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Author Bio

Qualtrics is the technology platform that organizations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee, and brand—on one platform.

Over 12,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands.

Articles written by Qualtrics

6 world-class B2B CX examples to learn from

Business, sales and marketing leaders are embracing B2B CX programs to optimize customer experience, but it’s not easy. We explore 6 successful B2B CX examples to share what you can do in your compa...

16min read

Why use enterprise survey software for global surveys?

When you need to collect insights on a global scale, enterprise survey software can help you create, distribute and analyze results like never before. Find out what sets enterprise surveys apart and w...

5min read

How empathy and data drive patient experience initiatives at Community Health Network

Community Health Network is taking a bold approach to patient experience. Focusing on building empathy into the way they use patient experience data, their development of processes is built upon a fou...

9min read

How to get employee recognition right for both remote and hybrid teams

Employee recognition drives engagement and helps foster a sense of belonging at work – even when your team is remote. Here’s how to get it right. A quick keyword search reveals lots of conventi...

8min read

Qualtrics + ServiceNow: Delivering a new standard in customer service and experiences

Top business leaders understand the power of using experience data to activate better decisioning, more effective workflows and experiences that create competitive advantage. ServiceNow is the leader ...

3min read

9 ways to be a more effective manager

As a manager, your job is to help your people thrive. Here are our tips for effectively listening to your employees’ needs and turning those insights into action. Managers play a formative role i...

8min read

25 customer service quotes to inspire your team

Take these 25 customer service quotes to your next meeting to help inspire you and your team to take your customer service program to the next level. Customer service is fundamental to delivering a...

15min read

Rating vs. ranking: which question type is best for your data?

When it comes to surveys, how you ask each question can be just as important as what you ask. Here we look at two of the most popular question types, their pros and cons, and when to use them. Rating...

8min read

How we encourage belonging among employees: eCommerce fashion brand Myntra

The key drivers of employee engagement shifted significantly during 2020 – belonging and well-being are now at the top of the list. So how can your organization create a culture where these drivers ...

6min read

Messaging: How governments can turn vaccines into vaccinations

The world is in the middle of executing the largest vaccine distribution in history to combat COVID-19—named the largest modern public health crisis. Governments at all levels face two key imperativ...

9min read

How the Atlanta Hawks bet on experience — and safely opened Georgia’s largest voting precinct

Originally published on Almost one year has passed since the sports world went dark overnight as a result of the COVID-19 pandemic — and everybody is still adapting. The NBA is no e...

7min read

Qualtrics recognized for two customer service Stevie® awards

Qualtrics has been awarded two silver awards in customer service by the Stevie® Awards. The Qualtrics customer service team was recognized for ‘Best Use of Technology’ for its innovative support ...

4min read

The strategic role of IT in designing employee experiences

Never before has IT been so essential for businesses. It connects us with colleagues and customers, increases productivity and helps us deliver our best work. While most of us are in lockdown duri...

7min read

Building a career in XM: Focusing on soft skills, which are often hard to learn

Professionals who have become experience management (XM) experts in the last 10 or 20 years have often drawn on the building blocks of other experiences to get to where they are today. The discipline ...

11min read

XM Institute Founder Bruce Temkin: ‘Every process that touches a human can be improved with XM’

As part of our Breakthrough Builders series, we chatted with ‘The Godfather of Experience Management’ Bruce Temkin, Head of Qualtrics XM Institute. We spoke about balloon selling, the power of a g...

10min read