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Qualtrics

Author Bio

Qualtrics, the leader and creator of the experience management category, is a cloud-native software platform that empowers organizations to deliver exceptional experiences and build deep relationships with their customers and employees.

With insights from Qualtrics, organizations can identify and resolve the greatest friction points in their business, retain and engage top talent, and bring the right products and services to market. Nearly 20,000 organizations around the world use Qualtrics’ advanced AI to listen, understand, and take action. Qualtrics uses its vast universe of experience data to form the largest database of human sentiment in the world. Qualtrics is co-headquartered in Provo, Utah and Seattle.

Articles attributed to Qualtrics


Competitive benchmarking: Best practice guide

What is competitive benchmarking, and how can you use it to get ahead of your competition? Read on to learn how to create KPIs that effectively chart success and the best practices for developing a co...

By Qualtrics


4 examples of negative tone of voice you should never use

A lot of businesses struggle with their tone of voice over social. It is hard to balance between following the common rules and staying creative at the same time. Your tone of voice represents the voi...

By Qualtrics


Understanding what’s important to college students

Two years into the pandemic, many of today’s college students have never known a traditional on-campus experience but instead have spent countless hours attending virtual classes and socially-distan...

By Qualtrics


What are the top market research challenges in 2022?

We all know that conducting market research in today’s landscape is nothing short of challenging — from the need to deliver deeper and more meaningful insights faster to developing strategic, alwa...

By Qualtrics


Gender equality in the workplace

When your business achieves equity in the workplace, all your employees - whatever their background - thrive on a level playing field. And when you promote equity you reap the proven benefits of a wor...

By Qualtrics


The numbers behind four-day work weeks and paid mental health days

We’ve experienced a historic shift in the way people work. Physical and digital workplaces have become one, and many companies are throwing out the old playbook and testing new ideas to enhance empl...

By Qualtrics


How to increase job satisfaction

What is job satisfaction? The term job satisfaction, also known as employee satisfaction, is used in organizations to understand the state of an employee’s happiness or unhappiness in their job. ...

By Qualtrics


Introducing Discover — a powerful new set of products on the XM Platform

Today, we’re delighted to lift the lid on one of the most exciting updates to The Experience Management Platform™ in half a decade — a powerful new set of capabilities called Discover. Since ...

By Qualtrics


9 things you need to know about the Gen Z consumer

Gen Z adults, ages 18 to 25, are an emerging consumer force, setting trends that influence the purchasing habits of older shoppers. These youngest of buyers don’t think the same way as their parents...

By Qualtrics


Top industries for social customer service

Social media has made it easy for people to vent about bad service. Companies no longer control the terms of engagement with customers for customer service. It’s the customer who determines when and...

By Qualtrics


80% of customers said they have switched brands because of poor customer experience

New research from Qualtrics and ServiceNow revealed 80% of customers said they have switched brands because of poor customer experience, and 43% of respondents said they were at least somewhat likely ...

By Qualtrics


7 ways you can better support working parents in your organization

Help your organization’s working parents and caregivers find better work-life balance. Use these 7 tips to get started. Working parents face unique challenges in the workplace, often compromising...

By Qualtrics


Qualtrics Acquires SurveyVitals, a Trusted Healthcare Experience and Analytics Company

Today, we are excited to share that we have acquired SurveyVitals, a 20-year healthcare experience and analytics expert that is helping organizations deliver incredible patient experiences at scale. ...

By Qualtrics


Qualtrics named a Leader in Gartner’s Magic Quadrant for Voice of the Customer 2021

The results of Gartner’s 2021 search for the best Voice of the Customer (VoC) platforms is in — and for the second consecutive year CustomerXM has been named a ‘leader’ in this year’s report...

By Qualtrics


New Text iQ machine learning models deliver industry leading accuracy with sentiment analysis

What is sentiment analysis? Sentiment analysis is a powerful tool for monitoring and understanding contextual sentiment for any customer, employee, product, or brand experience. It uses natural langu...

By Qualtrics