection of customer sentiment, based solely on user satisfaction scores. In order to earn […]

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How many people do you need to interview to get results representative of the target population with the level of confidence that you are willing to accept? Sample Size Calculator Qualtrics offers a sample-size calculator that can help you determine your ideal sample size in seconds. Just put in the confidence level, population size, margin […]

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Federal Bill Envisions Better Customer Experience with Government

Customer experience may be coming to government. This month Congress introduced a bill called the Federal Agency Customer Experience Act of 2017. The bill would remove existing legal barriers in the Paperwork Reduction Act (PRA) against agencies gathering customer experience data from citizens and set up federal agencies for the kind of direct feedback long […]

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What Makes a Good Survey Question?

Getting quality data from your survey panels starts with asking the right questions. We have been getting flooded with emails about what makes a good survey question. We thought we would make our response interesting with a cool infographic.  Be sure to click on the graphic to enlarge.  

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The 1936 Election – A Polling Catastrophe

In a previous post, we briefly referenced an oft-cited polling mistake in the 1936 election. In honor of election season in the United States, we wanted to revisit the story and tell it in more detail. The Story It was 1936 and the Great Depression was 7 years old. The incumbent United States President, Franklin […]

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The Brand Connection: Brands connect products or services to people. This connection is through the meaning that the brand brings into the lives the people that use it. Brands tap into six modes of communication to convey meaning. These modes are instrumental in determining advertising effect: Naming Wording Describing Picturing Symbolizing Animating The personal benefits […]

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One of the big question marks in business is understanding what customers want and what they prefer.  Determining trade-offs that customers are willing to make and what the optimal features are within a product is essential to success.  Developing and producing a good or service and then having customers not respond is a giant problem. […]

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While conducting survey research, most academic and private sector organizations will adhere to the code of ethics and practices established by the American Association of Public Opinion Research (AAPOR). This code calls for honesty, respect, and integrity in dealing with respondents, clients, and the public. In this code of ethics, respondents should be given the content, […]

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