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Qualtrics, the leader and creator of the experience management category, is a cloud-native software platform that empowers organizations to deliver exceptional experiences and build deep relationships with their customers and employees.

With insights from Qualtrics, organizations can identify and resolve the greatest friction points in their business, retain and engage top talent, and bring the right products and services to market. Nearly 20,000 organizations around the world use Qualtrics’ advanced AI to listen, understand, and take action. Qualtrics uses its vast universe of experience data to form the largest database of human sentiment in the world. Qualtrics is co-headquartered in Provo, Utah and Seattle.

Articles attributed to Qualtrics


How to elevate your brand promise with better customer experience

Will Dance, Head of Marketing at Fantastic Furniture joined Qualtrics’ Lisa Khatri, Head of Customer, Brand & Design Experience - Asia Pacific & Japan to discuss brand experience in retail. ...

By Qualtrics


The inequity of well-being at work: how organizations can take action

Well-being in traditionally marginalized groups can look different due to their unique lived experiences. Organizations must work to measure and address well-being gaps in the same way they’d invest...

By Qualtrics


Women in the workplace are most at risk for burnout and attrition

Organizations must address burnout and improve well-being for all employees, but especially for those most at risk: women. Here’s how. Our 2022 Employee Experience Trends Report showed that wome...

By Qualtrics


How to foster a culture of well-being and DEIB: 6 tips for leaders

Organizations that aim to address employee burnout and improve well-being can glean lessons from their ongoing diversity, equity, inclusion, and belonging efforts. Over the past several years, there ...

By Qualtrics


School safety, learning gaps top of mind for parents this back-to-school season

Only 31% of K-12 parents say they feel their children are “very safe” at school, and nearly half (46%) say they have either had their children change schools or considered doing so due to safety c...

By Qualtrics


Why a sense of belonging at school matters for K-12 students

New Qualtrics research shows that high school students in the U.S. are struggling to feel a sense of belonging at school, with just 49% saying they feel like they are part of their school community. T...

By Qualtrics


Introducing the Redesigned Support Portal

Need help with using Qualtrics? We’ve redesigned our support portal to make it easier than ever to get in touch with the people you need, when you need them. The support portal is the place to go...

By Qualtrics


Friends of FENTY: Five brand experiences based on core values

FENTY transformed the beauty industry for good, embracing diversity and inclusion to create a breakthrough brand and an incredible business. What can we learn from other brands who have led with their...

By Qualtrics


Setting a new tone for diversity

When Rihanna launched Fenty Beauty in September 2017, no one would have guessed just how much it would shake up the beauty industry. After all, superstars and celebrities come up with new business ...

By Qualtrics


How Rihanna and FENTY took celebrity
entrepreneurship
to a new level

From Mark Twain — who once put his name to a line of innovative fountain pens from The Conklin Pen Co — to actor Scarlett Johansson and comedian Colin Jost starring in an Amazon Alexa Super Bowl a...

By Qualtrics


How to tap into Technology Modernization Funds for your customer experience initiatives

Customer experience leaders in the U.S. federal government have a unique opportunity to apply for federal funding allocated to support CX initiatives. All federal agencies providing public-facing info...

By Qualtrics


Improve the student experience with simplified course evaluations

As the second school year during the pandemic wraps up, students are reassessing the value of higher ed with overall enrollment down 5% since 2019, and institutions are taking stock of the experiences...

By Qualtrics


Improving student wellness through the power of feedback

Universities across the nation have adopted research-backed questions to understand and respond to gaps in student-wellness services. Mental health has been in decline for college students since the ...

By Qualtrics


Updates: XM Discover + Social Connect

Summer 2022 product updates for XM Discover and Social Connect The latest innovations to our data connectors, conversational analytics and digital experience capabilities in XM Discover enable you ...

By Qualtrics


Unraveling the paradox of choice

Is less finally more? Can we complete a Costco run in less than an hour? If not, why?  Today, we answer these important questions. If you’ve yet to visit a Costco, we’ve some age-old wisdo...

By Qualtrics