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Qualtrics, the leader and creator of the experience management category, is a cloud-native software platform that empowers organizations to deliver exceptional experiences and build deep relationships with their customers and employees.

With insights from Qualtrics, organizations can identify and resolve the greatest friction points in their business, retain and engage top talent, and bring the right products and services to market. Nearly 20,000 organizations around the world use Qualtrics’ advanced AI to listen, understand, and take action. Qualtrics uses its vast universe of experience data to form the largest database of human sentiment in the world. Qualtrics is co-headquartered in Provo, Utah and Seattle.

Articles attributed to Qualtrics


How Rihanna and FENTY took celebrity
entrepreneurship
to a new level

From Mark Twain — who once put his name to a line of innovative fountain pens from The Conklin Pen Co — to actor Scarlett Johansson and comedian Colin Jost starring in an Amazon Alexa Super Bowl a...

By Qualtrics


How to tap into Technology Modernization Funds for your customer experience initiatives

Customer experience leaders in the U.S. federal government have a unique opportunity to apply for federal funding allocated to support CX initiatives. All federal agencies providing public-facing info...

By Qualtrics


Improve the student experience with simplified course evaluations

As the second school year during the pandemic wraps up, students are reassessing the value of higher ed with overall enrollment down 5% since 2019, and institutions are taking stock of the experiences...

By Qualtrics


How upstream thinking saved Expedia millions

Being proactive is essential for any business looking to achieve success, but one of the greatest challenges is overcoming the cycle of response. More often than not, businesses spend a considerabl...

By Qualtrics


Solving EX & CX problems before they happen

Taking a more proactive approach to solving customer and employee experience challenges. Today, the key to good business is empathy. Whether they’re customers or employees, understanding what pe...

By Qualtrics


Employees who feel aligned with company values are more likely to stay

Employees who say their company’s mission, vision and values align with their own are far more likely to recommend their employer as a great place to work (70% vs. 25%) and to say their work gives t...

By Qualtrics


Understand the employee journey across all touchpoints with Employee Journey Analytics

How employees evaluate their experience is a result of many touchpoints along a journey. Our 2022 Employee Experience Trends research shows a clear relationship between how employees evaluate their ov...

By Qualtrics


Technology challenges in the workplace

The 2020/21 COVID-19 pandemic drove a digital transformation and forced many businesses to listen to their employees’ workplace technology demands. Moving into 2022 and beyond, you can use employee ...

By Qualtrics


Your guide to stress management at work

How can business leaders manage workplace stress? What better way to do this than by creating a work environment and company culture that avoids stress altogether? Here’s what you need to know. U...

By Qualtrics


Competitive benchmarking: Best practice guide

What is competitive benchmarking, and how can you use it to get ahead of your competition? Read on to learn how to create KPIs that effectively chart success and the best practices for developing a co...

By Qualtrics


4 examples of negative tone of voice you should never use

A lot of businesses struggle with their tone of voice over social. It is hard to balance between following the common rules and staying creative at the same time. Your tone of voice represents the voi...

By Qualtrics


Understanding what’s important to college students

Two years into the pandemic, many of today’s college students have never known a traditional on-campus experience but instead have spent countless hours attending virtual classes and socially-distan...

By Qualtrics


What are the top market research challenges in 2022?

We all know that conducting market research in today’s landscape is nothing short of challenging — from the need to deliver deeper and more meaningful insights faster to developing strategic, alwa...

By Qualtrics


Gender equality in the workplace

When your business achieves equity in the workplace, all your employees - whatever their background - thrive on a level playing field. And when you promote equity you reap the proven benefits of a wor...

By Qualtrics


The numbers behind four-day work weeks and paid mental health days

We’ve experienced a historic shift in the way people work. Physical and digital workplaces have become one, and many companies are throwing out the old playbook and testing new ideas to enhance empl...

By Qualtrics